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  • Briefing on General Data Protection Regulations

    Event Recaps   December 5, 2017  

    Reed Smith discussed what marketers and advertisers need to know about the General Data Protection Regulations going into effect May 25, 2018.

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  • Under Armour: Leveraging Brand Ambassadors to Drive Commercial Impact

    Event Recaps   November 14, 2017  

    Under Armour shared how it is leveraging the profiles and personalities of its champion athlete endorsers to drive increased brand and commercial impact.

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  • Yasmin’s Sex-Ed Revolution

    Smarties Awards   September 25, 2017  

    Yasmin developed a mobile-led campaign that sought to spark a sex education revolution in China.

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  • Identifying Pockets of Opportunity Around the Globe

    Nielsen   September 13, 2017  

    Backed by improving global consumer confidence, many regions, including rural Vietnam and Hungary, are seeing improved conditions for businesses and the fast-moving consumer goods (FMCG) industry.

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  • Where Are Consumers Spending and Saving Around the World?

    Nielsen   September 12, 2017  

    Despite significant economic and political changes, global consumers were more confident in the second quarter of 2017 than at the end of 2016.

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  • Ask Guðmundur

    Effie Awards   September 1, 2017  

    With a budget of only $2.1 million, Iceland created a radically new type of tourism campaign using Responsive Content rather than traditional communications to rapidly change the attitudes and behaviours of tourists.

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  • REGGIE Roundup: Global Innovators

    Industry Insights   June 30, 2017  

    This year’s REGGIE Award winners took global innovation to a new level.

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  • Asia Leads Cycling’s Top 10 Growth Markets Ahead of the 2017 Tour De France

    Nielsen   June 30, 2017  

    A recent study by Nielsen Sports has tracked the growing interest of cycling around the world, most notably in the Asian region.

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  • Global Marketing

    Insight Briefs   June 19, 2017  

    This Insight Brief discusses how brands are connecting with consumers globally and upcoming regulations that every marketer should be aware of.

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  • Life-Saving Brands

    Industry Insights   June 8, 2017  

    Five brands that have created innovative campaigns and products to save peoples’ lives.

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  • The New Data Privacy Law that Could Have Major Repercussions for Marketers

    ANA Magazine   June 7, 2017  

    A new EU privacy law set to take effect next year could affect how U.S.-based marketers collect consumer data

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  • 2016 Bloomberg Square Mile Relay

    B2 Awards   May 31, 2017  

    Bloomberg celebrated the 10th anniversary of its immersive, team-building relay race called the Bloomberg Square Mile Relay.

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  • HUB International Global Brand Strategy

    B2 Awards   May 31, 2017  

    HUB International underwent a rebrand to more effectively communicate its values to consumers.

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  • The Smarter Approach

    B2 Awards   May 31, 2017  

    Over six years, Trelleborg’s marine operation built a comprehensive, global digital marketing strategy that included high quality creative, industry thought-leadership, and an automated marketing platform.

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  • Tough Mudder: Inspiring Fans and Brands to Play in the Mud

    Event Recaps   April 20, 2017  

    Tough Mudder shared insights on how it engages with some of the world’s leading brands and media companies to give consumers memorable experiences.

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  • Tough Mudder: Inspiring Fans and Brands to Play in the Mud

    Public Videos   April 20, 2017  

    Tough Mudder is expanding its global footprint with sponsor/media partnerships and brand extensions.

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  • Tough Mudder: Inspiring Fans and Brands to Play in the Mud

    Session Videos   April 20, 2017  

    In this video, Tough Mudder shared insights on how it engages with some of the world’s leading brands and media companies to give consumers memorable experiences.

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  • A Global Perspective

    Event Recaps   March 28, 2017  

    Members of the Global Advertising Lawyers Alliance discussed recent key developments in law and enforcement around the globe.

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  • A Global Perspective

    Session Videos   March 28, 2017  

    In this video, members of the Global Advertising Lawyers Alliance discussed recent key developments in law and enforcement around the globe.

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  • Active Fitness

    Internationalist Innovation in Media   March 7, 2017  

    Using retargeting, lookalike prospecting, and social amplification through influencers, Plantronics boosted sales for its BackBeat FIT and Go3 products and improved ROI across all of its e-commerce efforts.

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