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  • Facebook Woos B-to-B Marketers

    B-to-B Marketer   November 16, 2017  

    A recent survey by Social Media Manager found that Facebook is now the most-used channel of B-to-B marketers, followed by LinkedIn and Twitter. Here's what's driving the rise of Facebook and the challenges that still exist.

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  • Ways to Leverage the Science of Humor in B2B Marketing: gyro

    Webinars   November 9, 2017  

    In this webinar, learn when, where, and how humor can play an essential role in the buying process.

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  • Expectations Rising for B-to-B E-commerce

    B-to-B Marketer   November 2, 2017  

    With more and more B-to-B buyers expecting an omnichannel relationship with their business partners, companies are responding by developing e-commerce platforms, in part to thwart the growing threat from wholesaler sites.

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  • Science of Social — Engaging Senior Management with Video: Financial Times

    Webinars   November 1, 2017  

    In this webinar, get key findings from a new research piece that analyzes the habits of B2B users and how to best reach them.

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  • 5 Ways to Become a More Agile B-to-B Marketing Team

    B-to-B Marketer   October 31, 2017  

    A simple, straight-forward guide to one of the most effective, yet underused processes in B-to-B marketing.

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  • Event Marketing in a Digital Age

    B-to-B Marketer   October 26, 2017  

    Social media, evolving technologies, and modern marketing principles are driving trade show success.

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  • Orchestrating a Brand Transformation

    Event Recaps   October 25, 2017  

    Equipment Depot shared how it transformed its brand and improved its growth trajectory.

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  • Take Action: How to Ignite the B-to-B Customer Experience Right Now

    Event Recaps   October 25, 2017  

    gyro shared insights for developing a differentiated B-to-B customer experience.

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  • Data-Driven Digital Transformation

    Forward   October 24, 2017  

    Account-based marketing has the ability to transform the way companies engage consumers, but the tactic requires a huge amount of data that many marketers struggle to wield. Technology partners are crucial to unlocking the potential of marketers' data and using it to optimize outreach for growth. Here's how HPE and Digitas used account-based marketing to engage key decision makers and fuel HPE's digital transformation.

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  • Account-Based Marketing: Trend or Sales Necessity?

    Industry Insights   October 20, 2017  

    In this extensive review of account-based marketing, Eric Mower & Associates provide B-to-B marketers with everything they need to know about this rapidly growing tactic, including how and why it must be done.

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  • Three Ways AI Will Improve B-to-B Marketing

    B-to-B Marketer   October 10, 2017  

    Whether you're a B-to-B marketer looking to improve lead gen, cut costs, or optimize overall process, artificial intelligence can help.

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  • Can B-to-B Mobile Marketing Fulfill Its Promise?

    B-to-B Marketer   October 5, 2017  

    After years of talking about the potential of B-to-B mobile marketing, marketers may finally be seeing the light.

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  • Sharpen Your Focus on Visual Communications

    ANA Magazine   September 27, 2017  

    People process visual information a remarkable 60,000 times faster than text. With that in mind, here are five ways to tap the power of visual communications to deliver a unique and memorable marketing message.

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  • How to Boost B-to-B Emails

    B-to-B Marketer   September 21, 2017  

    Promoting multiple types of content within emails and integrating them with other marketing channels are just two ways to drive better results.

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  • The Challenger Brand Advantage

    Event Recaps   September 19, 2017  

    Grant Thornton shared the journey it has taken to become a challenger brand and offered tactical recommendations for other B-to-B brands looking to break the mold.

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  • Sales and Marketing Alignment?

    Event Recaps   September 19, 2017  

    Aligned Energy discussed barriers to marketing and sales alignment and some possible solutions for better internal communication and cooperation.

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  • Amplifying 233 Years of Innovation

    Event Recaps   September 19, 2017  

    BNY Mellon provided insight into how a 200-year-old brand stays relevant in today’s high-tech, fast-paced world.

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  • Tying Data All Together

    B-to-B Marketer   September 14, 2017  

    Though still in its infancy, data virtualization is a possible remedy for B-to-B marketers struggling with information overload.

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  • Stealing the Spotlight

    B-to-B Marketer   September 7, 2017  

    An advertising takeover of Grand Central amplifies Thomson Reuters as a media company with answers.

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  • Best Practices in Executing a Programmatic Campaign

    Event Recaps   September 7, 2017  

    New York Life Insurance Co. shared best practices and things to watch out for when it comes to executing a programmatic campaign.

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