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  • The Connected Category Story: Durables Dominate, but Consumables Gain Traction

    Nielsen   January 13, 2017  

    Nielsen’s Connected Commerce Survey explored the online shopping behaviors of consumers and which categories are dominating online sales.

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  • Fitle

    Internationalist Innovation in Media   January 9, 2017  

    With the development of an augmented reality app, Carrefour offered its customers the opportunity to try on clothes virtually.

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  • The Next Generation of Shopper Marketing

    Research Reports   December 13, 2016  

    ANA, in partnership with GfK, conducted research to help bring clarity to the current state of shopper marketing and make predictions about where it’s headed.

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  • How In-Store Health Care Services Offer a Total Store Growth Opportunity for Retailers

    Nielsen   December 8, 2016  

    Growing deductibles and out-of-pocket payments are inspiring consumers to take control of their health care—and for some, that means looking beyond doctor’s offices and hospitals for solutions.

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  • Holiday Magic Creeps Earlier Each Year

    Nielsen   December 6, 2016  

    As consumers, particularly Millennials, start their holiday preparations earlier, it presents opportunities for retailers, manufacturers and marketers to reach them before the holiday season.

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  • With Cause Efforts, Macy's, Target, Kroger Hope to Amplify Santa's Swagger

    MediaPost   December 6, 2016  

    Macy’s, Target, and Kroger dialed up their cause-marketing connections in the 2016 holiday season to make sure kids everywhere get their fair share from Santa.

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  • Discounts Dominate, but Loyalty Program Rewards Go Deeper than Dollars

    Nielsen   December 2, 2016  

    When it comes to the most valued loyalty program benefits, monetary incentives top the, but thinking beyond discounts can help brands stand out.

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  • Shoppers Gobble Up In-Store Black Friday Deals on Mobile

    Google   November 30, 2016  

    Store foot traffic surged on Black Friday compared to an average weekend day in November. Black Friday also had the highest number of mobile shopping searches, with Thanksgiving coming in a close second.

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  • Zeroing In On Shoppers

    Activate   November 29, 2016  

    The rise of digital is evolving the shopper marketing landscape. A new study looks at what’s changing and how marketers are adapting to keep up.

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  • The Indispensability of "Small" Innovation — and How to Do It Well

    Nielsen   November 28, 2016  

    Many brand extensions that large companies launch year after year are absolutely essential for growing existing brands and defending shelf space.

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  • What Faithful Followers of Retail Loyalty Programs Want

    Nielsen   November 15, 2016  

    Retailers need to determine who they want to bring into the store or onto the website more, and design a loyalty program for them.

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  • Retail Marketing

    Public Videos   November 10, 2016  

    Learn why internal counsel should become involved in the brainstorming process to keep up with changes in retail marketing and build human connections with clients.

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  • A Marketer’s Guide to Holiday Supershoppers

    Google   November 4, 2016  

    A brief look at how mobile-savvy shoppers will behave this holiday season, featuring research from Google.

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  • Brookdale Digital Story: How A New Brand Changed the Industry

    Event Recaps   November 2, 2016  

    In this session, David Cygan, Senior Vice President, Marketing – Brookdale Senior Living, Inc. shared the digital journey of how one company has developed and launched a new brand to inspire 80,000 employees internally, and externally changed an entire industry—while at the same time enriching lives of seniors across America every day.

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  • Intercontinental Hotels Group: Data-Driven Marketing Case Study

    Event Recaps   November 2, 2016  

    In today's marketing world, utilizing the power of data to drive real-time marketing has become more essential than ever. In this session, Mark Henneges, Director of Global Performance Marketing - InterContinental Hotels Group (IHG) explained why his brand was utilizing the power of data to drive marketing.

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  • Understanding the Shopping Habits of the Disabled Consumer

    Nielsen   October 26, 2016  

    Nielsen examined the specific needs and unique desires that drive where disabled consumers shop and what they buy.

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  • Walgreen Company

    Event Recaps   October 26, 2016  

    Walgreen Co. shared how it has combined marketing with procurement to drive business results, identifying key challenges, lessons learned, and high-level successes the team experienced.

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  • Shop with the Force

    Cannes Mobile Lions Awards   October 24, 2016  

    To compete again big-name competitors, Stance created an innovative online shopping experience for its line of Stars Wars-themed socks.

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  • SNAP KING

    Cannes Mobile Lions Awards   October 24, 2016  

    Burger King used Snapchat to highlight its differentiator: flamed-grilled burgers.

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  • Excellence in Analytics Impact at Hilton Worldwide

    ANA Genius Awards   October 21, 2016  

    Hilton Worldwide was recognized for outstanding achievement in demonstrating marketing’s impact on business outcomes through analytics in the category of Analytics Impact.

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