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  • Account-Based Marketing: Engaging Your High-Potential B-to-B Prospects

    Webinars   February 1, 2017  

    In this webinar, we uncovered insights and strategies to building affection, relevance and trust with your top B-to-B prospects and customers through the key tenets of account-based marketing.

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  • IBM Shares the "Seven Truths of Marketing"

    Webinars   January 11, 2017  

    In this webinar, IBM shared the “seven marketing truths” it learned during the wholesale transformation of its marketing function into a driver of revenue and business growth.

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  • IBM Shares the "Seven Truths of Marketing"

    Event Recaps   January 11, 2017  

    IBM shared the “seven marketing truths” it learned during the wholesale transformation of its marketing function into a driver of revenue and business growth.

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  • Tough Enough

    Internationalist Innovation in Media   January 9, 2017  

    Dell sought to win the hearts and minds of IT decision-makers by giving them a social platform to share their experiences.

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  • Checklist for Optimizing Marketing Content

    Knowledge Partners   December 26, 2016  

    Use this checklist to quickly determine if your marketing content is optimized for modern buyers.

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  • Six Modern Marketing Needs Your Tech Stack Should Address

    Knowledge Partners   December 20, 2016  

    Here are six common marketing needs and the corresponding tech stack building blocks that allow you to meet them.

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  • Can Digital Transformation Solve Your Lead Qualification Problems?

    Knowledge Partners   December 15, 2016  

    Digital transformation allows marketing to work one-on-one to understand buyer’s needs and build affinity before passing leads to sales.

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  • Making Natural Food Color More Colorful

    Event Recaps   December 8, 2016  

    Sensient shared how its insight-driven content marketing campaign helped bring millions of dollars of new prospects into the brand’s pipeline.

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  • How Sales Teams Can Benefit from Social Selling

    Event Recaps   December 6, 2016  

    Learn why the digital customer experience transformation has taken place, and what action you should be taking now to stay ahead of the curve, and your CEO.

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  • Creating a Content Brand for B-to-B Success

    Event Recaps   December 6, 2016  

    Capital Group shared insights on how it transformed the American Funds portion of its business into a content distribution platform.

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  • So You Want to Create B-to-B Buyer Personas… Now What?

    Knowledge Partners   December 2, 2016  

    This guide can get you started on creating insightful buyer personas.

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  • How Content Creation Can Put Your Q4 Budget Surplus to Work

    Knowledge Partners   December 1, 2016  

    If you’ve got a use-it-or-lose-it budget, investing in content can help drive brand awareness, engagement, and sales in the coming year.

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  • Building Awareness with Print Ads

    Knowledge Partners   November 17, 2016  

    The case for investing in trade publication print ads in addition to SEO as part of a B-to-B media mix.

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  • Account-Based Marketing in B-to-B

    Ask the Expert Answers   November 14, 2016  

    ANA’s Ask the Expert research service answers the question, “What is Account-Based Marketing? What steps can I take to execute and scale an Account-Based marketing strategy in my B-to-B organization?”

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  • High Performance Marketing: Notes from the Field

    Public Videos   November 10, 2016  

    See highlights from Jay Gaines, VP of CMO Practice at SiriusDecisions, who shared the secrets of high-performing B-to-B marketers with BMA Chicago.

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  • High Performance Marketing: Notes from the Field

    Session Videos   November 10, 2016  

    BMA Chicago welcomed Jay Gaines, VP of CMO Practice at SiriusDecisions, to share the secrets of high-performing B-to-B marketers.

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  • Ready to Boost Your Sales?

    Event Recaps   November 9, 2016  

    Salesforce discussed how the relationship between B-to-B marketers and salespeople has changed in recent years, and offered best practices for marketing in a non-linear sales journey.

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  • PG&E: B-to-B Insights in Digital and Mobile Outreach

    Event Recaps   November 8, 2016  

    PG&E revealed how it’s tapping into current mobile and digital trends to engage its customers to take an active role in managing their energy.

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  • Make the Most of Your Marketing Automation Platform

    Knowledge Partners   October 31, 2016  

    Three ways to score quick wins by leveraging a marketing automation platform.

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  • B-to-B Content Marketing

    Insight Briefs   October 29, 2016  

    The term “content marketing” rose to prominence over the last three years, but the fact is that B-to-B marketers have been using non-advertising content to build their brands and convince decision-makers for years. However, the practice has evolved significantly in today’s digital- and mobile-driven market. The ANA compiled the best content marketing practices from top B-to-B brands across categories, and took a look at the emerging trends that will help marketers grow their business going forward.

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