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  • Making the Move to Modern CPG

    MediaPost   December 18, 2017  

    MediaPost shared five factors for CPG companies to consider as they move to be more modern.

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  • Subscription Economy

    Ask the Expert Answers   December 16, 2017  

    ANA’s Ask the Expert research service answers the question, “What are trends in the subscription economy? Who are Subscription Box consumers? How are brands engaging?”

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  • E-Commerce

    Ask the Expert Answers   December 12, 2017  

    ANA’s Ask the Expert research service answers the question, "How do I drive e-commerce for a product?”

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  • How Oreo Took "The Dunk" to Retail, In-Home, and Beyond

    Event Recaps   December 6, 2017  

    Oreo activated social shoppers and delivered an authentic retail and in-home experience that drove content, conversations, and conversions.

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  • Thinking Outside the Boxed: Disrupting a Stale Category

    Event Recaps   December 6, 2017  

    Boxed.com shared insights on how it engages with consumers unforgettably.

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  • Relationship Marketing

    Insight Briefs   November 26, 2017  

    Retaining existing customers is absolutely critical to growth, especially as the cost and competition to acquire new ones continues to increase. In this insight brief, the ANA highlighted the top Relationship Marketing trends, best practices, and campaigns of 2017 to serve as an inspiration for brands looking to build more emotional connections with their consumers.

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  • Unwrapping the 2017 Holiday Shopper

    Knowledge Partners   November 21, 2017  

    Resonate used its U.S. consumer survey data to reveal information on Black Friday and Cyber Monday shoppers and what motivates their purchases.

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  • T-Mobile Tuesdays

    Event Recaps   November 14, 2017  

    T-Mobile drove loyalty and advocacy with its customers through its gold REGGIE Award-winning campaign.

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  • MillerCoors: Wear the High Life

    Event Recaps   November 14, 2017  

    Miller High Life incentivized customers with limited edition prizes in its gold REGGIE Award winning campaign.

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  • Latinas are Breadwinners, Driving Growth and Influence for FMCG Categories

    Nielsen   October 10, 2017  

    Nielsen explored the purchase habits of Latina consumers over several categories including food and beverage, health and beauty, and athletic and sporting goods.

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  • How Polarization and Digital Are Disrupting the U.S. Retail Landscape

    Nielsen   October 5, 2017  

    Nielsen revealed that while several economic factors resulted in a retail contraction of nearly $3 billion in the first-quarter of 2017, shifting consumption patterns are ultimately to blame.

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  • Are Americans Still Falling for Pumpkin?

    Nielsen   October 2, 2017  

    Nielsen explored the popularity of pumpkin-themed products among the fast-moving consumer goods category in the U.S., finding that sales are still trending upward overall, but not for all products.

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  • Americans Get Their Caffeine Kick on National Coffee Day

    Nielsen   September 28, 2017  

    Nielsen explored the U.S. sales of coffee and tea over the last five years and found that both have grown immensely, representing billions of dollars in sales.

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  • The Importance of Transparency in the Fresh Department

    Nielsen   September 26, 2017  

    According to Nielsen, sales of products with transparency claims have grown over last year and now represent 31 percent of sales across the fast-moving consumer goods category.

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  • Pizza Hut Social Enablers

    Smarties Awards   September 25, 2017  

    In partnership with the mobile game King of Glory, Pizza Hut came up with an innovative way to motivate young Chinese consumers to go to its restaurants.

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  • T-Mobile Tuesdays

    Smarties Awards   September 25, 2017  

    T-Mobile rewarded its customers with a weekly loyalty program.

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  • McDonald’s Monopoly App

    Smarties Awards   September 25, 2017  

    McDonald’s transformed its signature Monopoly promotion into a truly immersive mobile gaming experience.

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  • Chiquita Disney Gamification

    Smarties Awards   September 25, 2017  

    To create excitement and boost brand awareness, Chiquita launched a mobile campaign to drive entries for a sweepstakes with Disney.

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  • Kozy Shack and inMarket: Extreme Pudding Shortage

    Smarties Awards   September 25, 2017  

    Kozy Shack leveraged the inMarket mobile platform to engage shoppers in-store, and drive purchases via its “Extreme Pudding Shortage” campaign.

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  • Four Brands Changing Customer Loyalty

    MediaPost   September 14, 2017  

    Check out how these four brands are implementing innovative programs that are changing the way we view loyalty.

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