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  • 4 Keys to Mobile Coupon Marketing

    ANA Magazine   June 19, 2017  

    Mobile coupon marketing is starting to command more attention among consumer marketers looking to build a better shopping experience. To ramp up your efforts, consider these four essential priorities.

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  • Deep Discount Grocery Stores are Gaining Share with Store Brands

    Nielsen   June 14, 2017  

    Nielsen explored consumers’ shifting shopping habits in recent years across channels and found that deep discount stores have more than twice the store-brand share of dollars.

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  • Innovative Rewards Programs Enhance Customer Experiences and Drive Sales Lift

    Industry Insights   June 14, 2017  

    Shoppers are fickle. Marketers need to entice consumer loyalty rather than reward such behavior. Fandango provides four keys from new research on how to win consumer loyalty through customer rewards programs.

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  • 2017 U.S. Brand Activation Marketing Forecast

    Research Reports   June 13, 2017  

    The ANA, in collaboration with and licensed from PQ Media, developed updated brand activation marketing expenditure information for 2017. The report takes deep dives into five industry verticals.

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  • Techtronic Industries Power Equipment: Digital Marketing in 2017

    Event Recaps   June 7, 2017  

    Traditional marketing isn't dead – but it's medium has changed. The smart phone is here to stay – USE IT. The TV set is now a Smart Phone – and we as marketers have the power of a TV network. It's up to you to create the #1 show. Facebook is now direct mail, with more customer insight then we have ever had before. How do you tailor the content for each customer segment? In this session, Jess Wright, Senior Digital Marketing Manager at Techtronic Industries Power Equipment spoke about how as marketers in 2017, it's our responsibility to our organizations to shift our campaigns to capture our customer's attention where it lives – not shift our customer's attention.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   June 7, 2017  

    The ANA partnered with Quantcast, to offer ANA members a complimentary digital advertising boot camp.

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  • Overview of Programmatic – Seeing Through the Financial Fog

    Event Recaps   June 7, 2017  

    With the rapid adoption of programmatic media, the supply chain has quickly become complicated — agencies, trading desks, demand-side platforms, supply-side platforms, data management platforms, exchanges, publishers — and to many, the result is a financial "fog." ANA, ACA (Association of Canadian Advertisers), AD/FIN Solutions, and Ebiquity PLC commissioned a study to investigate the costs and economics of the programmatic ecosystem and explore the lack of transactional transparency in many programmatic buys. This was reported by multiple advertisers and highlighted in last year's K2 Intelligence study on media transparency in the U.S. advertising industry. In this session, the presenter revealed key findings from this programmatic study and provide action steps for marketers.

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  • Amid the FMGG Downturn, Small Manufacturers Are Tapping Big Growth

    Nielsen   June 1, 2017  

    Nielsen conducted an analysis to identify commonalities among product offerings from smaller manufacturers and found they put emphasis on health and wellness while also selling at premium price points.

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  • Reimagining Retail

    ANA Magazine   May 31, 2017  

    The shift to online shopping is causing major contractions among traditional retailers and boutique outlets alike. In response, brands are experimenting with new in-store marketing models that have the feel of attending an event.

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  • Retail Sales Continue to Deteriorate: What Marketers Can Do to Right the Ship

    Knowledge Partners   May 19, 2017  

    If retailers tap into real time consumer intelligence and insights to start creating the types of experiences that customers desire, they can buck the trend of losing foot traffic.

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  • Personalizing Innovation: How Mall of America Engages with Guests to Deliver Memorable Experiences

    Event Recaps   May 18, 2017  

    Mall of America shared how it has used social media, virtual reality, and other innovative digital technology to enhance the customer journey across its property.

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  • Knowing your Audience: How Target’s Digital Advertising Begins with its Guests

    Event Recaps   May 18, 2017  

    Target shared how it leverages rich data and advertising technology to reach consumers more effectively while measuring results online and in-store to deliver better marketing performance.

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  • How U.S. Convenience Stores Can Stay Ahead of the Retail Pack

    Nielsen   May 17, 2017  

    Nielsen delved into the state of U.S. convenience store sales, exploring how it compares to other channels and its biggest business drivers in 2016.

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  • In the U.S. Beer Market, Above-Premium Brews Have the Most Froth

    Nielsen   May 16, 2017  

    Nielsen revealed the sales growth of above-premium beers, including domestic super premium, import, and craft beverages, as well as craft beer sales growth by market share.

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  • Dissecting the Decline: Factors that Shifted the U.S. Grocery Landscape in First-Quarter 2017

    Nielsen   May 16, 2017  

    Nielsen examined the factors contributing to the slow growth of grocery retail in the first quarter of 2017, including Easter’s shifting date, price deflation, and changing consumer preferences.

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  • Flowers for Mother’s Day are a Win for Retailers

    Nielsen   May 11, 2017  

    Nielsen revealed the annual sales of floral arrangements, flowering plants, and flower bouquets among U.S. retail stores, which increase around Mother’s Day.

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  • #BetterWhenBaked: Highly Relevant Promotion Marketing

    Event Recaps   May 9, 2017  

    General Mills brand Totino’s shared how it made the bold move of marketing to marijuana consumers using data, consumer insights, and pop culture relevancy.

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  • Finding Your Brand’s Superpower

    Event Recaps   May 9, 2017  

    Guinness World Records explored five ways that brands can stand out by looking at inspiring examples from brands and individuals around the globe.

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  • The Alcoholic Beverage Opportunity: Understand Boomer and Millennial Shopping Behavior

    Nielsen   May 8, 2017  

    Nielsen revealed the shopping habits of millennials and baby boomers within the alcohol category, sharing information on the importance of planning or brand name of each generation.

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  • Americans Spice Up Flavor Palates and Beverages for Cinco De Mayo

    Nielsen   May 3, 2017  

    Nielsen revealed that U.S. consumers seek out Mexican-inspired spices, flavors and drinks around the Mexican holiday of Cinco De Mayo.

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