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  • Advertising Law

    Insight Briefs   April 13, 2017  

    For marketers, every new channel, platform, and technology presents opportunities to deepen consumer engagement. However, they also pose risks, not only of litigation and regulatory punishment, but of eroding consumer trust. When an organization’s marketers and lawyers work closely throughout the marketing process, it not only protects the company, it can strengthen the brand’s relationship with customers.

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  • Knowledge Is Power: How Social Media and Consumer Engagement Can Be Used as Both a Sword and Shield

    Session Videos   April 9, 2017  

    In this video, Unilever, along with Kelley Drye & Warren LLP, shared the legal benefits and potential risks of brands using social media to interact with consumers.

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  • Will the Taxman Cometh?

    Industry Insights   April 4, 2017  

    The Trump Administration’s avowed promise to reform the federal corporate tax structure might impact the current and long-standing deductibility of advertising expenses. The ANA will continue to vigorously lobby against any proposals to institute taxes on advertising, even at the state level, where federal action could have significant impact. The ANA is working closely in a number of states with our corporate members, broadcasters, publishers, and other allied groups to oppose taxes on advertising, which generates trillions of dollars in economic activity and supports 20 million U.S. jobs.

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  • Advertising and the Moral Dilemma of Fake News

    ANA Magazine   April 3, 2017  

    Fake news has become one of the major issues of the day, triggering a bit of a soul-searching crisis in the advertising industry. But what can brands do to avoid supporting or being associated with fake news? And what is the industry doing to resolve the problem?

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  • Play It Safe with Promotions

    ANA Magazine   March 30, 2017  

    What marketers should know about navigating an increasingly complex regulatory environment for promotions

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  • Four Reasons that Rights Management is a Must for Advertisers

    Knowledge Partners   March 30, 2017  

    Following best practices on content rights management has become increasingly important for marketers in the age of social and digital media.

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  • Knowledge Is Power: How Social Media and Consumer Engagement Can Be Used as Both a Sword and Shield

    Event Recaps   March 29, 2017  

    Unilever, along with Kelley Drye & Warren LLP, shared the legal benefits and potential risks of brands using social media to interact with consumers.

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  • Ethics Speed Round

    Session Videos   March 29, 2017  

    In this video, a panel provided an opportunity to brush up on traditional ethics rules, emerging challenges in the era of digital communications, and basic attorney/client privileges in a fun quiz format.

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  • Ethics Speed Round

    Event Recaps   March 29, 2017  

    In a fun quiz format, this panel provided an opportunity to brush up on traditional ethics rules, emerging challenges in the era of digital communications, and basic attorney/client privileges.

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  • Navigating the Fine Print: The Challenge of Disclosures

    Public Videos   March 29, 2017  

    Learn why a best practice for complex disclosures is to provide consumers with ready access to them before and after purchases.

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  • Navigating the Fine Print: The Challenge of Disclosures

    Session Videos   March 29, 2017  

    In this video, examine the enforcement landscape and consider best practices for navigating the world of disclosures.

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  • Marketing in Augmented Reality

    Session Videos   March 28, 2017  

    In this video, a panel of industry experts provided perspective on potential legal issues inherent in the augmented reality gaming world.

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  • The New Washington

    Event Recaps   March 28, 2017  

    The ANA’s Government Relations team shared updates on the current administration, as well as advertising laws and regulations that will affect marketers in 2017.

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  • The New Washington

    Public Videos   March 28, 2017  

    In this video, learn why the legislative and regulatory rules of the road for the advertising business should include strengthening First Amendment protections and making sure that tax reform doesn’t hurt the industry.

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  • Beyond the Music License

    Session Videos   March 28, 2017  

    In this video, Sony/ATV Music Publishing and Fiat Chrysler Automobiles discussed the basics of music licensing and the ways marketers can work with music labels to further enhance their brand-building campaigns.

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  • The New Washington

    Session Videos   March 28, 2017  

    In this video, the ANA’s Government Relations team shared updates on the current administration, as well as advertising laws and regulations that will affect marketers in 2017.

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  • 2017 ANA Advertising Law & Public Policy Conference — Afternoon Keynote Address

    Session Videos   March 28, 2017  

    Karl Racine, Attorney General for the District of Columbia, delivered the afternoon keynote address at the 2017 ANA Advertising Law & Public Policy Conference.

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  • A Global Perspective

    Session Videos   March 28, 2017  

    In this video, members of the Global Advertising Lawyers Alliance (GALA) discussed recent key developments in law and enforcement.

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  • 2017 ANA Advertising Law & Public Policy Conference — Afternoon Keynote Address

    Public Videos   March 28, 2017  

    Learn why substantiation of advertising claims is critical to state attorneys general in protecting consumers.

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  • 2017 ANA Advertising Law & Public Policy Conference — Morning Keynote Address

    Public Videos   March 28, 2017  

    The FTC Acting Chair’s action steps for increasing the effectiveness of industry self-regulation includes the robust yet judicious application of government oversight.

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