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  • Brooklyn Sports & Entertainment: Case Study in Sponsorship Partnering

    Event Recaps   February 28, 2017  

    Brooklyn Sports & Entertainment shared examples of how it has worked with brands to optimize sponsorship opportunities.

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  • Shopper Marketing Signage Best Practices Checklist

    Tools   February 1, 2017  

    Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

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  • The Infinite List

    Internationalist Innovation in Media   January 9, 2017  

    Visa drove awareness for the exclusive benefits of its Infinite card program among Canadian cardholders.

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  • The Oreo Eclipse

    Internationalist Innovation in Media   January 9, 2017  

    During the March 2015 solar eclipse, Oreo launched a real-time integrated campaign in the U.K. across print, out-of-home, and digital.

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  • Flying Bucket

    Internationalist Innovation in Media   January 9, 2017  

    KFC created a social media buzz by delivering a giant bucket of fried chicken to a beach in the UAE.

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  • #MyNorth: The Basketball Story of My Neighborhood

    Internationalist Innovation in Media   January 9, 2017  

    To establish credibility in the emerging basketball market, Sport Chek created an out-of-home campaign that leveraged the unique personalities of Toronto neighborhoods and basketball players.

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  • Bold Brands and the Future of Cities

    Event Recaps   November 15, 2016  

    Citi and Intersection explored how brands are shifting to take advantage of a new frontier in advertising innovation: the integration of the digital and physical.

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  • #NetflixSwap

    Cannes Mobile Lions Awards   October 24, 2016  

    Netflix launched a fun outdoor advertising campaign in France that let passers-by swap faces with characters from their favorite shows.

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  • Shake Shack Builds Community Engagement Globally

    Public Videos   October 21, 2016  

    In this video, learn why community engagement is central to Shake Shack’s brand philosophy and growing fan base.

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  • Shake Shack Builds Community Engagement Globally

    Event Recaps   October 21, 2016  

    Shake Shack maintained a sense of community as it expanded on a global scale.

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  • Shake Shack Builds Community Engagement Globally

    Session Videos   October 21, 2016  

    In this video, learn how Shake Shack maintained a sense of community as it expanded on a global scale.

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  • #Unclaimed: The Hunt for a Missing Millionaire

    Effie Awards   October 5, 2016  

    New York Lottery went looking for a missing winner whose $7 million ticket was about to expire. The campaign's small flyers yielded big results with increases in engagement and jackpot sales.

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  • Free Killer Tan

    Effie Awards   October 5, 2016  

    Despite awareness of the link between indoor tanning and melanoma, millions of young American women ages 18-24 indoor tan every year. To break through to them, Mollie’s Fund created a fake indoor tanning salon offering a Free Killer Tan.

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  • Dentyne Follows Food

    Effie Awards   October 5, 2016  

    Dentyne had a two-fold objective: reconnect with pop culture and reframe Dentyne’s fresh breath benefit.

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  • Biketender

    Effie Awards   October 5, 2016  

    To keep the St-Germain brand in the spotlight, we stepped away from the crowded nightlife to create an event in broad daylight that had never been done before. We partnered with Uber to bring St-Germain bartenders to doorsteps, by bike.

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  • Converse. The Chuck Taylor All Star II Launch.

    Effie Awards   October 5, 2016  

    By taking inspiration from movie sequel launches, Converse debuted Chuck II with high-impact messaging that drove comprehension of the comfort benefit, fueled incredible demand, avoided backlash and sold out on Converse.com in 1 week.

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  • Crocs #FindYourFun

    Effie Awards   October 5, 2016  

    How do you reignite excitement for your brand? Instead of changing strategies, Crocs dug in and embraced their uniqueness, shouting it out to the world and getting others to join in the fun.

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  • Kleenex. Someone Needs One.

    Effie Awards   October 5, 2016  

    To save itself, Kleenex needed to transcend nose-wiping and stand for something that mattered to people.

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  • Love Has No Labels

    Effie Awards   October 5, 2016  

    The Love Has No Labels campaign goal was to help people recognize the biases they didn’t even know they had. Six months after the launch of the campaign significantly more adults report they are regularly accepting and inclusive of others and/or encourage others to be more accepting and inclusive.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   August 26, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of August 22nd.

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