Search Results for All Content (access may be restricted)

Search returned: 81 document(s).

  • Dial Report Case Study: Home Improvement

    Knowledge Partners   November 8, 2017  

    Dial Report shared a case study of a leading home improvement retailer that attributed a lift in store traffic to a broadcast radio campaign.

    view
  • Dial Report Case Study: Automotive

    Knowledge Partners   November 8, 2017  

    Dial Report shared a case study of a leading U.S. auto manufacturer that saw a 32 percent store lift from a regional radio campaign.

    view
  • Dial Report Case Study: Insurance

    Knowledge Partners   November 8, 2017  

    Dial Report shared a case study of an insurance company that used a radio campaign to target a specific audience of radio listeners.

    view
  • Building Diversity. Why Being Bold Wins.

    Session Videos   November 6, 2017  

    Gain insight into how marketers can, and should, leverage new platforms that connect consumers with the biggest moments in current culture.

    view
  • RAB: Driving ROI Through Radio

    Webinars   October 25, 2017  

    In this webinar, get a quick primer on the state of radio today, results from recent studies that have proved how radio has driven positive ROI for brands, and the outcomes from a brand new research study demonstrating how radio can play a pivotal role in influencing the consumer's path to purchase.

    view
  • Podcasts

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands effectively leverage this medium to explore new opportunities?”

    view
  • News Radio Reach Surges During September Hurricanes

    Nielsen   October 11, 2017  

    Nielsen’s portable people meter (PPM) September survey revealed a distinct spike in listening to News/Talk stations as weather dominated the busy news cycle.

    view
  • More than 70%

    Smarties Awards   September 25, 2017  

    Instituto AzMina interrupted the music of Brazil’s most popular women singers to deliver an important message about the gender pay gap.

    view
  • The Growing Reach of Radio Among U.S. Ethnic Audiences

    Nielsen   September 19, 2017  

    Nielsen revealed that the Hispanic and African-American radio audience totals 74.7 million people 12 years and older, up 6.25% from 70.3 million just five years ago.

    view
  • Classic Rock Rocks Again in Summer 2017

    Nielsen   September 14, 2017  

    According to Nielsen, classic rock radio saw the most growth in audience share when comparing June, July and August to the first five months of the year.

    view
  • Sounds Like Teen Spirit

    Nielsen   September 1, 2017  

    According to the 2017 Nielsen Total Audience Report, radio reaches 88 percent of generation Z and 93 percent of millennials each week, increasing from the spring of 2011.

    view
  • Why GE, eBay, and Other Brands Are Turning to Podcasts

    ANA Magazine   August 1, 2017  

    Brands like GE, eBay, and Casper are developing podcasts to cut through the clutter of digital media and capture the consumer’s imagination.

    view
  • Finding the Surge in Summer Radio Listening

    Nielsen   July 17, 2017  

    Nielsen revealed June’s portable people meter (PPM) insights and found that classic rock listener share surged as well as urban contemporary with the help of millennials.

    view
  • Do You Know Your Podcast Listener?

    Nielsen   June 22, 2017  

    Nielsen’s Audio Today Report revealed that millions of Americans listen to the radio, while at the same time, usage of digital platforms and podcasts continue to rise.

    view
  • Reading the Tea Leaves of Summer Radio Listening

    Nielsen   June 20, 2017  

    Nielsen reviewed the listening trends for various radio formats, including the formats that have been named “format of the summer” from the past five years.

    view
  • Young Listeners Are Driving the Surge in News Radio Listening

    Nielsen   June 8, 2017  

    In its Total Audience Report, Nielsen explored news radio listening trends across demographics and found that young listeners’ news radio habits are growing year after year.

    view
  • Summer is Near, and Radio Habits are Changing

    Nielsen   May 22, 2017  

    According to Nielsen’s April portable people meter (PPM) ratings, news/talk radio’s recent popularity is dropping slightly and country radio is surging, particularly with millennials.

    view
  • Reflecting on the U.S. Radio Listening Trends of the First Quarter

    Nielsen   April 25, 2017  

    Nielsen shared the first quarter findings for its portable people meter (PPM) ratings, revealing that the surge of News/Talk radio audiences is continuing to grow.

    view
  • Diving Deeper into PPM’s News/Talk Surge

    Nielsen   March 24, 2017  

    Nielsen took a deep dive into the News/Talk trend in radio by breaking out the non-commercial stations and looking at listening trends across generations.

    view
  • Is Radio’s Brave New World Taking Shape?

    Nielsen   February 28, 2017  

    Nielsen shared data on the radio trends emerging in January 2017, including News/Talk analysis as well as January listening trends among Millennials.

    view

12345 >>