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  • Marketing Accountability

    Insight Briefs   December 29, 2017  

    In most organizations, marketing is uniquely positioned to lead companies into the future, and drive growth in a constantly changing ecosystem. However, to assert that type of leadership, marketers must be able to prove their efforts are not just building the brand, but positively contributing to the bottom line. Through data analytics, marketers can connect strategies and tactics to sales and market share growth, and earn a “seat at the table.”

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  • AIMM: Measurement in Multicultural Marketing

    Session Videos   November 6, 2017  

    In this video, AIMM discussed the challenges in measuring multicultural marketing efforts and shared ways to solve them.

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  • AIMM: Measurement in Multicultural Marketing

    Event Recaps   November 6, 2017  

    AIMM discussed the challenges in measuring multicultural marketing efforts and shared ways to solve them.

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  • Cross-Device Marketing in Today’s Digital Environment: Active International

    Webinars   November 2, 2017  

    In this webinar, learn how to develop a well-tuned cross-device strategy and how to use available tools and best practices to maximize your marketing ROI.

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  • RAB: Driving ROI Through Radio

    Webinars   October 25, 2017  

    In this webinar, get a quick primer on the state of radio today, results from recent studies that have proved how radio has driven positive ROI for brands, and the outcomes from a brand new research study demonstrating how radio can play a pivotal role in influencing the consumer's path to purchase.

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  • How RSA Drives Revenue from Events

    Event Recaps   October 24, 2017  

    In this question-and-answer session, Laura Leeper from RSA Security and Parth Mukherjee from Jifflenow discussed the best practices and technology that help RSA’s events drive revenue.

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  • Data-Driven Digital Transformation

    Forward   October 24, 2017  

    Account-based marketing has the ability to transform the way companies engage consumers, but the tactic requires a huge amount of data that many marketers struggle to wield. Technology partners are crucial to unlocking the potential of marketers' data and using it to optimize outreach for growth. Here's how HPE and Digitas used account-based marketing to engage key decision makers and fuel HPE's digital transformation.

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  • Marketing Operations

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “What are some best practices for designing a powerful, highly functional marketing ops organization?”

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  • Attribution: From the Fundamentals to the Unexpected

    Event Recaps   September 20, 2017  

    Quantcast shared insights on a new attribution model.

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  • Marketing Technology

    Ask the Expert Answers   September 18, 2017  

    ANA’s Ask the Expert research service answers the question, “What are best practices, benchmarks, and peer-to-peer insights for managing a brand’s marketing technology strategy?”

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  • Influencer Marketing and Your Customer Journey

    Knowledge Partners   August 14, 2017  

    Getting influencer marketing right involves a deep understanding of the different influencers, channels, and strategy to employ for each phase of the customer journey.

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  • How to Compete in a World of Constant Change: Do Less, Better

    Event Recaps   June 1, 2017  

    Today’s B-to-B marketers must use a data-driven approach to demystifying the customer journey in order to drive business growth and prove marketing’s contribution to the bottom line.

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  • How to Compete in a World of Constant Change: Do Less, Better

    Session Videos   June 1, 2017  

    Today’s B-to-B marketers must use a data-driven approach to demystifying the customer journey in order to drive business growth and prove marketing’s contribution to the bottom line.

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  • Lean Digital

    B2 Awards   May 31, 2017  

    Genpact created the Lean Digital program to encourage conversation about a different approach to digital transformation.

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  • 2017 ANA Advertising Financial Management Conference Media Keynote

    Public Videos   May 25, 2017  

    Learn why marketers need to engineer liftetime value into their ROI metrics instead of focusing on short-terms outcomes.

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  • Anheuser-Busch InBev: Drafting Sponsorship ROI

    Event Recaps   May 16, 2017  

    Anheuser-Busch InBev, a leading global brewer, shared how it overhauled its sponsorship evaluation process with analytics and ROI measurement.

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  • Solving the Data Activation Problem in 2017 and Beyond

    Event Recaps   May 9, 2017  

    DataXu discussed how marketers are using data and analytics to power their digital promotional activities and shared two case study examples.

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  • Hilton: Driving Change Management for Marketing ROI

    Event Recaps   April 27, 2017  

    Hilton Worldwide shared its approach to collecting and analyzing marketing data to optimize by channel, region, brand, and message.

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  • Insights to Expand Your Experiential Marketing ROI

    Webinars   April 26, 2017  

    In this webinar, learn why experiential marketing continues to become more popular among brands as companies learn that true ROI comes from creating a lasting impression with their consumers.

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  • Working vs. Nonworking Ad Dollars

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “How much of our marketing budget should go to the media purchase of our ads versus paying the agency to create the ads? In other words, what best practices are you seeing around the allocation of working dollars to nonworking dollars?”

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