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  • How Financial Brands Can Leverage Influencers in 2018

    Knowledge Partners   January 19, 2018  

    Financial companies have some unique considerations when it comes to partnering with influencers.

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  • Are Travel Influencers Being Paid?

    Knowledge Partners   January 19, 2018  

    One particular point of conversation that brands and influencers haven’t quite worked out is whether or not to pay travel gurus for sponsored posts.

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  • Stare Down Fear

    B-to-B Marketer   January 18, 2018  

    Companies are developing unique strategies to overcome marketing inertia and spur innovation.

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  • The Highs and Lows of Influencer Marketing and User-Generated Content

    ANA Magazine   January 17, 2018  

    User-generated content can be an enticing piece of fruit, but brands should know the rules before they help themselves. Here are some dos and don’ts for incorporating user-generated content and influencer marketing into brand communications.

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  • Why Your Mobile Ads Have Low ROAS

    Knowledge Partners   January 14, 2018  

    The CMO of Kargo discussed the major issues preventing marketers from seeing a return on their mobile ad spend, and provided potential solutions to those challenges.

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  • Growing the Top Line

    B-to-B Marketer   January 11, 2018  

    Business-to-business CMOs are increasingly expected to drive growth for their companies. Here's how four are providing more value to existing customers and winning new ones.

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  • Know Thy Customer

    ANA Magazine   January 10, 2018  

    The use of ethnographic research in marketing is accelerating as companies and brands look to better meet consumers’ changing needs.

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  • The ANA's Best of 2017

    ANA Magazine   December 21, 2017  

    We've collected the ten best pieces of advice given at more than 100 ANA events in 2017. See what top marketers think you need to do to find success next year and beyond.

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  • For Nonprofits, Storytelling Is Key to Standing Out

    ANA Magazine   December 20, 2017  

    How St. Jude, DoSomething.org, and other nonprofits use storytelling to humanize their causes and effectively compete against larger brands for consumer attention.

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  • Five New Year’s Resolutions to Build the Ultimate Marketing Plan

    MediaPost   December 20, 2017  

    Here are five resolutions marketers can follow to ensure their digital programs drive revenue in 2018.

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  • Making the Move to Modern CPG

    MediaPost   December 18, 2017  

    MediaPost shared five factors for CPG companies to consider as they move to be more modern.

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  • Selling Ideas Internally to Leadership

    Ask the Expert Answers   December 14, 2017  

    ANA’s Ask the Expert research service answers the question, “How do I sell my idea to stakeholders and leadership within my organization in a way that maximizes the likelihood of consideration and adoption?”

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  • How Sprint Engaged the Hispanic Market

    Event Recaps   December 14, 2017  

    Sprint leveraged a competitor’s former brand representative to increase its perception with the Hispanic market.

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  • The Return on Email Personalization

    Knowledge Partners   December 12, 2017  

    OneSpot shared a survey of 350 U.S. marketing executives who shared their opinions of the effectiveness of personalization in email marketing.

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  • State of Food Content Marketing Report

    Knowledge Partners   December 12, 2017  

    OneSpot’s “State of Food” Content Marketing Report shares strategies and best practices for CPG food and grocery brands trying to drive business growth through content.

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  • Content Marketing Personalization Fact Pack

    Knowledge Partners   December 12, 2017  

    OneSpot reviewed the latest research around content marketing, and the findings suggest personalization is no longer just a strategy for content marketers—it’s an imperative.

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  • Boeing: Turning Kryptonite into Superpowers

    Event Recaps   December 12, 2017  

    Boeing shared how it transformed a fractured creative services team into a sought-after resource for the company by recognizing its weaknesses and taking steps to strengthen them.

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  • Content Marketing Beauty Lookbook

    Knowledge Partners   December 12, 2017  

    OneSpot’s Content Marketing Lookbook for beauty brands explores different strategies companies can use to position themselves as category leaders and drive deeper engagement with customers.

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  • Game Changers Guide to Getting Content Personalization Done

    Knowledge Partners   December 12, 2017  

    OneSpot provided a guide for marketers looking to master content personalization in 2018.

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  • 5 B-to-B Trends to Watch For in 2018

    B-to-B Marketer   December 12, 2017  

    A quick rundown of the five trends that will surely have a big impact on B-to-B marketing in 2018.

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