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  • The Podcast Boom

    Industry Insights   May 1, 2018  

    The rise in the popularity of podcasts is creating an exciting opportunity for marketers. Here’s what broadcast radio and brands like Ford, Entenmann’s, and Sleep Number are doing in the podcast space.

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  • The Impact of Cultural Advertising on Multicultural Consumers

    Event Recaps   April 26, 2018  

    Pandora demonstrated the value of targeted multicultural marketing.

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  • My Black Is Beautiful | The Talk

    REGGIE Awards   April 16, 2018  

    Procter & Gamble leveraged mainstream and African-American-targeted media channels to promote educational and constructive conversations about racial bias.

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  • Erica Farber of the RAB Discusses Change, the Radio Landscape, and More

    ANA Magazine   December 15, 2017  

    Erica Farber, president and CEO of the RAB, discusses change, the radio landscape, and more.

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  • Connecting with Today’s Distracted Commuters

    ANA Magazine   December 13, 2017  

    Whether it’s radio, display, mobile, or OOH, here’s how brands like Dunkin’ Donuts are connecting with commuters.

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  • Can Radio Work for Your Brand? Yes, It Can

    Forward   December 5, 2017  

    Technological innovation has provided the ability to measure listening-to-action and attribute that behavior directly to radio advertising; as a result, radio has never been more poised to address marketing's challenges.

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  • Dial Report Case Study: Automotive

    Knowledge Partners   November 8, 2017  

    Dial Report shared a case study of a leading U.S. auto manufacturer that saw a 32 percent store lift from a regional radio campaign.

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  • Dial Report Case Study: Home Improvement

    Knowledge Partners   November 8, 2017  

    Dial Report shared a case study of a leading home improvement retailer that attributed a lift in store traffic to a broadcast radio campaign.

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  • Dial Report Case Study: Insurance

    Knowledge Partners   November 8, 2017  

    Dial Report shared a case study of an insurance company that used a radio campaign to target a specific audience of radio listeners.

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  • Diversity in Radio: Multicultural Audiences and Workforces

    Session Videos   November 6, 2017  

    In this video, iHeartMedia and iHeartLatino offered advice for navigating radio’s emerging multicultural landscape.

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  • Diversity in Radio: Multicultural Audiences and Workforces

    Event Recaps   November 6, 2017  

    iHeartMedia and iHeartLatino offered advice for navigating radio’s emerging multicultural landscape.

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  • RAB: Driving ROI Through Radio

    Webinars   October 25, 2017  

    In this webinar, get a quick primer on the state of radio today, results from recent studies that have proved how radio has driven positive ROI for brands, and the outcomes from a brand new research study demonstrating how radio can play a pivotal role in influencing the consumer's path to purchase.

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  • Podcasts

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands effectively leverage this medium to explore new opportunities?”

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  • News Radio Reach Surges During September Hurricanes

    Nielsen   October 11, 2017  

    Nielsen’s portable people meter (PPM) September survey revealed a distinct spike in listening to News/Talk stations as weather dominated the busy news cycle.

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  • More than 70%

    Smarties Awards   September 25, 2017  

    Instituto AzMina interrupted the music of Brazil’s most popular women singers to deliver an important message about the gender pay gap.

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  • The Growing Reach of Radio Among U.S. Ethnic Audiences

    Nielsen   September 19, 2017  

    Nielsen revealed that the Hispanic and African-American radio audience totals 74.7 million people 12 years and older, up 6.25% from 70.3 million just five years ago.

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  • Classic Rock Rocks Again in Summer 2017

    Nielsen   September 14, 2017  

    According to Nielsen, classic rock radio saw the most growth in audience share when comparing June, July and August to the first five months of the year.

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  • Sounds Like Teen Spirit

    Nielsen   September 1, 2017  

    According to the 2017 Nielsen Total Audience Report, radio reaches 88 percent of generation Z and 93 percent of millennials each week, increasing from the spring of 2011.

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  • Why GE, eBay, and Other Brands Are Turning to Podcasts

    ANA Magazine   August 1, 2017  

    Brands like GE, eBay, and Casper are developing podcasts to cut through the clutter of digital media and capture the consumer’s imagination.

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  • Finding the Surge in Summer Radio Listening

    Nielsen   July 17, 2017  

    Nielsen revealed June’s portable people meter (PPM) insights and found that classic rock listener share surged as well as urban contemporary with the help of millennials.

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