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  • The Secret Sauce for Top-Tweeted Super Bowl Ads: Easy to Understand, with a Smile

    Nielsen   February 9, 2017  

    Nielsen conducted a study on the most- and least-Tweeted about ads during the 2017 Super Bowl, revealing that the top ads were easy to understand and made viewers smile.

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  • For Us by Us? The Mainstream Appeal of Black Content

    Nielsen   February 8, 2017  

    A Nielsen analysis of TV viewership revealed that programs with a predominantly black cast or storyline focusing on a black character are drawing substantial non-black viewership.

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  • The ROI of a Super Bowl Ad

    Industry Insights   January 24, 2017  

    A 30-second ad that runs during the Super Bowl costs $5 million, and that’s just to air the ad. Marketing ROI and accountability are more important than ever, begging the question: are Super Bowl ads worth it?

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  • Channeling TV

    ANA Magazine   January 10, 2017  

    New findings show TV is still the most trusted, and most viewed, medium out there.

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  • Invictus

    Internationalist Innovation in Media   January 9, 2017  

    Paco Rabanne launched a regional marketing campaign to inspire Middle Eastern men to buy its new fragrance.

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  • Pepsi and Empire

    Internationalist Innovation in Media   January 9, 2017  

    Pepsi partnered with Empire for a seamless integration that blurred the line between brand and show.

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  • The Forever Home Stories

    Internationalist Innovation in Media   January 9, 2017  

    Purina shifted Australians’ view of animal shelter adoptions and perceptions of its brand with a video series.

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  • Blackout

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet created a disruptive Super Bowl ad campaign to promote its 2015 Colorado mid-sized vehicle with built-in Wi-Fi.

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  • Is Trans Kind?

    Internationalist Innovation in Media   January 9, 2017  

    Airbnb supported its mission of inclusivity by releasing a trans-friendly TV spot in honor of Caitlyn Jenner winning the Arthur Ashe Courage Award at the ESPYs.

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  • Fans United

    Internationalist Innovation in Media   January 9, 2017  

    Rabea leveraged its soccer sponsorships to drive awareness and create a preference for tea among Millennials in the Middle East.

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  • Suelta La Sopa Novela

    Internationalist Innovation in Media   January 9, 2017  

    AT&T partnered with Telemundo for a social media campaign that let telenovela fans engage with their favorite shows.

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  • The Reach of College Football is Formidable and its Viewers Have Buying Power

    Nielsen   December 29, 2016  

    A Nielsen study found that college football reaches both educated and affluent audiences, giving luxury brands an opportunity to reach a new segment.

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  • Just How Many Viewers Does Seasonal Programming Reach over the Holidays?

    Nielsen   December 15, 2016  

    A Nielsen study found that last year’s holiday-themed programming reached more than 217 million viewers — over 85 percent of all U.S. households — between Thanksgiving and New Year’s Eve.

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  • Big Box Merchandisers Have a Healthy Share of Ads During the Holidays

    Nielsen   December 8, 2016  

    In a crowded advertising space, it is imperative for mass merchandisers to reach consumers and get the best bang for their buck during the holiday season.

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  • Why Improving the Customer Experience Matters

    Event Recaps   December 6, 2016  

    Gogo shared how improving its customer experience led to success for the brand.

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  • Salt of the Earth

    Multicultural Excellence Awards   December 1, 2016  

    Fiat Chrysler’s Ram pickup trucks developed a TV campaign that spoke exclusively to Hispanics.

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  • Developing Aggressive Marketing Campaigns in a Hyper-risk World

    Event Recaps   November 10, 2016  

    Lawyers from Kimberly-Clark and DIRECTV discussed their strategies for dealing with claims during aggressive ad campaigns.

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  • Developing Aggressive Marketing Campaigns in a Hyper-risk World

    Public Videos   November 10, 2016  

    Learn why counsel should give their marketing clients room to take risks in order to stay competitive.

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  • Why Some Media Plans Fail

    Nielsen   November 8, 2016  

    Nielsen found that there can be too much of a good thing when it comes to reaching your audience.

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  • The Evolution Will Be Addressed

    ANA Magazine   November 7, 2016  

    Reports of TV advertising’s death are greatly exaggerated. Addressable TV is the next step in mass marketing to consumers; here’s a look at what it means for finding the right audience, measurability, and more.

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