search results

Search returned: 297 document(s).

  • Starbucks Sparkle Shop

    Internationalist Innovation in Media   January 9, 2017  

    In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.

    view
  • Discover UNB

    Internationalist Innovation in Media   January 9, 2017  

    To drive awareness and consideration among its long-distance target audience, the University of New Brunswick created a virtual guided tour around the campus using virtual reality technology.

    view
  • Copenhagen Airport: The Attentive Host

    Internationalist Innovation in Media   January 9, 2017  

    Copenhagen Airport launched a content marketing campaign on social media to drive brand affinity and increase revenue for the airport and all of its businesses.

    view
  • #BestDayEver

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet sought to generate interest in the brand by building a surprise-and-delight campaign that turned April Fools’ Day on its head.

    view
  • 2017 Trends Driving the Importance of Experiential Marketing

    Webinars   December 8, 2016  

    In this webinar video, the presenter shared insights to what experiential marketers should be looking to in the new year.

    view
  • Cielito Lindo

    Multicultural Excellence Awards   December 1, 2016  

    Coca-Cola united Mexican American soccer fans by creating a culturally-significant experience during a soccer match.

    view
  • Make the Moment Happen

    Multicultural Excellence Awards   December 1, 2016  

    NESCAFÉ Clásico drove brand preference among U.S. Hispanic consumers with an experiential campaign featuring international superstar Ricky Martin.

    view
  • He’s Got Game

    Activate   November 30, 2016  

    With a number of accomplishments already to his name, Sean Hanrahan’s new mandate means big changes for ESPN’s media empire.

    view
  • Striking the Right Chord

    Activate   November 29, 2016  

    To connect with consumers, brands are increasingly embracing the experiential marketing opportunities that come with large concerts and music festivals

    view
  • Know Now

    Activate   November 28, 2016  

    Trending content on shopper, promotion, and experiential marketing.

    view
  • The Rules for Engaging Millennials Through Experience

    Webinars   November 10, 2016  

    In this webinar video, the presenter discussed the right approach and shared his golden rules for experience creation that are geared towards helping brands do more and say less.

    view
  • eSports: Insights into the Newest Experiential Sport

    Webinars   November 3, 2016  

    In this webinar video, learn about the progression from more traditional sports experiential activations to eSports experiential opportunities.

    view
  • Dreams of Dalí

    Cannes Mobile Lions Awards   October 24, 2016  

    The Dalí Museum leveraged virtual reality to give visitors a tour “inside” the painter’s iconic works.

    view
  • Storytelling Is Dead: Long Live Storymaking

    Event Recaps   October 21, 2016  

    MasterCard connected with its customers by giving them priceless experiences.

    view
  • The UX of Experiential: Designing for the User

    Webinars   October 20, 2016  

    In this webinar video, we'll share universal "user first" principles to ensure your activation accelerates advocacy, shareability, and participation.

    view
  • Industry Vertical: Banking & Financial Services

    Insight Briefs   October 13, 2016  

    While chip technology inarguably increases credit card security, are the costs of adoption and inconveniences to customers worth it?

    view
  • Honda Offers Consumers 360-Degree View

    MediaPost   October 10, 2016  

    Honda created a 360-degree ride-along video that puts viewers in the front seat of a 2016 Global Rallycross Civic during a race.

    view
  • #MoreMusic

    Effie Awards   October 5, 2016  

    On music’s most important night, Target decided not to run ads, but instead to give viewers of the 57th GRAMMY Awards more of what they wanted: #MoreMusic.

    view
  • Tim Hortons Dark Roast

    Effie Awards   October 5, 2016  

    For the launch of the new Dark Roast, the first new coffee blend for Tim Hortons in 50 years, the brand highlighted its distinct flavor profile in a disruptive way.

    view
  • Best Practices in Experiential Marketing: What Marketers Need to Know

    Event Recaps   September 29, 2016  

    Lisa Manhart, EVP and CMO, and Karen McCarthy, executive director, both at Ventura Associates International, and Brad Horowitz, CEO of Elite Marketing Group, shared the basics on experiential marketing tactics.

    view

1234567 >>  Last (15)