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  • Latinas are Breadwinners, Driving Growth and Influence for FMCG Categories

    Nielsen   October 10, 2017  

    Nielsen explored the purchase habits of Latina consumers over several categories including food and beverage, health and beauty, and athletic and sporting goods.

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  • How Polarization and Digital Are Disrupting the U.S. Retail Landscape

    Nielsen   October 5, 2017  

    Nielsen revealed that while several economic factors resulted in a retail contraction of nearly $3 billion in the first-quarter of 2017, shifting consumption patterns are ultimately to blame.

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  • Are Americans Still Falling for Pumpkin?

    Nielsen   October 2, 2017  

    Nielsen explored the popularity of pumpkin-themed products among the fast-moving consumer goods category in the U.S., finding that sales are still trending upward overall, but not for all products.

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  • Americans Get Their Caffeine Kick on National Coffee Day

    Nielsen   September 28, 2017  

    Nielsen explored the U.S. sales of coffee and tea over the last five years and found that both have grown immensely, representing billions of dollars in sales.

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  • The Importance of Transparency in the Fresh Department

    Nielsen   September 26, 2017  

    According to Nielsen, sales of products with transparency claims have grown over last year and now represent 31 percent of sales across the fast-moving consumer goods category.

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  • Pizza Hut Social Enablers

    Smarties Awards   September 25, 2017  

    In partnership with the mobile game King of Glory, Pizza Hut came up with an innovative way to motivate young Chinese consumers to go to its restaurants.

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  • McDonald’s Monopoly App

    Smarties Awards   September 25, 2017  

    McDonald’s transformed its signature Monopoly promotion into a truly immersive mobile gaming experience.

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  • Kozy Shack and inMarket: Extreme Pudding Shortage

    Smarties Awards   September 25, 2017  

    Kozy Shack leveraged the inMarket mobile platform to engage shoppers in-store, and drive purchases via its “Extreme Pudding Shortage” campaign.

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  • T-Mobile Tuesdays

    Smarties Awards   September 25, 2017  

    T-Mobile rewarded its customers with a weekly loyalty program.

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  • Chiquita Disney Gamification

    Smarties Awards   September 25, 2017  

    To create excitement and boost brand awareness, Chiquita launched a mobile campaign to drive entries for a sweepstakes with Disney.

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  • Four Brands Changing Customer Loyalty

    MediaPost   September 14, 2017  

    Check out how these four brands are implementing innovative programs that are changing the way we view loyalty.

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  • Organic Products Are Showing up in More Places — And for Less Money

    Nielsen   September 14, 2017  

    In the last year, 88 percent of U.S. households purchased organic food and beverages—a trend that’s growing in strength in both food and non-food categories.

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  • Identifying Pockets of Opportunity Around the Globe

    Nielsen   September 13, 2017  

    Backed by improving global consumer confidence, many regions, including rural Vietnam and Hungary, are seeing improved conditions for businesses and the fast-moving consumer goods (FMCG) industry.

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  • Who’s Buying Clean Label Products?

    Nielsen   September 11, 2017  

    Nielsen found that sales of conventional products are declining, while sales of products that tout being simple, “clean,” sustainable and free of artificial ingredients are on the rise.

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  • Animal or Plant? Understanding North American Protein Preferences

    Nielsen   September 7, 2017  

    Nielsen explored consumers’ preferences around animal- and plant-based protein sources, finding that the category has gained momentum among shopper and retailers.

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  • A Beardly Awesome New Product Launch and Program

    Effie Awards   September 1, 2017  

    At risk of losing distribution in convenience stores, Trolli had to outsmart the gummiliaths by cracking the code on marketing’s most elusive target — Millennials and teens.

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  • ShopRite Mix-In Matchmaker Program

    Effie Awards   September 1, 2017  

    Friendship Dairies cottage cheese developed and led a multi-partner, cross-category shopper marketing program for ShopRite. Called "Mix-In Matchmaker," it encouraged the grocer’s highly coveted healthy food shopper segment to discover surprising, new ways to combine Friendship Dairies cottage cheese with other healthy foods to expand their restless palates and enliven their food journeys.

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  • Build A Better Basket at Dollar General

    Effie Awards   September 1, 2017  

    Hershey’s virtual Easter basket-builder let shoppers mix and match Hershey products with Dollar General merchandise until they found the right mix for their budgets.

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  • National Toilet Paper Day

    Effie Awards   September 1, 2017  

    A partnership around a one-day promotion proved powerful combining Quilted Northern®'s promise of “Designed to be Forgotten®” and Amazon’s Subscribe & Save feature to create an activation around the year's most forgettable day: National Toilet Paper Day.

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  • Say Thank You With M

    Effie Awards   September 1, 2017  

    “Say Thank You With M” unified three American icons — M&M’S, U.S. troops and Walmart — into one summer campaign.

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