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  • Marketing's Next Big Thing?

    ANA Magazine   April 26, 2017  

    Branded social media videos are playing an increasingly vital role in driving consumer engagement, loyalty, and sales.

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  • Back to Basics: Adding Direct Mail to the Marketing Mix

    Industry Insights   April 25, 2017  

    This article includes some helpful insights for marketers looking to get back to the basics and incorporate direct mail into their brand strategies.

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  • User-Generated Content

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the best practices for utilizing user-generated content?”

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  • How Is Your Customer Experience Evolving?

    MediaPost   April 24, 2017  

    Adobe EVP and General Manager Brad Rencher outlined what an “experience business” looks like through the eyes of the customer.

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  • Content Marketing

    Insight Briefs   April 23, 2017  

    This Insight Brief discusses the trends, research, and best practices around content marketing and includes tips for marketers and top brand examples.

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  • Brands That Inspire Runners (And Non-Runners)

    Industry Insights   April 21, 2017  

    Running isn’t just for professionals. Discover how five brands are engaging with runners of all levels to drive loyalty in the long run.

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  • GE and the Art of Brand Reinvention

    Unconventionals (A PJA Advertising Podcast)   April 21, 2017  

    In this episode of the Unconventionals podcast, host Mike O’Toole sits down with Linda Boff, GE’s Chief Marketing Officer, to talk marketing and brand; learn where GE is placing its bets in social platforms, content marketing, and brand strategy.

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  • Taking a Bite of Rebranding

    Industry Insights   April 21, 2017  

    It’s never too late for marketers and advertisers to breathe new life into their brands. Here are five companies that embraced new trends to transform their brands for younger generations.

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  • Breakthroughs Are Just the Beginning: How a 3D Bioprinting Pioneer Creates a Market

    Unconventionals (A PJA Advertising Podcast)   April 21, 2017  

    In this episode of The Unconventionals, host Mike O’Toole talks with Organovo CEO Keith Murphy about bioprinting and its big implications for human health.

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  • Small Business Revolution — Main Street

    REGGIE Awards   April 20, 2017  

    Deluxe Corp. developed a program that showcased small businesses in the U.S., and chose one town (and the businesses therein) to receive $500,000 in free services from the brand.

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  • Cheetos Store

    REGGIE Awards   April 20, 2017  

    Cheetos underlined its mischievous brand image during the holiday season by launching an online store that featured a variety of tongue-in-cheek branded products.

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  • Hewlett Packard Enterprise Brand Launch

    REGGIE Awards   April 20, 2017  

    To kick off the newly formed company, Hewlett Packard Enterprise launched a global campaign to build awareness as a distinct brand in the B-to-B marketplace.

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  • 7 Mistakes Brands Make And How To Help Your Brand Rise Above The Rest

    Webinars   April 19, 2017  

    In this webinar, learn how the best brands avoid seven of the most common marketing mistakes in order to rise above the rest.

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  • An Interesting Turn for Dos Equis

    Industry Insights   April 14, 2017  

    In this exclusive Q&A, Dos Equis VP of Marketing Andrew Katz explains why the brand introduced a new “Most Interesting Man” and how the iconic campaign has evolved.

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  • Leveraging Marketing Technology to Build Brand Allegiance

    Event Recaps   April 13, 2017  

    eBay discussed transforming an organization for the digital market without losing the brand’s essence.

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  • McKesson: Inside the Digital Transformation of Marketing

    Event Recaps   April 13, 2017  

    McKesson Corp. shared its digital transformation journey, including the tech acquisitions it prioritized and the processes and training it implemented.

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  • Driving Digital Engagement

    Event Recaps   April 11, 2017  

    Siemens shared insights on how it drives ongoing customer-centric improvements to maximize ROI from all online and digital touchpoints across its Healthineers brand.

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  • Email Marketing Is Dead! Wrong

    Event Recaps   April 11, 2017  

    Adam Holden-Bache, an email marketing expert, shared some email marketing basics and formatting and segmenting tips and tricks for marketers to use in their email campaigns.

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  • ANA Members Doing Sustainability Right

    Industry Insights   April 11, 2017  

    Discover how four different ANA members integrated sustainability measures in their marketing and business models.

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  • Approaching the Challenges of B-to-B Market Research Strategically

    Event Recaps   April 11, 2017  

    Geo Strategy Partners shared advice for business-to-business marketers to improve their market research efforts and their overall marketing effectiveness.

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