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  • Taking the Mal Out of Malpractice

    B2 Awards   May 31, 2017  

    The Doctors Company created a print campaign to communicate its repositioning from a “malpractice insurance” provider to a “practice insurance” provider.

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  • Mail Magic Invitation

    B2 Awards   May 31, 2017  

    GLS / NEXT Precision Marketing created a direct mail piece to promote a seminar that showcased the company’s latest product line.

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  • Beam Me Up, BMO

    B2 Awards   May 31, 2017  

    BMO took its proprietary research and turned it in to valuable content for its client base through a combination of print advertising and hologram video technology.

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  • Microsoft Cloud — Transforming the Course

    B2 Awards   May 31, 2017  

    To attract the attention of business and IT decision-makers, Microsoft demonstrated how its cloud platform could revolutionize on of their passions: the game of golf.

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  • See Joan Run

    REGGIE Awards   April 20, 2017  

    To help reverse the gender equality gap in politics, non-profit organization She Should Run penned a parody on a classic children’s book.

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  • Betty Barclay’s Pretty Butterfly

    Internationalist Innovation in Media   March 7, 2017  

    Betty Barclay enabled consumers to transform a print ad into an origami butterfly for the launch of its Pretty Butterfly fragrance.

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  • A Different Kind of Shopping Experience: Marketing to the Moms of College-Bound Children

    MediaPost   December 16, 2016  

    There are five unique tips that universities should keep in mind when marketing to the mother of a college-bound student.

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  • Language Choice Posters

    Multicultural Excellence Awards   December 1, 2016  

    Xfinity tapped into the emotional reasons behind why its bilingual consumers chose English and Spanish in certain situations to highlight its Language Choice feature.

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  • Member Stories That Inspire

    Multicultural Excellence Awards   December 1, 2016  

    AARP used member testimonials to drive strong awareness and greater understanding of its benefits, specifically among Asian Americans.

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  • Building Awareness with Print Ads

    Knowledge Partners   November 17, 2016  

    The case for investing in trade publication print ads in addition to SEO as part of a B-to-B media mix.

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  • Defying Convention with Dolutegravir

    Effie Awards   October 5, 2016  

    ViiV upset the HIV market by changing the conversation to focus on results instead of convenience.

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  • Educating the Exceptional Squared

    Effie Awards   October 5, 2016  

    To raise awareness of Bridges Academy and its 2E instructional model, the school created a campaign that used brilliant 2E thinkers from history to demonstrate the potential greatness within every 2E student.

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  • The Fashion Mag Hijack

    Smarties Awards   September 27, 2016  

    Stylight developed a mobile campaign that integrated print and digital technology by turning a fashion magazine into a digital shopping platform.

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  • Purina Feed Greatness: Relaunching a Purpose-Driven Brand Across B-to-C and B-to-B Channels

    Event Recaps   September 8, 2016  

    Purina shared the story of how it is bringing marketing innovation to a 122-year-old brand.

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  • Re-Positioning Cannabis for the Digital Age

    Public Videos   July 22, 2016  

    Learn how the legalization of cannabis may create new national marketing opportunities.

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  • Re-Positioning Cannabis for the Digital Age

    Event Recaps   July 22, 2016  

    High Times and New Frontier shared findings on U.S. cannabis use in 2016.

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  • Re-Positioning Cannabis for the Digital Age

    Session Videos   July 22, 2016  

    In this video, High Times and New Frontier shared findings on U.S. cannabis use in 2016.

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  • TTx “Starting Blocks” Ad

    B2 Awards   July 1, 2016  

    Cessna created a print ad for its new TTx model.

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  • Unblocks

    B2 Awards   July 1, 2016  

    Modo Modo created a tongue-in-cheek direct mail campaign for the 2015 holidays to engage with clients and prospects.

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  • Praxis "Show Some Nerve" Campaign

    B2 Awards   July 1, 2016  

    Praxis created the “Show Some Nerve” campaign to challenge employees to get out of their comfort zones and document the results.

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