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  • How Plantronics Leverages Influencers

    Event Recaps   June 27, 2018  

    Plantronics shared how it has used influencer marketing campaigns.

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  • Small Accounts = Big Wins with Telemarketing

    Knowledge Partners   June 21, 2018  

    The MX Group explained how business-to-business telemarketing can capitalize on modest leads that might otherwise be neglected.

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  • Seeking the Optimal Digital Channel

    B-to-B Marketer   June 7, 2018  

    When it comes to generating leads, some business marketers dispute entirely the idea of best channel, suggesting that other elements are perhaps more effective.

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  • Xerox: "Set the Page Free" Media Case Study

    Public Videos   June 7, 2018  

    Xerox brought its B2B brand perception into the digital age with visions of the modern workplace from noted authors and artists.

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  • Xerox: "Set the Page Free" Media Case Study

    Session Videos   June 7, 2018  

    In this video, learn how Xerox repositioned itself as a global leader in digital print technology and services with its “Set the Page Free” campaign.

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  • Xerox: "Set the Page Free" Media Case Study

    Event Recaps   June 7, 2018  

    Xerox repositioned itself as a global leader in digital print technology and services with its “Set the Page Free” campaign.

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  • Seven Drivers of Business-to-Business Success

    Event Recaps   June 6, 2018  

    Comcast Business offered seven performance-enhancing recommendations to business-to-business organizations.

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  • Seven Drivers of Business-to-Business Success

    Session Videos   June 6, 2018  

    In this video, Comcast Business offered seven performance-enhancing recommendations to business-to-business organizations.

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  • Seven Drivers of Business-to-Business Success

    Public Videos   June 6, 2018  

    Comcast Business has driven sales growth by shifting from a one-size-fits-all approach to actionable analytics.

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  • Ways to Improve Marketing and Sales Alignment

    Event Recaps   June 6, 2018  

    Catalytik Partners reviewed practical ways to overcome marketing and sales misalignment.

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  • Ways to Improve Marketing and Sales Alignment

    Session Videos   June 6, 2018  

    In this video, Catalytik Partners reviewed practical ways to overcome marketing and sales misalignment.

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  • Dreamforce 2017

    REGGIE Awards   April 16, 2018  

    In 2017, Salesforce put on Dreamforce, a large-scale event to entertain and educate customers, and to give them the chance to explore products in a low-pressure environment.

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  • Solutions Pillars Content Campaign

    REGGIE Awards   April 16, 2018  

    To achieve recognition as a business transformation partner, AT&T commissioned leading editorial business voices to create content that would drive engagement with AT&T Business. The brand then distributed that content with the help of numerous media partners.

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  • Dell Technologies — Let’s Make it Real

    REGGIE Awards   April 16, 2018  

    Dell Technologies developed a campaign that encouraged IT decision-makers to view it as a provider of not just computer hardware, but of digital business transformation.

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  • Enablement KM Vendors Matrix

    Tools   April 1, 2018  

    Use this matrix to obtain information about key vendors that can help you build your Enablement Knowledge Management (Enablement KM).

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  • Demand Generation Program Maturity Model

    Tools   April 1, 2018  

    Our Demand Generation Maturity Model was designed to help organizations with a roadmap for improving their Demand Generation capabilities.

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  • CPQ Solution Study

    Tools   April 1, 2018  

    Our Configure, Price, Quote (CPQ) Solution Study covers one of the six categories presented in our Sales Enablement Best Practices Report.

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  • Marketing Report Card Benchmark Report

    Tools   April 1, 2018  

    In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.

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  • Nurturing Leads with Podcasts

    Tools   April 1, 2018  

    This guide provides practical advice for launching a podcasting program.

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  • Demand Generation Program Playbook

    Playbooks   April 1, 2018  

    Follow this simple, step-by-step, playbook to develop and implement a demand generation strategy that provides a steady flow of qualified, engaged leads for your sales team.

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