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  • Tough Mudder: Inspiring Fans and Brands to Play in the Mud

    Event Recaps   April 20, 2017  

    Tough Mudder shared insights on how it engages with some of the world’s leading brands and media companies to give consumers memorable experiences.

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  • Tough Mudder: Inspiring Fans and Brands to Play in the Mud

    Session Videos   April 20, 2017  

    In this video, Tough Mudder shared insights on how it engages with some of the world’s leading brands and media companies to give consumers memorable experiences.

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  • Tough Mudder: Inspiring Fans and Brands to Play in the Mud

    Public Videos   April 20, 2017  

    Tough Mudder is expanding its global footprint with sponsor/media partnerships and brand extensions.

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  • A Global Perspective

    Event Recaps   March 28, 2017  

    Members of the Global Advertising Lawyers Alliance discussed recent key developments in law and enforcement around the globe.

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  • A Global Perspective

    Session Videos   March 28, 2017  

    In this video, members of the Global Advertising Lawyers Alliance discussed recent key developments in law and enforcement around the globe.

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  • Active Fitness

    Internationalist Innovation in Media   March 7, 2017  

    Using retargeting, lookalike prospecting, and social amplification through influencers, Plantronics boosted sales for its BackBeat FIT and Go3 products and improved ROI across all of its e-commerce efforts.

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  • What to Expect from the EU’s General Data Protection Regulation Rules

    Event Recaps   February 2, 2017  

    The World Federation of Advertisers shared updates on the EU’s 2018 General Data Protection Regulation rules.

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  • Destination Dubai

    Internationalist Innovation in Media   January 9, 2017  

    Emirates showcased Dubai as the go-to destination for every traveler while promoting itself as the ideal travel partner to visit the city.

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  • Lucy the Robot

    Internationalist Innovation in Media   January 9, 2017  

    A viral campaign introduced Australian consumers to a remotely-operated robot.

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  • The Doppio Agent

    Internationalist Innovation in Media   January 9, 2017  

    Delica drove Café Royal brand awareness among French consumers with an interactive video campaign featuring singer and songwriter Robbie Williams.

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  • World in Motion

    Internationalist Innovation in Media   January 9, 2017  

    To establish itself as an industry thought leader and gain relevance in local markets, GE partnered with Quartz to create World in Motion, a digital content hub.

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  • eos Launch

    Internationalist Innovation in Media   January 9, 2017  

    eos broke into the German market with an integrated campaign promoting its line of Easter-themed lip balms.

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  • Boxing Week Bonanza

    Internationalist Digital Solutions   December 15, 2016  

    The Source developed a Google search strategy that was centered on consumer query terms, not products, for the 2015 holiday season.

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  • Love at First Taste

    Internationalist Digital Solutions   December 15, 2016  

    For its new global campaign, Knorr explored the idea of bringing people together based on their flavor preferences.

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  • Using Consumer Segments to Unlock Potential Wins in the Non-Profit Sector

    Nielsen   November 29, 2016  

    A recent EquiTrend non-profit study examined Canadians’ views of non-profits to help them understand the various donor segments and how to effectively engage them.

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  • Welcoming Newcomers and Celebrating the Loyalists: An Anniversary Story

    Event Recaps   November 17, 2016  

    Vans discussed how it celebrated its 50th anniversary with an experiential campaign.

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  • Global Advertising GALA

    Session Videos   November 10, 2016  

    In this video, a thoroughly international GALA panel from Peru, Zimbabwe, Colombia, Singapore/Malaysia, and Ireland shed light on relevant rules and regulations across jurisdictions.

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  • Why Some Media Plans Fail

    Nielsen   November 8, 2016  

    Nielsen found that there can be too much of a good thing when it comes to reaching your audience.

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  • Engaging Global Audiences 24/7 — Anytime and Anywhere

    Event Recaps   October 20, 2016  

    WWE shared three best practices for keeping an audience engaged across multiple generations and content platforms.

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  • Ralph Lauren Cross-Continental Campaign

    Smarties Awards   September 27, 2016  

    Ralph Lauren and L’Oréal Travel Luxe & Retail Americas promoted Polo Red perfume with a mobile ad campaign that targeted people traveling between Brazil and the U.S.

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