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  • Experiential Marketing at United Airlines

    Event Recaps   June 14, 2018  

    United Airlines showcased two experiential marketing campaigns that it used to promote new offerings.

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  • Shopper Marketing Signage Best Practices Checklist

    Tools   April 1, 2018  

    Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

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  • Cause a Scene

    ANA Magazine   March 16, 2018  

    Guerrilla marketing is not novel, but in a digital age, it can have a big impact on a brand's ability to cut through the clutter.

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  • VISIT PHILADELPHIA: Bringing Paid Advertising In-House

    Event Recaps   February 15, 2018  

    VISIT PHILADELPHIA shared its journey to bringing paid advertising in-house.

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  • Buchanan’s Event Marketing: An Integrated Approach

    Event Recaps   February 14, 2018  

    Buchanan’s shared examples of its integrated approach to event marketing.

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  • Connecting with Today’s Distracted Commuters

    ANA Magazine   December 13, 2017  

    Whether it’s radio, display, mobile, or OOH, here’s how brands like Dunkin’ Donuts are connecting with commuters.

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  • OOH Comes of Age

    ANA Magazine   December 8, 2017  

    Demand for digital out-of-home advertising is increasing. For brands willing to invest and experiment, the opportunities are boundless.

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  • Human X Design

    Multicultural Excellence Awards   November 5, 2017  

    To support the release of its latest video game Deus Ex: Mankind Divided, Square Enix hosted a first-of-its-kind conference on human augmentation, Human X Design.

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  • Experiences Worth Sharing

    ANA Magazine   October 20, 2017  

    Social media is a powerful tool for amplifying experiential marketing before, during, and after an execution.

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  • Stealing the Spotlight

    B-to-B Marketer   September 7, 2017  

    An advertising takeover of Grand Central amplifies Thomson Reuters as a media company with answers.

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  • Feel the Real

    Effie Awards   September 1, 2017  

    With digital ad spending surging despite serious accountability concerns, the Outdoor Advertising Association of America used its small media budget to show media buyers how Out of Home (OOH) drives digital engagement.

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  • Your Business Becomes Our Business

    Effie Awards   September 1, 2017  

    Learn how USPS used its ubiquitous trucks to demonstrate to growing businesses that it is on their side.

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  • Content on the Go: A Look at Viewing Trends Among Out-of-Home Consumers

    Nielsen   August 4, 2017  

    Nielsen revealed the results of its analysis of out-of-home TV viewership data to see what content Americans are consuming beyond the comfort of their own couches.

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  • VISIT PHILADELPHIA Integrates Experiential Marketing and Social Media

    Event Recaps   June 13, 2017  

    VISIT PHILADELPHIA shared how it integrates social media with experiential marketing.

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  • PLS Financial: Location-Based Digital Strategy

    Event Recaps   June 6, 2017  

    PLS Financial shared how it has turned geospatial data into actionable insights about its customers’ behavior.

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  • The Answer Company Takeover of Grand Central Terminal

    B2 Awards   May 31, 2017  

    To boost brand awareness among key consumers in New York City, Thompson Reuters created a takeover at Grand Central Terminal featuring billboards, digital signage, and mobile content.

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  • Go Digital. Go Yell.

    B2 Awards   May 31, 2017  

    To make its target audience aware of the importance of digital marketing, Yell created a multi-channel campaign to illustrate how Yell can improve its customers’ online presence.

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  • Connect with BMO

    B2 Awards   May 31, 2017  

    BMO used a targeted out-of-home campaign to drive awareness and consideration for its non-retail business lines.

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  • Proud Supporter of a Job Well Done

    B2 Awards   May 31, 2017  

    USG Boral drove brand awareness through an out-of-home campaign that demonstrated the power of empathy and customer advocacy.

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  • OOH My: Attention Grabbing Out-Of-Home Ads

    Industry Insights   May 23, 2017  

    Five brands that have created eye-catching out-of-home ads to connect with consumers.

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