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  • Cognitive Marketing: Explained

    ANA Magazine   September 29, 2017  

    New technologies based on large-scale data analysis and artificial intelligence can anticipate consumer behavior and serve personalized messages to individuals at a rate beyond human capability. Here’s how cognitive marketing could revolutionize advertising.

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  • People-Based Marketing and Identity Resolution

    Forward   September 26, 2017  

    "People-based marketing," and the technology that underpins it — identity resolution — should be on every CMO's radar. This technology promises to unlock the holy grail of marketing — creating a true omnichannel view of the consumer, and activating this knowledge across digital and offline channels to create natural, seamless interactions with your brand.

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  • How to Boost B-to-B Emails

    B-to-B Marketer   September 21, 2017  

    Promoting multiple types of content within emails and integrating them with other marketing channels are just two ways to drive better results.

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  • Why 2018 Will Mark the End of Marketing Silos

    MediaPost   August 9, 2017  

    While multi-touch attribution may not spell the end of silos, it may provide an impetus for marketers to consider alternative ways of executing their strategies.

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  • NBCUniversal Uses Innovation to Unite Families

    Event Recaps   August 2, 2017  

    NBCUniversal adopted the latest technologies to create meaningful connections with entire families, no matter which devices they used.

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  • Why GE, eBay, and Other Brands Are Turning to Podcasts

    ANA Magazine   August 1, 2017  

    Brands like GE, eBay, and Casper are developing podcasts to cut through the clutter of digital media and capture the consumer’s imagination.

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  • How Innovation and Simplicity Drives Loyalty

    Event Recaps   June 27, 2017  

    Wyndham Hotels relaunched its loyalty program by simplifying its value proposition and engaging customers in a meaningful way.

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  • The Transformative Power of Cognitive Marketing

    Forward   June 27, 2017  

    Cognitive technologies are changing the way marketers plan, execute, and optimize campaigns. Here's how these tools can create sustainable connections that drive brand loyalty and ROI.

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  • Email Marketing 101

    Ask the Expert Answers   June 21, 2017  

    ANA’s Ask the Expert research service answers the question, “What are the best practices, benchmarks, and consumer insights for email marketing?”

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  • Understanding How Underlying Consumer Values Impact Engagement

    Webinars   June 21, 2017  

    In this webinar, Resonate and CreditLoan discussed how they utilized value-based consumer insights to develop messaging and creative for their multi-channel marketing approach including search, programmatic, Facebook and a new digital content strategy.

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  • The NAFEM Show 2017

    B2 Awards   May 31, 2017  

    The North American Association of Food Equipment Manufacturers (NAFEM) developed an integrated campaign to drive attendance for its biennial conference, The NAFEM Show.

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  • LED Within Your Reach

    B2 Awards   May 31, 2017  

    Eaton’s integrated “LED Within Your Reach” campaign educated buyers on the affordability of LED lighting installation while simultaneously positioning its new acquisition, Ephesus, as the industry leader in technology.

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  • Accenture and Golden State Warriors: Teaming to Reimagine the Audience Experience

    B2 Awards   May 31, 2017  

    HALO launched a website to streamline its services for current and potential clients.

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  • AHR Digital Media Kit

    B2 Awards   May 31, 2017  

    Emerson Commercial & Residential Solutions created a digital media kit to introduce its new business platform to key publications at the AHR Expo, the industry’s largest trade show.

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  • Hiscox I'mpossible Banners

    B2 Awards   May 31, 2017  

    Hiscox extended its “Encourage Courage” movement by creating “I’mpossible,” a cross-channel campaign which celebrated its customers and shared their stories.

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  • HCL Integrated Marketing

    B2 Awards   May 31, 2017  

    HCL Technologies launched an integrated campaign to introduce its Mode 1-2-3 business strategy to the market.

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  • Proud Supporter of a Job Well Done

    B2 Awards   May 31, 2017  

    USG Boral drove brand awareness through an out-of-home campaign that demonstrated the power of empathy and customer advocacy.

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  • Five Steps to Align Your Message Across Consumer Touchpoints

    Knowledge Partners   May 26, 2017  

    Spectrum Reach shares tips for delivering the right message to the right screen and the right people.

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  • Nissan: Maximizing Exposure and Engagement with 21st-Century Content

    Event Recaps   May 18, 2017  

    Nissan leveraged the release of Rogue One: A Star Wars Story to create an engaging campaign for its 2017 Nissan Rogue compact sport utility vehicle.

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  • Stella Artois’ ‘Buy a Lady a Drink’ Cause Marketing Case Study

    Event Recaps   May 17, 2017  

    Stella Artois partnered with Water.org to work on the global water crisis.

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