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  • What Happens When Two of America’s Most Iconic Brands Team Up? Maybe More than You’d Expect

    Event Recaps   April 21, 2017  

    Ford Motor Co. offered a behind-the-scenes look at how the brand used its platform as the official truck of the NFL to launch an integrated marketing campaign.

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  • Dove #InspireConfidence

    REGGIE Awards   April 20, 2017  

    Through integrated media and in-store activations, Dove gave Canadian shoppers a chance to make an impact by getting them involved in the brand’s mission to build self-esteem in young girls.

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  • Intelligent Point of Sale: Reinventing PC Shopping

    REGGIE Awards   April 20, 2017  

    Intel created a program that transformed display PCs in retail into an interactive customer experience highlighting the benefits of Intel processors.

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  • Cures for Cabin Fever

    REGGIE Awards   April 20, 2017  

    To inspire more people to visit Chicago during the winter, Choose Chicago launched a targeted regional campaign that sought to cure travelers of cabin fever.

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  • Impractical Jokers at San Diego Comic-Con 2016

    REGGIE Awards   April 20, 2017  

    truTV’s Impractical Jokers returned for its second year at San Diego Comic-Con with a restaurant takeover and a block party held at Petco Park.

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  • McKesson: Inside the Digital Transformation of Marketing

    Event Recaps   April 13, 2017  

    McKesson Corp. shared its digital transformation journey, including the tech acquisitions it prioritized and the processes and training it implemented.

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  • Five Digital and Social Media Trends of 2017

    Industry Insights   March 24, 2017  

    How five brands are using digital and social media to connect with their customers.

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  • Honey Bunches of Oats: 360 Marketing Campaign

    Event Recaps   March 16, 2017  

    Honey Bunches of Oats engaged with Millennial consumers and embraced pop culture in an integrated marketing campaign.

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  • NASCAR: Revving Up Integration at Every Turn

    Event Recaps   March 8, 2017  

    NASCAR shared some background information on its audience demographic and how its integrated marketing communications approach helped achieve business success for the brand.

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  • Pepsi and the Super Bowl Halftime Show: Beyond Traditional Sponsorship

    Event Recaps   February 28, 2017  

    PepsiCo discussed how it activated its presenting sponsorship of the Super Bowl LI Halftime Show.

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  • Leadership Lessons for Marketers: Pace, Inspiration and Millennials

    Public Videos   February 23, 2017  

    Jodi Navta, CMO of Coyote Logistics, discussed how to integrate brand reputation, internal communications, and corporate culture to help lead business strategies and sales enablement.

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  • Mary Kay Engages Advocates to Build Brand Love

    Event Recaps   February 7, 2017  

    Mary Kay leverages its beauty consultants to create integrated social media campaigns that build brand love.

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  • eos Launch

    Internationalist Innovation in Media   January 9, 2017  

    eos broke into the German market with an integrated campaign promoting its line of Easter-themed lip balms.

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  • The Oreo Eclipse

    Internationalist Innovation in Media   January 9, 2017  

    During the March 2015 solar eclipse, Oreo launched a real-time integrated campaign in the U.K. across print, out-of-home, and digital.

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  • #StandUp4

    Internationalist Innovation in Media   January 9, 2017  

    Mastercard partnered with working moms to donate millions of dollars to Stand Up To Cancer.

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  • Destination Dubai

    Internationalist Innovation in Media   January 9, 2017  

    Emirates showcased Dubai as the go-to destination for every traveler while promoting itself as the ideal travel partner to visit the city.

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  • Pepsi and Empire

    Internationalist Innovation in Media   January 9, 2017  

    Pepsi partnered with Empire for a seamless integration that blurred the line between brand and show.

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  • Red Robin Lent: Driving Offline Sales with Online Media

    Internationalist Digital Solutions   December 15, 2016  

    The “Red Robin Lent” campaign successfully increased in-store sales using digital media tactics.

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  • Taste the Race

    Internationalist Digital Solutions   December 15, 2016  

    KFC promoted its on-the-go sandwich to Millennials with an influencer campaign.

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  • Avengers

    Internationalist Digital Solutions   December 15, 2016  

    Gillette partnered with The Avengers movie to promote its FlexBall razor to Millennial men.

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