Search Results for All Content (access may be restricted)

Search returned: 429 document(s).

  • The Programmatic TV Opportunity

    Forward   December 19, 2017  

    New technology is making programmatic TV advertising an enticing opportunity for advertisers.

    view
  • TV Advertising in the Age of Fragmented Media

    Ask the Expert Answers   December 13, 2017  

    ANA’s Ask the Expert research service answers the question, “How viable is television advertising in the modern media mix?”

    view
  • Where Consumers Place Their Trust and Why It Matters in the Era of Fake News

    Industry Insights   December 7, 2017  

    Which forms of media consumers trust the most can have a meaningful effect on brand perception. In the era of fake news, marketers should be cognizant of how trust affects consumer behavior.

    view
  • Tuning In to Programmatic TV Advertising

    ANA Magazine   December 1, 2017  

    The Trade Desk's Tim Sims, SVP of inventory partnerships, looks at connected TV, programmatic media buying, and the future of ad-supported media.

    view
  • 5 Digital Advertising Predictions for 2018

    Forward   November 21, 2017  

    From connected TV to the status of the digital supply chain, technology company The Trade Desk give its predictions for what the marketing industry can expect in 2018.

    view
  • Advanced TV 101 — Which Service Is Right For Your Business?: Simulmedia

    Webinars   November 15, 2017  

    Many companies are offering data-driven, Advanced TV solutions. Learn why the key is understanding which one will drive the most growth for your business.

    view
  • Family Dollar Save to Win

    Event Recaps   November 14, 2017  

    Family Dollar increased foot and social traffic with its gold REGGIE Award-winning campaign.

    view
  • Traditional Advertising Isn't Dead...Yet

    MediaPost   November 10, 2017  

    Four reasons why marketers and advertisers shouldn’t ignore traditional advertising.

    view
  • Bringing the Precision of Digital to Connected TV: The Trade Desk

    Webinars   November 8, 2017  

    In this webinar, learn why connected TV is the linchpin to a holistic media buying approach and is enabling advertisers to plan screen agnostic, consumer-centric campaigns, aligning their tactics to consumer behavior instead of specific channels.

    view
  • The Convergence of TV and Digital

    Forward   November 7, 2017  

    Over-the-Top (OTT) streaming services and other technological advancements may have altered the ways in which people consume television programming, but they're also creating big opportunities for advertisers.

    view
  • Cricket — Yin & Yang

    Multicultural Excellence Awards   November 5, 2017  

    State Farm captured the attention of its Asian Indian consumers by leveraging their love of cricket.

    view
  • Viewability

    Forward   October 10, 2017  

    It’s time to think of viewability as more than a binary metric. While it’s important to determine which impressions meet the minimum threshold for what counts as viewable, that is just a starting point. The true goal should be to determine how specific brand messages are driving consumers to act — and moving them further along their decision journey.

    view
  • Restoring an Iconic Luxury Brand

    Event Recaps   October 5, 2017  

    Cadillac updated its brand image for a younger audience.

    view
  • Restoring an Iconic Luxury Brand

    Public Videos   October 5, 2017  

    Cadillac is rebuilding its brand for the next generation of luxury buyers by making product design — rather than prestige — the driving force of its appeal.

    view
  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

    view
  • Screen Time Dollar Signs

    Nielsen   September 28, 2017  

    Nielsen shared insights surrounding television advertising in the U.S., including how much money is spent across platforms and commercial ratings lifts of ads beyond seven days.

    view
  • DISH Media Sales: Merging Television and Digital to Optimize Audiences Across Platforms

    Webinars   September 20, 2017  

    In this webinar, Brian Norris, VP of DISH Media Sales and Tobias Wolf, Executive Director of Client Services at MindShare, discussed ways marketers can utilize the unrivaled engagement of television and the precision of digital to send the right message to the right audience on the right device.

    view
  • It’s All About Local News

    Nielsen   September 14, 2017  

    According to Nielsen’s first-quarter 2017 Local Watch Report, local broadcast TV news is the most common source of news on TV among Americans.

    view
  • Performance Is the Future of TV

    Forward   September 5, 2017  

    The uncertainty of TV advertising's impact on business performance has plagued marketers for decades. But no more. Innovations in audience targeting, media planning, and campaign measurement now allows marketers to see the full ROI of their TV dollars.

    view
  • Fit For All

    Effie Awards   September 1, 2017  

    Throughout 2015 and into 2016, Fitbit encountered a slew of competitors trying to steal share from the wearable juggernaut. Its goal was simple yet significant: maintain its position as the market leader in wearable fitness.

    view

1234567 >>  Last (22)