April Fool’s Day CampaignsIndustry Insights March 15, 2017
April first has long been known as a day of mischief in the U.S., but in recent years, advertisers have found April Fools’ Day as an opportunity to think outside the box.view
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Nielsen revealed ways brands can increase ROI in Spanish-language TV by strengthening creative, executing with effective frequency, and looking holistically at advertising strategy.view
The world is more diverse now than it has been at any other time in history, and the only way for brands to stay relevant is by reflecting this diversity in every campaign. In this insight brief, the ANA curated the top Total Market campaigns of 2016 to identify trends and best practices.view
Telemundo leveraged strategic insights to drive ratings and impressions.view
To celebrate Univision’s lead Network News anchor being named one of Fortune’s “World’s 50 Greatest Leaders,” Univision launched a print and digital campaign across multiple media outlets.view
It’s key to leverage mobile marketing to engage Hispanic Millennials, and there are five best practices that all brands should follow to succeed.view