Multicultural Influences on HolidaysNielsen December 15, 2016
As the influence of multicultural consumers grows, brands and retailers cannot ignore their unique tastes, preferences, and traditions during the holidays.view
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To celebrate Univision’s lead Network News anchor being named one of Fortune’s “World’s 50 Greatest Leaders,” Univision launched a print and digital campaign across multiple media outlets.view
It’s key to leverage mobile marketing to engage Hispanic Millennials, and there are five best practices that all brands should follow to succeed.view
Target shared its approach to marketing to multicultural groups inside of a larger total market framework.view
Radio is the top platform for reaching Hispanics each week, with a 97 percent penetration rate.view
EquiTrend conducted a study of CPG brands to determine which ones consumers associated with positive health and wellness impact.view