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  • Marketing Disruption Toolkit

    Toolkits   May 1, 2017  

    Use this collection of tools to counter the impact of disruptive forces on marketing.

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  • Where Would You Reinvest One Month’s Worth of Ad Spend?

    ANA Magazine   April 26, 2017  

    How three CMOs, given the chance, would reinvest a month’s worth of advertising spend. With insights from Amy Choyne, CMO at United States Tennis Association, Wendy Harrington, CMO at Tyto Life, and Terrance Williams, EVP and CMO at Nationwide.

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  • The CMO’s Guide to Digital Transformation

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I lead my company through a digital transformation?”

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  • Get on the DAM Train

    ANA Magazine   March 21, 2017  

    Brands that invest in a digital asset manager (DAM) benefit from consistent branding and improved efficiencies. Here’s how to get on the DAM train.

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  • ANA Survey Results: E-Commerce

    Event Recaps   March 21, 2017  

    According to a new study by the ANA, within the next two years, more than 80 percent of its members will be conducting business via e-commerce.

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  • Media and Creative: Better Together

    Session Videos   March 2, 2017  

    In this video, David Verklin, partner at VFL Investments & Advisory, discussed why and how media and creative are working together.

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  • Media and Creative: Better Together

    Event Recaps   March 2, 2017  

    David Verklin, partner at VFL Investments & Advisory, discussed why and how media and creative are working together.

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  • Shopper Marketing Toolkit

    Toolkits   March 1, 2017  

    Follow this simple, step-by-step methodology to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

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  • Four Simple Steps to Stop Process Problems in Their Tracks

    Knowledge Partners   February 17, 2017  

    Learn how to spot a process issue, along with a few simple steps to get back on track.

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  • Shopper Marketing Manager Job Description

    Tools   February 1, 2017  

    Document the responsibilities and job requirements for a shopper marketing manager within your organization.

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  • Shopper Marketing Roles Framework

    Tools   February 1, 2017  

    A framework to help you organize your shopper marketing efforts.

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  • Salary Benchmarks and Marketing Talent Retention

    Ask the Expert Answers   January 29, 2017  

    ANA’s Ask the Expert research service answers the question, “How do I ensure my team is paying competitive salaries to recruit (and retain) top talent?”

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  • How Fiat Chrysler’s Marketing and Production Purchasing Teams Work Together

    Event Recaps   December 6, 2016  

    Fiat Chrysler created an in-house production sourcing and purchasing role to increase transparency when working with suppliers.

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  • Digital Operating Models

    Knowledge Partners   November 23, 2016  

    Why do some companies consistently outperform their peers? What do digital leaders have in common? Learn how leaders turn high-level talk about digital strategy into meaningful, high-quality, operational action.

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  • Marketing Organization

    Ask the Expert Answers   November 21, 2016  

    ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skillsets?”

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  • Structuring High-Performing Organizations

    Event Recaps   November 15, 2016  

    SiriusDecisions shared the eight steps to a data-driven, systemized approach to organization design.

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  • High Performance Marketing: Notes from the Field

    Session Videos   November 10, 2016  

    BMA Chicago welcomed Jay Gaines, VP of CMO Practice at SiriusDecisions, to share the secrets of high-performing B-to-B marketers.

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  • High Performance Marketing: Notes from the Field

    Public Videos   November 10, 2016  

    See highlights from Jay Gaines, VP of CMO Practice at SiriusDecisions, who shared the secrets of high-performing B-to-B marketers with BMA Chicago.

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  • American Family Insurance: Marketing and Procurement: BFFs

    Event Recaps   October 26, 2016  

    American Family Insurance shared five tips to foster an effective partnership between the marketing and procurement teams.

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  • Verizon on Optimizing Agency Partners

    Event Recaps   October 26, 2016  

    Verizon Communications discussed how it consolidated its agencies to save money and give the brand a consistent image across all its divisions.

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