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  • Made to Order: An Analysis of US Consumer Perception Towards Personalization

    Knowledge Partners   June 23, 2018  

    YouGov’s latest report delivers robust insights on not just why brands should tap into personalization, but how and where brands can employ this offering to gain the upper hand in reaching consumers.

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  • An Influencer Marketing Case Study from Sallie Mae

    Event Recaps   June 21, 2018  

    Sallie Mae offered a case study drawn from its experiences with influencer marketing.

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  • Engaging the Powerhouse U.S. Hispanic Online Shopper

    Webinars   June 14, 2018  

    Univision Communications Inc. and Media Predict shared insights to better understand U.S. Hispanics' behavior, attitudes, and perceptions toward online shopping and how to best connect and engage with them.

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  • Ways to Leverage Media to Impact Retail Purchases In-Store and Online

    Webinars   June 7, 2018  

    Find out which individual ad platforms influenced consumers during their retail purchase decision process throughout the 2017 holiday season according to a study by TVB and GfK.

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  • Shopper Marketing Committee — Professor Jean Marc Rejaud

    Event Recaps   June 6, 2018  

    Author Jean Marc Rejaud led a roundtable discussion on formally training aspiring shopper marketing professionals in any consumer-focused industries on the actual concepts, strategic alignment methods, and practical planning steps to conceive, develop, and deploy effective shopper marketing campaigns relevant to the digital/omnichannel era.

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  • Future of Retail

    Ask the Expert Answers   June 6, 2018  

    ANA’s Ask the Expert research service answers the question, “What are some innovations and best practices for attracting shoppers to brick-and-mortar stores?”

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  • Using Analytics and Personalized Solutions to Combat Default Bias

    Event Recaps   May 30, 2018  

    Nationwide described how it used machine learning to personalize the insurance packages that it offered to customers, thereby diminishing the negative effects of default bias on their choices.

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  • Customer-Driven Innovation

    Event Recaps   May 8, 2018  

    7-Eleven innovated to better meet customers’ needs, and the brand has been rewarded with business and loyalty.

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  • Capitalizing on Customer-Generated Content

    Public Videos   April 18, 2018  

    Kimberly-Clark finds that it’s building consumer trust with more user-generated content.

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  • Capitalizing on Customer-Generated Content

    Session Videos   April 18, 2018  

    In this video, Bazaarvoice and Kimberly-Clark discussed the value of customer-generated content and the best practices to use when deploying it.

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  • Capitalizing on Customer-Generated Content

    Event Recaps   April 18, 2018  

    Bazaarvoice and Kimberly-Clark discussed the value of customer-generated content and the best practices to use when deploying it.

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  • Lowes Foods Transforms the Shopper Experience

    Session Videos   April 17, 2018  

    The world is changing quickly, and disruption is all around us. In this video, Lowes Foods is building the heart and culture of true change.

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  • Lowes Foods Transforms the Shopper Experience

    Public Videos   April 17, 2018  

    To benefit from disruption, marketers have to find unknown/unmet needs and be nimble.

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  • Lowes Foods Transforms the Shopper Experience

    Event Recaps   April 17, 2018  

    The world is changing quickly, and disruption is all around us. Lowes Foods is building the heart and culture of true change.

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  • Starbucks Flavor Match

    REGGIE Awards   April 16, 2018  

    Starbucks leveraged platforms associated with discovery, Pinterest and Spotify, to encourage consumers to discover new flavors in the brand’s portfolio of at-home coffees.

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  • Caesars Entertainment: Brand Activations and Partnerships

    Event Recaps   April 16, 2018  

    Key partnerships played an important role in Caesars Entertainment’s brand activation initiatives.

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  • Tazo: Live Playfully, Sip Joyfully

    REGGIE Awards   April 16, 2018  

    Tazo launched its immersive “Sip Joyfully” campaign to connect its brand with millennials and create unexpected tea moments delivered in a playful way, building brand affinity while teaching tea drinkers to “live playfully” and “sip joyfully.”

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  • Reaping Rewards with T-Mobile Tuesdays

    REGGIE Awards   April 16, 2018  

    T-Mobile refreshed its app-based loyalty program to simplify and improve the customer experience.

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  • Pop Tarts and Destiny 2

    REGGIE Awards   April 16, 2018  

    Pop-Tarts partnered with Activision, the makers of the video game Destiny 2, to promote the snack food.

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  • Liberty Mutual MasterThis

    REGGIE Awards   April 16, 2018  

    Liberty Mutual’s “MasterThis” content marketing campaign drove customer retention without having to change its service offering or pricing.

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