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  • Techturized Inc.’s Startup Story

    Event Recaps   May 8, 2018  

    Techturized shared its experience with securing media coverage as a tech startup.

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  • Eyepowerment

    REGGIE Awards   April 16, 2018  

    Allergan sought to increase sales of dry-eye medication to women aged of 44 and 64.

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  • AARP Innovation Labs: "Disruptivation" for an Older Generation

    Event Recaps   March 12, 2018  

    AARP built an Innovation Lab to drive change for its 38 million members.

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  • The Sound Book App

    Cannes Mobile Lions Awards   December 15, 2017  

    To increase readership, Swiss publisher Nordsüd Verlag developed a mobile app that generated an added level of audio content to complement a children’s story as it was read aloud.

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  • Passing the Torch

    Multicultural Excellence Awards   November 5, 2017  

    To target African-Americans looking to forge a better future, Comcast created a print campaign using the likeness of Dr. Martin Luther King, Jr.

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  • The Wiener War

    Effie Awards   September 1, 2017  

    Learn how small chain Checkers/Rally’s took on a big brand like Burger King and hijacked their multi-million dollar hot dog launch.

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  • Mail Magic Invitation

    B2 Awards   May 31, 2017  

    GLS / NEXT Precision Marketing created a direct mail piece to promote a seminar that showcased the company’s latest product line.

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  • Taking the Mal Out of Malpractice

    B2 Awards   May 31, 2017  

    The Doctors Company created a print campaign to communicate its repositioning from a “malpractice insurance” provider to a “practice insurance” provider.

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  • Microsoft Cloud — Transforming the Course

    B2 Awards   May 31, 2017  

    To attract the attention of business and IT decision-makers, Microsoft demonstrated how its cloud platform could revolutionize on of their passions: the game of golf.

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  • Beam Me Up, BMO

    B2 Awards   May 31, 2017  

    BMO took its proprietary research and turned it in to valuable content for its client base through a combination of print advertising and hologram video technology.

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  • See Joan Run

    REGGIE Awards   April 20, 2017  

    To help reverse the gender equality gap in politics, non-profit organization She Should Run penned a parody on a classic children’s book.

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  • Betty Barclay’s Pretty Butterfly

    Internationalist Innovation in Media   March 7, 2017  

    Betty Barclay enabled consumers to transform a print ad into an origami butterfly for the launch of its Pretty Butterfly fragrance.

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  • A Different Kind of Shopping Experience: Marketing to the Moms of College-Bound Children

    MediaPost   December 16, 2016  

    There are five unique tips that universities should keep in mind when marketing to the mother of a college-bound student.

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  • Member Stories That Inspire

    Multicultural Excellence Awards   December 1, 2016  

    AARP used member testimonials to drive strong awareness and greater understanding of its benefits, specifically among Asian Americans.

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  • Language Choice Posters

    Multicultural Excellence Awards   December 1, 2016  

    Xfinity tapped into the emotional reasons behind why its bilingual consumers chose English and Spanish in certain situations to highlight its Language Choice feature.

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  • Building Awareness with Print Ads

    Knowledge Partners   November 17, 2016  

    The case for investing in trade publication print ads in addition to SEO as part of a B-to-B media mix.

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  • Educating the Exceptional Squared

    Effie Awards   October 5, 2016  

    To raise awareness of Bridges Academy and its 2E instructional model, the school created a campaign that used brilliant 2E thinkers from history to demonstrate the potential greatness within every 2E student.

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  • Defying Convention with Dolutegravir

    Effie Awards   October 5, 2016  

    ViiV upset the HIV market by changing the conversation to focus on results instead of convenience.

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  • The Fashion Mag Hijack

    Smarties Awards   September 27, 2016  

    Stylight developed a mobile campaign that integrated print and digital technology by turning a fashion magazine into a digital shopping platform.

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  • Purina Feed Greatness: Relaunching a Purpose-Driven Brand Across B-to-C and B-to-B Channels

    Event Recaps   September 8, 2016  

    Purina shared the story of how it is bringing marketing innovation to a 122-year-old brand.

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