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  • GE and the Art of Brand Reinvention

    Unconventionals (A PJA Advertising Podcast)   April 21, 2017  

    In this episode of the Unconventionals podcast, host Mike O’Toole sits down with Linda Boff, GE’s Chief Marketing Officer, to talk marketing and brand; learn where GE is placing its bets in social platforms, content marketing, and brand strategy.

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  • Breakthroughs Are Just the Beginning: How a 3D Bioprinting Pioneer Creates a Market

    Unconventionals (A PJA Advertising Podcast)   April 21, 2017  

    In this episode of The Unconventionals, host Mike O’Toole talks with Organovo CEO Keith Murphy about bioprinting and its big implications for human health.

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  • Hewlett Packard Enterprise Brand Launch

    REGGIE Awards   April 20, 2017  

    To kick off the newly formed company, Hewlett Packard Enterprise launched a global campaign to build awareness as a distinct brand in the B-to-B marketplace.

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  • AI Primer for B-to-B Marketers

    B-to-B Marketer   April 19, 2017  

    Many B-to-B companies still have a limited understanding of how to apply artificial intelligence to marketing. Here’s a quick primer.

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  • B-to-B Brands in an App-Focused World

    Knowledge Partners   April 19, 2017  

    How can a B-to-B brand determine which mobile app channels (digital audio, social networking, gaming, video, and messaging) are best for reaching its customers?

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  • Driving Digital Engagement

    Event Recaps   April 11, 2017  

    Siemens shared insights on how it drives ongoing customer-centric improvements to maximize ROI from all online and digital touchpoints across its Healthineers brand.

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  • Email Marketing Is Dead! Wrong

    Event Recaps   April 11, 2017  

    Adam Holden-Bache, an email marketing expert, shared some email marketing basics and formatting and segmenting tips and tricks for marketers to use in their email campaigns.

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  • Approaching the Challenges of B-to-B Market Research Strategically

    Event Recaps   April 11, 2017  

    Geo Strategy Partners shared advice for business-to-business marketers to improve their market research efforts and their overall marketing effectiveness.

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  • Tips To Winning at B-to-B Email Marketing

    Webinars   April 5, 2017  

    In this webinar, get insight, tactics, tips, and takeaways to increase b-to-b email marketing effectiveness and improve campaign results for businesses.

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  • 7 Steps to Effective B-to-B Content Marketing

    Knowledge Partner Video   March 23, 2017  

    This webinar hosted by EMA discusses how to retain more business and generate leads with content marketing.

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  • From the Age of Reason to the Age of Feeling

    Industry Insights   March 22, 2017  

    Christoph Becker, global CEO and chief creative officer at gyro, discusses tapping into the soul of your business and igniting a moment with your customer that's genuine and personal

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  • Joining Forces

    B-to-B Marketer   March 22, 2017  

    By joining forces, marketing and HR can build a better brand.

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  • 2017 Media Usage In Manufacturing: Survey Results

    Knowledge Partners   March 21, 2017  

    New Gardner research looks at manufacturers’ media buying behavior, vendor selection, and advertising channel effectiveness.

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  • Five Tips to Create Engaging B-to-B Videos

    B-to-B Marketer   March 20, 2017  

    Five tips to turn your B-to-B video production process into a powerful ROI driver.

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  • B-to-B Programmatic Challenges

    B-to-B Marketer   March 15, 2017  

    B-to-B marketers lag behind their B-to-C counterparts in the adoption of programmatic advertising, but that is likely to change.

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  • Creating B-to-B Buyer Personas

    Ask the Expert Answers   March 13, 2017  

    ANA’s Ask the Expert research service answers the question, “Which Comes First, Buyer Personas or Buyer Journey Maps?”

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  • How Much Should You Spend on B2B Marketing?

    Knowledge Partners   March 6, 2017  

    In theory, budgets are fluid. However, many B2B advertising and marcom budgets remain fairly linear and haven’t changed much over the years. EMA’s John Favalo review this practice and advises on B2B budget sizes.

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  • Co-Creation: Brands and Media Partners Working Together

    Session Videos   March 3, 2017  

    In this video, learn how CA Technologies partnered with CNN to build the CNN Politics app, an immersive mobile experience that gave voters an unprecedented view of the data behind the 2016 election.

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  • Co-Creation: Brands and Media Partners Working Together

    Event Recaps   March 3, 2017  

    CA Technologies partnered with CNN to build the CNN Politics app, an immersive mobile experience that gave voters an unprecedented view of the data behind the 2016 election.

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  • Co-Creation: Brands and Media Partners Working Together

    Public Videos   March 3, 2017  

    In this video, learn how CA Technologies boosted its visibility by co-creating an engaging experience with CNN.

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