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  • Experiential Procurement

    Event Recaps   December 5, 2017  

    Diageo shared insights into how its procurement team selected new agency partners to drive better results with its experiential events.

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  • Lufthansa: Crew Stories on Snapchat

    Event Recaps   November 16, 2017  

    Lufthansa shared how it is uses Snapchat as a marketing, branding, and recruiting tool with its one-of-a-kind Crew Stories.

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  • An Automotive Advertising Case Study: The Dodge Demon

    Event Recaps   November 14, 2017  

    Fiat Chrysler Automobiles discussed the four-step plan that it implemented to promote the launch of the Dodge Demon.

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  • #LoveTravels

    Multicultural Excellence Awards   November 5, 2017  

    Marriott International hosted a luncheon celebrating the opening of the Smithsonian National Museum of African American History and Culture.

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  • Language Choice 2.0

    Multicultural Excellence Awards   November 5, 2017  

    Comcast XFINITY created a campaign for its new entertainment system, X1, that would connect with bilingual Hispanics.

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  • Real-Time Event Polling

    Multicultural Excellence Awards   November 5, 2017  

    Prudential introduced live polling to its events to collect real-time data from its attendees.

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  • Beautifully Bilingual

    Multicultural Excellence Awards   November 5, 2017  

    Comcast XFINITY promoted its X1 entertainment system with experiences at the Latin American Music Awards and the Latin Billboard Awards.

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  • Human X Design

    Multicultural Excellence Awards   November 5, 2017  

    To support the release of its latest video game Deus Ex: Mankind Divided, Square Enix hosted a first-of-its-kind conference on human augmentation, Human X Design.

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  • Restroom for All

    Multicultural Excellence Awards   November 5, 2017  

    To promote acceptance, Mastercard’s created a restroom for the 2016 pride parade in New York that was open to all people regardless of their backgrounds.

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  • Connecting with Gen Z on Campus

    ANA Magazine   November 1, 2017  

    For brands looking to connect with gen Z, experiential marketing on or near college campuses is worth the investment.

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  • Sabermetrics and Influencer Marketing: Developing an Influencer Program Using Statistical Analysis

    Event Recaps   October 25, 2017  

    Fuse shared the results of its study on the effectiveness of sabermetrics in influencer marketing programs, revealing unique metrics that could decide the program’s success or failure.

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  • Engaging a Community Through Experiential Marketing

    Event Recaps   October 24, 2017  

    Software technology company Docker discussed how it scaled its annual convention.

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  • How eBay Creates Experiences

    Event Recaps   October 24, 2017  

    Sarita Yeldandi, eBay’s director of marketing, shared examples of two partnerships that eBay leveraged to create experiences for its customers.

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  • Intel’s Experiential Brand Transformation

    Event Recaps   October 24, 2017  

    Intel transformed its brand image using experiential partnerships.

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  • Using Technology to Drive Experiential Performance

    Event Recaps   October 24, 2017  

    Google shared how it mixes art and science to deliver inventive, fact-based experiential marketing activations.

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  • Creating Experiences that Activate and Engage Users

    Event Recaps   October 24, 2017  

    Twitter creates experiential moments with a focus on audience alignment and strong storytelling.

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  • Experiences Worth Sharing

    ANA Magazine   October 20, 2017  

    Social media is a powerful tool for amplifying experiential marketing before, during, and after an execution.

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  • Toys R Us Using AR to Bridge Online, In-Store Experience

    MediaPost   October 2, 2017  

    Toys R Us is experimenting with augmented reality to incentivize and engage consumers of all ages.

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  • NASCAR: Using Technology to Track and Drive Sponsorship ROI

    Event Recaps   September 27, 2017  

    NASCAR showed how it’s using the audience insights generated by its Fan Media Engagement Center to help increase sponsorship ROI for the brand and its partners.

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  • Samsung 900km from Home

    Smarties Awards   September 25, 2017  

    Samsung virtually reunited a young Vietnamese soldier with his family.

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