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  • Intel Inside and Out

    B-to-B Marketer   January 18, 2017  

    In this Q&A, Intel CMO Steve Fund shares his thoughts on a new branding campaign designed to showcase the products and services Intel technology enables.

  • Four Things B-to-B Marketers Must Do In 2017

    B-to-B Marketer   January 17, 2017  

    Don't finalize your 2017 B-to-B marketing plans without first including a resolution to experiment with the four tactics from this presentation.

  • Shattering the Myths of Multicultural Marketing

    B-to-B Marketer   January 11, 2017  

    Here are four examples of B-to-B marketing campaigns that help to dispel some of the myths surrounding multicultural marketing.

  • 7 Truths of B-to-B Marketing

    Webinars   January 11, 2017  

    In this webinar, learn how IBM started to transform their marketing based on analytics. In the process, the brand learned seven simple but remarkably effective truths that every company can use to improve business outcomes.

  • Tough Enough

    Internationalist Innovation in Media   January 9, 2017  

    Dell sought to win the hearts and minds of IT decision-makers by giving them a social platform to share their experiences.

  • Pure Genius

    B-to-B Marketer   January 4, 2017  

    A close examination of the winning entries from 2016 ANA Genius Awards reveals that The Clorox Company, Hilton Worldwide, Turner Broadcasting, and Syngenta have a lot in common — what you might call the habits of highly effective marketing analytics experts. Here are five that stand out.

  • How Challenger Brands Succeed

    Knowledge Partner Video   December 27, 2016  

    In this video, hear from two seasoned challenger brand experts who have gone head-to-head against leader brand Goliaths and came out on top.

  • Checklist for Optimizing Marketing Content

    Knowledge Partners   December 26, 2016  

    Use this checklist to quickly determine if your marketing content is optimized for modern buyers.

  • Six Modern Marketing Needs Your Tech Stack Should Address

    Knowledge Partners   December 20, 2016  

    Here are six common marketing needs and the corresponding tech stack building blocks that allow you to meet them.

  • Can Digital Transformation Solve Your Lead Qualification Problems?

    Knowledge Partners   December 15, 2016  

    Digital transformation allows marketing to work one-on-one to understand buyer’s needs and build affinity before passing leads to sales.

  • The Rise of the Feeling Machines

    Industry Insights   December 13, 2016  

    In this presentation, Stein IAS explains why the next era of marketing - post-modern marketing - has already begun.

  • Creating a Content Brand for B-to-B Success

    Event Recaps   December 6, 2016  

    Capital Group shared insights on how it transformed the American Funds portion of its business into a content distribution platform.

  • How Sales Teams Can Benefit from Social Selling

    Event Recaps   December 6, 2016  

    Learn why the digital customer experience transformation has taken place, and what action you should be taking now to stay ahead of the curve, and your CEO.

  • So You Want to Create B-to-B Buyer Personas… Now What?

    Knowledge Partners   December 2, 2016  

    This guide can get you started on creating insightful buyer personas.

  • Tips to Creating Branded Content for the B-to-B Marketer

    Webinars   December 1, 2016  

    In this webinar video, Ravi Mattu, editorial director of the Financial Times content marketing department and a long-time journalist, set out some guidelines on creating content that resonates.

  • A Total Market Approach

    Multicultural Excellence Awards   December 1, 2016  

    Prudential created a campaign to help financial professionals understand the opportunity in the women’s and multicultural consumer markets.

  • How Content Creation Can Put Your Q4 Budget Surplus to Work

    Knowledge Partners   December 1, 2016  

    If you’ve got a use-it-or-lose-it budget, investing in content can help drive brand awareness, engagement, and sales in the coming year.

  • Building Awareness with Print Ads

    Knowledge Partners   November 17, 2016  

    The case for investing in trade publication print ads in addition to SEO as part of a B-to-B media mix.

  • Account-Based Marketing in B-to-B

    Ask the Expert Answers   November 14, 2016  

    ANA’s Ask the Expert research service answers the question, “What is Account-Based Marketing? What steps can I take to execute and scale an Account-Based marketing strategy in my B-to-B organization?”

  • B-to-B Marketing Analytics: Making Sense of Marketing Metrics

    Industry Insights   November 14, 2016  

    Yesler explains data in relation to the phases of the sales cycle, giving marketers a better understanding of how they can read and apply their own metrics.


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