Search Results for All Content (access may be restricted)

Search returned: 632 document(s).

  • Consumers, Especially Millennials, Don’t Mind Ads When Booking a Trip

    MediaPost   July 13, 2017  

    According to a recent study, millennials are more open to online offers than older generations.

    view
  • Coca-Cola: Brand Journalism Builds Relationships

    Event Recaps   July 13, 2017  

    The Coca-Cola Co. discussed its digital magazine, Journey, and explained how its marketers measure the success of their content.

    view
  • Visualizing the Future of Digital

    ANA Magazine   July 6, 2017  

    Pinterest President Tim Kendall discusses digital advertising, the visual journey of the digital consumer, and more.

    view
  • What Did You Miss in Mary Meeker's 350-Slide Presentation?

    Knowledge Partners   June 29, 2017  

    Each year, Kleiner Perkins Partners collaborate with Mary Meeker’s Internet Trends report to expose the factors that drive the technology industry. The report shows extensive research on the direction of funds and investment, the progress of internet adoption, and the changes in interfaces.

    view
  • Bai Brands: How Digital and E-Commerce Are Disrupting CPG

    Event Recaps   June 13, 2017  

    Bai Brands talked about how digital and e-commerce marketing strategies are disrupting the CPG category and driving growth.

    view
  • Techtronic Industries Power Equipment: Digital Marketing in 2017

    Event Recaps   June 7, 2017  

    Traditional marketing isn't dead – but it's medium has changed. The smart phone is here to stay – USE IT. The TV set is now a Smart Phone – and we as marketers have the power of a TV network. It's up to you to create the #1 show. Facebook is now direct mail, with more customer insight then we have ever had before. How do you tailor the content for each customer segment? In this session, Jess Wright, Senior Digital Marketing Manager at Techtronic Industries Power Equipment spoke about how as marketers in 2017, it's our responsibility to our organizations to shift our campaigns to capture our customer's attention where it lives – not shift our customer's attention.

    view
  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   June 7, 2017  

    The ANA partnered with Quantcast, to offer ANA members a complimentary digital advertising boot camp.

    view
  • Revamping Paid Search

    B2 Awards   May 31, 2017  

    HCL completely revamped its approach to paid search, creating a three-pronged, always-on strategy that delivered unprecedented results for the brand.

    view
  • Rentals Resource Center — Focus on Landlords

    B2 Awards   May 31, 2017  

    To help its target audience of landlords become more successful, Zillow launched the Rentals Resource Center, which featured landlord guides, articles, tools and webinars.

    view
  • LED Within Your Reach

    B2 Awards   May 31, 2017  

    Eaton’s integrated “LED Within Your Reach” campaign educated buyers on the affordability of LED lighting installation while simultaneously positioning its new acquisition, Ephesus, as the industry leader in technology.

    view
  • A Hybrid Approach to Online Promotional Product Sales

    B2 Awards   May 31, 2017  

    HALO launched a website to streamline its services for current and potential clients.

    view
  • HUB International

    B2 Awards   May 31, 2017  

    HUB International redesigned its brand and digital properties to attract customers and create engaging content.

    view
  • EcoLink PPC Campaign

    B2 Awards   May 31, 2017  

    EcoLink achieved the highest revenue in its history, largely due to a PPC campaign optimized from past years’ data.

    view
  • Choice Hotels: Innovation in Digital and Mobile

    Event Recaps   May 23, 2017  

    Choice Hotels innovated in mobile and digital by leveraging audience data and cultural trends to drive its marketing decisions.

    view
  • B-to-B Search: the Next Generation

    B-to-B Marketer   May 17, 2017  

    There's a quiet renaissance taking place in B-to-B search, as companies are layering branding efforts on top of lead generation.

    view
  • Brand Safety Issue Vexes Marketers

    ANA Magazine   May 12, 2017  

    Major marketers, grappling with the issue of brand safety on digital platforms like YouTube and Google, are looking for solutions to prevent their brands from appearing alongside objectionable and inflammatory content.

    view
  • Planting the Seeds of Success

    ANA Magazine   May 2, 2017  

    As director of national multicultural and field marketing for the west at Dunkin’ Brands, Xavier Turpin has instilled a cross-cultural mindset across the organization.

    view
  • AvMed’s Customer-Driven Brand Marketing

    Event Recaps   April 26, 2017  

    Health insurance provider AvMed uses storytelling to inspire healthy living.

    view
  • Safelite Autoglass: If You Can’t Measure It, Don’t Do It

    Event Recaps   April 25, 2017  

    Safelite AutoGlass shared how it is leveraging data to optimize its digital advertising investments and improve the customer experience.

    view
  • Unlocking the Power of Place: How Location Intelligence Can Influence Brand Strategy

    Session Videos   April 21, 2017  

    In this video, Foursquare discussed its partnership with Timberland to illustrate how location data can enhance consumer engagement, increase sales, and expand retailer partnerships.

    view

1234567 >>  Last (32)