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  • The Agency Compensation Equalizer

    Event Recaps   October 11, 2018  

    Good music is not determined by the volume control alone. The song, the instrumentation, the speakers, amplifier and EQ, all play a role in what sounds good to each individual listener. This same thought process holds true when reviewing agency compensation. What is best for one brand, in one region, on one project, may not be valuable for anyone else. Simply looking at hourly rates or overall cost, does not guarantee good value for money. In this session, Steven Wales from Decideware will walk through the Agency Compensation Equalizer and demonstrate what any organization can do to maximize the value of their marketing investment.

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  • Leveraging Neuroscience to Optimize Creative

    Event Recaps   October 11, 2018  

    Join Dr. Carl Marci, Chief Neuroscientist at Nielsen, as he shares insights and real-world examples to demonstrate the role neuroscience can plays in developing and optimizing creative.

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  • Managing Agencies Globally in a Decentralized Org

    Event Recaps   October 11, 2018  

    In this session, Ed Symington, director of global marketing procurement at McDonald's Corporation, will share how they tackle managing a global roster of agencies. This can be difficult to accomplish without global stakeholder support in a decentralized organization. McDonald's will share how they do it and how they provide subject-matter expert knowledge from the center to the marketing teams around the world.

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  • Reimagining the In-Store Customer Experience

    ANA Magazine   October 10, 2018  

    Today's volatile, evolving retail landscape has led many venerable brands to find new ways to draw customers into the store and keep them coming back. In fact, today's on-demand economy has reset what "normal" looks like at brick-and-mortar outlets.

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  • GE Power: Social Selling — Engaging Employees as Brand Ambassadors on LinkedIn

    Webinars   October 10, 2018  

    GE Power shared how they connect with their customers online by engaging with their employees on LinkedIn.

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  • USPS: What Marketers Need to Know about Integrating Print and Digital

    Webinars   October 4, 2018  

    The United States Postal Service (USPS) shared examples of how brands have successfully integrated direct mail and digital for a seamless interactive user experience.

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  • Re-evaluating Reach Strategies for Better National TV Ad Campaigns

    Industry Insights   October 4, 2018  

    The digital targeting tactics marketers have come to love and trust can now be used to target audiences watching premium video content airing on TV. These advancements are largely due to the availability of insights based on rich viewership data.

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  • Measurement and Brand Building in the Digital Age

    Event Recaps   October 4, 2018  

    Which comes first, the insights or the brand? In this session, hear from Joseph Lindberg, Digital Communications Editor at Land O'Lakes, Inc. on how the company's brand story developed—and how digital measurement and analytics capabilities emerged to track progress and gain insights into the consumer journey.

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  • Moe’s Southwest Grill: Making Social Part of an Integrated Marketing Campaign

    Webinars   October 3, 2018  

    Moe's Southwest Grill presented their 360 approach for an integrated campaign for Moe's annual Free Queso Day event.

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  • Building Meaningful Connections in the Digital Era: Inspiring a Community of Millennial Moms

    Event Recaps   October 3, 2018  

    Lansinoh, a global leader in the breastfeeding market, uses social media to engage with moms and moms-to-be to create a meaningful dialogue. Millennial and Gen-Z moms want their voices to be heard and to belong to a positive community. Lansinoh has created a platform where moms can turn to their social channels for advice, knowledge and support through their journeys as well as share their individual experiences on their platforms. Lansinoh was able to use insights shared with from their customers to enhance their products and services to provide a better experience to support mom through her journey. This session will highlight how Lansinoh successfully used their social media channels and engaged with Millennial moms for a 2-way conversation.

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  • Twenty-Four Tips for Customer Experience Innovation

    Knowledge Partners   October 3, 2018  

    This report form EDRM shares 24 tips for customer experience innovation based on findings from over 16,000 hours of in‐depth research interviews.

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  • What’s Your Heresy? Nine Provocative Questions to Prompt Innovation

    Event Recaps   October 2, 2018  

    Joseph Jaffe of Evol8tion asked organizations to undertake a number of thought experiments to help them reflect on their capacities to reinvent themselves.

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  • Millennial Mothers in Asia: How Marketers Can Engage with this Growing Demographic

    Knowledge Partners   October 2, 2018  

    This white paper aims to fill the gap in data-driven, deep understanding of the Asian millennial mother.

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  • Capitalizing on an Agile Marketing Mentality

    Event Recaps   October 2, 2018  

    JPMorgan Chase described some features of an Agile marketing mentality and the organizational method it uses to help harness its advantages.

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  • Audio Opportunities for Marketers

    Event Recaps   October 2, 2018  

    The retailer Express and the music-streaming service Pandora shared some of the marketing successes produced by their partnership.

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  • Top Streaming Shows During the First Half of 2018

    Knowledge Partners   October 2, 2018  

    This infographic from Branded Entertainment Network shares the most popular shows from the first half of 2018.

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  • Hijacking the Largest Shopping Festival in the World

    Smarties Awards   October 1, 2018  

    Uniqlo was the first brand to cross the 100 million RMB mark on Single's Day in less than one minute.

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  • Rexbot Educates India’s Youth on Healthy Sex

    Smarties Awards   October 1, 2018  

    To educate young Indian consumers about sex and shift their perception, Durex launched an intuitive and engaging chatbot through Facebook messenger.

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  • #JumpForHealth

    Smarties Awards   October 1, 2018  

    Indian Health Insurance brand, Aditya Birla Capital Insurance, created a social media-based challenge for its customers which drove brand awareness and helped a philanthropic cause.

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  • Tyson Game Day

    Smarties Awards   October 1, 2018  

    Tyson partnered with livestreaming video platform Twitch to deliver branded content to online gamers.

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