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  • 5 Tips for B2B Podcasting Success

    B-to-B Marketer   October 18, 2018  

    Thirty-two percent of brands and agencies reported that they currently advertise on podcasts, and 36 percent will definitely advertise in the next six months, a survey by Westwood One found. Here are five tips for getting started with podcasting.

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  • The Future of Commerce

    Smarties Awards   October 1, 2018  

    AT&T partnered with The Washington Post to create immersive content around its B2B services.

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  • My Vet Offers

    Smarties Awards   October 1, 2018  

    Merck Animal Health developed My Vet Offers, a mobile-first web app that increased engagement with the flea and tick medication Bravecto.

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  • Help Wanted

    B-to-B Marketer   September 27, 2018  

    The short supply of talent, coupled with a sizable marketing skills gap, has set the industry back. Here's how companies like Mastercard and GE are attacking the issue head on.

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  • Reaching Customer Obsession

    B-to-B Marketer   September 20, 2018  

    A study by Forrester Research found that 82 percent of marketers said increasing customer satisfaction is their chief marketing goal. Here are five ways to become truly customer obsessed in B2B marketing.

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  • How to Select Your Workflow Management Tool

    Event Recaps   September 5, 2018  

    The Boeing Co. shared how the company has found greater success with a new workflow management tool installation.

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  • Learn How Digital Marketing Drives Awareness and Demand Generation in a Cost Efficient Manner

    Webinars   August 29, 2018  

    Ryan Chan, Senior Digital Marketing Manager at Hewlett Packard Enterprise, shared how he has leveraged LinkedIn, Google, Facebook, YouTube, and Twitter to drive awareness and demand generation.

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  • 5 Secrets to a Killer B2B Website

    B-to-B Marketer   August 23, 2018  

    While business-to-business customers place enormous value on supplier websites as a source for information throughout the buying journey, less than one-third of buyers think these websites are helpful. Here are five secrets to a killer B2B website.

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  • Marketing’s Age of Illumination

    Knowledge Partners   August 10, 2018  

    This research report from Omobono explores the challenges of B2B marketers.

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  • Elevating an Industry

    B-to-B Marketer   August 9, 2018  

    Thanks to the ingenuity of ANA B2B Hall of Fame inductee Christoph Becker, founder of gyro, the state of business marketing has never been better.

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  • Content Marketing Goals for Financial Institutions

    Knowledge Partners   July 24, 2018  

    Erinn Newman, VP, Director of Insight at Mower, shared how leading financial institutions are leveraging content marketing to drive revenue and business growth.

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  • Story Time for B2B Brands

    B-to-B Marketer   July 12, 2018  

    As companies like Lincoln Electric, GE, and Deloitte have shown, storytelling is a powerful way to create effective content marketing, engage targeted audiences, and generate sales.

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  • Five B2B Companies That Are Anything But Boring

    Industry Insights   July 11, 2018  

    These five B2B companies that are changing the ways people engage with brands, and making the B2B experience more dynamic.

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  • The Changing B2B Buying Process

    Knowledge Partners   July 10, 2018  

    Mower shared data on the changing B2B buying process so brands could better understand how their customers were searching for and consuming information.

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  • DMA Joins the ANA

    Public Videos   July 2, 2018  

    Today marks the beginning of an exciting new chapter in the ANA’s 108-year history. With the acquisition of the Data & Marketing Association now official, members will enjoy a variety of enriched benefits.

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  • Is B2B Social Media Worth the Investment?

    B-to-B Marketer   June 28, 2018  

    As platforms evolve and budgets are strained, marketers work to find the ROI in social media marketing.

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  • How Plantronics Leverages Influencers

    Event Recaps   June 27, 2018  

    Plantronics shared how it has used influencer marketing campaigns.

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  • Small Accounts = Big Wins with Telemarketing

    Knowledge Partners   June 21, 2018  

    The MX Group explained how business-to-business telemarketing can capitalize on modest leads that might otherwise be neglected.

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  • IBM: Optimizing Response to Lead Management

    Event Recaps   June 14, 2018  

    IBM has a lead management system that helps to qualify, prioritize, and nurture leads to increase the likelihood of conversion.

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  • ANA 2018 Masters of B2B Marketing in Three Minutes

    Public Videos   June 8, 2018  

    In this video, get an overview of the 2018 Masters of B2B Marketing Conference.

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