Search Results for All Content (access may be restricted)

Search returned: 203 document(s).

  • Hispanic Consumers Continue to Drive U.S. FMCG Dollars

    Nielsen   July 31, 2017  

    According to Nielsen, Hispanic spending has continued to rise across the total fast-moving consumer goods (FMCG) market, increasing by 0.6 percent since 2016.

    view
  • Serving Hispanic Millennial Sports Fans

    Event Recaps   July 19, 2017  

    Collecting audience insights helped ESPN create a long-term strategy for cultivating and nurturing Hispanic millennial sports fans through creative content, promotion, and storytelling.

    view
  • Getting to Know Latin America’s Premium Product Consumers

    Nielsen   June 21, 2017  

    Nielsen found that Latin American consumers are seeking out the best products for their money, presenting opportunities in the premium and health and wellness categories.

    view
  • Brands Use Twitter to Reach Hispanic Auto Buyers

    MediaPost   June 1, 2017  

    Automakers are figuring out ways to best use social media to target Hispanic auto buyers.

    view
  • AARP: Connecting with Multicultural Audiences

    Event Recaps   April 27, 2017  

    AARP shared how the organization engaged multicultural audiences through targeted campaigns based on deep customer research.

    view
  • Walmart: Diversity and Inclusion

    Event Recaps   April 27, 2017  

    Walmart offered insights into the retailer’s diversity and inclusion initiatives.

    view
  • Language Choice

    REGGIE Awards   April 20, 2017  

    Comcast connected with bicultural Hispanic consumers with a viewing capability that allowed them to easily transition between Spanish and English.

    view
  • 40 Days of Flavor

    REGGIE Awards   April 20, 2017  

    “40 Days of Flavor” encouraged Latina moms to honor Lenten cultural traditions using Clamato as a key ingredient in their meals year-round.

    view
  • Honey Bunches of Oats: 360 Marketing Campaign

    Event Recaps   March 16, 2017  

    Honey Bunches of Oats engaged with Millennial consumers and embraced pop culture in an integrated marketing campaign.

    view
  • April Fool’s Day Campaigns

    Industry Insights   March 15, 2017  

    April first has long been known as a day of mischief in the U.S., but in recent years, advertisers have found April Fools’ Day as an opportunity to think outside the box.

    view
  • Understanding the Keys to Higher ROI in Spanish-Language TV

    Nielsen   February 23, 2017  

    Nielsen revealed ways brands can increase ROI in Spanish-language TV by strengthening creative, executing with effective frequency, and looking holistically at advertising strategy.

    view
  • Total Market

    Insight Briefs   January 25, 2017  

    The world is more diverse now than it has been at any other time in history, and the only way for brands to stay relevant is by reflecting this diversity in every campaign. In this insight brief, the ANA curated the top Total Market campaigns of 2016 to identify trends and best practices.

    view
  • Having Fun with Retargeting

    Event Recaps   January 18, 2017  

    Toyota shared how it created a fun and successful retargeting campaign that reached Hispanic consumers in a genuine and fresh way.

    view
  • Innovation Through Strategic Insights: How Telemundo Unlocked the Changing Hispanic Media Landscape

    Event Recaps   January 18, 2017  

    Telemundo leveraged strategic insights to drive ratings and impressions.

    view
  • An Experience-Driven Approach to Multicultural Marketing

    Event Recaps   January 18, 2017  

    MESH Experience provides uses experience-based insights to help brands target multicultural consumers.

    view
  • Multicultural Influences on Holidays

    Nielsen   December 15, 2016  

    As the influence of multicultural consumers grows, brands and retailers cannot ignore their unique tastes, preferences, and traditions during the holidays.

    view
  • Salt of the Earth

    Multicultural Excellence Awards   December 1, 2016  

    Fiat Chrysler’s Ram pickup trucks developed a TV campaign that spoke exclusively to Hispanics.

    view
  • Tattoo Can

    Multicultural Excellence Awards   December 1, 2016  

    To celebrate Hispanic Heritage month, Coca-Cola emblazoned cans with transferable temporary tattoos personalized with common Latino last names.

    view
  • Camels vs. Reindeers

    Multicultural Excellence Awards   December 1, 2016  

    Denny’s drove social media engagement among its Latino guests with a humorous video series that tapped into their unique holiday traditions.

    view
  • Language Choice Posters

    Multicultural Excellence Awards   December 1, 2016  

    Xfinity tapped into the emotional reasons behind why its bilingual consumers chose English and Spanish in certain situations to highlight its Language Choice feature.

    view

1234567 >>  Last (11)