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  • What Dalí Can Teach Advertisers About Virtual Reality

    Event Recaps   March 2, 2017  

    The Dalí Museum shared how it leveraged the rapidly growing virtual reality platform to connect viewers with Salvador Dalí in a unique way.

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  • What Dalí Can Teach Advertisers About Virtual Reality

    Session Videos   March 2, 2017  

    In this video, the Dalí Museum shared how it leveraged the rapidly growing virtual reality platform to connect viewers with Salvador Dalí in a unique way.

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  • Brooklyn Sports & Entertainment: Case Study in Sponsorship Partnering

    Event Recaps   February 28, 2017  

    Brooklyn Sports & Entertainment shared examples of how it has worked with brands to optimize sponsorship opportunities.

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  • Honda, Music, and Millennials: Two Thumbs Up

    Event Recaps   February 1, 2017  

    Honda shared the details of the “Honda Stage” and “Civic Tour” programs, including what worked, what didn’t, and how the brand plans to build upon its massive success.

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  • Starbucks Sparkle Shop

    Internationalist Innovation in Media   January 9, 2017  

    In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.

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  • Discover UNB

    Internationalist Innovation in Media   January 9, 2017  

    To drive awareness and consideration among its long-distance target audience, the University of New Brunswick created a virtual guided tour around the campus using virtual reality technology.

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  • #BestDayEver

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet sought to generate interest in the brand by building a surprise-and-delight campaign that turned April Fools’ Day on its head.

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  • Copenhagen Airport: The Attentive Host

    Internationalist Innovation in Media   January 9, 2017  

    Copenhagen Airport launched a content marketing campaign on social media to drive brand affinity and increase revenue for the airport and all of its businesses.

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  • Brand Activation Toolkit

    Toolkits   December 30, 2016  

    Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

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  • Can a Burger Sell a Truck?

    Internationalist Digital Solutions   December 15, 2016  

    Chevrolet created an experiential marketing campaign to promote its 2016 Silverado truck to a young Middle Eastern audience.

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  • Opel Adam

    Internationalist Digital Solutions   December 15, 2016  

    An auto company leveraged the popular dating app Tinder to attract young South African consumers to a customizable luxury car.

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  • Discover University of New Brunswick

    Internationalist Digital Solutions   December 15, 2016  

    The University of New Brunswick gave prospective students a virtual tour if its campus.

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  • 2017 Trends Driving the Importance of Experiential Marketing

    Webinars   December 8, 2016  

    In this webinar video, Brian Schultz, chief experience officer and founder of Magnetic Collaborative, discussed how experiential tactics will affect marketing in 2017.

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  • 2017 Trends Driving the Importance of Experiential Marketing

    Event Recaps   December 8, 2016  

    Brian Schultz, chief experience officer and founder of Magnetic Collaborative, discussed how experiential tactics will affect marketing in 2017.

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  • Cielito Lindo

    Multicultural Excellence Awards   December 1, 2016  

    Coca-Cola united Mexican American soccer fans by creating a culturally-significant experience during a soccer match.

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  • Make the Moment Happen

    Multicultural Excellence Awards   December 1, 2016  

    NESCAFÉ Clásico drove brand preference among U.S. Hispanic consumers with an experiential campaign featuring international superstar Ricky Martin.

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  • He’s Got Game

    Activate   November 30, 2016  

    With a number of accomplishments already to his name, Sean Hanrahan’s new mandate means big changes for ESPN’s media empire.

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  • Striking the Right Chord

    Activate   November 29, 2016  

    To connect with consumers, brands are increasingly embracing the experiential marketing opportunities that come with large concerts and music festivals

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  • Know Now

    Activate   November 28, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • Bringing a Legend to a New Generation

    Event Recaps   November 17, 2016  

    To promote the release of a new Bob Dylan album, Sony Legacy Recordings built a digital experience that that brought his music to a new generation of fans.

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