search results

Search returned: 675 document(s).

  • Brewing New Media

    Internationalist Innovation in Media   January 9, 2017  

    Activision used audience insights to create Black Hops Midnight Pale Ale, a new product to engage Call of Duty’s target audience of Millennial males.

    view
  • Ketchup Hold Out

    Internationalist Innovation in Media   January 9, 2017  

    Doritos created a mobile game to increase its relevance in the snack category and engage with the Millennial audience.

    view
  • Rin Career Ready

    Internationalist Innovation in Media   January 9, 2017  

    Rin, a popular Indian detergent brand, helped rural women gain confidence and employment through virtual training they could access through a mobile device.

    view
  • #imlovinit24

    Internationalist Innovation in Media   January 9, 2017  

    McDonald’s reconnected with its Millennial audience through a 24-hour global campaign.

    view
  • Starbucks Sparkle Shop

    Internationalist Innovation in Media   January 9, 2017  

    In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.

    view
  • Call of Duty Launch

    Internationalist Innovation in Media   January 9, 2017  

    The Call of Duty franchise saw a resurgence among fans after a global campaign encouraged fans to create and share content online.

    view
  • Tissue Accessories for Every Woman

    Internationalist Innovation in Media   January 9, 2017  

    To differentiate itself from competition and increase sales, Tempo leveraged its premium tissue product to link function to fashion and re-engage with its target audience.

    view
  • U.S. Army Cryptaris Mission

    Internationalist Innovation in Media   January 9, 2017  

    To recruit top STEM candidates, the U.S. Army created an online game that simulated real Army missions.

    view
  • Mom Genes: Looking at the Media DNA of Working and Stay-at-Home Mothers

    Nielsen   January 3, 2017  

    The third quarter 2016 Nielsen Total Audience Report revealed the technology habits of stay-at-home versus working mothers.

    view
  • A+E Networks: Market Research Case Study

    Event Recaps   December 13, 2016  

    A+E Networks shared key insights from Lifetime’s “State of Womanhood” study — a multi-modal anthropological study of what it means to be a woman today.

    view
  • Baby Boomers

    Ask the Expert Answers   December 12, 2016  

    ANA’s Ask the Expert research service answers the question, “Where are Baby Boomers spending the majority of their time and money, and what can brands do to connect with them?”

    view
  • Industry Vertical: Food and Beverage

    Insight Briefs   December 9, 2016  

    Food and beverage brands are finding success by aligning business and marketing goals under unified strategies.

    view
  • Brand Authority: Fueling a Dynamic Content Strategy

    Event Recaps   December 7, 2016  

    Using proprietary and third-party research results, Futurecast shared ways marketers can develop content strategy by aligning with consumer insights and purchase drivers.

    view
  • Holiday Magic Creeps Earlier Each Year

    Nielsen   December 6, 2016  

    As consumers, particularly Millennials, start their holiday preparations earlier, it presents opportunities for retailers, manufacturers and marketers to reach them before the holiday season.

    view
  • Why Every CMO Needs a Millennial Advisory Group

    Knowledge Partners   December 2, 2016  

    There are several ways that CMOs — and leaders from varying industries — can use a millennial advisory group to their advantage.

    view
  • Cielito Lindo

    Multicultural Excellence Awards   December 1, 2016  

    Coca-Cola united Mexican American soccer fans by creating a culturally-significant experience during a soccer match.

    view
  • Next Milestone

    Multicultural Excellence Awards   December 1, 2016  

    To generate awareness for the 2016 Honda Civic among multicultural Millennials, Honda brought together Instagram users and Honda loyalists through series of events across the country.

    view
  • The Sprite Corner

    Multicultural Excellence Awards   December 1, 2016  

    To connect with multicultural tends and young adults and to demonstrate its authenticity in hip-hop culture, Sprite created The Corner, a pop-up event and performance space.

    view
  • Stay Connected

    Multicultural Excellence Awards   December 1, 2016  

    Duracell created a campaign to encourage those with undiagnosed hearing loss to seek help.

    view
  • A Total Market Approach

    Multicultural Excellence Awards   December 1, 2016  

    Prudential created a campaign to help financial professionals understand the opportunity in the women’s and multicultural consumer markets.

    view

1234567 >>  Last (34)