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  • Déjà vu: Bursting the Digital Bubble

    Industry Insights   September 19, 2017  

    Like the fall of the tulip market in 1637, the digital bubble is bursting. Reed Smith's Doug Wood explains why.

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  • Influencers Revisited

    Webinars   September 12, 2017  

    In this webinar, Jason Gordon of Reed Smith LLP provided a refresher on the FTC Guides concerning the use of testimonials and endorsements in advertising.

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  • Influencers Revisited

    Event Recaps   September 12, 2017  

    Jason Gordon of Reed Smith LLP provided a refresher on the FTC Guides concerning the use of testimonials and endorsements in advertising.

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  • Brand Activation Legal Committee: August 2017

    Event Recaps   August 24, 2017  

    Members of the Global Advertising Lawyers Alliance from the Canada, Chile, Cyprus, Ireland, South Africa, and United Kingdom covered current topics on advertising & marketing in their jurisdictions over the last few months.

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  • The Growing Influence of Influencer Marketing

    ANA Magazine   August 16, 2017  

    With influencer marketing rapidly ascending to the top of the marketing stack and commanding more budget, brands are starting to integrate the discipline with strategic communications.

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  • Brand Activation Legal Webinar: August 2017

    Event Recaps   August 8, 2017  

    Winston & Strawn reviewed the latest trends in class action filings and decisions involving food, beverage, and dietary supplement products.

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  • Brand Activation Legal Committee: July 2017

    Event Recaps   July 20, 2017  

    Venable’s July presentation included an update on the recent activities of the FTC, FDA, and CFPB, and state attorneys general.

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  • Legal Issues in Sponsorship Agreements

    Event Recaps   July 19, 2017  

    Liberty Mutual shared insights into talent and sponsorship agreements, including legal considerations, how to choose the right partner, and the benefits of sponsorship.

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  • What to Expect in Washington for the Rest of the Year

    Event Recaps   July 19, 2017  

    Dan Jaffe discussed what the advertising industry can expect in Washington for the rest of 2017.

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  • GDPR, ePrivacy and Advertisers: Sorting out the Confusion

    Webinars   July 11, 2017  

    In this video, Gerald Stegmaier and Andreas Splittgerber of Reed Smith LLP and Todd Ruback of Evidon discussed the EU's General Data Protection Regulation and the practical considerations and new thinking advertisers and their agencies must consider before May 2018.

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  • Brand Activation Legal Committee: June 2017

    Event Recaps   June 22, 2017  

    Learn about Supreme Court’s Impression Products v. Lexmark case regarding patent exhaustion, recent NAD cases, FTC enforcement actions, and recent developments in state privacy law.

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  • Global Marketing

    Insight Briefs   June 19, 2017  

    This Insight Brief discusses how brands are connecting with consumers globally and upcoming regulations that every marketer should be aware of.

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  • Brand Activation Legal Webinar: June 2017

    Event Recaps   June 13, 2017  

    Learn about legal issues relevant to the new era of loyalty programs, as well as recent litigation and investigations that highlight the risks and perils to watch out for in designing such programs.

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  • The New Data Privacy Law that Could Have Major Repercussions for Marketers

    ANA Magazine   June 7, 2017  

    A new EU privacy law set to take effect next year could affect how U.S.-based marketers collect consumer data

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  • Brand Activation Legal Committee: May 2017

    Event Recaps   May 25, 2017  

    Crowell & Moring provided an update on the FTC, FCC, and FDA, recent state AG activity, and other issues.

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  • Leveraging for Success

    Event Recaps   May 24, 2017  

    Reed Smith shared insights on how advertisers can leverage their advantage in contract negotiations.

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  • Leveraging for Success

    Session Videos   May 24, 2017  

    In this video, Reed Smith shared insights on how advertisers can leverage their advantage in contract negotiations.

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  • Content Is King

    Webinars   May 9, 2017  

    In this video, Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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  • Content Is King

    Event Recaps   May 9, 2017  

    Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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  • Best Practices in Social Media Content and Sharing

    Event Recaps   May 4, 2017  

    Reed Smith shared best practices for brands and marketers incorporating social media strategies.

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