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  • Honda, Music, and Millennials: Two Thumbs Up

    Event Recaps   February 1, 2017  

    Honda shared the details of the “Honda Stage” and “Civic Tour” programs, including what worked, what didn’t, and how the brand plans to build upon its massive success.

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  • #BestDayEver

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet sought to generate interest in the brand by building a surprise-and-delight campaign that turned April Fools’ Day on its head.

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  • Discover UNB

    Internationalist Innovation in Media   January 9, 2017  

    To drive awareness and consideration among its long-distance target audience, the University of New Brunswick created a virtual guided tour around the campus using virtual reality technology.

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  • Starbucks Sparkle Shop

    Internationalist Innovation in Media   January 9, 2017  

    In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.

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  • Copenhagen Airport: The Attentive Host

    Internationalist Innovation in Media   January 9, 2017  

    Copenhagen Airport launched a content marketing campaign on social media to drive brand affinity and increase revenue for the airport and all of its businesses.

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  • 2017 Trends Driving the Importance of Experiential Marketing

    Webinars   December 8, 2016  

    In this webinar video, Brian Schultz, chief experience officer and founder of Magnetic Collaborative, discussed how experiential tactics will affect marketing in 2017.

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  • 2017 Trends Driving the Importance of Experiential Marketing

    Event Recaps   December 8, 2016  

    Brian Schultz, chief experience officer and founder of Magnetic Collaborative, discussed how experiential tactics will affect marketing in 2017.

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  • Cielito Lindo

    Multicultural Excellence Awards   December 1, 2016  

    Coca-Cola united Mexican American soccer fans by creating a culturally-significant experience during a soccer match.

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  • Make the Moment Happen

    Multicultural Excellence Awards   December 1, 2016  

    NESCAFÉ Clásico drove brand preference among U.S. Hispanic consumers with an experiential campaign featuring international superstar Ricky Martin.

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  • He’s Got Game

    Activate   November 30, 2016  

    With a number of accomplishments already to his name, Sean Hanrahan’s new mandate means big changes for ESPN’s media empire.

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  • Striking the Right Chord

    Activate   November 29, 2016  

    To connect with consumers, brands are increasingly embracing the experiential marketing opportunities that come with large concerts and music festivals

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  • Know Now

    Activate   November 28, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • Launching PlayStation VR: How Brands Can Incorporate VR into Their Marketing Campaigns

    Event Recaps   November 17, 2016  

    PlayStation discussed the launch of its new virtual reality headset and how brands can utilize the technology to reach the elusive gaming target and beyond.

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  • The Purpose and Power of Sports

    Event Recaps   November 17, 2016  

    The Super Bowl 50 Host Committee and in/PACT discussed how it redefined the sporting event experience.

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  • Bringing Our Brand to Life

    Event Recaps   November 17, 2016  

    From stagecoaches to virtual reality, Wells Fargo has used experiential marketing to engage with the communities that it serves.

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  • Bringing a Legend to a New Generation

    Event Recaps   November 17, 2016  

    To promote the release of a new Bob Dylan album, Sony Legacy Recordings built a digital experience that that brought his music to a new generation of fans.

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  • Brand-Building Through Cultural Experiences

    Event Recaps   November 17, 2016  

    Comedy Central, in a joint venture with Superfly, plans to launch its first festival in the summer of 2017.

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  • Welcoming Newcomers and Celebrating the Loyalists: An Anniversary Story

    Event Recaps   November 17, 2016  

    Vans discussed how it celebrated its 50th anniversary with an experiential campaign.

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  • Experiential Gets Real: The Data Proves What We Have Known All Along

    Event Recaps   November 17, 2016  

    FCBX discussed the evolution of experiential marketing and shared three examples of brands using experiences to transform the customer journey.

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  • eSports: Insights into the Newest Experiential Sport

    Event Recaps   November 3, 2016  

    Eric Mortensen, creative director, and Andy Slate, management director, at FCBX discussed the growth of eSports.

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