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Search returned: 122 document(s).

  • Can’t find what you’re looking for? Ask the Expert.

    Ask the Expert Answers   December 18, 2017  

    ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.

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  • Experiential Procurement

    Event Recaps   December 5, 2017  

    Diageo shared insights into how its procurement team selected new agency partners to drive better results with its experiential events.

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  • Production Process Shows Dearth of Transparency at Agencies

    ANA Magazine   October 27, 2017  

    A recent ANA report confirms issues with transparency are common in the media production process; here are the key findings, and what marketers can do to protect their dollars.

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  • Agency Compensation Trends and Best Practices

    Event Recaps   October 11, 2017  

    The ANA's 2016 Trends in Agency Compensation survey results show how marketers structure and manage agency compensation, including various incentives and overall compensation. The work illustrates key trends in agency remuneration methods and practices. Attendees heard the results of this survey along with an expert analysis. Presenters did a deep dive into the results and discuss what it meant for members.

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  • Cutting Costs without Cutting Corners: Procurement Tips and Tricks

    Industry Insights   October 4, 2017  

    The ANA shared how procurement teams can cut costs and simplify processes while still delivering marketing success, providing examples from brands like Coca-Cola and Nestlé.

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  • Combe: In-house Capabilities and Finding the Balance

    Event Recaps   September 12, 2017  

    In this session, Combe shared its journey to better in-house capabilities over the last five years and how it balances in-house projects with those created by outside production partners.

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  • A New Method for Controlling Advertising Costs

    Event Recaps   September 12, 2017  

    Marshall Garber, professor at Baruch College, shared a financial method for improving the profitability of advertising and strengthening the advertiser’s control over agency operations and the advertising process.

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  • Tips for Improving Agency Compensation Practices and Transparency

    Industry Insights   June 27, 2017  

    Based on new ANA research, here are five tips for aligning with your agencies on compensation practices.

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  • E*Trade Financial: Going Back to a Commission Model for Media

    Event Recaps   June 20, 2017  

    In this session, Lauren Radcliffe, VP, media and acquisition - E*Trade Financial Corp., and Tracy-Ann Goodwin, SVP, integrated communications group director – Assembly, shared their new compensation model. They also covered why E*Trade went back to a commission model for media, the lessons learned along the way, and what it takes to build support for a new compensation model.

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  • Agency Compensation Trends and Best Practices

    Event Recaps   June 20, 2017  

    The ANA's 2016 Trends in Agency Compensation survey results show how marketers structure and manage agency compensation, including various incentives and overall compensation. The work illustrates key trends in agency remuneration methods and practices. Attendees heard the results of this survey along with an expert analysis of what it meant for them. The presenter did a deep dive into the results and discussed what it meant for members.

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  • The Ad Agency RFI: How Marketers Should Structure Requests So Both Agency and Client Benefit

    Knowledge Partners   June 19, 2017  

    What information should brands provide in a request for information (RFI), and what questions are necessary to ask agencies at this stage? Here’s a quick guide, from an agency with RFI experience.

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  • New Trend? Direct Sourcing Production Panel

    Session Videos   May 25, 2017  

    In this video, procurement professionals from Coke, Chrysler, and Verizon discussed best practices for direct source production, a new trend in vendor management.

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  • New Trend? Direct Sourcing Production Panel

    Event Recaps   May 25, 2017  

    Procurement professionals from Coke, Chrysler, and Verizon discussed best practices for direct source production, a new trend in vendor management.

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  • Perspective from the 4A’s Incoming President and CEO

    Event Recaps   May 24, 2017  

    Marla Kaplowitz, the 4A’s president and CEO, shared her thoughts on media transparency, data ownership, and how to improve the brand/agency relationship.

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  • Perspective from the 4A’s Incoming President and CEO

    Public Videos   May 24, 2017  

    In a digital world where short-term metrics are prevalent, marketers also need to focus on long-term impact.

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  • Perspective from the 4A’s Incoming President and CEO

    Session Videos   May 24, 2017  

    In this video, Marla Kaplowitz, the 4A’s president and CEO, shared her thoughts on media transparency, data ownership, and how to improve the brand/agency relationship.

    view
  • Mondelēz: Automating the SOW Process

    Event Recaps   March 29, 2017  

    Mondelēz shared its journey to build an automated system for creating and storing all of its scopes of work with its agencies.

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  • Farmers: Creating a Value-Added Partnership

    Event Recaps   March 21, 2017  

    Farmers Insurance shared how its procurement department proactively works with marketing to drive value for the organization through sourcing.

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  • Eli Lilly: Developing a Strong Supplier Diversity Strategy

    Event Recaps   March 21, 2017  

    Eli Lilly shared how it drives supplier diversity throughout the entire organization.

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  • PROCUREMENT SERIES: A Customer Relationship Management Sourcing Journey

    Webinars   March 17, 2017  

    In this webinar, Ben Brown, Senior Global Strategic Sourcing Manager – Intuit Inc., focused on what prompted them to begin their journey in sourcing their global customer relationship management (CRM) partner, what their selection criteria was, and the considerations they needed to keep in mind in the selection process.

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