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  • ANA Survey Results: E-Commerce

    Event Recaps   February 9, 2017  

    According to a new study by the ANA, within the next two years, more than 80 percent of its members will be conducting business via e-commerce.

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  • Shopper Marketing Manager Job Description

    Tools   February 1, 2017  

    Document the responsibilities and job requirements for a shopper marketing manager within your organization.

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  • Shopper Marketing Roles Framework

    Tools   February 1, 2017  

    A framework to help you organize your shopper marketing efforts.

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  • Salary Benchmarks and Marketing Talent Retention

    Ask the Expert Answers   January 29, 2017  

    ANA’s Ask the Expert research service answers the question, “How do I ensure my team is paying competitive salaries to recruit (and retain) top talent?”

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  • Digital Operating Models

    Knowledge Partners   November 23, 2016  

    Why do some companies consistently outperform their peers? What do digital leaders have in common? Learn how leaders turn high-level talk about digital strategy into meaningful, high-quality, operational action.

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  • Marketing Organization

    Ask the Expert Answers   November 21, 2016  

    ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skillsets?”

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  • Structuring High-Performing Organizations

    Event Recaps   November 15, 2016  

    SiriusDecisions shared the eight steps to a data-driven, systemized approach to organization design.

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  • High Performance Marketing: Notes from the Field

    Session Videos   November 10, 2016  

    BMA Chicago welcomed Jay Gaines, VP of CMO Practice at SiriusDecisions, to share the secrets of high-performing B-to-B marketers.

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  • High Performance Marketing: Notes from the Field

    Public Videos   November 10, 2016  

    See highlights from Jay Gaines, VP of CMO Practice at SiriusDecisions, who shared the secrets of high-performing B-to-B marketers with BMA Chicago.

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  • American Family Insurance: Marketing and Procurement: BFFs

    Event Recaps   October 26, 2016  

    American Family Insurance shared five tips to foster an effective partnership between the marketing and procurement teams.

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  • Verizon on Optimizing Agency Partners

    Event Recaps   October 26, 2016  

    Verizon Communications discussed how it consolidated its agencies to save money and give the brand a consistent image across all its divisions.

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  • The Power of Collaboration

    Public Videos   October 20, 2016  

    Verizon has found that an open and collaborative environment produces game-changing marketing.

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  • How Much Will Digital Marketers Make in 2017?

    MediaPost   October 14, 2016  

    Mondo released the findings of a survey of more than 300 digital marketing professionals from management to C-level executives at startups to Fortune 500 companies.

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  • Top 10 Marketing Jobs to Watch in 2017

    Knowledge Partners   September 23, 2016  

    This infographic from The Creative Group’s annual salary guide research shows which professionals will be in the greatest demand and how much pay will increase over 2016 levels.

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  • Project Management Portfolio 2017

    Tools   September 1, 2016  

    Use this tool to track all your projects for 2017, assign ownership & allocate resources, document scope, budget and timelines.

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  • Lessons from Digital Leaders

    Knowledge Partners   September 1, 2016  

    Ten attributes driving stronger performance, according to a 2015 Global Digital IQ Survey from PwC.

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  • Marketing Calendar Template 2017

    Tools   August 12, 2016  

    A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2017.

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  • Turn Impressions into Dollars: Navigating the Demand-Gen Shift

    Event Recaps   July 19, 2016  

    Five insights from how Juniper created a digital demand generation strategy that would help its partners stay engaged and bring in new customers.

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  • Aetna: Adapting the In-House Agency to Meet New Challenges

    Event Recaps   June 8, 2016  

    Aetna restructured its in-house creative agency in response to changes across the health care industry.

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  • CEO/CMO Conversation with Jeffrey Hayzlett

    Session Videos   June 2, 2016  

    In this video, Jeffery Hayzlett led a discussion among C-suite members to understand the challenges B-to-B executives face.

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