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  • The Growing Influence of Influencer Marketing

    ANA Magazine   August 16, 2017  

    With influencer marketing rapidly ascending to the top of the marketing stack and commanding more budget, brands are starting to integrate the discipline with strategic communications.

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  • Brand Activation Legal Committee: July 2017

    Event Recaps   July 20, 2017  

    Venable’s July presentation included an update on the recent activities of the FTC, FDA, and CFPB, and state attorneys general.

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  • What to Expect in Washington for the Rest of the Year

    Event Recaps   July 19, 2017  

    Dan Jaffe discussed what the advertising industry can expect in Washington for the rest of 2017.

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  • Legal Issues in Sponsorship Agreements

    Event Recaps   July 19, 2017  

    Liberty Mutual shared insights into talent and sponsorship agreements, including legal considerations, how to choose the right partner, and the benefits of sponsorship.

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  • GDPR, ePrivacy and Advertisers: Sorting out the Confusion

    Webinars   July 11, 2017  

    In this video, Gerald Stegmaier and Andreas Splittgerber of Reed Smith LLP and Todd Ruback of Evidon discussed the EU's General Data Protection Regulation and the practical considerations and new thinking advertisers and their agencies must consider before May 2018.

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  • Brand Activation Legal Committee: June 2017

    Event Recaps   June 22, 2017  

    Learn about Supreme Court’s Impression Products v. Lexmark case regarding patent exhaustion, recent NAD cases, FTC enforcement actions, and recent developments in state privacy law.

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  • Global Marketing

    Insight Briefs   June 19, 2017  

    This Insight Brief discusses how brands are connecting with consumers globally and upcoming regulations that every marketer should be aware of.

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  • Brand Activation Legal Webinar: June 2017

    Event Recaps   June 13, 2017  

    Learn about legal issues relevant to the new era of loyalty programs, as well as recent litigation and investigations that highlight the risks and perils to watch out for in designing such programs.

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  • The New Data Privacy Law that Could Have Major Repercussions for Marketers

    ANA Magazine   June 7, 2017  

    A new EU privacy law set to take effect next year could affect how U.S.-based marketers collect consumer data

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  • Brand Activation Legal Committee: May 2017

    Event Recaps   May 25, 2017  

    Crowell & Moring provided an update on the FTC, FCC, and FDA, recent state AG activity, and other issues.

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  • Leveraging for Success

    Event Recaps   May 24, 2017  

    Reed Smith shared insights on how advertisers can leverage their advantage in contract negotiations.

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  • Leveraging for Success

    Session Videos   May 24, 2017  

    In this video, Reed Smith shared insights on how advertisers can leverage their advantage in contract negotiations.

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  • Content Is King

    Webinars   May 9, 2017  

    In this video, Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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  • Content Is King

    Event Recaps   May 9, 2017  

    Reed Smith explored the ways that advertisers can use content to engage audiences, including producing their own content or participating in co-branded content partnerships and other types of business arrangements.

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  • Brand Activation Legal Committee: April 2017

    Event Recaps   April 20, 2017  

    This presentation included a Federal regulatory update at the FTC, FTC and FDA, a review of recent State Attorneys General investigations, Federal class action and Lanham Act cases, and an analysis of the latest self-regulatory cases published by the NAD and CARU.

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  • Advertising Law

    Insight Briefs   April 13, 2017  

    For marketers, every new channel, platform, and technology presents opportunities to deepen consumer engagement. However, they also pose risks, not only of litigation and regulatory punishment, but of eroding consumer trust. When an organization’s marketers and lawyers work closely throughout the marketing process, it not only protects the company, it can strengthen the brand’s relationship with customers.

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  • Brand Activation Legal Webinar: April 2017

    Event Recaps   April 11, 2017  

    This session covered the negotiation of sponsorship, endorsement, and licensing agreements with leagues, teams, and athletes.

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  • Knowledge Is Power: How Social Media and Consumer Engagement Can Be Used as Both a Sword and Shield

    Session Videos   April 9, 2017  

    In this video, Unilever, along with Kelley Drye & Warren LLP, shared the legal benefits and potential risks of brands using social media to interact with consumers.

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  • Sharing Content on Social Media

    Webinars   April 5, 2017  

    In this video, Reed Smith shared best practices for brands and marketers incorporating social media strategies.

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  • Sharing Content on Social Media

    Event Recaps   April 5, 2017  

    Reed Smith shared best practices for brands and marketers incorporating social media strategies.

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