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  • VISIT PHILADELPHIA Integrates Experiential Marketing and Social Media

    Event Recaps   June 13, 2017  

    VISIT PHILADELPHIA shared how it integrates social media with experiential marketing.

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  • Connect with BMO

    B2 Awards   May 31, 2017  

    BMO used a targeted out-of-home campaign to drive awareness and consideration for its non-retail business lines.

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  • Go Digital. Go Yell.

    B2 Awards   May 31, 2017  

    To make its target audience aware of the importance of digital marketing, Yell created a multi-channel campaign to illustrate how Yell can improve its customers’ online presence.

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  • Proud Supporter of a Job Well Done

    B2 Awards   May 31, 2017  

    USG Boral drove brand awareness through an out-of-home campaign that demonstrated the power of empathy and customer advocacy.

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  • The Answer Company Takeover of Grand Central Terminal

    B2 Awards   May 31, 2017  

    To boost brand awareness among key consumers in New York City, Thompson Reuters created a takeover at Grand Central Terminal featuring billboards, digital signage, and mobile content.

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  • OOH My: Attention Grabbing Out-Of-Home Ads

    Industry Insights   May 23, 2017  

    Five brands that have created eye-catching out-of-home ads to connect with consumers.

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  • “Priceless Boston” Launch

    REGGIE Awards   April 20, 2017  

    Mastercard provided Boston residents with memorable experiences in its “Priceless Boston” campaign.

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  • Bones Love Milk

    REGGIE Awards   April 20, 2017  

    The California Milk Processor Board promoted milk to tweens and teens by connecting them with their favorite skateboarders.

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  • Storm Chasers

    Internationalist Innovation in Media   March 7, 2017  

    Campbell’s Soups partnered with The Weather Channel to increase demand prior to winter storms.

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  • Brooklyn Sports & Entertainment: Case Study in Sponsorship Partnering

    Event Recaps   February 28, 2017  

    Brooklyn Sports & Entertainment shared examples of how it has worked with brands to optimize sponsorship opportunities.

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  • Shopper Marketing Signage Best Practices Checklist

    Tools   February 1, 2017  

    Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

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  • The Infinite List

    Internationalist Innovation in Media   January 9, 2017  

    Visa drove awareness for the exclusive benefits of its Infinite card program among Canadian cardholders.

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  • The Oreo Eclipse

    Internationalist Innovation in Media   January 9, 2017  

    During the March 2015 solar eclipse, Oreo launched a real-time integrated campaign in the U.K. across print, out-of-home, and digital.

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  • Flying Bucket

    Internationalist Innovation in Media   January 9, 2017  

    KFC created a social media buzz by delivering a giant bucket of fried chicken to a beach in the UAE.

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  • #MyNorth: The Basketball Story of My Neighborhood

    Internationalist Innovation in Media   January 9, 2017  

    To establish credibility in the emerging basketball market, Sport Chek created an out-of-home campaign that leveraged the unique personalities of Toronto neighborhoods and basketball players.

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  • Bold Brands and the Future of Cities

    Event Recaps   November 15, 2016  

    Citi and Intersection explored how brands are shifting to take advantage of a new frontier in advertising innovation: the integration of the digital and physical.

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  • #NetflixSwap

    Cannes Mobile Lions Awards   October 24, 2016  

    Netflix launched a fun outdoor advertising campaign in France that let passers-by swap faces with characters from their favorite shows.

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  • Shake Shack Builds Community Engagement Globally

    Session Videos   October 21, 2016  

    In this video, learn how Shake Shack maintained a sense of community as it expanded on a global scale.

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  • Shake Shack Builds Community Engagement Globally

    Event Recaps   October 21, 2016  

    Shake Shack maintained a sense of community as it expanded on a global scale.

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  • Shake Shack Builds Community Engagement Globally

    Public Videos   October 21, 2016  

    In this video, learn why community engagement is central to Shake Shack’s brand philosophy and growing fan base.

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