Search Results for All Content (access may be restricted)

Search returned: 4189 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • Five Ways Quick-Service Restaurant Brands are Serving Up Customer Engagement

    Industry Insights   July 19, 2017  

    Dig in and see five ways quick-service restaurant (QSR) brands are keeping things fresh with customer loyalty apps, experiential events, creative campaigns and more.

    view
  • Obtaining Cult Brand Status

    ANA Magazine   July 18, 2017  

    Obtaining cult brand status is an elusive feat, and not one entirely under the marketer's control. Still, there are ways to stack the deck. Here's how marketers at Shake Shack, YETI, and Taco Bell build and nurture cult brand followings.

    view
  • Lane Bryant: Plus Is Equal — How Body Equality Became a National Conversation

    Event Recaps   July 13, 2017  

    Lane Bryant combined the power of digital, social, and traditional media to positively shift the conversation around women’s bodies.

    view
  • Coca-Cola: Brand Journalism Builds Relationships

    Event Recaps   July 13, 2017  

    The Coca-Cola Co. discussed its digital magazine, Journey, and explained how its marketers measure the success of their content.

    view
  • Cannes Lions 2017: Trends, Takeaways & Implications for Marketers

    Webinars   July 12, 2017  

    Didn’t make it Cannes this year? No worries — this webinar provides a high level recap of trends, takeaways and implications for marketers coming out of the famed festival that will influence marketing and advertising in 2017 and beyond.

    view
  • Destination Anywhere: How Hotel Brands Are Leveraging Virtual Reality

    Industry Insights   July 8, 2017  

    As hospitality brands incorporate virtual reality into their marketing and branding efforts, there are two distinct ways that they are leveraging the technology.

    view
  • Connecting with Travelers: How Airlines Are Using Content and Social Media to Their Advantage

    Industry Insights   July 8, 2017  

    To keep up with travelers’ changing behaviors, airline brands have stepped up their digital marketing games, leveraging content and social media to connect with consumers.

    view
  • Show, Don’t Tell: How Brands Are Using Emojis

    Industry Insights   July 5, 2017  

    With World Emoji Day just around the corner, find out how brands are using the small (and sometimes controversial) digital images to engage consumers.

    view
  • The Master Brand Approach

    Ask the Expert Answers   July 3, 2017  

    ANA’s Ask the Expert research service answers the question, “Why are companies with multiple brands leveraging a master brand strategy across a variety of products and lines of business?”

    view
  • A New Era for B-to-B: Introducing Post-Modern Marketing and Why It Matters

    Knowledge Partners   July 3, 2017  

    Top marketers discussed the challenges and opportunities that lie ahead for marketing leaders and teams.

    view
  • Asia Leads Cycling’s Top 10 Growth Markets Ahead of the 2017 Tour De France

    Nielsen   June 30, 2017  

    A recent study by Nielsen Sports has tracked the growing interest of cycling around the world, most notably in the Asian region.

    view
  • REGGIE Roundup: Global Innovators

    Industry Insights   June 30, 2017  

    This year’s REGGIE Award winners took global innovation to a new level.

    view
  • 2017 U.S. Brand Activation Marketing Forecast: Key Findings Report

    Research Reports   June 30, 2017  

    The ANA, in collaboration with and licensed from PQ Media, developed this updated forecast of brand activation marketing expenditures to provide a comprehensive view of the total marketing ecosystem. Learn about key trends in your industry and brand activation discipline growth projections for 2017.

    view
  • Land O’Lakes: How Innovation Can Feed the World

    Event Recaps   June 29, 2017  

    Land O’Lakes shared how it has embraced the latest agricultural technology and innovative methods to benefit farmers and consumers all over the world.

    view
  • MillerCoors: Legacy of Innovation

    Event Recaps   June 29, 2017  

    MillerCoors shared why it created its Human Experience team and how it used the team to make Miller High Life more authentic and relatable to its audience.

    view
  • Connected and Conversational: Digital Advertising Socially and Beyond

    Event Recaps   June 29, 2017  

    R/GA discussed how chatbots, conversational commerce, and contextual messaging are opening up new opportunities for advertisers and the customers they serve.

    view
  • Rust-Oleum Crowdsourcing Case Study

    Event Recaps   June 29, 2017  

    Rust-Oleum shared insights into the creation of its crowdsourcing program and how the company uses it to mine consumer insights and boost audience engagement.

    view
  • The Future of Public Relations

    Event Recaps   June 28, 2017  

    In this session, Fred Cook, Chairman of Golin and Director, USC Center for Public Relations at the Annenberg School, University of Southern California spoke about the evolution of public relations. The ANA partnered with the USC Center for PR (annenberg.usc.edu/cpr) in January 2017 on the Global Communications Report, a comprehensive study designed to understand industry trends through the lens of client-side and agency executives, CCOs and marketers, as well as communications students around the world. The results from the survey sent to ANA members covers the trends most important to the future of public relations, how public relations demonstrates its value, and how public relations will evolve over the next five years.

    view
  • Insights into Custom Content that Inspires Consumers

    Webinars   June 28, 2017  

    In this webinar, learn about the B-Cubed Principle: How Custom Content Inspires Consumer, the product of two recent Time Inc. research efforts to understand how audiences respond to and engage with custom content, their trust in brands’ messages, and what consumers believe are best practices for brands to communicate with them.

    view
  • Dr Pepper Snapple Group: Best Practices for Leveraging Facebook

    Event Recaps   June 28, 2017  

    Dr Pepper Snapple Group is a leading producer of flavored beverages in North America with over 50 brands in their portfolio. Blaise D'Sylva, Vice President, Media and Content Planning – Dr Pepper Snapple Group shared best practices and insights on how his company has leveraged Facebook.

    view

1234567 >>  Last (50)