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Search returned: 122 document(s).

  • Small Accounts = Big Wins with Telemarketing

    Knowledge Partners   June 21, 2018  

    The MX Group explained how business-to-business telemarketing can capitalize on modest leads that might otherwise be neglected.

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  • TCPA Trends and Hot Topics

    Webinars   May 8, 2018  

    Get an overview of TCPA exposure risks in telemarketing, including the risks for calls and SMS using an Automatic Telephone Dialing System (ATDS) and what previously constituted an ATDS under FCC guidance.

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  • The USPS Enhances the Customer Experience

    Event Recaps   May 8, 2018  

    The United States Postal Service enhanced its customer experience by focusing on empowering employees and reconceiving mail’s role in the digital age.

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  • The Evolution of Marketing Essentials

    Event Recaps   May 1, 2018  

    Tom Klein, CMO at MailChimp, described the evolution of fundamental marketing skills.

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  • The Evolution of Marketing Essentials

    Session Videos   May 1, 2018  

    In this video, Tom Klein, CMO at MailChimp, described the evolution of fundamental marketing skills.

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  • Marriott International

    REGGIE Awards   April 16, 2018  

    Marriott International launched a campaign to engage younger travelers and already existing members by involving them in new reward programs.

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  • Jack Daniel’s Tennessee Honey “Big Strong Hello”

    REGGIE Awards   April 16, 2018  

    The Jack Daniel’s campaign for Jack Honey cemented the brand’s role within the portfolio for the first time in the brand’s history, clearly communicated the brand’s identity, and established a memorable, unique and appealing look for its drink, Tennessee Honey.

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  • I Love New York Mobile Tour

    REGGIE Awards   April 16, 2018  

    Empire State Development revamped the iconic “I Love New York” campaign to encourage families to visit New York State.

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  • AskVal.com

    REGGIE Awards   April 16, 2018  

    Valspar helped paint buyers turn inspiration into reality with its mobile-friendly set of tools on “AskVal.com.”

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  • Starbucks Flavor Match

    REGGIE Awards   April 16, 2018  

    Starbucks leveraged platforms associated with discovery, Pinterest and Spotify, to encourage consumers to discover new flavors in the brand’s portfolio of at-home coffees.

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  • Xfinity’s Best Offer of the Year with Dude Perfect

    REGGIE Awards   April 16, 2018  

    Comcast revamped its marketing efforts throughout the course of the year to support product, competitive, and acquisition communication, and help guide consumers from education about Xfinity through to conversion.

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  • Gillette and Justice League: The Best a Super Hero Can Get

    REGGIE Awards   April 16, 2018  

    Gillette and Warner Bros.’ film Justice League partnered together to create the campaign “The Best a Super Hero Can Get” by using iconic superheroes to tell a relevant story about the effort Gillette puts into delivering the best to its customers.

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  • Email Marketing System RFP

    Tools   April 1, 2018  

    Use this tool to help you design a Request for Proposal (RFP) for an Email Marketing platform.

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  • Effective Email Marketing Campaigns

    Tools   April 1, 2018  

    This guide provides practical advice for building effective email marketing campaigns.

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  • Email Marketing Vendor Evaluation

    Tools   April 1, 2018  

    Use this template to compare email marketing solutions.

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  • Email Marketing ROI Calculator

    Tools   April 1, 2018  

    Use this tool to calculate results for email marketing campaigns.

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  • Making Sense of Relationship Marketing

    Event Recaps   February 27, 2018  

    Novartis offered six principles to help guide approaches to relationship marketing.

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  • Take Your Customer Relationship to the Next Level

    MediaPost   January 25, 2018  

    Five lessons for marketers to improve their customer relationships.

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  • Email Marketing Resolutions for 2018

    MediaPost   December 14, 2017  

    MediaPost shared four suggestions four suggestions for email marketing resolutions in 2018.

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  • The Return on Email Personalization

    Knowledge Partners   December 12, 2017  

    OneSpot shared a survey of 350 U.S. marketing executives who shared their opinions of the effectiveness of personalization in email marketing.

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