Search Results for All Content (access may be restricted)

Search returned: 96 document(s).

  • Don't Stop the Presses

    ANA Magazine   September 5, 2018  

    As digital marketing takes over, these brands are proving that print is still a crucial component to their marketing through innovative storytelling.

    view
  • Reaching Consumers with Health News: The Mayo Clinic’s Approach

    Event Recaps   August 15, 2018  

    The Mayo Clinic described how it engages with and enriches public discourse on health-related news topics.

    view
  • Supporting Content Marketing with Company Culture and Process

    Event Recaps   August 15, 2018  

    AbbVie’s StoryLab shared its approach to content marketing in the pharmaceuticals industry.

    view
  • Promoting Destinations Through an Online Travel Agency: Expedia Group’s Approach

    Event Recaps   June 27, 2018  

    Expedia Group explained how it used its online travel agency platform to promote partner destinations.

    view
  • Influencer Marketing with National and Local Celebrities: Some Jack in the Box Case Studies

    Event Recaps   June 27, 2018  

    Jack in the Box described its work with spokespeople in different tiers of the celebrity pecking order.

    view
  • Go the Extra Mile

    B2 Awards   June 6, 2018  

    Informed by consumer and product research, MOOG Chassis Parts focused its ad campaign on its products’ durability.

    view
  • Techturized Inc.’s Startup Story

    Event Recaps   May 8, 2018  

    Techturized shared its experience with securing media coverage as a tech startup.

    view
  • Eyepowerment

    REGGIE Awards   April 16, 2018  

    Allergan sought to increase sales of dry-eye medication to women aged of 44 and 64.

    view
  • AARP Innovation Labs: "Disruptivation" for an Older Generation

    Event Recaps   March 12, 2018  

    AARP built an Innovation Lab to drive change for its 38 million members.

    view
  • The Sound Book App

    Cannes Mobile Lions Awards   December 15, 2017  

    To increase readership, Swiss publisher Nordsüd Verlag developed a mobile app that generated an added level of audio content to complement a children’s story as it was read aloud.

    view
  • Passing the Torch

    Multicultural Excellence Awards   November 5, 2017  

    To target African-Americans looking to forge a better future, Comcast created a print campaign using the likeness of Dr. Martin Luther King, Jr.

    view
  • The Wiener War

    Effie Awards   September 1, 2017  

    Learn how small chain Checkers/Rally’s took on a big brand like Burger King and hijacked their multi-million dollar hot dog launch.

    view
  • Taking the Mal Out of Malpractice

    B2 Awards   May 31, 2017  

    The Doctors Company created a print campaign to communicate its repositioning from a “malpractice insurance” provider to a “practice insurance” provider.

    view
  • Microsoft Cloud — Transforming the Course

    B2 Awards   May 31, 2017  

    To attract the attention of business and IT decision-makers, Microsoft demonstrated how its cloud platform could revolutionize on of their passions: the game of golf.

    view
  • Mail Magic Invitation

    B2 Awards   May 31, 2017  

    GLS / NEXT Precision Marketing created a direct mail piece to promote a seminar that showcased the company’s latest product line.

    view
  • Beam Me Up, BMO

    B2 Awards   May 31, 2017  

    BMO took its proprietary research and turned it in to valuable content for its client base through a combination of print advertising and hologram video technology.

    view
  • See Joan Run

    REGGIE Awards   April 20, 2017  

    To help reverse the gender equality gap in politics, non-profit organization She Should Run penned a parody on a classic children’s book.

    view
  • Betty Barclay’s Pretty Butterfly

    Internationalist Innovation in Media   March 7, 2017  

    Betty Barclay enabled consumers to transform a print ad into an origami butterfly for the launch of its Pretty Butterfly fragrance.

    view
  • A Different Kind of Shopping Experience: Marketing to the Moms of College-Bound Children

    MediaPost   December 16, 2016  

    There are five unique tips that universities should keep in mind when marketing to the mother of a college-bound student.

    view
  • Language Choice Posters

    Multicultural Excellence Awards   December 1, 2016  

    Xfinity tapped into the emotional reasons behind why its bilingual consumers chose English and Spanish in certain situations to highlight its Language Choice feature.

    view

12345 >>