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  • Podcasts

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands effectively leverage this medium to explore new opportunities?”

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  • 3 Ways Your Brand Can Create Change That Matters

    Industry Insights   October 19, 2017  

    PJA Advertising + Marketing provides three tips for B-to-B marketers looking to evolve their brands, plus examples from clients who have already had success doing so.

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  • The Emoji Fundamentals

    ANA Magazine   October 13, 2017  

    Emojis are popular in text messages and on social media, but it’s important for brands to know how to use them — and when not to. Here are five fundamentals for using emojis in marketing communications.

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  • Is Your Brand a Friend?

    Industry Insights   October 12, 2017  

    A light exercise to explore how your brand is building relationships.

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  • Love of Listening: The Passion and Habits of Hispanic Music Consumers

    Nielsen   October 11, 2017  

    According to Nielsen, 93 percent of the U.S. Hispanic population listened to music in the past year and 59 percent considered music to be important.

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  • News Radio Reach Surges During September Hurricanes

    Nielsen   October 11, 2017  

    Nielsen’s portable people meter (PPM) September survey revealed a distinct spike in listening to News/Talk stations as weather dominated the busy news cycle.

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  • Latinas are Breadwinners, Driving Growth and Influence for FMCG Categories

    Nielsen   October 10, 2017  

    Nielsen explored the purchase habits of Latina consumers over several categories including food and beverage, health and beauty, and athletic and sporting goods.

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  • When It Comes to Advertising Effectiveness, What is Key?

    Nielsen   October 9, 2017  

    While creative remains essential to driving sales, new research from Nielsen Catalina Solutions highlights how the other elements of factor into the overall sales picture.

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  • A Lesson in Brand Bravery

    Public Videos   October 7, 2017  

    Donate Life was able to increase organ donor registration among previously resistant millennial males with an act of advertising bravery.

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  • A Lesson in Brand Bravery

    Session Videos   October 7, 2017  

    In this video, hear how an unwavering creative vision, bold execution, client bravery, and an educated leap of faith solved the organ, eye, and tissue donor problem with millennial males and saved lives.

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  • Is There Value in Advertising Awards?

    ANA Magazine   October 6, 2017  

    Following Publicis Groupe’s decision not to enter any advertising awards shows next year, marketing leaders weigh in on the true value of industry awards to the brand and agency.

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  • From the Inside Out: How MGM Resorts Transformed Itself

    Session Videos   October 6, 2017  

    In this video, learn how MGM Resorts International is turning a casino-driven, Las Vegas-anchored operation into a powerful global entertainment brand offering unrivaled entertainment experiences, including five-star hotels, state-of-the-art conference centers, and cuisine from renowned chefs.

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  • Re-Framing an Icon to Deliver Sustained Leadership

    Public Videos   October 6, 2017  

    Empathy with action and putting solving ahead of serving are driving State Farm’s brand differentiation.

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  • The Power of Storytelling in a Changing World

    Session Videos   October 6, 2017  

    In this video, learn how authentic storytelling enables brands to reveal and celebrate culture and values, deepen relevance, and drive lasting engagement.

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  • Moving to Human-Centric Marketing

    Session Videos   October 6, 2017  

    In this video, learn how Clorox is successfully driving growth by bringing more, not less humanity, to marketing.

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  • Moving to Human-Centric Marketing

    Public Videos   October 6, 2017  

    Clorox’s new marketing platform activates an insight that consumers may hate cleaning but they love clean.

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  • From the Inside Out: How MGM Resorts Transformed Itself

    Public Videos   October 6, 2017  

    To drive growth and differentiation from other casino operators and hotels, MGM Resorts has repositioned itself as a global entertainment brand.

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  • Re-Framing an Icon to Deliver Sustained Leadership

    Session Videos   October 6, 2017  

    In this video, learn how State Farm is reinventing for a more nimble and agile future, covering all aspects of the journey: development of a brand conviction, deployment of new creative platform, and reimagining the customer experience.

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  • Plus Is Equal: How Body Equality Became a National Conversation

    Public Videos   October 5, 2017  

    Lane Bryant is tapping its brand heritage and cultural truths to change the conversation about body size.

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  • What's the New Marketing Playbook?

    Session Videos   October 5, 2017  

    In this video, CMO Kristin Lemkau shared how JPMorgan Chase is leveraging a time of opportunity to develop a new marketing playbook to make sure it keeps its position as a market leader.

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