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  • Generational Language Differences Influence Boomer Marketing

    MediaPost   January 10, 2018  

    Marketers are using a mix of psychology and data analytics to craft a user experience that is targeted and unique for baby boomers.

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  • Subscription Economy

    Ask the Expert Answers   December 16, 2017  

    ANA’s Ask the Expert research service answers the question, “What are trends in the subscription economy? Who are Subscription Box consumers? How are brands engaging?”

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  • E-Commerce

    Ask the Expert Answers   December 12, 2017  

    ANA’s Ask the Expert research service answers the question, "How do I drive e-commerce for a product?”

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  • Briefing on General Data Protection Regulations

    Event Recaps   December 5, 2017  

    Reed Smith discussed what marketers and advertisers need to know about the General Data Protection Regulations going into effect May 25, 2018.

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  • Digital Strategies for Connecting with African-American Women

    Session Videos   November 7, 2017  

    In this video, Google highlighted three digital strategies for connecting with African-American women in culturally relevant ways.

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  • Digital Strategies for Connecting with African-American Women

    Event Recaps   November 7, 2017  

    Google highlighted three digital strategies for connecting with African-American women in culturally relevant ways.

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  • Digital Strategies for Connecting with African-American Women

    Public Videos   November 7, 2017  

    To resonate with multicultural female consumers, marketers have to understand their needs, align with trusted influencers, and relevantly connect.

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  • Expectations Rising for B-to-B E-commerce

    B-to-B Marketer   November 2, 2017  

    With more and more B-to-B buyers expecting an omnichannel relationship with their business partners, companies are responding by developing e-commerce platforms, in part to thwart the growing threat from wholesaler sites.

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  • Are We Missing the Real Issue with Ad Blockers?

    Knowledge Partners   October 26, 2017  

    AARM discusses the impact of ad blockers on the advertising industry.

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  • Online Media Measurement

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I tell if my online media efforts are successful?”

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  • Pinterest: 5 Best Practices to Win on Digital

    Webinars   October 19, 2017  

    In this webinar, learn about the importance of consumer intent when building an effective digital strategy and the benefit of engaging consumers early in the planning stage.

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  • USPS: Delivering “Healthy Impressions” in the Digital Age

    Webinars   October 19, 2017  

    In this webinar, hear what digital can learn from direct mail and vice versa to improve conversion and recapture the interest and respect of consumers.

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  • Lawsuits Expose the Seemly Underbelly of Programmatic Digital

    Knowledge Partners   September 25, 2017  

    AARM examines the impact of programmatic digital on the advertising industry.

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  • Stay Grounded

    Smarties Awards   September 25, 2017  

    To launch its line of green leaf tea, ITO EN created a digitally-led marketing campaign that leveraged real-time data and insights to guide media placement decisions.

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  • National Toilet Paper Day

    Effie Awards   September 1, 2017  

    A partnership around a one-day promotion proved powerful combining Quilted Northern®'s promise of “Designed to be Forgotten®” and Amazon’s Subscribe & Save feature to create an activation around the year's most forgettable day: National Toilet Paper Day.

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  • The Uncommon Force

    Effie Awards   September 1, 2017  

    Stance, an indie fashion brand, had acquired Star Wars licensing. With massive competitors like Target and Walmart launching their own Star Wars lines, the brand had to take a rebel approach to engage fans and meet aggressive sales goals.

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  • Build A Better Basket at Dollar General

    Effie Awards   September 1, 2017  

    Hershey’s virtual Easter basket-builder let shoppers mix and match Hershey products with Dollar General merchandise until they found the right mix for their budgets.

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  • Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

    Knowledge Partners   August 28, 2017  

    Shoppable ads for influencers could boost e-commerce by removing the clicks and steps it takes to go from content to commerce.

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  • Consumers Demand More, Forgive Less, Study Finds

    MediaPost   August 28, 2017  

    A new survey reveals that poor website and app performance has an influence on consumer behavior.

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  • Experian: Content Marketing Case Study

    Event Recaps   August 24, 2017  

    In this session, Ellen Sirull, Senior Marketing Manager, Content – Experian, shared the tremendous work they are doing to maximize and integrate content marketing efforts within their organization across many channels. Marketers learned how to leverage existing in-house resources within their organizations to create content for various channels, even with small teams or limited budgets.

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