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  • How to Boost B-to-B Emails

    B-to-B Marketer   September 21, 2017  

    Promoting multiple types of content within emails and integrating them with other marketing channels are just two ways to drive better results.

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  • Finding New Markets

    ANA Magazine   September 20, 2017  

    Clever brand extension deals are helping marketers reach across aisles and departments to find new customers in unlikely places.

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  • Kate Spade Takes Augmented Reality Campaign to Paris, Celebrating Opening of Flagship Store

    MediaPost   September 20, 2017  

    Kate Spade gives customers a behind the scenes peek at its brand through an interactive augmented reality campaign.

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  • 8 Ways to Go From Frustration to Success with Content Marketing

    Webinars   September 20, 2017  

    In this webinar, Arnie Kuenn, CEO of Vertical Measures, dove into the current state of the content marketing industry, and why research claims that the practice of content marketing has entered into a "trough of disillusionment."

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  • Quick Bits for September 18, 2017

    ANA Magazine   September 18, 2017  

    What marketers need to know this week: advertising trade groups aren't sold on Apple's anti-tracking settings, marketers are buying in to martech, digital ad marketing to children is on the rise, and more.

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  • Crisis Communications

    Ask the Expert Answers   September 18, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I develop a crisis communications plan? And what learnings can be gleaned from companies that did—and did not—adequately plan ahead?”

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  • Four Brands Changing Customer Loyalty

    MediaPost   September 14, 2017  

    Check out how these four brands are implementing innovative programs that are changing the way we view loyalty.

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  • Identifying Pockets of Opportunity Around the Globe

    Nielsen   September 13, 2017  

    Backed by improving global consumer confidence, many regions, including rural Vietnam and Hungary, are seeing improved conditions for businesses and the fast-moving consumer goods (FMCG) industry.

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  • Influencers Revisited

    Event Recaps   September 12, 2017  

    Jason Gordon of Reed Smith LLP provided a refresher on the FTC Guides concerning the use of testimonials and endorsements in advertising.

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  • Influencers Revisited

    Webinars   September 12, 2017  

    In this webinar, Jason Gordon of Reed Smith LLP provided a refresher on the FTC Guides concerning the use of testimonials and endorsements in advertising.

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  • HUMANA & WEIGHT WATCHERS: DRIVING HEALTHCARE CONSUMER ENGAGEMENT THROUGH DIGITAL, VIDEO, AND SOCIAL MEDIA

    Event Recaps   September 12, 2017  

    Humana is a U.S. Fortune 53 leading healthcare company. The healthcare industry is a unique, complex, and quickly changing landscape - making for interesting marketing challenges and case studies. In this session Karen Lee, Wellness Innovation Partnerships Leader shared how Humana partnered with Weight Watchers to leverage the power of brand, drive consumerization of healthcare products, and increase health plan member engagement rates. This two-year case study showcases a successful content marketing strategy that encompasses storytelling, digital assets, video, and social media outreach.

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  • Where Are Consumers Spending and Saving Around the World?

    Nielsen   September 12, 2017  

    Despite significant economic and political changes, global consumers were more confident in the second quarter of 2017 than at the end of 2016.

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  • ESURANCE: BEST PRACTICES FOR LEVERAGING INFLUENCERS

    Event Recaps   September 12, 2017  

    Esurance, insurance for the modern world®, provides auto, homeowners, motorcycle, and renters insurance direct to consumers online and over the phone. In this session Sarah Evans, Social Media Manager, and Kristen Gambetta, Brand Partnerships Manager shared their best practices and insights on how they used an influencer strategy, with HGTV's The Property Brothers, to build brand confidence through engaging video and content.

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  • Stealing the Spotlight

    B-to-B Marketer   September 7, 2017  

    An advertising takeover of Grand Central amplifies Thomson Reuters as a media company with answers.

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  • Campbell’s Soup: Developing Content Strategies to Build Brands

    Webinars   September 6, 2017  

    In this video, Campbell's shared why they embarked on a content marketing journey, how their campaigns and have grown and changed over the years, and key lessons learned along the way.

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  • Bringing "Brand" Back into Branded Content

    Event Recaps   September 6, 2017  

    Eleven, Inc. offered frameworks and principles for leveraging content to unlock meaningful shared value for both brands and their audiences.

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  • Adobe: Amplifying Your Brand’s Voice Through Content Marketing

    Event Recaps   September 6, 2017  

    Adobe shared how its content marketing and social influencer strategy amplified its voice in the technology industry.

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  • Extending Your Brand Through Social Video and Podcasts

    Event Recaps   September 6, 2017  

    Franklin Templeton Investments shared how social-media-optimized videos and podcasts created an opportunity to engage consumers and extend the brand’s reach.

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  • Why Innovative Businesses Need a Brand Change Agenda

    B-to-B Marketer   August 31, 2017  

    What marketers should consider for a successful brand change agenda.

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  • Marketers May Look to Telecoms for Omnichannel Help

    MediaPost   August 31, 2017  

    New research finds that many brands are interested in partnering with telecommunications companies to unlock consumer data and insights.

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