Shopper Marketing Roles FrameworkTools February 1, 2017
A framework to help you organize your shopper marketing efforts.view
Search returned: 279 document(s).
ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skillsets?”view
American Family Insurance shared five tips to foster an effective partnership between the marketing and procurement teams.view
Five insights from how Juniper created a digital demand generation strategy that would help its partners stay engaged and bring in new customers.view
Aetna restructured its in-house creative agency in response to changes across the health care industry.view
In the past five years, the only constant in the marketing industry has been change. Advances in technology have significantly changed consumer behaviors and expectations, which in turn have upended many longstanding marketing tactics and business models. In order to keep up with the rapid pace of change, brands must go beyond updating their messaging; they must change the way they go to market, and often, the way their marketing function is organized. In this insight brief, the ANA shares stories of brand transformation from Taco Bell, Kraft, SAP and more.view