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  • Tips for Improving Agency Compensation Practices and Transparency

    Industry Insights   June 27, 2017  

    Based on new ANA research, here are five tips for aligning with your agencies on compensation practices.

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  • E*Trade Financial: Going Back to a Commission Model for Media

    Event Recaps   June 20, 2017  

    In this session, Lauren Radcliffe, VP, media and acquisition - E*Trade Financial Corp., and Tracy-Ann Goodwin, SVP, integrated communications group director – Assembly, shared their new compensation model. They also covered why E*Trade went back to a commission model for media, the lessons learned along the way, and what it takes to build support for a new compensation model.

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  • Agency Compensation Trends and Best Practices

    Event Recaps   June 20, 2017  

    The ANA's 2016 Trends in Agency Compensation survey results show how marketers structure and manage agency compensation, including various incentives and overall compensation. The work illustrates key trends in agency remuneration methods and practices. Attendees heard the results of this survey along with an expert analysis of what it meant for them. The presenter did a deep dive into the results and discussed what it meant for members.

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  • The Ad Agency RFI: How Marketers Should Structure Requests So Both Agency and Client Benefit

    Knowledge Partners   June 19, 2017  

    What information should brands provide in a request for information (RFI), and what questions are necessary to ask agencies at this stage? Here’s a quick guide, from an agency with RFI experience.

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  • New Trend? Direct Sourcing Production Panel

    Session Videos   May 25, 2017  

    In this video, procurement professionals from Coke, Chrysler, and Verizon discussed best practices for direct source production, a new trend in vendor management.

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  • New Trend? Direct Sourcing Production Panel

    Event Recaps   May 25, 2017  

    Procurement professionals from Coke, Chrysler, and Verizon discussed best practices for direct source production, a new trend in vendor management.

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  • Perspective from the 4A’s Incoming President and CEO

    Event Recaps   May 24, 2017  

    Marla Kaplowitz, the 4A’s president and CEO, shared her thoughts on media transparency, data ownership, and how to improve the brand/agency relationship.

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  • Perspective from the 4A’s Incoming President and CEO

    Public Videos   May 24, 2017  

    In a digital world where short-term metrics are prevalent, marketers also need to focus on long-term impact.

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  • Perspective from the 4A’s Incoming President and CEO

    Session Videos   May 24, 2017  

    In this video, Marla Kaplowitz, the 4A’s president and CEO, shared her thoughts on media transparency, data ownership, and how to improve the brand/agency relationship.

    view
  • Mondelēz: Automating the SOW Process

    Event Recaps   March 29, 2017  

    Mondelēz shared its journey to build an automated system for creating and storing all of its scopes of work with its agencies.

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  • Farmers: Creating a Value-Added Partnership

    Event Recaps   March 21, 2017  

    Farmers Insurance shared how its procurement department proactively works with marketing to drive value for the organization through sourcing.

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  • Eli Lilly: Developing a Strong Supplier Diversity Strategy

    Event Recaps   March 21, 2017  

    Eli Lilly shared how it drives supplier diversity throughout the entire organization.

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  • PROCUREMENT SERIES: A Customer Relationship Management Sourcing Journey

    Webinars   March 17, 2017  

    In this webinar, Ben Brown, Senior Global Strategic Sourcing Manager – Intuit Inc., focused on what prompted them to begin their journey in sourcing their global customer relationship management (CRM) partner, what their selection criteria was, and the considerations they needed to keep in mind in the selection process.

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  • Don’t Get Thrown Under the Transparency Bus

    Event Recaps   February 23, 2017  

    KPMG shared some strategies for procurement teams to help plan and manage an organization’s transparency efforts and align expectations from the top down.

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  • Experiential Procurement

    Event Recaps   February 22, 2017  

    Toyota shared insights into the planning and execution of experiential events and how its procurement team is involved in lowering costs, selecting suppliers, and benchmarking success.

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  • Don’t Work Your “Non-Working” Too Hard

    Knowledge Partners   February 10, 2017  

    The working versus non-working spend ratio is controversial among brand advertisers and agency leaders; here’s why there is no real benchmark for the measure and six ways to make better budget decisions.

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  • How to Simplify Roster Management

    Knowledge Partners   February 1, 2017  

    Brand advertisers can simplify roster management without significantly shrinking the number of agencies they work with.

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  • How Fiat Chrysler’s Marketing and Production Purchasing Teams Work Together

    Event Recaps   December 6, 2016  

    Fiat Chrysler created an in-house production sourcing and purchasing role to increase transparency when working with suppliers.

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  • Nestlé: Menu Pricing Case Study

    Event Recaps   December 1, 2016  

    Nestlé shared how it developed a “menu pricing” system that can enhance budgeting predictability for marketers, speed up negotiations, and deliver cost savings.

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  • Music Rights Without Fights

    Event Recaps   November 2, 2016  

    Resilient Music enables advertisers to better understand how music rights work.

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