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  • Content Strategy Tools & Templates: A Best Practices Handbook

    Knowledge Partners   June 18, 2017  

    The Content Strategy Alliance created best practices and nearly 40 templates for content strategy projects like audits and style guide creation.

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  • Building a Culture of Innovation

    B2 Awards   May 31, 2017  

    To announce and promote the new Helix Innovation Center to its employees, Emerson created a communications campaign made up of fun events, employee emails, and an employee open house.

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  • Empower Results Days

    B2 Awards   May 31, 2017  

    Aon expanded its one-day volunteer program to a multi-tiered activation that served to empower its three most important audiences: employees, communities, and clients.

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  • Hospital Network Improves its Own Health with Web-Based Solution for Tracking Employee Vaccinations

    B2 Awards   May 31, 2017  

    Sinai implemented a mobile, web-based system that revolutionized the way it captures, tracks, records and analyzes employee vaccination and other critical health compliance data.

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  • Build a Cultural Safe House for Your Team

    Knowledge Partners   May 25, 2017  

    Corporations, and frankly most organizations, can be pretty harsh environments to work within. Learn how to turn your team’s physical, virtual, and emotional workspace into a safe house.

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  • Are Joint Ventures the New Agency Management Model?

    Event Recaps   May 23, 2017  

    Jaguar Land Rover discussed how and why it transitioned its global creative communications for its brand to a joint venture agency with Spark44.

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  • Tips for Launching a Content Marketing Plan in Six Weeks

    Event Recaps   May 3, 2017  

    The Marketing Insider Group shared how to launch a successful content marketing program in six weeks, plus general content marketing best practices.

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  • Tips for Launching a Content Marketing Plan in Six Weeks

    Webinars   May 3, 2017  

    In this webinar, the Marketing Insider Group shared how to launch a successful content marketing program in six weeks, plus general content marketing best practices.

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  • Marketing Disruption Toolkit

    Toolkits   May 1, 2017  

    Use this collection of tools to counter the impact of disruptive forces on marketing.

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  • Where Would You Reinvest One Month’s Worth of Ad Spend?

    ANA Magazine   April 26, 2017  

    How three CMOs, given the chance, would reinvest a month’s worth of advertising spend. With insights from Amy Choyne, CMO at United States Tennis Association, Wendy Harrington, CMO at Tyto Life, and Terrance Williams, EVP and CMO at Nationwide.

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  • Wendy’s: Getting Noticed on Social Media

    Event Recaps   April 25, 2017  

    Wendy’s shared three keys to successfully implementing a disruptive social media strategy.

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  • Growing with Millennials

    Event Recaps   April 25, 2017  

    Creative advertising agency Translation shared insights about how it attracts and retains millennial employees.

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  • GE and the Art of Brand Reinvention

    Unconventionals (A PJA Advertising Podcast)   April 21, 2017  

    In this episode of The Unconventionals podcast, host Mike O’Toole sits down with Linda Boff, GE’s Chief Marketing Officer, to talk marketing and brand; learn where GE is placing its bets in social platforms, content marketing, and brand strategy.

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  • McKesson: Inside the Digital Transformation of Marketing

    Event Recaps   April 13, 2017  

    McKesson Corp. shared its digital transformation journey, including the tech acquisitions it prioritized and the processes and training it implemented.

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  • The Social Media War Room

    Event Recaps   March 29, 2017  

    Dell shared its journey to create an army of social media brand ambassadors through tools, training, and communication, and discussed how its Social Media and Communities program helped generate $14 million in revenue in one year.

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  • The Social Media War Room

    Session Videos   March 29, 2017  

    In this video, Dell shared its journey to create an army of social media brand ambassadors through tools, training, and communication, and discussed how its Social Media and Communities program helped generate $14 million in revenue in one year.

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  • NASCAR: Revving Up Integration at Every Turn

    Event Recaps   March 8, 2017  

    NASCAR shared some background information on its audience demographic and how its integrated marketing communications approach helped achieve business success for the brand.

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  • What Do Great CMOs Have in Common?

    Knowledge Partners   March 6, 2017  

    Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results.

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  • Electronic Arts: The Art and Science of Media Buying

    Public Videos   March 2, 2017  

    To achieve a unified view of audience insights across media platforms, Electronic Arts manages identity at the brand level.

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  • Shopper Marketing in a Multi-National Organization

    Event Recaps   March 2, 2017  

    Multi-national skin care company Beiersdorf shared seven steps organizations can take to strengthen shopper marketing efforts and internal relationships.

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