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  • Ad Blockers Comprise More Than a Quarter of Internet Users

    MediaPost   February 16, 2017  

    According to a new forecast from eMarketer, more than a quarter of U.S. Internet users will use ad blockers this year.

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  • Trends Shaping Programmatic’s Future

    MediaPost   February 6, 2017  

    Three key trends shaping the programmatic landscape of 2017 and beyond.

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  • Ad Blocking Grows Globally, but U.S. Lags — for Now

    MediaPost   February 1, 2017  

    Adoption of mobile ad-blocking software is increasing around the world, but the usage rate remains relatively low in the United States.

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  • Shopper Marketing Signage Best Practices Checklist

    Tools   February 1, 2017  

    Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

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  • E-Commerce Insights

    Industry Insights   January 19, 2017  

    Learn about new research from the Association of National Advertisers (ANA) on how the overall ANA member community is conducting e-commerce initiatives.

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  • Same-Day Pups

    Internationalist Innovation in Media   January 9, 2017  

    The Humane Society educated current and prospective dog owners about inhumane puppy mills with content that went viral.

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  • Give These Three Areas Special Attention in 2017

    MediaPost   December 20, 2016  

    As marketers begin planning their search marketing for 2017, it’s worth paying special attention to three areas in particular, which will likely see continued growth.

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  • Can Digital Transformation Solve Your Lead Qualification Problems?

    Knowledge Partners   December 15, 2016  

    Digital transformation allows marketing to work one-on-one to understand buyer’s needs and build affinity before passing leads to sales.

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  • Accenture.com Across Devices

    Internationalist Digital Solutions   December 15, 2016  

    To communicate more effectively and enhance its leadership position, Accenture created a new digital platform to serve its target audience of potential clients, job seekers, journalists, investors, and employees.

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  • Making Natural Food Color More Colorful

    Event Recaps   December 8, 2016  

    Sensient shared how its insight-driven content marketing campaign helped bring millions of dollars of new prospects into the brand’s pipeline.

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  • Turn Ignorance Around

    Multicultural Excellence Awards   December 1, 2016  

    CHIRLA turned stereotypes about Latinos around to celebrate the vibrant, dynamic community of Hispanic individuals in the U.S.

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  • How Content Creation Can Put Your Q4 Budget Surplus to Work

    Knowledge Partners   December 1, 2016  

    If you’ve got a use-it-or-lose-it budget, investing in content can help drive brand awareness, engagement, and sales in the coming year.

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  • It's the Most Search Time of the Year

    MediaPost   November 28, 2016  

    With more people searching for the best gifts online, search advertising is as important as ever, though some of the dynamics may be changing.

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  • Why Brand Marketing Needs a New Formula

    Google   November 17, 2016  

    Matt Lawson, Google’s director of ads marketing, reflects on how data is making creative campaigns more relevant and impactful than ever.

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  • Building Awareness with Print Ads

    Knowledge Partners   November 17, 2016  

    The case for investing in trade publication print ads in addition to SEO as part of a B-to-B media mix.

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  • Cleveland Clinic: Helping Consumers’ Health with Multichannel Campaigns

    Event Recaps   November 15, 2016  

    Cleveland Clinic explained how it built an effective mix of paid, owned, and earned media that leveraged its existing assets.

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  • A Marketer’s Guide to Holiday Supershoppers

    Google   November 4, 2016  

    A brief look at how mobile-savvy shoppers will behave this holiday season, featuring research from Google.

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  • Brookdale Digital Story: How A New Brand Changed the Industry

    Event Recaps   November 2, 2016  

    In this session, David Cygan, Senior Vice President, Marketing – Brookdale Senior Living, Inc. shared the digital journey of how one company has developed and launched a new brand to inspire 80,000 employees internally, and externally changed an entire industry—while at the same time enriching lives of seniors across America every day.

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  • Intercontinental Hotels Group: Data-Driven Marketing Case Study

    Event Recaps   November 2, 2016  

    In today's marketing world, utilizing the power of data to drive real-time marketing has become more essential than ever. In this session, Mark Henneges, Director of Global Performance Marketing - InterContinental Hotels Group (IHG) explained why his brand was utilizing the power of data to drive marketing.

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  • The Struggle to Integrate Programmatic with Creative

    MediaPost   October 26, 2016  

    While programmatic technology has focused on automating the buying and selling of digital advertising, it has struggled to integrate with the creative aspect of a modern-day campaign.

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