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  • Betty Barclay’s Pretty Butterfly

    Internationalist Innovation in Media   March 7, 2017  

    Betty Barclay enabled consumers to transform a print ad into an origami butterfly for the launch of its Pretty Butterfly fragrance.

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  • A Different Kind of Shopping Experience: Marketing to the Moms of College-Bound Children

    MediaPost   December 16, 2016  

    There are five unique tips that universities should keep in mind when marketing to the mother of a college-bound student.

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  • Language Choice Posters

    Multicultural Excellence Awards   December 1, 2016  

    Xfinity tapped into the emotional reasons behind why its bilingual consumers chose English and Spanish in certain situations to highlight its Language Choice feature.

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  • Member Stories That Inspire

    Multicultural Excellence Awards   December 1, 2016  

    AARP used member testimonials to drive strong awareness and greater understanding of its benefits, specifically among Asian Americans.

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  • Building Awareness with Print Ads

    Knowledge Partners   November 17, 2016  

    The case for investing in trade publication print ads in addition to SEO as part of a B-to-B media mix.

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  • Educating the Exceptional Squared

    Effie Awards   October 5, 2016  

    To raise awareness of Bridges Academy and its 2E instructional model, the school created a campaign that used brilliant 2E thinkers from history to demonstrate the potential greatness within every 2E student.

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  • Defying Convention with Dolutegravir

    Effie Awards   October 5, 2016  

    ViiV upset the HIV market by changing the conversation to focus on results instead of convenience.

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  • The Fashion Mag Hijack

    Smarties Awards   September 27, 2016  

    Stylight developed a mobile campaign that integrated print and digital technology by turning a fashion magazine into a digital shopping platform.

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  • Purina Feed Greatness: Relaunching a Purpose-Driven Brand Across B-to-C and B-to-B Channels

    Event Recaps   September 8, 2016  

    Purina shared the story of how it is bringing marketing innovation to a 122-year-old brand.

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  • Re-Positioning Cannabis for the Digital Age

    Public Videos   July 22, 2016  

    Learn how the legalization of cannabis may create new national marketing opportunities.

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  • Re-Positioning Cannabis for the Digital Age

    Event Recaps   July 22, 2016  

    High Times and New Frontier shared findings on U.S. cannabis use in 2016.

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  • Re-Positioning Cannabis for the Digital Age

    Session Videos   July 22, 2016  

    In this video, High Times and New Frontier shared findings on U.S. cannabis use in 2016.

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  • Praxis "Show Some Nerve" Campaign

    B2 Awards   July 1, 2016  

    Praxis created the “Show Some Nerve” campaign to challenge employees to get out of their comfort zones and document the results.

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  • Snap-on Floor Jacks Product Brochure

    B2 Awards   July 1, 2016  

    Snap-on created a sales enablement brochure to help its franchisees promote a new product.

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  • Unblocks

    B2 Awards   July 1, 2016  

    Modo Modo created a tongue-in-cheek direct mail campaign for the 2015 holidays to engage with clients and prospects.

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  • Think Differently About Fall Protection

    B2 Awards   July 1, 2016  

    Gorbel created an integrated campaign to educate safety and plant managers in the importance of the correct fall arrest systems and boost sales of Gorbel products.

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  • TTx “Starting Blocks” Ad

    B2 Awards   July 1, 2016  

    Cessna created a print ad for its new TTx model.

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  • AAM's Media Intelligence Center

    Knowledge Partners   June 15, 2016  

    ANA Corporate Marketer Members have complimentary access to the AAM’s Media Intelligence Center, the industry’s source for trusted cross-media data on circulation, readership, and digital activity metrics.

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  • Gillette Body: Body Issue for Latin America

    REGGIE Awards   April 20, 2016  

    Gillette partnered with ESPN to create a special issue of ESPN Magazine designed to convince Latin American males to consider the benefits of body grooming.

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  • Know Now

    Activate   April 4, 2016  

    Print coupons are still in the game, but not for long; and how to use product sampling effectively.


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