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  • How Autodesk Went from Pilot to Powerhouse in Content Marketing

    Event Recaps   October 16, 2018  

    Today the customer journey is conducted on their terms—and starts well before audiences visit your website. While many brands look to content marketing to help them influence audiences before they're looking to buy, starting such programs can be challenging—especially in big companies. In this session, Dusty DiMercurio, Director, Content Marketing & Social Media – Autodesk, will share his journey transforming a small content marketing pilot program into a multi award-winning, enterprise-wide practice at Autodesk.

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  • Brands As Publishers: Building Multi-Channel Publishing Programs that Work

    Event Recaps   October 16, 2018  

    Over the last several years, Rover.com has built The Dog People, an in-house publishing platform that reaches millions of dog people nationwide. This presentation covers how to build a publishing program your audience will love by leveraging consumer insights—and how to translate its performance into more insights, creating a brand brain trust. Kate Jaffe, Senior Brand Manager – Rover.com will talk through how they scaled their publishing program into one of the country's top dog blogs and a powerful brand and growth tool for the business.

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  • The Continued Rise of the In-House Agency

    Research Reports   October 15, 2018  

    A new ANA study concludes that the number of marketers with in-house agencies has grown substantially, and workloads for those agencies are increasing. Services that have grown significantly in recent years are: content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media, and social media.

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  • Leveraging Neuroscience to Optimize Creative

    Event Recaps   October 11, 2018  

    Join Dr. Carl Marci, Chief Neuroscientist at Nielsen, as he shares insights and real-world examples to demonstrate the role neuroscience can plays in developing and optimizing creative.

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  • Measurement and Brand Building in the Digital Age

    Event Recaps   October 4, 2018  

    Which comes first, the insights or the brand? In this session, hear from Joseph Lindberg, Digital Communications Editor at Land O'Lakes, Inc. on how the company's brand story developed—and how digital measurement and analytics capabilities emerged to track progress and gain insights into the consumer journey.

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  • Building Meaningful Connections in the Digital Era: Inspiring a Community of Millennial Moms

    Event Recaps   October 3, 2018  

    Lansinoh, a global leader in the breastfeeding market, uses social media to engage with moms and moms-to-be to create a meaningful dialogue. Millennial and Gen-Z moms want their voices to be heard and to belong to a positive community. Lansinoh has created a platform where moms can turn to their social channels for advice, knowledge and support through their journeys as well as share their individual experiences on their platforms. Lansinoh was able to use insights shared with from their customers to enhance their products and services to provide a better experience to support mom through her journey. This session will highlight how Lansinoh successfully used their social media channels and engaged with Millennial moms for a 2-way conversation.

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  • Capitalizing on an Agile Marketing Mentality

    Event Recaps   October 2, 2018  

    JPMorgan Chase described some features of an Agile marketing mentality and the organizational method it uses to help harness its advantages.

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  • Dream Big, Focus Small

    Event Recaps   September 25, 2018  

    What do guitars, heavy-metal influencers, paper-shredders and taxes have in common? In this session, Samantha Shepard, Senior Manager, Social Media Strategy at H&R Block will share the how her team created the world’s first guitar-powered, document-shredding event on Facebook Live. Find out how H&R Block took a big idea with lofty goals and focused to create a big splash in the heart of tax season.

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  • Worldwide Breast Cancer: Lessons in Creating Innovative Digital Content

    Event Recaps   September 25, 2018  

    Worldwide Breast Cancer uses intelligent design to empower patients and physicians to identify breast cancer and feel confident in detection and treatment options. In this session, hear from Katherine Crawford-Gray, CEO of Worldwide Breast Cancer, who will discuss how design-led thinking led the content strategy behind The Know Your Lemons Campaign. The campaign, developed with over a decade of research, has been seen by over 200 million people, translated into more than 27 languages and used in over 90 countries worldwide.

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  • Building an In-House Analytics Team

    Public Videos   September 13, 2018  

    Key to Clorox building a strong in-house analytics team are embedding its analysts in the business and a focus on producing clear narratives.

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  • Building an In-House Analytics Team

    Session Videos   September 13, 2018  

    In this video, Clorox shared its successes in building out an in-house analytics team that is respected both within and outside the company.

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  • Building an In-House Analytics Team

    Event Recaps   September 13, 2018  

    Over many years The Clorox Co. has built out its in-house analytics capabilities, and along the way, it uncovered key elements of success.

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  • ANA In-House Agency Fact Book — Q3 2018

    Industry Insights   September 13, 2018  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • Analytics, Organizational Structure, and Capitalizing on Location Data

    Event Recaps   September 12, 2018  

    Office Depot discussed its use of location data to inform marketing strategies and tactics.

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  • Analytics, Organizational Structure, and Capitalizing on Location Data

    Session Videos   September 12, 2018  

    In this video, Office Depot discussed its use of location data to inform marketing strategies and tactics.

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  • Marketing Calendar Template 2019

    Tools   September 7, 2018  

    A professionally designed calendar to organize, summarize and communicate all of your marketing activities for 2019.

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  • Social Media Marketing Calendar 2019

    Tools   September 7, 2018  

    Use this tool to organize and communicate all of your social media marketing activities for 2019.

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  • Project Management Portfolio 2019

    Tools   September 7, 2018  

    Use this tool to track all your projects for 2019, assign ownership, allocate resources, and document scope, budget, and timelines.

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  • How Kaiser Permanente Improved Its In-House Agency

    Event Recaps   September 5, 2018  

    Kaiser Permanente shared the company’s journey and future plans for building a stronger in-house agency.

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  • How to Select Your Workflow Management Tool

    Event Recaps   September 5, 2018  

    The Boeing Co. shared how the company has found greater success with a new workflow management tool installation.

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