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  • Total Market

    Insight Briefs   January 25, 2017  

    The world is more diverse now than it has been at any other time in history, and the only way for brands to stay relevant is by reflecting this diversity in every campaign. In this insight brief, the ANA curated the top Total Market campaigns of 2016 to identify trends and best practices.

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  • Having Fun with Retargeting

    Event Recaps   January 18, 2017  

    Toyota shared how it created a fun and successful retargeting campaign that reached Hispanic consumers in a genuine and fresh way.

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  • Multicultural Influences on Holidays

    Nielsen   December 15, 2016  

    As the influence of multicultural consumers grows, brands and retailers cannot ignore their unique tastes, preferences, and traditions during the holidays.

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  • Make the Moment Happen

    Multicultural Excellence Awards   December 1, 2016  

    NESCAFÉ Clásico drove brand preference among U.S. Hispanic consumers with an experiential campaign featuring international superstar Ricky Martin.

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  • Salt of the Earth

    Multicultural Excellence Awards   December 1, 2016  

    Fiat Chrysler’s Ram pickup trucks developed a TV campaign that spoke exclusively to Hispanics.

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  • Jorge Ramos: One of the 50 Greatest Leaders in the World

    Multicultural Excellence Awards   December 1, 2016  

    To celebrate Univision’s lead Network News anchor being named one of Fortune’s “World’s 50 Greatest Leaders,” Univision launched a print and digital campaign across multiple media outlets.

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  • Camels vs. Reindeers

    Multicultural Excellence Awards   December 1, 2016  

    Denny’s drove social media engagement among its Latino guests with a humorous video series that tapped into their unique holiday traditions.

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  • Tattoo Can

    Multicultural Excellence Awards   December 1, 2016  

    To celebrate Hispanic Heritage month, Coca-Cola emblazoned cans with transferable temporary tattoos personalized with common Latino last names.

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  • Turn Ignorance Around

    Multicultural Excellence Awards   December 1, 2016  

    CHIRLA turned stereotypes about Latinos around to celebrate the vibrant, dynamic community of Hispanic individuals in the U.S.

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  • Language Choice Posters

    Multicultural Excellence Awards   December 1, 2016  

    Xfinity tapped into the emotional reasons behind why its bilingual consumers chose English and Spanish in certain situations to highlight its Language Choice feature.

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  • Wash Away Labels

    Multicultural Excellence Awards   December 1, 2016  

    Tide’s #WashAwayLabels campaign was designed to celebrate Hispanic consumers in America, and “wash away” derogatory comments and stereotypes about their culture.

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  • How to Win Hearts of Hispanic Millennials with Mobile Marketing

    MediaPost   October 31, 2016  

    It’s key to leverage mobile marketing to engage Hispanic Millennials, and there are five best practices that all brands should follow to succeed.

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  • Nestlé’s Total Market Approach

    Session Videos   October 10, 2016  

    In this video, learn how Nestlé used a total market approach to expand its Hispanic market in the U.S.

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  • Target: Multicultural Isn’t an Audience. It’s the Audience.

    Event Recaps   October 10, 2016  

    Target shared its approach to marketing to multicultural groups inside of a larger total market framework.

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  • The Power of “And” in Total Market

    Session Videos   October 10, 2016  

    In this video, Clorox and Wells Fargo shared the insights gained from their organizations’ evolution toward a new total market approach to advertising and brand building.

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  • The Power of “And” in Total Market

    Public Videos   October 10, 2016  

    In this video, Clorox and Wells Fargo find Total Market success with integrated segmentation that begins with multicultural insights.

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  • Nestlé’s Total Market Approach

    Public Videos   October 10, 2016  

    In this video, learn how Nestlé accelerated its growth with multicultural consumers by shifting from a tactical effort to a strategic imperative.

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  • The Power of “And” in Total Market

    Event Recaps   October 10, 2016  

    Clorox and Wells Fargo shared the insights gained from their organizations’ evolution toward a new total market approach to advertising and brand building.

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  • Nestlé’s Total Market Approach

    Event Recaps   October 10, 2016  

    Nestlé used a total market approach to expand its Hispanic market in the U.S.

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  • Mas Que Un Auto: More Than a Car

    Effie Awards   October 5, 2016  

    The Más Que Un Auto campaign celebrates Latino Toyota owners’ loyalty for the brand and love for their Toyotas. It became the highest user generated content campaign in the history of the brand.

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