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  • Brand Activation Legal Committee: May 2017

    Event Recaps   May 25, 2017  

    Crowell & Moring provided an update on the FTC, FCC, and FDA, recent state AG activity, and other issues.

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  • Content Is King

    Event Recaps   May 9, 2017  

    Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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  • Content Is King

    Webinars   May 9, 2017  

    In this video, Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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  • Brand Activation Legal Committee: April 2017

    Event Recaps   April 20, 2017  

    This presentation included a Federal regulatory update at the FTC, FTC and FDA, a review of recent State Attorneys General investigations, Federal class action and Lanham Act cases, and an analysis of the latest self-regulatory cases published by the NAD and CARU.

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  • Advertising Law

    Insight Briefs   April 13, 2017  

    For marketers, every new channel, platform, and technology presents opportunities to deepen consumer engagement. However, they also pose risks, not only of litigation and regulatory punishment, but of eroding consumer trust. When an organization’s marketers and lawyers work closely throughout the marketing process, it not only protects the company, it can strengthen the brand’s relationship with customers.

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  • Brand Activation Legal Webinar: April 2017

    Event Recaps   April 11, 2017  

    This session covered the negotiation of sponsorship, endorsement, and licensing agreements with leagues, teams, and athletes.

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  • Knowledge Is Power: How Social Media and Consumer Engagement Can Be Used as Both a Sword and Shield

    Session Videos   April 9, 2017  

    In this video, Unilever, along with Kelley Drye & Warren LLP, shared the legal benefits and potential risks of brands using social media to interact with consumers.

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  • Sharing Content on Social Media

    Event Recaps   April 5, 2017  

    Reed Smith shared best practices for brands and marketers incorporating social media strategies.

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  • Sharing Content on Social Media

    Webinars   April 5, 2017  

    In this video, Reed Smith shared best practices for brands and marketers incorporating social media strategies.

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  • Will the Taxman Cometh?

    Industry Insights   April 4, 2017  

    The Trump Administration’s avowed promise to reform the federal corporate tax structure might impact the current and long-standing deductibility of advertising expenses. The ANA will continue to vigorously lobby against any proposals to institute taxes on advertising, even at the state level, where federal action could have significant impact. The ANA is working closely in a number of states with our corporate members, broadcasters, publishers, and other allied groups to oppose taxes on advertising, which generates trillions of dollars in economic activity and supports 20 million U.S. jobs.

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  • Advertising and the Moral Dilemma of Fake News

    ANA Magazine   April 3, 2017  

    Fake news has become one of the major issues of the day, triggering a bit of a soul-searching crisis in the advertising industry. But what can brands do to avoid supporting or being associated with fake news? And what is the industry doing to resolve the problem?

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  • Play It Safe with Promotions

    ANA Magazine   March 30, 2017  

    What marketers should know about navigating an increasingly complex regulatory environment for promotions

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  • Four Reasons that Rights Management is a Must for Advertisers

    Knowledge Partners   March 30, 2017  

    Following best practices on content rights management has become increasingly important for marketers in the age of social and digital media.

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  • 2017 Advertising Law and Public Policy Keynote Address: Acting Chair of the FTC Maureen K. Ohlhausen

    Event Recaps   March 29, 2017  

    The FTC discussed the importance of the advertising industry’s self-regulation efforts at the ANA’s 2017 Advertising Law and Public Policy Conference.

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  • The Social Media War Room

    Event Recaps   March 29, 2017  

    Dell shared its journey to create an army of social media brand ambassadors through tools, training, and communication, and discussed how its Social Media and Communities program helped generate $14 million in revenue in one year.

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  • Navigating the Fine Print: The Challenge of Disclosures

    Session Videos   March 29, 2017  

    In this video, examine the enforcement landscape and consider best practices for navigating the world of disclosures.

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  • The Social Media War Room

    Session Videos   March 29, 2017  

    In this video, Dell shared its journey to create an army of social media brand ambassadors through tools, training, and communication, and discussed how its Social Media and Communities program helped generate $14 million in revenue in one year.

    view
  • Knowledge Is Power: How Social Media and Consumer Engagement Can Be Used as Both a Sword and Shield

    Event Recaps   March 29, 2017  

    Unilever, along with Kelley Drye & Warren LLP, shared the legal benefits and potential risks of brands using social media to interact with consumers.

    view
  • Navigating the Fine Print: The Challenge of Disclosures

    Public Videos   March 29, 2017  

    Learn why a best practice for complex disclosures is to provide consumers with ready access to them before and after purchases.

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  • Ethics Speed Round

    Session Videos   March 29, 2017  

    In this video, a panel provided an opportunity to brush up on traditional ethics rules, emerging challenges in the era of digital communications, and basic attorney/client privileges in a fun quiz format.

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