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  • What to Expect from the EU’s General Data Protection Regulation Rules

    Event Recaps   February 2, 2017  

    The World Federation of Advertisers shared updates on the EU’s 2018 General Data Protection Regulation rules.

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  • World in Motion

    Internationalist Innovation in Media   January 9, 2017  

    To establish itself as an industry thought leader and gain relevance in local markets, GE partnered with Quartz to create World in Motion, a digital content hub.

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  • Destination Dubai

    Internationalist Innovation in Media   January 9, 2017  

    Emirates showcased Dubai as the go-to destination for every traveler while promoting itself as the ideal travel partner to visit the city.

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  • Lucy the Robot

    Internationalist Innovation in Media   January 9, 2017  

    A viral campaign introduced Australian consumers to a remotely-operated robot.

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  • eos Launch

    Internationalist Innovation in Media   January 9, 2017  

    eos broke into the German market with an integrated campaign promoting its line of Easter-themed lip balms.

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  • The Doppio Agent

    Internationalist Innovation in Media   January 9, 2017  

    Delica drove Café Royal brand awareness among French consumers with an interactive video campaign featuring singer and songwriter Robbie Williams.

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  • Love at First Taste

    Internationalist Digital Solutions   December 15, 2016  

    For its new global campaign, Knorr explored the idea of bringing people together based on their flavor preferences.

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  • Boxing Week Bonanza

    Internationalist Digital Solutions   December 15, 2016  

    The Source developed a Google search strategy that was centered on consumer query terms, not products, for the 2015 holiday season.

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  • Using Consumer Segments to Unlock Potential Wins in the Non-Profit Sector

    Nielsen   November 29, 2016  

    A recent EquiTrend non-profit study examined Canadians’ views of non-profits to help them understand the various donor segments and how to effectively engage them.

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  • Welcoming Newcomers and Celebrating the Loyalists: An Anniversary Story

    Event Recaps   November 17, 2016  

    Vans discussed how it celebrated its 50th anniversary with an experiential campaign.

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  • Global Advertising GALA

    Session Videos   November 10, 2016  

    In this video, a thoroughly international GALA panel from Peru, Zimbabwe, Colombia, Singapore/Malaysia, and Ireland shed light on relevant rules and regulations across jurisdictions.

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  • Why Some Media Plans Fail

    Nielsen   November 8, 2016  

    Nielsen found that there can be too much of a good thing when it comes to reaching your audience.

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  • Engaging Global Audiences 24/7 — Anytime and Anywhere

    Event Recaps   October 20, 2016  

    WWE shared three best practices for keeping an audience engaged across multiple generations and content platforms.

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  • Ralph Lauren Cross-Continental Campaign

    Smarties Awards   September 27, 2016  

    Ralph Lauren and L’Oréal Travel Luxe & Retail Americas promoted Polo Red perfume with a mobile ad campaign that targeted people traveling between Brazil and the U.S.

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  • Brands Building Momentum with Canadians

    Nielsen   September 8, 2016  

    Despite the age gap between Canadian Millennials and Baby Boomers, their shopping tastes and preferences may not be as different as marketers think.

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  • Innovation in Brand-Building: How Cargill Is Creating a Global Brand Promise and Expression

    Event Recaps   September 8, 2016  

    Cargill shared the story of how it developed and aligned a global brand behind a consistent promise.

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  • Reaching the Desired Audience Doesn't Always Mean the Digital Campaign Will Resonate

    Nielsen   August 31, 2016  

    Nielsen looked at the reasons why 37 percent of digital ads in Canada failed to drive any lift in awareness, favorability, or intent.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 19, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 15th.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 12, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 8th.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 5, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 1st.

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