Search Results for All Content (access may be restricted)

Search returned: 250 document(s).

  • Experiences Worth Sharing

    ANA Magazine   October 20, 2017  

    Social media is a powerful tool for amplifying experiential marketing before, during, and after an execution.

    view
  • Stealing the Spotlight

    B-to-B Marketer   September 7, 2017  

    An advertising takeover of Grand Central amplifies Thomson Reuters as a media company with answers.

    view
  • Feel the Real

    Effie Awards   September 1, 2017  

    With digital ad spending surging despite serious accountability concerns, the Outdoor Advertising Association of America used its small media budget to show media buyers how Out of Home (OOH) drives digital engagement.

    view
  • Content on the Go: A Look at Viewing Trends Among Out-of-Home Consumers

    Nielsen   August 4, 2017  

    Nielsen revealed the results of its analysis of out-of-home TV viewership data to see what content Americans are consuming beyond the comfort of their own couches.

    view
  • VISIT PHILADELPHIA Integrates Experiential Marketing and Social Media

    Event Recaps   June 13, 2017  

    VISIT PHILADELPHIA shared how it integrates social media with experiential marketing.

    view
  • PLS Financial: Location-Based Digital Strategy

    Event Recaps   June 6, 2017  

    PLS Financial shared how it has turned geospatial data into actionable insights about its customers’ behavior.

    view
  • Connect with BMO

    B2 Awards   May 31, 2017  

    BMO used a targeted out-of-home campaign to drive awareness and consideration for its non-retail business lines.

    view
  • Go Digital. Go Yell.

    B2 Awards   May 31, 2017  

    To make its target audience aware of the importance of digital marketing, Yell created a multi-channel campaign to illustrate how Yell can improve its customers’ online presence.

    view
  • Proud Supporter of a Job Well Done

    B2 Awards   May 31, 2017  

    USG Boral drove brand awareness through an out-of-home campaign that demonstrated the power of empathy and customer advocacy.

    view
  • The Answer Company Takeover of Grand Central Terminal

    B2 Awards   May 31, 2017  

    To boost brand awareness among key consumers in New York City, Thompson Reuters created a takeover at Grand Central Terminal featuring billboards, digital signage, and mobile content.

    view
  • OOH My: Attention Grabbing Out-Of-Home Ads

    Industry Insights   May 23, 2017  

    Five brands that have created eye-catching out-of-home ads to connect with consumers.

    view
  • “Priceless Boston” Launch

    REGGIE Awards   April 20, 2017  

    Mastercard provided Boston residents with memorable experiences in its “Priceless Boston” campaign.

    view
  • Bones Love Milk

    REGGIE Awards   April 20, 2017  

    The California Milk Processor Board promoted milk to tweens and teens by connecting them with their favorite skateboarders.

    view
  • Storm Chasers

    Internationalist Innovation in Media   March 7, 2017  

    Campbell’s Soups partnered with The Weather Channel to increase demand prior to winter storms.

    view
  • Brooklyn Sports & Entertainment: Case Study in Sponsorship Partnering

    Event Recaps   February 28, 2017  

    Brooklyn Sports & Entertainment shared examples of how it has worked with brands to optimize sponsorship opportunities.

    view
  • Shopper Marketing Signage Best Practices Checklist

    Tools   February 1, 2017  

    Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

    view
  • The Infinite List

    Internationalist Innovation in Media   January 9, 2017  

    Visa drove awareness for the exclusive benefits of its Infinite card program among Canadian cardholders.

    view
  • #MyNorth: The Basketball Story of My Neighborhood

    Internationalist Innovation in Media   January 9, 2017  

    To establish credibility in the emerging basketball market, Sport Chek created an out-of-home campaign that leveraged the unique personalities of Toronto neighborhoods and basketball players.

    view
  • Flying Bucket

    Internationalist Innovation in Media   January 9, 2017  

    KFC created a social media buzz by delivering a giant bucket of fried chicken to a beach in the UAE.

    view
  • The Oreo Eclipse

    Internationalist Innovation in Media   January 9, 2017  

    During the March 2015 solar eclipse, Oreo launched a real-time integrated campaign in the U.K. across print, out-of-home, and digital.

    view

1234567 >>  Last (13)