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  • Fullscreen Confidential: Understanding Millennials and Teens

    Webinars   October 13, 2017  

    In this webinar, presenters shared custom research delivering a deep understanding of the true media consumption of Millennials & Teens, the differences between them, and their relationship with brands.

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  • Behind the Growth of DoSomething.Org

    Session Videos   October 7, 2017  

    In this vidoe, CEO Aria Finger shared the behind-the-scenes story of how she grew DoSomething.org, a global movement for good, to actively engage 5.5 million members in various efforts to improve the world around them — all in just five years.

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  • A Lesson in Brand Bravery

    Public Videos   October 7, 2017  

    Donate Life was able to increase organ donor registration among previously resistant millennial males with an act of advertising bravery.

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  • Behind the Growth of DoSomething.Org

    Public Videos   October 7, 2017  

    DoSomething.org found new revenue opportunities by marketing corporate campaigns that help sponsors connect with Gen Y and Z audiences.

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  • Plus Is Equal: How Body Equality Became a National Conversation

    Session Videos   October 5, 2017  

    In this video, learn how Lane Bryant led its customers “out of the closet” and changed media and fashion category norms, challenged misperceptions around body image, and confronted the issue with a most progressive marketing effort.

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  • Plus Is Equal: How Body Equality Became a National Conversation

    Public Videos   October 5, 2017  

    Lane Bryant is tapping its brand heritage and cultural truths to change the conversation about body size.

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  • The Unreachables: Redefined Media Landscape (e-book)

    Knowledge Partners   October 2, 2017  

    In today's redefined media landscape, an audience that is largely “unreachable” through traditional media tactics and measurements poses a new challenge for brands.

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  • Bridging the Talent Disconnect: Charting the Pathways to Future Growth

    Industry Insights   September 29, 2017  

    Marketers are facing an unprecedented challenge acquiring and retaining the talent they need to stay ahead of the curve and grow their businesses in a constantly changing marketplace. The ANA Educational Foundation conducted a study on the causes of this challenge, as well as potential remedies.

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  • How to Engage the Millennial Market? Engage Young Men

    MediaPost   September 26, 2017  

    New research shows that young men are now more influential in several categories that women have long dominated.

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  • The Unreachables: Forces of Change

    Knowledge Partners   September 25, 2017  

    In today's redefined media landscape, an audience that is largely “unreachable” through traditional media tactics and measurements poses a new challenge for brands.

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  • It’s All About Local News

    Nielsen   September 14, 2017  

    According to Nielsen’s first-quarter 2017 Local Watch Report, local broadcast TV news is the most common source of news on TV among Americans.

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  • Latinas Are Avid Tech Users, Voracious Video Consumers and Social Trendsetters

    Nielsen   September 12, 2017  

    Nielsen’s latest installment in its Diverse Intelligence Series explored the technology, video, and social habits of female Hispanic consumers in the U.S.

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  • Campbell’s Soup: From "MMMM Good" to Great Content Marketing

    Webinars   September 6, 2017  

    In this video, Campbell’s shared how its content marketing strategy changed consumer perception.

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  • Campbell’s Soup: From "MMMM Good" to Great Content Marketing

    Event Recaps   September 6, 2017  

    Campbell’s shared how its content marketing strategy changed consumer perception.

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  • College Care Essentials

    Effie Awards   September 1, 2017  

    Blood Equality was born to fight for a policy based on science, not stigma against gay and bisexual men donating blood. The goal: to spark meaningful dialogue with the Food & Drug Administration (FDA) to accelerate the process towards a less discriminatory policy.

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  • #Say It with Pepsi

    Effie Awards   September 1, 2017  

    With young cola drinkers looking at the category in a whole new way, Pepsi differentiated itself with #SayItWithPepsi — its biggest campaign in a decade.

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  • The Cognitive Dress

    Effie Awards   September 1, 2017  

    How do you reach an audience that turns to popular culture, not to commercials, to judge technology brands? IBM’s AI technology, Watson, collaborated with Marchesa to design a Cognitive Dress that understood and responded to the mood of the crowd.

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  • Chevrolet Spark Launch

    Effie Awards   September 1, 2017  

    Learn how eBay democratized fashion and celebrated true style individuality with real women at the heart of its campaign.

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  • FlyBabies

    Effie Awards   September 1, 2017  

    JetBlue Airways tapped into everyone’s (2nd) biggest annoyance when flying: crying babies. With a single online video, JetBlue’s “FlyBabies” turned a cause for despair into a reason for joy.

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  • Dove Hair #LoveYourCurls Emojis

    Effie Awards   September 1, 2017  

    By creating a keyboard filled with emojis with multiple curly hair types, textures, and colors, Dove Hair started a viral conversation via a timely and relevant social medium.

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