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  • Marketing Disruption Toolkit

    Toolkits   May 1, 2017  

    Use this collection of tools to counter the impact of disruptive forces on marketing.

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  • Where Would You Reinvest One Month’s Worth of Ad Spend?

    ANA Magazine   April 26, 2017  

    How three CMOs, given the chance, would reinvest a month’s worth of advertising spend. With insights from Amy Choyne, CMO at United States Tennis Association, Wendy Harrington, CMO at Tyto Life, and Terrance Williams, EVP and CMO at Nationwide.

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  • Wendy’s: Getting Noticed on Social Media

    Event Recaps   April 25, 2017  

    Wendy’s shared three keys to successfully implementing a disruptive social media strategy.

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  • Growing with Millennials

    Event Recaps   April 25, 2017  

    Creative advertising agency Translation shared insights about how it attracts and retains millennial employees.

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  • GE and the Art of Brand Reinvention

    Unconventionals (A PJA Advertising Podcast)   April 21, 2017  

    In this episode of the Unconventionals podcast, host Mike O’Toole sits down with Linda Boff, GE’s Chief Marketing Officer, to talk marketing and brand; learn where GE is placing its bets in social platforms, content marketing, and brand strategy.

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  • McKesson: Inside the Digital Transformation of Marketing

    Event Recaps   April 13, 2017  

    McKesson Corp. shared its digital transformation journey, including the tech acquisitions it prioritized and the processes and training it implemented.

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  • The Social Media War Room

    Session Videos   March 29, 2017  

    In this video, Dell shared its journey to create an army of social media brand ambassadors through tools, training, and communication, and discussed how its Social Media and Communities program helped generate $14 million in revenue in one year.

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  • The Social Media War Room

    Event Recaps   March 29, 2017  

    Dell shared its journey to create an army of social media brand ambassadors through tools, training, and communication, and discussed how its Social Media and Communities program helped generate $14 million in revenue in one year.

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  • NASCAR: Revving Up Integration at Every Turn

    Event Recaps   March 8, 2017  

    NASCAR shared some background information on its audience demographic and how its integrated marketing communications approach helped achieve business success for the brand.

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  • What Do Great CMOs Have in Common?

    Knowledge Partners   March 6, 2017  

    Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results.

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  • Electronic Arts: The Art and Science of Media Buying

    Event Recaps   March 2, 2017  

    Electronic Arts shed light on why it brought its programmatic buying capabilities in-house and the challenges it faced on this journey.

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  • Shopper Marketing in a Multi-National Organization

    Event Recaps   March 2, 2017  

    Multi-national skin care company Beiersdorf shared seven steps organizations can take to strengthen shopper marketing efforts and internal relationships.

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  • Electronic Arts: The Art and Science of Media Buying

    Public Videos   March 2, 2017  

    To achieve a unified view of audience insights across media platforms, Electronic Arts manages identity at the brand level.

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  • Shopper Marketing Toolkit

    Toolkits   March 1, 2017  

    Follow this simple, step-by-step methodology to develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.

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  • How to Be a Good Vendor If You Are Working with Marketers

    Knowledge Partners   February 23, 2017  

    Learn how to be a good vendor whether you’re working with either B2C or B2B marketers.

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  • Sales and Marketing Alignment?

    Event Recaps   February 14, 2017  

    Aligned Energy discussed barriers to marketing and sales alignment and some possible solutions for better internal communication and cooperation.

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  • Shopper Marketing Manager Job Description

    Tools   February 1, 2017  

    Document the responsibilities and job requirements for a shopper marketing manager within your organization.

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  • 2017 Salary Trends and Talent Retention Best Practices

    Event Recaps   February 1, 2017  

    The Creative Group shared insights into what marketing leaders must know to recruit and retain top talent in 2017.

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  • 2017 Salary Trends & Talent Retention Best Practices

    Webinars   February 1, 2017  

    In this webinar, The Creative Group shared insights into what marketing leaders must know to recruit and retain top talent in 2017.

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  • Salary Benchmarks and Marketing Talent Retention

    Ask the Expert Answers   January 29, 2017  

    ANA’s Ask the Expert research service answers the question, “How do I ensure my team is paying competitive salaries to recruit (and retain) top talent?”

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