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  • B-to-B Search: the Next Generation

    B-to-B Marketer   May 17, 2017  

    There's a quiet renaissance taking place in B-to-B search, as companies are layering branding efforts on top of lead generation.

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  • Account-Based Marketing 101 with Demandbase

    Industry Insights   May 8, 2017  

    Jessica Fewless, Senior Director of Field and Partner Marketing at Demandbase, discussed the basics of account-based marketing, and offered advice for brands looking to adopt the approach.

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  • For the Good of the Brand

    B-to-B Marketer   May 5, 2017  

    B-to-B companies across industry sectors are investing more in branding strategies to help stand out from the crowd.

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  • Tips to Winning at B-to-B Email Marketing

    Webinars   May 3, 2017  

    In this webinar video, learn how B2B marketing leaders utilize a sales playbook approach to eliminate the sales conversation divide though sales-ready content, tools, and training.

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  • The Story of an Audience: Using Data to Listen and Deliver

    Event Recaps   April 27, 2017  

    IBM shared how it has learned to listen to individuals, companies, and markets and convert the knowledge acquired into data-driven, buyer-centric, and outcomes-focused marketing and digital strategies.

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  • Breakthroughs Are Just the Beginning: How a 3D Bioprinting Pioneer Creates a Market

    Unconventionals (A PJA Advertising Podcast)   April 21, 2017  

    In this episode of The Unconventionals, host Mike O’Toole talks with Organovo CEO Keith Murphy about bioprinting and its big implications for human health.

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  • GE and the Art of Brand Reinvention

    Unconventionals (A PJA Advertising Podcast)   April 21, 2017  

    In this episode of the Unconventionals podcast, host Mike O’Toole sits down with Linda Boff, GE’s Chief Marketing Officer, to talk marketing and brand; learn where GE is placing its bets in social platforms, content marketing, and brand strategy.

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  • Hewlett Packard Enterprise Brand Launch

    REGGIE Awards   April 20, 2017  

    To kick off the newly formed company, Hewlett Packard Enterprise launched a global campaign to build awareness as a distinct brand in the B-to-B marketplace.

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  • Eaton Desk Toy Decision

    REGGIE Awards   April 20, 2017  

    Power supplier Eaton created a “tongue-in-cheek” election that increased brand awareness among IT professionals.

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  • AI Primer for B-to-B Marketers

    B-to-B Marketer   April 19, 2017  

    Many B-to-B companies still have a limited understanding of how to apply artificial intelligence to marketing. Here’s a quick primer.

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  • B-to-B Brands in an App-Focused World

    Knowledge Partners   April 19, 2017  

    How can a B-to-B brand determine which mobile app channels (digital audio, social networking, gaming, video, and messaging) are best for reaching its customers?

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  • Driving Digital Engagement

    Event Recaps   April 11, 2017  

    Siemens shared insights on how it drives ongoing customer-centric improvements to maximize ROI from all online and digital touchpoints across its Healthineers brand.

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  • Email Marketing Is Dead! Wrong

    Event Recaps   April 11, 2017  

    Adam Holden-Bache, an email marketing expert, shared some email marketing basics and formatting and segmenting tips and tricks for marketers to use in their email campaigns.

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  • Approaching the Challenges of B-to-B Market Research Strategically

    Event Recaps   April 11, 2017  

    Geo Strategy Partners shared advice for business-to-business marketers to improve their market research efforts and their overall marketing effectiveness.

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  • Tips To Winning at B-to-B Email Marketing

    Webinars   April 5, 2017  

    In this webinar, get insight, tactics, tips, and takeaways to increase b-to-b email marketing effectiveness and improve campaign results for businesses.

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  • 7 Steps to Effective B-to-B Content Marketing

    Knowledge Partner Video   March 23, 2017  

    This webinar hosted by EMA discusses how to retain more business and generate leads with content marketing.

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  • Joining Forces

    B-to-B Marketer   March 22, 2017  

    By joining forces, marketing and HR can build a better brand.

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  • From the Age of Reason to the Age of Feeling

    Industry Insights   March 22, 2017  

    Christoph Becker, global CEO and chief creative officer at gyro, discusses tapping into the soul of your business and igniting a moment with your customer that's genuine and personal

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  • 2017 Media Usage In Manufacturing: Survey Results

    Knowledge Partners   March 21, 2017  

    New Gardner research looks at manufacturers’ media buying behavior, vendor selection, and advertising channel effectiveness.

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  • Five Tips to Create Engaging B-to-B Videos

    B-to-B Marketer   March 20, 2017  

    Five tips to turn your B-to-B video production process into a powerful ROI driver.

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