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  • Influencer Marketing

    Insight Briefs   October 17, 2018  

    In this insight brief, the ANA highlighted how brands are leveraging influencer marketing for brand growth, and how it can be integrated into marketing strategies.

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  • The Commuter Mini Game

    Smarties Awards   October 1, 2018  

    Target Media designed a short mobile game to drive ticket sales for the film The Commuter.

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  • Adventure Reality

    Smarties Awards   October 1, 2018  

    Jeep developed an AR app that allowed shoppers to design their own 2018 Wrangler.

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  • Magic Retouch — Making the Elder Proud

    Smarties Awards   October 1, 2018  

    L’Oréal Paris wanted to make its Magic Retouch the most popular hair dye in China, particularly for women over age 40.

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  • An Election of a Lifetime

    Smarties Awards   October 1, 2018  

    Wall’s invited consumers to vote on their favorite brand of Wall’s ice cream to determine which one was the most popular.

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  • The Digital Dragon Dance

    Smarties Awards   October 1, 2018  

    Pepsi put mobile phones at the center of family fun for its Vietnamese Lunar New Year campaign.

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  • #CountMEIn

    Smarties Awards   October 1, 2018  

    PermataBank wanted to tap into the millennial market and encourage younger generations in Indonesia to start savings plans.

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  • New York Racing Association Caters to Fans Old and New at the Belmont Stakes

    Event Recaps   September 27, 2018  

    To maintain its relationships with established horse racing fans and to welcome millennials into the fold of the sport, the New York Racing Association (NYRA) leveraged traditional media, digital technology, and on-site activations at its biggest race of the year, Belmont Stakes.

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  • Can’t find what you’re looking for? Ask the Expert.

    Ask the Expert Answers   September 26, 2018  

    ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.

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  • Esports

    Ask the Expert Answers   September 25, 2018  

    ANA’s Ask the Expert research service answers the question, “What does the esports landscape look like?”

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  • How to Use Data and Analytics in a Changing World

    Session Videos   September 14, 2018  

    In this video, Nationwide discussed how it has been delivering success through the use of data and analytics to help create value for its members and partners.

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  • How to Use Data and Analytics in a Changing World

    Event Recaps   September 14, 2018  

    Nationwide discussed how it has been delivering success through the use of data and analytics to help create value for its members and partners.

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  • How to Use Data and Analytics in a Changing World

    Public Videos   September 14, 2018  

    With the mission of being a profit center, Nationwide’s analytics team is tracking the value that its projects create for business partners.

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  • This Tech Fitness Startup Focuses on Data to Succeed

    Session Videos   September 13, 2018  

    In this video, Peloton shared how it’s leveraging data and technology to create engagement, build community, and optimize user experience.

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  • This Tech Fitness Startup Focuses on Data to Succeed

    Event Recaps   September 13, 2018  

    Peloton shared how it’s leveraging data and technology to create engagement, build community, and optimize user experience.

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  • Today’s Latina Is a Key Demographic for Marketers

    Industry Insights   September 11, 2018  

    Hispanic women are quickly becoming a powerful consumer demographic. Here are five truths to help marketers jumpstart or amplify their Latina marketing strategy.

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  • Talent and Recruitment

    Insight Briefs   August 23, 2018  

    In recent years, there has been growing research dedicated to helping bridge the gap within the economy and diversity in marketing and how it affects what the younger generations aspire to do — and how they work. ANA shared insights on how to fix this disconnect.

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  • Turning Gen Z into Your Lifelong Shoppers

    Event Recaps   August 16, 2018  

    Connor Blakely, a gen Z marketing consultant, summed up the cultural trends in youth culture that have changed marketing and explained how marketers can better reach this demographic.

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  • Fireside Chat with BuzzFeed’s CEO

    Event Recaps   August 14, 2018  

    BuzzFeed’s founder and CEO discusses the importance of content, commerce, and partnerships.

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  • How to Win the Experience Economy

    Event Recaps   August 7, 2018  

    Refinery29 offered marketers three tips for enhancing approaches to experiential marketing.

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