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  • Business-to-Business Email Marketing

    Ask the Expert Answers   July 3, 2017  

    ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B-to-B marketing, and what are the latest approaches?”

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  • Juniper Networks “Rule the Amazon”

    B2 Awards   May 31, 2017  

    Juniper’s “Rule the Amazon” campaign used electronic direct marketing to engage IT directors and administrators and promote Juniper’s virtual router and firewall products.

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  • Mail Magic Invitation

    B2 Awards   May 31, 2017  

    GLS / NEXT Precision Marketing created a direct mail piece to promote a seminar that showcased the company’s latest product line.

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  • The Art of Magnetic Marketing

    B2 Awards   May 31, 2017  

    To position itself as a strategic partner, Vodafone developed a campaign that was built around rich, engaging, and genuinely useful content.

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  • Michael Foods Intuvio Sales Presentation Portfolio and Portal

    B2 Awards   May 31, 2017  

    Michael Foods created an online portal for the sales organization to help them stay on brand and on message.

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  • NewsBlink

    B2 Awards   May 31, 2017  

    VSP Vision Care launched a quarterly e-newsletter, NewsBlink, to engages and informs broker who sell VSP insurance plans.

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  • Mission Possible: Opening the Door to the C-Suite

    B2 Awards   May 31, 2017  

    Bottomline Technologies promoted its cyber fraud and risk management solution to C-level decision makers through a personalized direct mailer experience.

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  • Cisco Engages with Channel Partners to Create Customers for Life

    B2 Awards   May 31, 2017  

    Cisco launched a CSM program to help its partners nurture customers using targeted email campaigns to address every stage of the post-sale journey.

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  • Emojis Boost Email Engagement

    MediaPost   May 23, 2017  

    According to a study released by Return Path, email subject lines containing emojis have a higher read rate than text-only messages.

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  • Innovating Today for Tomorrow’s Consumers

    Event Recaps   May 23, 2017  

    USPS shared how the organization is innovating to keep direct mail relevant in today’s digitally-driven world.

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  • Direct Mail Differentiators: 9 Ways to Boost Your Next Marketing Campaign

    Knowledge Partners   April 28, 2017  

    In this guide, get nine strategies that will capture your customer’s attention, provide more information than ever before, and create an instantaneous, easy-to- use buying experience with tracking to boot.

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  • Back to Basics: Adding Direct Mail to the Marketing Mix

    Industry Insights   April 25, 2017  

    This article includes some helpful insights for marketers looking to get back to the basics and incorporate direct mail into their brand strategies.

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  • At the Crossroads of Digital and Physical Marketing

    Forward   April 25, 2017  

    Now more than ever, understanding the effectiveness of each channel, campaign, and content piece is critical to marketing success, yet the rapid growth of channels in this digital age makes knowing the right mix to be successful that much harder. In this issue of Forward, the United States Postal Service looks at how merging digital and print marketing can boost ROI, increase consumer engagement across multiple forms of media, and improve marketing accountability — all cornerstones of a successful marketing campaign. Plus, how a new innovation called Informed Delivery is poised to give marketers more touchpoints and more impressions.

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  • Still Relevant: A Look at How Millennials Respond to Direct Mail

    Knowledge Partners   April 24, 2017  

    This guide is designed to help you better understand how and why Millennials respond to mail, how mail compares with other marketing channels, and how to create an appealing mailpiece for this generation.

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  • Tips To Winning at B-to-B Email Marketing

    Webinars   April 5, 2017  

    In this webinar, get insight, tactics, tips, and takeaways to increase b-to-b email marketing effectiveness and improve campaign results for businesses.

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  • Interactive Emails Increase Engagement

    MediaPost   April 5, 2017  

    Interactive email campaigns have higher engagement rates when compared to traditional email messages, according to a recent study by Experian Marketing Services.

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  • A Different Kind of Shopping Experience: Marketing to the Moms of College-Bound Children

    MediaPost   December 16, 2016  

    There are five unique tips that universities should keep in mind when marketing to the mother of a college-bound student.

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  • Can Digital Transformation Solve Your Lead Qualification Problems?

    Knowledge Partners   December 15, 2016  

    Digital transformation allows marketing to work one-on-one to understand buyer’s needs and build affinity before passing leads to sales.

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  • Shipping Up Results with Multichannel Marketing

    Event Recaps   November 15, 2016  

    USPS uses omnichannel campaigns to create seamless customer experiences.

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  • Key Insights on Adding Direct Mail to Your Marketing Mix

    Webinars   October 19, 2016  

    In this webinar video, Victoria Stephen, director of mailing services and innovation at USPS, discussed how combining direct mail with mobile can enhance results and better reach Millennials.

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