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  • Why Your Mobile Ads Have Low ROAS

    Knowledge Partners   January 14, 2018  

    The CMO of Kargo discussed the major issues preventing marketers from seeing a return on their mobile ad spend, and provided potential solutions to those challenges.

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  • Stacy Jensen of Novo Nordisk on Scopes of Work, Agency Performance, Breaking Down Silos, and More

    Industry Insights   December 22, 2017  

    Decideware: Stacy Jensen of Novo Nordisk on Scopes of Work, Agency Performance, Breaking Down Silos, and More

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  • Can’t find what you’re looking for? Ask the Expert.

    Ask the Expert Answers   December 18, 2017  

    ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.

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  • The State of Programmatic Media Buying

    Industry Insights   December 15, 2017  

    The Association of National Advertisers (ANA) has released new research on how the overall ANA member community is conducting programmatic media buying.

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  • The B2B Media Exchange: Improve Ad Spend ROI Through Programmatic Buying

    Event Recaps   December 6, 2017  

    BPA Worldwide shared information about its new B2B Media Exchange platform and the ins and outs of programmatic buying, including benefits and challenges.

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  • Tuning In to Programmatic TV Advertising

    ANA Magazine   December 1, 2017  

    The Trade Desk's Tim Sims, SVP of inventory partnerships, looks at connected TV, programmatic media buying, and the future of ad-supported media.

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  • Four Questions That Can Impact Your Digital Buys

    Knowledge Partners   November 15, 2017  

    AARM shared insights on how advertisers can safeguard their digital media investments.

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  • Safeguard Your Brand

    Industry Insights   November 9, 2017  

    For all the benefits of programmatic ad buying, such automation has resulted in one significant downside for many brands: unintended placements next to objectionable content or on fake news sites. Trust Metrics CEO Marc Goldberg offers his perspective on how brands can avoid bad placements in their retargeting efforts.

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  • Agency Industry Discussion with ID Comms

    Industry Insights   November 7, 2017  

    Pivotal Research's Brian Wieser discusses key trends impacting the agency holding companies with marketing consultants ID Comms.

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  • Production Process Shows Dearth of Transparency at Agencies

    ANA Magazine   October 27, 2017  

    A recent ANA report confirms issues with transparency are common in the media production process; here are the key findings, and what marketers can do to protect their dollars.

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  • Data-Driven Digital Transformation

    Forward   October 24, 2017  

    Account-based marketing has the ability to transform the way companies engage consumers, but the tactic requires a huge amount of data that many marketers struggle to wield. Technology partners are crucial to unlocking the potential of marketers' data and using it to optimize outreach for growth. Here's how HPE and Digitas used account-based marketing to engage key decision makers and fuel HPE's digital transformation.

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  • Media Agency Estimated Billing Should Be Eliminated

    Knowledge Partners   October 24, 2017  

    AARM examines alternative billing options advertisers can consider when paying media agency partners.

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  • Triangle Media Management: Introducing a New Paradigm for Media Investment Strategies

    Industry Insights   October 17, 2017  

    The purpose of this white paper is to help corporations who support their brands with advertising to improve their process for media planning and buying. Reviving strategic media planning using a new paradigm appropriate to today’s environment will improve ROI and create competitive advantages.

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  • Viewability

    Forward   October 10, 2017  

    It’s time to think of viewability as more than a binary metric. While it’s important to determine which impressions meet the minimum threshold for what counts as viewable, that is just a starting point. The true goal should be to determine how specific brand messages are driving consumers to act — and moving them further along their decision journey.

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  • Brand Building as a Force for Good and Growth

    Event Recaps   October 5, 2017  

    Procter & Gamble’s chief brand officer shared four steps the brand has taken to accelerate market growth.

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  • Brand Building as a Force for Good and Growth

    Public Videos   October 5, 2017  

    Among the steps P&G is taking to transform itself for a world of ongoing disruption is raising the bar on advertising and media content quality.

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  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

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  • Lawsuits Expose the Seemly Underbelly of Programmatic Digital

    Knowledge Partners   September 25, 2017  

    AARM examines the impact of programmatic digital on the advertising industry.

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  • SIMPLE MATH: ANA and TrustX on Getting More for Your Money in Digital

    Event Recaps   September 12, 2017  

    Join TrustX CEO, David Kohl, and CRO, John Vilade, and Bill Tucker EVP ANA for this open web conference on how to participate in the ANA and TrustX program offering a simple, transparent and 3rd-party verified programmatic marketplace.

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  • SIMPLE MATH: ANA and TrustX on Getting More for Your Money in Digital

    Webinars   September 12, 2017  

    Join TrustX CEO, David Kohl, and CRO, John Vilade, and Bill Tucker EVP ANA for this open web conference on how to participate in the ANA and TrustX program offering a simple, transparent and 3rd-party verified programmatic marketplace.

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