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  • Brand Activation Toolkit

    Playbooks   April 1, 2018  

    Use this set of 30 premium tools and templates to deepen your understanding of brand activation.

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  • The Story of the Fearless Girl

    Event Recaps   March 27, 2018  

    State Street Global Advisors commissioned the Fearless Girl statue to highlight its asset stewardship program, and the installation quickly became a global symbol for female empowerment.

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  • The Story of the Fearless Girl

    Session Videos   March 27, 2018  

    In this video, learn how State Street Global Advisors commissioned the Fearless Girl statue to highlight its asset stewardship program, and how the installation quickly became a global symbol for female empowerment.

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  • The Story of the Fearless Girl

    Public Videos   March 27, 2018  

    The power of its gender diversity message has given iconic status to the Fearless Girl campaign.

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  • Beam Suntory Grows Through Generations and Integration

    Event Recaps   March 27, 2018  

    Beam Suntory maintained growth by reaching out to new consumers and leveraging the history of its iconic brands, which include Maker’s Mark, Jim Beam, and Knob’s Creek.

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  • Pushing the Envelope and Pulling the Customer Closer

    Event Recaps   March 26, 2018  

    Jack in the Box demonstrated how brands can generate broad pop culture buzz while also promoting deep relationships with customers.

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  • The New York Times Introduces Augmented Reality Capabilities

    MediaPost   February 6, 2018  

    The New York Times is expanding its journalism so customers can experience it in three dimensions on their iPhone.

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  • Lowes Foods Transforms the Shopper Experience

    Event Recaps   January 30, 2018  

    The world is changing quickly, and disruption is all around us. Lowes Foods is building the heart and culture of true change.

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  • Coca-Cola, Nabisco, and Hershey’s Partner for Taste of the Tournament

    Event Recaps   January 30, 2018  

    Coca-Cola, Nabisco, and Hershey’s partnered with the NCAA Final Four to bring a culinary experience to basketball fans with “Taste of the Tournament.”

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  • Max Motor Dreams

    Cannes Mobile Lions Awards   December 15, 2017  

    Ford Spain appealed to families with young children by creating a smartphone-enabled crib that mimicked a ride in the brand’s Max range of vehicles to help restless babies fall asleep easily.

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  • Hormel: The SPAM Brand Tiny House of Sizzle Experiential Tour and Digital Campaign

    Event Recaps   December 5, 2017  

    SPAM toured the U.S. in a branded tiny house and used a combination of marketing and public relations tactics to increase consumer engagement, impressions, and sales.

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  • Experiential Procurement

    Event Recaps   December 5, 2017  

    Diageo shared insights into how its procurement team selected new agency partners to drive better results with its experiential events.

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  • Lufthansa: Crew Stories on Snapchat

    Event Recaps   November 16, 2017  

    Lufthansa shared how it is uses Snapchat as a marketing, branding, and recruiting tool with its one-of-a-kind Crew Stories.

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  • An Automotive Advertising Case Study: The Dodge Demon

    Event Recaps   November 14, 2017  

    Fiat Chrysler Automobiles discussed the four-step plan that it implemented to promote the launch of the Dodge Demon.

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  • #LoveTravels

    Multicultural Excellence Awards   November 5, 2017  

    Marriott International hosted a luncheon celebrating the opening of the Smithsonian National Museum of African American History and Culture.

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  • Restroom for All

    Multicultural Excellence Awards   November 5, 2017  

    To promote acceptance, Mastercard created a restroom for the 2016 pride parade in New York that was open to all people regardless of their backgrounds.

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  • Language Choice 2.0

    Multicultural Excellence Awards   November 5, 2017  

    Comcast XFINITY created a campaign for its new entertainment system, X1, that would connect with bilingual Hispanics.

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  • Real-Time Event Polling

    Multicultural Excellence Awards   November 5, 2017  

    Prudential introduced live polling to its events to collect real-time data from its attendees.

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  • Human X Design

    Multicultural Excellence Awards   November 5, 2017  

    To support the release of its latest video game Deus Ex: Mankind Divided, Square Enix hosted a first-of-its-kind conference on human augmentation, Human X Design.

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  • Beautifully Bilingual

    Multicultural Excellence Awards   November 5, 2017  

    Comcast XFINITY promoted its X1 entertainment system with experiences at the Latin American Music Awards and the Latin Billboard Awards.

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