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  • Mondelēz: Automating the SOW Process

    Event Recaps   March 29, 2017  

    Mondelēz shared its journey to build an automated system for creating and storing all of its scopes of work with its agencies.

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  • Farmers: Creating a Value-Added Partnership

    Event Recaps   March 21, 2017  

    In this session, Ryan Young, manager, strategic sourcing and procurement at Farmers Insurance, discussed how to overcome common obstacles and leverage a partnership with marketing to ensure procurement delivers value. He discussed how to develop a value-added partnership with corporate procurement and marketing with your organization.

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  • Eli Lilly: Developing a Strong Supplier Diversity Strategy

    Event Recaps   March 21, 2017  

    In this presentation, Tatum Gipe, director of procurement optimization and supplier diversity at Eli Lilly and Company, provided an overview of their diversity strategy, and the important role supplier diversity development plays in achieving Lilly's goals. She shared the journey and approach taken by Lilly to nurture small and diverse businesses and optimize the innovation and relationships with those businesses to have a positive impact with suppliers, customers, and management alike.

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  • PROCUREMENT SERIES: A Customer Relationship Management Sourcing Journey

    Webinars   March 17, 2017  

    In this webinar, Ben Brown, Senior Global Strategic Sourcing Manager – Intuit Inc., focused on what prompted them to begin their journey in sourcing their global customer relationship management (CRM) partner, what their selection criteria was, and the considerations they needed to keep in mind in the selection process.

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  • Don’t Work Your “Non-Working” Too Hard

    Knowledge Partners   February 10, 2017  

    The working versus non-working spend ratio is controversial among brand advertisers and agency leaders; here’s why there is no real benchmark for the measure and six ways to make better budget decisions.

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  • How to Simplify Roster Management

    Knowledge Partners   February 1, 2017  

    Brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with.

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  • How Fiat Chrysler’s Marketing and Production Purchasing Teams Work Together

    Event Recaps   December 6, 2016  

    Fiat Chrysler created an in-house production sourcing and purchasing role to increase transparency when working with suppliers.

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  • Nestlé: Menu Pricing Case Study

    Event Recaps   December 1, 2016  

    Nestlé shared how it developed a “menu pricing” system that can enhance budgeting predictability for marketers, speed up negotiations, and deliver cost savings.

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  • Music Rights Without Fights

    Event Recaps   November 2, 2016  

    Resilient Music enables advertisers to better understand how music rights work.

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  • American Family Insurance: Marketing and Procurement: BFFs

    Event Recaps   October 26, 2016  

    American Family Insurance shared five tips to foster an effective partnership between the marketing and procurement teams.

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  • Beam Suntory: Planning and Implementing an Agency RFP with Strategic Sourcing Principles

    Event Recaps   October 26, 2016  

    Beam Suntory shared seven tips on how to improve and perfect the RFP process.

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  • Walgreen Company

    Event Recaps   October 26, 2016  

    Walgreen Co. shared how it has combined marketing with procurement to drive business results, identifying key challenges, lessons learned, and high-level successes the team experienced.

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  • Uber: Procurement at the Speed of Marketing

    Event Recaps   June 23, 2016  

    Uber revealed how to speed up the procurement sourcing process and shared some quick tricks to help departments work faster and more collaboratively.

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  • Selling Marketing Procurement Internally

    Event Recaps   June 7, 2016  

    Sal Vitale, sourcing manager for marketing procurement at Johnson & Johnson, discussed ways that marketing procurement can deliver value to an organization.

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  • Marketing Technology Sourcing

    Event Recaps   June 7, 2016  

    John Hardy, director of marketing sourcing at Walt Disney Parks and Resorts, discussed the challenges associated with procuring marketing technology resources.

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  • How to Sell the Benefits of Marketing Procurement Internally

    Knowledge Partners   May 25, 2016  

    The ANA's Procurement Task Force, a group dedicated to elevating the role of marketing procurement, compiled this guidance for the marketing procurement professional. The paper identifies ten ways marketing procurement delivers value.

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  • PulteGroup: How a Culture of Innovation Drives Success

    Event Recaps   May 18, 2016  

    PulteGroup shared how vendor collaboration and a tireless commitment to acting upon customer feedback led to a series of innovations within the brand.

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  • Using Analytics to Build a Better Agency Management Program

    Event Recaps   May 4, 2016  

    Kate Short, marketing procurement group manager at Nestlé USA, shared how Nestlé developed an analytics program for agency management.

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  • ANA Advertising Financial Management Conference CPO Keynote Address

    Event Recaps   May 3, 2016  

    Coca-Cola’s procurement team works with marketing to create broader value for the brand.

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  • ANA Advertising Financial Management Conference CPO Keynote Address

    Session Videos   May 3, 2016  

    In this video, learn how Coca-Cola’s procurement team works with marketing to create broader value for the brand.

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