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  • B-to-B Search: the Next Generation

    B-to-B Marketer   May 17, 2017  

    There's a quiet renaissance taking place in B-to-B search, as companies are layering branding efforts on top of lead generation.

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  • Brand Safety Issue Vexes Marketers

    ANA Magazine   May 12, 2017  

    Major marketers, grappling with the issue of brand safety on digital platforms like YouTube and Google, are looking for solutions to prevent their brands from appearing alongside objectionable and inflammatory content.

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  • Planting the Seeds of Success

    ANA Magazine   May 2, 2017  

    As director of national multicultural and field marketing for the west at Dunkin’ Brands, Xavier Turpin has instilled a cross-cultural mindset across the organization.

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  • Safelite Autoglass: If You Can’t Measure It, Don’t Do It

    Event Recaps   April 25, 2017  

    Safelite AutoGlass shared how it is leveraging data to optimize its digital advertising investments and improve the customer experience.

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  • Unlocking the Power of Place: How Location Intelligence Can Influence Brand Strategy

    Session Videos   April 21, 2017  

    In this video, Foursquare discussed its partnership with Timberland to illustrate how location data can enhance consumer engagement, increase sales, and expand retailer partnerships.

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  • Unlocking the Power of Place: How Location Intelligence Can Influence Brand Strategy

    Event Recaps   April 21, 2017  

    Foursquare discussed its partnership with Timberland to illustrate how location data can enhance consumer engagement, increase sales, and expand retailer partnerships.

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  • Driving Digital Engagement

    Event Recaps   April 11, 2017  

    Siemens shared insights on how it drives ongoing customer-centric improvements to maximize ROI from all online and digital touchpoints across its Healthineers brand.

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  • Media Quality Report: H2 2016

    Knowledge Partners   April 8, 2017  

    Integral Ad Science’s media quality reports are designed to help brands better invest in digital and educate marketers about ad fraud, brand risk, and viewability.

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  • Advertising and the Moral Dilemma of Fake News

    ANA Magazine   April 3, 2017  

    Fake news has become one of the major issues of the day, triggering a bit of a soul-searching crisis in the advertising industry. But what can brands do to avoid supporting or being associated with fake news? And what is the industry doing to resolve the problem?

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  • Equinox Leads the Next Wave of Content Marketing

    Event Recaps   March 28, 2017  

    Equinox shared insights on how its branded content platform turned into a revenue generator.

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  • Winning over Millennials and Gen Z with Best-In-Class Creative Experiences

    MediaPost   March 22, 2017  

    A recent survey reveals that Millennial and Gen Z consumers are willing to grant data sharing approval when a brand serves them creative offerings that match or exceed their expectations.

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  • ANA Survey Results: E-Commerce

    Event Recaps   March 21, 2017  

    According to a new study by the ANA, within the next two years, more than 80 percent of its members will be conducting business via e-commerce.

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  • YouTube Changes: The Details and What It Means to Agencies and Advertisers

    Knowledge Partners   March 10, 2017  

    As Google moves away from cookie-based marketing to a more advanced approach, it will affect how advertisers will be able to leverage search data to target audiences within YouTube.

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  • Extended Stay America: Hotel Keys of Hope Social Media Case Study

    Event Recaps   March 7, 2017  

    In this session, Extended Stay America shared the social media case study in partnership with American Cancer Society.

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  • Prime Now, Drive Now.

    Internationalist Innovation in Media   March 7, 2017  

    Hyundai partnered with Amazon to provide car buyers with a personalized experience for the relaunch of the Elantra.

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  • Boys & Girls Clubs of America: Website Redesign Case Study

    Event Recaps   March 7, 2017  

    In this session, Jonathan Karron, National Vice President, Brand and Digital at Boys & Girls Clubs of America shared their digital strategy and how they created the case to redesign their public-facing website. With a launch date in five weeks, Jonathan also shared a look at the new website UI and KPIs from the relaunch.

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  • Chick Fil-A: Digital & Social Media Innovation

    Event Recaps   March 7, 2017  

    In this session, Emily Randall, Social & Digital Media Manager at Chick Fil-A shared the incredibly innovative work they are doing in the digital and social space.

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  • Coca-Cola Content Marketing - Digital & Social Case Study

    Event Recaps   March 7, 2017  

    For The Coca-Cola Company, brand journalism has been the key to building meaningful relationships with stakeholders including associates, partners, fans and critics alike. In this session, Doug Busk, Global Group Director, Digital Communications & Social Media at The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair discussed the impact of Coca-Cola Journey and how his team measures the success of their content.

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  • Ad Blockers Comprise More Than a Quarter of Internet Users

    MediaPost   February 16, 2017  

    According to a new forecast from eMarketer, more than a quarter of U.S. Internet users will use ad blockers this year.

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  • E-commerce: Facts and Implications for Marketers

    Webinars   February 15, 2017  

    In this webinar video, attendees heard findings from the ANA e-commerce survey including implications for advertisers. In addition, Bai Brands shared some groundbreaking examples of their recent work in e-commerce.

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