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  • Ad Network Focuses on Socially Conscious Millennials

    MediaPost   February 10, 2017  

    RipeDaily has formed a cause-related ad network that focuses on social conscious Millennials.

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  • T-Mobile: Breaking Through to Millennial Audiences with the "Uncarrier" Movement

    Event Recaps   February 1, 2017  

    T-Mobile shared how it is differentiating itself by giving back to its customers.

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  • Harvesting the Millennial Through Multiple Channels

    Event Recaps   February 1, 2017  

    Terlato Wines connected with Millennial wine drinkers using a multichannel campaign.

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  • STX Entertainment: Marketing Movies to Millennials

    Event Recaps   February 1, 2017  

    STX shared how it successfully markets its films to Millennial audiences across worldwide multiplatform distribution channels.

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  • Honda, Music, and Millennials: Two Thumbs Up

    Event Recaps   February 1, 2017  

    Honda shared the details of the “Honda Stage” and “Civic Tour” programs, including what worked, what didn’t, and how the brand plans to build upon its massive success.

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  • Modern Day Moms: The Convergence of Media Consumption, Technology and Motherhood

    Nielsen   January 30, 2017  

    A Nielsen study revealed the TV and device habits of mothers across the U.S.

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  • Total Market

    Insight Briefs   January 25, 2017  

    The world is more diverse now than it has been at any other time in history, and the only way for brands to stay relevant is by reflecting this diversity in every campaign. In this insight brief, the ANA curated the top Total Market campaigns of 2016 to identify trends and best practices.

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  • Millennial Travelers Take Off to Shop

    Nielsen   January 24, 2017  

    Nielsen’s recent study of global millennial travelers revealed that the population is growing to represent half of the total travel retail market.

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  • U.S. Army Cryptaris Mission

    Internationalist Innovation in Media   January 9, 2017  

    To recruit top STEM candidates, the U.S. Army created an online game that simulated real Army missions.

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  • #imlovinit24

    Internationalist Innovation in Media   January 9, 2017  

    McDonald’s reconnected with its Millennial audience through a 24-hour global campaign.

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  • CTII Launch

    Internationalist Innovation in Media   January 9, 2017  

    Converse launched a new version of its bestselling Chuck Taylor All Stars to Millennials by reinventing old-fashioned media channels with new technology.

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  • Tissue Accessories for Every Woman

    Internationalist Innovation in Media   January 9, 2017  

    To differentiate itself from competition and increase sales, Tempo leveraged its premium tissue product to link function to fashion and re-engage with its target audience.

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  • Brewing New Media

    Internationalist Innovation in Media   January 9, 2017  

    Activision used audience insights to create Black Hops Midnight Pale Ale, a new product to engage Call of Duty’s target audience of Millennial males.

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  • Ketchup Hold Out

    Internationalist Innovation in Media   January 9, 2017  

    Doritos created a mobile game to increase its relevance in the snack category and engage with the Millennial audience.

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  • Breathe Right

    Internationalist Innovation in Media   January 9, 2017  

    Breathe Right nasal strips increased awareness among Millennials by joining the conversation about the first horse to run the Belmont Stakes wearing a nasal strip.

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  • Call of Duty Launch

    Internationalist Innovation in Media   January 9, 2017  

    The Call of Duty franchise saw a resurgence among fans after a global campaign encouraged fans to create and share content online.

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  • Rin Career Ready

    Internationalist Innovation in Media   January 9, 2017  

    Rin, a popular Indian detergent brand, helped rural women gain confidence and employment through virtual training they could access through a mobile device.

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  • Starbucks Sparkle Shop

    Internationalist Innovation in Media   January 9, 2017  

    In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.

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  • Twelve Hours with Demi Lovato

    Internationalist Innovation in Media   January 9, 2017  

    To alter its perception among Millennials, the Marriott Rewards Program offered its members exclusive access to content from Demi Lovato.

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  • Mom Genes: Looking at the Media DNA of Working and Stay-at-Home Mothers

    Nielsen   January 3, 2017  

    The third quarter 2016 Nielsen Total Audience Report revealed the technology habits of stay-at-home versus working mothers.

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