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  • McKesson: Inside the Digital Transformation of Marketing

    Event Recaps   April 13, 2017  

    McKesson Corp. shared its digital transformation journey, including the tech acquisitions it prioritized and the processes and training it implemented.

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  • Five Digital and Social Media Trends of 2017

    Industry Insights   March 24, 2017  

    How five brands are using digital and social media to connect with their customers.

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  • Honey Bunches of Oats: 360 Marketing Campaign

    Event Recaps   March 16, 2017  

    Honey Bunches of Oats engaged with Millennial consumers and embraced pop culture in an integrated marketing campaign.

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  • NASCAR: Revving Up Integration at Every Turn

    Event Recaps   March 8, 2017  

    NASCAR shared some background information on its audience demographic and how its integrated marketing communications approach helped achieve business success for the brand.

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  • Pepsi and the Super Bowl Halftime Show: Beyond Traditional Sponsorship

    Event Recaps   February 28, 2017  

    PepsiCo discussed how it activated its presenting sponsorship of the Super Bowl LI Halftime Show.

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  • Leadership Lessons for Marketers: Pace, Inspiration and Millennials

    Public Videos   February 23, 2017  

    Jodi Navta, CMO of Coyote Logistics, discussed how to integrate brand reputation, internal communications, and corporate culture to help lead business strategies and sales enablement.

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  • Mary Kay Engages Advocates to Build Brand Love

    Event Recaps   February 7, 2017  

    Mary Kay leverages its beauty consultants to create integrated social media campaigns that build brand love.

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  • The Oreo Eclipse

    Internationalist Innovation in Media   January 9, 2017  

    During the March 2015 solar eclipse, Oreo launched a real-time integrated campaign in the U.K. across print, out-of-home, and digital.

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  • eos Launch

    Internationalist Innovation in Media   January 9, 2017  

    eos broke into the German market with an integrated campaign promoting its line of Easter-themed lip balms.

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  • Destination Dubai

    Internationalist Innovation in Media   January 9, 2017  

    Emirates showcased Dubai as the go-to destination for every traveler while promoting itself as the ideal travel partner to visit the city.

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  • #StandUp4

    Internationalist Innovation in Media   January 9, 2017  

    Mastercard partnered with working moms to donate millions of dollars to Stand Up To Cancer.

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  • Pepsi and Empire

    Internationalist Innovation in Media   January 9, 2017  

    Pepsi partnered with Empire for a seamless integration that blurred the line between brand and show.

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  • Avengers

    Internationalist Digital Solutions   December 15, 2016  

    Gillette partnered with The Avengers movie to promote its FlexBall razor to Millennial men.

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  • Taste the Race

    Internationalist Digital Solutions   December 15, 2016  

    KFC promoted its on-the-go sandwich to Millennials with an influencer campaign.

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  • Red Robin Lent: Driving Offline Sales with Online Media

    Internationalist Digital Solutions   December 15, 2016  

    The “Red Robin Lent” campaign successfully increased in-store sales using digital media tactics.

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  • Chinese Advice Campaign

    Multicultural Excellence Awards   December 1, 2016  

    Chase designed an integrated marketing campaign targeting Chinese Americans to promote itself as a credible source of investment advice.

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  • Shipping Up Results with Multichannel Marketing

    Event Recaps   November 15, 2016  

    USPS uses omnichannel campaigns to create seamless customer experiences.

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  • Cleveland Clinic: Helping Consumers’ Health with Multichannel Campaigns

    Event Recaps   November 15, 2016  

    Cleveland Clinic explained how it built an effective mix of paid, owned, and earned media that leveraged its existing assets.

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  • High Performance Marketing: Notes from the Field

    Session Videos   November 10, 2016  

    BMA Chicago welcomed Jay Gaines, VP of CMO Practice at SiriusDecisions, to share the secrets of high-performing B-to-B marketers.

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  • High Performance Marketing: Notes from the Field

    Public Videos   November 10, 2016  

    See highlights from Jay Gaines, VP of CMO Practice at SiriusDecisions, who shared the secrets of high-performing B-to-B marketers with BMA Chicago.

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