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  • How to Compete in a World of Constant Change: Do Less, Better

    Event Recaps   June 1, 2017  

    Today’s B-to-B marketers must use a data-driven approach to demystifying the customer journey in order to drive business growth and prove marketing’s contribution to the bottom line.

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  • How to Compete in a World of Constant Change: Do Less, Better

    Session Videos   June 1, 2017  

    Today’s B-to-B marketers must use a data-driven approach to demystifying the customer journey in order to drive business growth and prove marketing’s contribution to the bottom line.

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  • Lean Digital

    B2 Awards   May 31, 2017  

    Genpact created the Lean Digital program to encourage conversation about a different approach to digital transformation.

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  • 2017 ANA Advertising Financial Management Conference Media Keynote

    Public Videos   May 25, 2017  

    Learn why marketers need to engineer liftetime value into their ROI metrics instead of focusing on short-terms outcomes.

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  • Anheuser-Busch InBev: Drafting Sponsorship ROI

    Event Recaps   May 16, 2017  

    Anheuser-Busch InBev, a leading global brewer, shared how it overhauled its sponsorship evaluation process with analytics and ROI measurement.

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  • Solving the Data Activation Problem in 2017 and Beyond

    Event Recaps   May 9, 2017  

    DataXu discussed how marketers are using data and analytics to power their digital promotional activities and shared two case study examples.

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  • Hilton: Driving Change Management for Marketing ROI

    Event Recaps   April 27, 2017  

    Hilton Worldwide shared its approach to collecting and analyzing marketing data to optimize by channel, region, brand, and message.

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  • Insights to Expand Your Experiential Marketing ROI

    Webinars   April 26, 2017  

    In this webinar, learn why experiential marketing continues to become more popular among brands as companies learn that true ROI comes from creating a lasting impression with their consumers.

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  • Working vs. Nonworking Ad Dollars

    Ask the Expert Answers   April 24, 2017  

    ANA’s Ask the Expert research service answers the question, “How much of our marketing budget should go to the media purchase of our ads versus paying the agency to create the ads? In other words, what best practices are you seeing around the allocation of working dollars to nonworking dollars?”

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  • Digital Ad Likeability Rivals Viewability When It Comes to Sales

    Knowledge Partners   April 5, 2017  

    Resonate looks briefly at why industry sentiment is shifting towards the content of an ad being just as important when it comes to performance—potentially even more so—as to whether or not the ad is viewable.

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  • Three Ways to Drive ROI

    Webinars   March 29, 2017  

    Joseph Jaffe outlined three primary focus areas — digital innovation, startup collaboration and employee engagement — that can, and should, be addressed and by doing so will help to drive ROI.

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  • Meet Your New MOM (Marketing Operating Model)

    Research Reports   March 21, 2017  

    This McKinsey and Co. article discusses new ANA research on marketing disruptions and explains how brands can use technology to drive revenue growth.

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  • Revolutionizing the Economics of Marketing Services

    Event Recaps   March 21, 2017  

    Republic Performance Systems shared the findings and results of its pilot program to optimize Charles Schwab’s agency resource decision-making.

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  • Current Practices in Attribution and ROI Analysis

    Knowledge Partners   March 19, 2017  

    The Coalition for Innovative Media Measurement (CIMM) and the 4A’s commissioned this overview of marketing mix models and attribution, which includes definitions, strengths, and weaknesses for each method.

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  • AT&T: Online/Offline Attribution Models

    Event Recaps   March 16, 2017  

    AT&T discussed online and offline attribution and the data and data structures that are required to make those systems work.

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  • Bimbo Bakeries USA: Marketing Mix Modeling and Attribution

    Event Recaps   March 16, 2017  

    Bimbo Bakeries shared how it is using marketing mix modeling and attribution models to measure cross-channel marketing activities across its portfolio of brands.

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  • Making Parents

    Internationalist Innovation in Media   March 7, 2017  

    To better meet the needs of its three target audience groups, Wyeth Nutrition developed a data-driven strategy to optimize its media investments.

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  • Chief Media Officer Keynote: Why Better Matters

    Event Recaps   March 3, 2017  

    Verizon discussed the current state of digital advertising, and shared its initiative for better media standards.

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  • Chief Media Officer Keynote: Why Better Matters

    Public Videos   March 3, 2017  

    In this video, learn why marketers need internal expertise to navigate the complexities of media and measurement.

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  • Reimagining the Business of Fashion

    Event Recaps   February 17, 2017  

    TechStyle shared how it’s disrupting the retail fashion industry by using a unique membership model and leveraging big data for shopper personalization across the globe.

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