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  • Three Truths That Help Confront the Digital Ad Fraud Crisis

    Knowledge Partners   January 23, 2018  

    This white paper from the Alliance for Audited Media addresses key issues and illuminates three truths that can help us confront the ad fraud crisis.

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  • WOMMA Social Media Disclosure Guidelines

    Industry Insights   January 16, 2018  

    These guidelines offer fundamental principles to keep in mind when conducting your marketing and communications activities in digital, social, and mobile media.

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  • The Harbingers of 2018

    Industry Insights   January 9, 2018  

    The top 10 legal pitfalls marketing will face in 2018, and what they mean for advertisers.

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  • Brand Activation Legal Committee: April 2017

    Event Recaps   April 20, 2017  

    This presentation included a Federal regulatory update at the FTC, FTC and FDA, a review of recent State Attorneys General investigations, Federal class action and Lanham Act cases, and an analysis of the latest self-regulatory cases published by the NAD and CARU.

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  • Advertising Law

    Insight Briefs   April 13, 2017  

    For marketers, every new channel, platform, and technology presents opportunities to deepen consumer engagement. However, they also pose risks, not only of litigation and regulatory punishment, but of eroding consumer trust. When an organization’s marketers and lawyers work closely throughout the marketing process, it not only protects the company, it can strengthen the brand’s relationship with customers.

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  • Knowledge Is Power: How Social Media and Consumer Engagement Can Be Used as Both a Sword and Shield

    Session Videos   April 9, 2017  

    In this video, Unilever, along with Kelley Drye & Warren LLP, shared the legal benefits and potential risks of brands using social media to interact with consumers.

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  • Advertising and the Moral Dilemma of Fake News

    ANA Magazine   April 3, 2017  

    Fake news has become one of the major issues of the day, triggering a bit of a soul-searching crisis in the advertising industry. But what can brands do to avoid supporting or being associated with fake news? And what is the industry doing to resolve the problem?

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  • A Self-Regulatory Recap

    Event Recaps   March 30, 2017  

    Lee Peeler of the Advertising Self-Regulatory Council (ASRC) provided a recap of 2016’s self-regulatory activity and lessons learned.

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  • SAG-AFTRA and AFM Updates

    Event Recaps   March 30, 2017  

    Reed Smith provided an update on three key areas of focus for the Joint Policy Committee and SAG-AFTRA for 2017.

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  • The Social Media War Room

    Event Recaps   March 29, 2017  

    Dell shared its journey to create an army of social media brand ambassadors through tools, training, and communication, and discussed how its Social Media and Communities program helped generate $14 million in revenue in one year.

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  • Knowledge Is Power: How Social Media and Consumer Engagement Can Be Used as Both a Sword and Shield

    Event Recaps   March 29, 2017  

    Unilever, along with Kelley Drye & Warren LLP, shared the legal benefits and potential risks of brands using social media to interact with consumers.

    view
  • The Social Media War Room

    Session Videos   March 29, 2017  

    In this video, Dell shared its journey to create an army of social media brand ambassadors through tools, training, and communication, and discussed how its Social Media and Communities program helped generate $14 million in revenue in one year.

    view
  • 2017 Advertising Law and Public Policy Keynote Address: Acting Chair of the FTC Maureen K. Ohlhausen

    Event Recaps   March 29, 2017  

    The FTC discussed the importance of the advertising industry’s self-regulation efforts at the ANA’s 2017 Advertising Law and Public Policy Conference.

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  • Navigating the Fine Print: The Challenge of Disclosures

    Event Recaps   March 29, 2017  

    Marketers have to change the way they think about disclosures as new technologies and platforms emerge.

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  • 2017 Advertising Law and Public Policy Keynote Address: Attorney General Karl Racine

    Public Videos   March 28, 2017  

    Learn why substantiation of advertising claims is critical to state attorneys general in protecting consumers.

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  • 2017 Advertising Law and Public Policy Keynote Address: Attorney General Karl Racine

    Session Videos   March 28, 2017  

    In this video, Karl Racine, attorney general of the District of Columbia, discussed the importance of substantiating advertising claims at the ANA’s 2017 Advertising Law and Public Policy Conference.

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  • Tweeting with Words

    Public Videos   March 28, 2017  

    To avoid legal troubles in a landscape of social media and new technologies, marketers need to think ahead and be vigilant about their association with viral content.

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  • 2017 Advertising Law and Public Policy Keynote Address: Attorney General Karl Racine

    Event Recaps   March 28, 2017  

    Karl Racine, attorney general of the District of Columbia, discussed the importance of substantiating advertising claims at the ANA’s 2017 Advertising Law and Public Policy Conference.

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  • Tweeting with Words

    Event Recaps   March 28, 2017  

    Guests of the ANA Advertising Law & Public Policy Conference live-tweeted questions to a panel of experts on topics concerning social media, claim substantiation, data security, technology, measurement, and media transparency.

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  • The New Washington

    Session Videos   March 28, 2017  

    In this video, the ANA’s Government Relations team shared updates on the current administration, as well as advertising laws and regulations that will affect marketers in 2017.

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