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  • Experience Counts: Unmasking the Drivers of Brand Preference in QSR

    Knowledge Partners   May 11, 2017  

    New Catapult research explores preferences in the quick-serve and fast casual restaurant category, sharing tips on how brands can create a memorable dining experience for customers.

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  • Insights to Expand Your Experiential Marketing ROI

    Webinars   April 26, 2017  

    In this webinar, learn why experiential marketing continues to become more popular among brands as companies learn that true ROI comes from creating a lasting impression with their consumers.

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  • Brands That Inspire Runners (And Non-Runners)

    Industry Insights   April 21, 2017  

    Running isn’t just for professionals. Discover how five brands are engaging with runners of all levels to drive loyalty in the long run.

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  • “Priceless Boston” Launch

    REGGIE Awards   April 20, 2017  

    Mastercard provided Boston residents with memorable experiences in its “Priceless Boston” campaign.

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  • Google Play Music Block

    REGGIE Awards   April 20, 2017  

    Google created a 30-foot, LED-covered Google Play Music Block to display responsive, real-time content at New York’s Panorama Festival.

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  • Quilted Northern: National Toilet Paper Day on Amazon

    REGGIE Awards   April 20, 2017  

    By combining the Quilted Northern promise of “Designed to Be Forgotten” and Amazon’s Subscribe & Save program, Georgia-Pacific increased sales of Quilted Northern products and Amazon subscriptions.

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  • Ally Lucky Penny

    REGGIE Awards   April 20, 2017  

    Ally’s “Lucky Penny” campaign drove brand awareness and affinity while demonstrating the company’s commitment to its customers’ financial well-being, down to the last penny.

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  • M&M’s 75th Anniversary

    REGGIE Awards   April 20, 2017  

    M&M’s leveraged its most iconic asset to give consumers a behind-the-scenes look at its brand.

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  • Impractical Jokers at San Diego Comic-Con 2016

    REGGIE Awards   April 20, 2017  

    truTV’s Impractical Jokers returned for its second year at San Diego Comic-Con with a restaurant takeover and a block party held at Petco Park.

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  • Find Your Park/Encuentra Tu Parque

    REGGIE Awards   April 20, 2017  

    In celebration of its 100th anniversary, the National Park Service raised awareness for its parks among multicultural millennials through a series of experiential activations.

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  • Audible Recall

    REGGIE Awards   April 20, 2017  

    Audible connected with sci-fi and fantasy fans in an immersive listening competition at the 2016 New York Comic Con.

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  • Intel: Experience Amazing

    REGGIE Awards   April 20, 2017  

    To reach a new audience of computer buyers, Intel created the “Experience Amazing” campaign, which leveraged partnerships with brands and organizations globally in a variety of industries.

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  • Period Pop-Up Shop

    REGGIE Awards   April 20, 2017  

    U by Kotex created a pop-up shop Period Shop to engage millennial women by reframing the conversation around feminine care.

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  • Mr. Robot Virtual Reality Experience

    REGGIE Awards   April 20, 2017  

    To offer fans deeper engagement with the Golden Globe-winning series Mr. Robot, USA Network created a virtual reality film that allowed fans to experience the show like never before.

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  • The Floating Gaardens

    REGGIE Awards   April 20, 2017  

    To reach a younger, urban audience, Hoegaarden created a garden barge that gave hundreds of drinkers a personal, highly sharable brand experience.

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  • SXSW 2017: Trends and Takeaways for Marketers

    Webinars   March 22, 2017  

    In this webinar video, DiGennaro Communications shared a high-level recap of the trends and takeaways from SXSW 2017 that will influence marketers across the U.S.

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  • SXSW 2017: Trends and Takeaways for Marketers

    Event Recaps   March 22, 2017  

    DiGennaro Communications shared a high-level recap of the trends and takeaways from SXSW 2017 that will influence marketers across the U.S.

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  • Sherwin Williams’ Celebration 150: Honoring the Past and Driving the Future

    Event Recaps   March 15, 2017  

    Sherwin-Williams developed a yearlong 150th anniversary celebration to energize employees and communicate the brand’s values to customers.

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  • The Art of Performance Tour

    Internationalist Innovation in Media   March 7, 2017  

    Jaguar invited millennial consumers to star in their own action film to promote the budget-friendly Jaguar XE sport sedan.

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  • Prime Now, Drive Now.

    Internationalist Innovation in Media   March 7, 2017  

    Hyundai partnered with Amazon to provide car buyers with a personalized experience for the relaunch of the Elantra.

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