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  • Engaging the Powerhouse U.S. Hispanic Online Shopper

    Webinars   June 14, 2018  

    Univision Communications Inc. and Media Predict shared insights to better understand U.S. Hispanics' behavior, attitudes, and perceptions toward online shopping and how to best connect and engage with them.

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  • Ways to Leverage Media to Impact Retail Purchases In-Store and Online

    Webinars   June 7, 2018  

    Find out which individual ad platforms influenced consumers during their retail purchase decision process throughout the 2017 holiday season according to a study by TVB and GfK.

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  • Shopper Marketing Committee — Professor Jean Marc Rejaud

    Event Recaps   June 6, 2018  

    Author Jean Marc Rejaud led a roundtable discussion on formally training aspiring shopper marketing professionals in any consumer-focused industries on the actual concepts, strategic alignment methods, and practical planning steps to conceive, develop, and deploy effective shopper marketing campaigns relevant to the digital/omnichannel era.

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  • Future of Retail

    Ask the Expert Answers   June 6, 2018  

    ANA’s Ask the Expert research service answers the question, “What are some innovations and best practices for attracting shoppers to brick-and-mortar stores?”

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  • Using Analytics and Personalized Solutions to Combat Default Bias

    Event Recaps   May 30, 2018  

    Nationwide described how it used machine learning to personalize the insurance packages that it offered to customers, thereby diminishing the negative effects of default bias on their choices.

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  • Capitalizing on Customer-Generated Content

    Public Videos   April 18, 2018  

    Kimberly-Clark finds that it’s building consumer trust with more user-generated content.

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  • Capitalizing on Customer-Generated Content

    Event Recaps   April 18, 2018  

    Bazaarvoice and Kimberly-Clark discussed the value of customer-generated content and the best practices to use when deploying it.

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  • Capitalizing on Customer-Generated Content

    Session Videos   April 18, 2018  

    In this video, Bazaarvoice and Kimberly-Clark discussed the value of customer-generated content and the best practices to use when deploying it.

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  • Lowes Foods Transforms the Shopper Experience

    Event Recaps   April 17, 2018  

    The world is changing quickly, and disruption is all around us. Lowes Foods is building the heart and culture of true change.

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  • Lowes Foods Transforms the Shopper Experience

    Public Videos   April 17, 2018  

    To benefit from disruption, marketers have to find unknown/unmet needs and be nimble.

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  • Lowes Foods Transforms the Shopper Experience

    Session Videos   April 17, 2018  

    The world is changing quickly, and disruption is all around us. In this video, Lowes Foods is building the heart and culture of true change.

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  • 19 Crimes Infamous Tasting

    REGGIE Awards   April 16, 2018  

    Australian wine brand 19 Crimes created an augmented reality campaign in association with grocery brand Kroger that gave shoppers an engaging, memorable experience at the shelf.

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  • Walmart Oreo World Record Dunk

    REGGIE Awards   April 16, 2018  

    Walmart and Oreo drove sales by staging a world-record-setting cookie-dunking relay.

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  • Caesars Entertainment: Brand Activations and Partnerships

    Event Recaps   April 16, 2018  

    Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.

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  • Extended Stay America: Reindeer Stay Free

    REGGIE Awards   April 16, 2018  

    Extended Stay America’s “Reindeer Stay Free” campaign drove revenue increases during the holiday season while cementing the brand as “Santa’s home away from home.”

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  • Pop Tarts and Destiny 2

    REGGIE Awards   April 16, 2018  

    Pop-Tarts partnered with Activision, the makers of the video game Destiny 2, to promote the snack food.

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  • The Essential Shopper Marketing Playbook

    Tools   April 1, 2018  

    Developed by the ANA and Demand Metric out of original research, this playbook is an essential action plan for shopper marketers and includes insights on the omnichannel shopper journey, case studies, and links to tool downloads.

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  • Shopper Marketing Signage Best Practices Checklist

    Tools   April 1, 2018  

    Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

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  • Shopper Marketing Metrics Dashboard

    Tools   April 1, 2018  

    Our Shopper Marketing Dashboard is designed to help you keep tabs on the most important metrics for your shopper marketing program, to help your team understand the programs impact and growth.

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  • Shopper Marketing Vendor Selection Tool

    Tools   April 1, 2018  

    We created the Shopper Marketing Vendor Selection Tool to help you compare and evaluate potential shopper marketing solutions.

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