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  • Northern California Honda Dealers Reach Hispanic Car Shoppers

    Smarties Awards   October 1, 2018  

    California Honda Dealers created a combination mobile and out-of-home campaign to reach Hispanic car shoppers in the San Francisco area.

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  • Right on Target

    ANA Magazine   September 26, 2018  

    Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

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  • Paid vs. Earned Media: Two Case Studies

    Event Recaps   August 7, 2018  

    Case studies from ABSOLUT and Heineken demonstrate the important roles paid and earned media play in an overall marketing strategy.

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  • Generating Awareness for Legion

    Event Recaps   August 7, 2018  

    To generate awareness and excitement about the television series Legion, FX Networks created multi-city experiential activations that used art and technology to connect with fans.

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  • Experiential Marketing at United Airlines

    Event Recaps   June 14, 2018  

    United Airlines showcased two experiential marketing campaigns that it used to promote new offerings.

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  • Marketing to Startups: The Case for Business-to-Consumer Tactics in a Business-to-Business World

    Event Recaps   May 10, 2018  

    Justworks shared ideas for marketing to small businesses.

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  • It: The Neibolt House Experience

    REGGIE Awards   April 16, 2018  

    Fans waited around the block to tour a recreation of 29 Neibolt Street, the infamous house from Warner Bros.’ movie It.

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  • Bud Light Amphitheatre Takeover

    REGGIE Awards   April 16, 2018  

    Bud Light partnered with Live Nation for a campaign that connected with fans at the Hollywood Casino Amphitheater in Chicago.

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  • Shopper Marketing Signage Best Practices Checklist

    Tools   April 1, 2018  

    Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

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  • McDonald’s Big Mac Bacon

    Internationalist Innovation in Media   March 21, 2018  

    McDonald’s Canada started a national conversation about an update to its most iconic menu item: the Big Mac.

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  • The Parking Space Search Feature. Live Premiere in Berlin.

    Internationalist Innovation in Media   March 21, 2018  

    BMW promoted and advertised its On-Street Parking Information digital service by making the feature available to drivers in real time through an innovative out-of-home advertising execution.

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  • Our Fans by Peter Blake

    Internationalist Innovation in Media   March 21, 2018  

    Mandarin Oriental Hotel Group launched the “Our Fans by Peter Blake” campaign at its Hyde Park, London property while undergoing renovations to help it successfully transform a construction site into one of London’s must-see attractions and ensure that the public knew that the hotel was still open for business.

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  • The Mandarin Challenge

    Internationalist Innovation in Media   March 21, 2018  

    Porsche Design targeted Chinese airplane passengers with Mandarin-language ads at their baggage carousels.

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  • Cause a Scene

    ANA Magazine   March 16, 2018  

    Guerrilla marketing is not novel, but in a digital age, it can have a big impact on a brand's ability to cut through the clutter.

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  • VISIT PHILADELPHIA: Bringing Paid Advertising In-House

    Event Recaps   February 15, 2018  

    VISIT PHILADELPHIA shared its journey to bringing paid advertising in-house.

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  • Buchanan’s Event Marketing: An Integrated Approach

    Event Recaps   February 14, 2018  

    Buchanan’s shared examples of its integrated approach to event marketing.

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  • Connecting with Today’s Distracted Commuters

    ANA Magazine   December 13, 2017  

    Whether it’s radio, display, mobile, or OOH, here’s how brands like Dunkin’ Donuts are connecting with commuters.

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  • OOH Comes of Age

    ANA Magazine   December 8, 2017  

    Demand for digital out-of-home advertising is increasing. For brands willing to invest and experiment, the opportunities are boundless.

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  • Human X Design

    Multicultural Excellence Awards   November 5, 2017  

    To support the release of its latest video game Deus Ex: Mankind Divided, Square Enix hosted a first-of-its-kind conference on human augmentation, Human X Design.

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  • Experiences Worth Sharing

    ANA Magazine   October 20, 2017  

    Social media is a powerful tool for amplifying experiential marketing before, during, and after an execution.

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