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Search returned: 652 document(s).

  • Expectations Rising for B-to-B E-commerce

    B-to-B Marketer   November 2, 2017  

    With more and more B-to-B buyers expecting an omnichannel relationship with their business partners, companies are responding by developing e-commerce platforms, in part to thwart the growing threat from wholesaler sites.

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  • Are We Missing the Real Issue with Ad Blockers?

    Knowledge Partners   October 26, 2017  

    AARM discusses the impact of ad blockers on the advertising industry.

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  • Online Media Measurement

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I tell if my online media efforts are successful?”

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  • USPS: Delivering “Healthy Impressions” in the Digital Age

    Webinars   October 19, 2017  

    In this webinar, hear what digital can learn from direct mail and vice versa to improve conversion and recapture the interest and respect of consumers.

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  • Pinterest: 5 Best Practices to Win on Digital

    Webinars   October 19, 2017  

    In this webinar, learn about the importance of consumer intent when building an effective digital strategy and the benefit of engaging consumers early in the planning stage.

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  • Lawsuits Expose the Seemly Underbelly of Programmatic Digital

    Knowledge Partners   September 25, 2017  

    AARM examines the impact of programmatic digital on the advertising industry.

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  • Stay Grounded

    Smarties Awards   September 25, 2017  

    To launch its line of green leaf tea, ITO EN created a digitally-led marketing campaign that leveraged real-time data and insights to guide media placement decisions.

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  • Build A Better Basket at Dollar General

    Effie Awards   September 1, 2017  

    Hershey’s virtual Easter basket-builder let shoppers mix and match Hershey products with Dollar General merchandise until they found the right mix for their budgets.

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  • National Toilet Paper Day

    Effie Awards   September 1, 2017  

    A partnership around a one-day promotion proved powerful combining Quilted Northern®'s promise of “Designed to be Forgotten®” and Amazon’s Subscribe & Save feature to create an activation around the year's most forgettable day: National Toilet Paper Day.

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  • Consumers Demand More, Forgive Less, Study Finds

    MediaPost   August 28, 2017  

    A new survey reveals that poor website and app performance has an influence on consumer behavior.

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  • Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

    Knowledge Partners   August 28, 2017  

    Shoppable ads for influencers could boost e-commerce by removing the clicks and steps it takes to go from content to commerce.

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  • Carvel Ice Cream: Bringing the Physical World to Digital to Build a Classic Brand

    Event Recaps   August 24, 2017  

    Focus Brands is a restaurant holding company currently owns Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, and Auntie Anne's brands. In this session, Matthew Courtoy, Senior Social Media Manager – Focus Brands shared how they use content marketing and social media to surprise and delight their fans, particularly Moms.

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  • Experian: Content Marketing Case Study

    Event Recaps   August 24, 2017  

    In this session, Ellen Sirull, Senior Marketing Manager, Content – Experian, shared the tremendous work they are doing to maximize and integrate content marketing efforts within their organization across many channels. Marketers learned how to leverage existing in-house resources within their organizations to create content for various channels, even with small teams or limited budgets.

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  • Cleveland Clinic: Helping Consumers’ Health with Multichannel Campaigns

    Event Recaps   August 23, 2017  

    Cleveland Clinic explained how it built an effective mix of paid, owned, and earned media that leveraged its existing assets.

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  • Sight Search

    Forward   August 8, 2017  

    How marketers can use visual search to improve a brand’s presence throughout the shopper journey.

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  • Brand Safety

    Ask the Expert Answers   August 7, 2017  

    ANA’s Ask the Expert research service answers the question, “My ads have ended up on a questionable site. How did this happen, and what can I do to avoid it?”

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  • Increase Your Digital Coverage by 40 Percent in One Easy Step

    Knowledge Partners   August 1, 2017  

    AARM argues that it’s time for advertisers to abandon Programmatic digital media buying.

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  • Why Brand Safety Isn't Just a Big Deal for Big Brands

    MediaPost   August 1, 2017  

    Here are four ways smaller businesses can increase brand awareness while also protecting the integrity of the brand.

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  • Is Programmatic Advertising Worth the Risk?

    Knowledge Partners   July 27, 2017  

    AARM discusses the risks and costs of programmatic media buying.

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  • Jet.com Builds a Digital-First Organization

    Event Recaps   July 14, 2017  

    Jet.com took a new approach to e-commerce by allowing customers to trade cost drivers for lower prices.

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