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Search returned: 233 document(s).

  • #MyNorth: The Basketball Story of My Neighborhood

    Internationalist Innovation in Media   January 9, 2017  

    To establish credibility in the emerging basketball market, Sport Chek created an out-of-home campaign that leveraged the unique personalities of Toronto neighborhoods and basketball players.

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  • The Infinite List

    Internationalist Innovation in Media   January 9, 2017  

    Visa drove awareness for the exclusive benefits of its Infinite card program among Canadian cardholders.

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  • Bold Brands and the Future of Cities

    Event Recaps   November 15, 2016  

    Citi and Intersection explored how brands are shifting to take advantage of a new frontier in advertising innovation: the integration of the digital and physical.

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  • Video Content: Revolutionizing the Digital Landscape

    Webinars   November 2, 2016  

    In this webinar video, the presenter discussed the major changes that hit video advertising in 2016, and discussed why these are of crucial importance for brands.

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  • #NetflixSwap

    Cannes Mobile Lions Awards   October 24, 2016  

    Netflix launched a fun outdoor advertising campaign in France that let passers-by swap faces with characters from their favorite shows.

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  • Shake Shack Builds Community Engagement Globally

    Public Videos   October 21, 2016  

    In this video, learn why community engagement is central to Shake Shack’s brand philosophy and growing fan base.

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  • Shake Shack Builds Community Engagement Globally

    Event Recaps   October 21, 2016  

    Shake Shack maintained a sense of community as it expanded on a global scale.

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  • Shake Shack Builds Community Engagement Globally

    Session Videos   October 21, 2016  

    In this video, learn how Shake Shack maintained a sense of community as it expanded on a global scale.

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  • Free Killer Tan

    Effie Awards   October 5, 2016  

    Despite awareness of the link between indoor tanning and melanoma, millions of young American women ages 18-24 indoor tan every year. To break through to them, Mollie’s Fund created a fake indoor tanning salon offering a Free Killer Tan.

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  • Love Has No Labels

    Effie Awards   October 5, 2016  

    The Love Has No Labels campaign goal was to help people recognize the biases they didn’t even know they had. Six months after the launch of the campaign significantly more adults report they are regularly accepting and inclusive of others and/or encourage others to be more accepting and inclusive.

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  • Kleenex. Someone Needs One.

    Effie Awards   October 5, 2016  

    To save itself, Kleenex needed to transcend nose-wiping and stand for something that mattered to people.

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  • #Unclaimed: The Hunt for a Missing Millionaire

    Effie Awards   October 5, 2016  

    New York Lottery went looking for a missing winner whose $7 million ticket was about to expire. The campaign's small flyers yielded big results with increases in engagement and jackpot sales.

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  • Converse. The Chuck Taylor All Star II Launch.

    Effie Awards   October 5, 2016  

    By taking inspiration from movie sequel launches, Converse debuted Chuck II with high-impact messaging that drove comprehension of the comfort benefit, fueled incredible demand, avoided backlash and sold out on Converse.com in 1 week.

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  • Crocs #FindYourFun

    Effie Awards   October 5, 2016  

    How do you reignite excitement for your brand? Instead of changing strategies, Crocs dug in and embraced their uniqueness, shouting it out to the world and getting others to join in the fun.

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  • Dentyne Follows Food

    Effie Awards   October 5, 2016  

    Dentyne had a two-fold objective: reconnect with pop culture and reframe Dentyne’s fresh breath benefit.

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  • Biketender

    Effie Awards   October 5, 2016  

    To keep the St-Germain brand in the spotlight, we stepped away from the crowded nightlife to create an event in broad daylight that had never been done before. We partnered with Uber to bring St-Germain bartenders to doorsteps, by bike.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 26, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 22nd.

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  • Coca-Cola: Enhancing the Customer Experience

    Event Recaps   August 17, 2016  

    Coca-Cola discussed how it leveraged its sponsorship of the New York Mets to enhance fan engagement and boost brand equity.

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  • HPE: Making Sponsorships Work for B-to-B

    Event Recaps   August 17, 2016  

    HPE leveraged sponsorships with DS Virgin Racing and DreamWorks Animation to help build its brand through event and campaign integration.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   July 29, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of July 25th.

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