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  • Viewability

    Forward   October 10, 2017  

    It’s time to think of viewability as more than a binary metric. While it’s important to determine which impressions meet the minimum threshold for what counts as viewable, that is just a starting point. The true goal should be to determine how specific brand messages are driving consumers to act — and moving them further along their decision journey.

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  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

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  • Screen Time Dollar Signs

    Nielsen   September 28, 2017  

    Nielsen shared insights surrounding television advertising in the U.S., including how much money is spent across platforms and commercial ratings lifts of ads beyond seven days.

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  • DISH Media Sales: Merging Television and Digital to Optimize Audiences Across Platforms

    Webinars   September 20, 2017  

    In this webinar, Brian Norris, VP of DISH Media Sales and Tobias Wolf, Executive Director of Client Services at MindShare, discussed ways marketers can utilize the unrivaled engagement of television and the precision of digital to send the right message to the right audience on the right device.

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  • It’s All About Local News

    Nielsen   September 14, 2017  

    According to Nielsen’s first-quarter 2017 Local Watch Report, local broadcast TV news is the most common source of news on TV among Americans.

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  • Performance Is the Future of TV

    Forward   September 5, 2017  

    The uncertainty of TV advertising's impact on business performance has plagued marketers for decades. But no more. Innovations in audience targeting, media planning, and campaign measurement now allows marketers to see the full ROI of their TV dollars.

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  • A Movement for Michigan

    Effie Awards   September 1, 2017  

    Pure Michigan is much more than an ad campaign. It’s a movement that has generated unstoppable growth in tourism revenue and invaluable pride for an entire state.

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  • Fit For All

    Effie Awards   September 1, 2017  

    Throughout 2015 and into 2016, Fitbit encountered a slew of competitors trying to steal share from the wearable juggernaut. Its goal was simple yet significant: maintain its position as the market leader in wearable fitness.

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  • How Pepsi Uses Authentic Storytelling to Engage with Its Audience

    Knowledge Partners   August 10, 2017  

    Pepsi’s VP of Marketing and Omnicom’s President and Chief Content Officer of the Content Collective discussed how its collaboration with EMPIRE came to fruition and how to successfully connect custom content with commerce.

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  • Sponsors Score Early in Major League Soccer Season

    Nielsen   July 14, 2017  

    Nielsen explored how and why sponsors have garnered more than $30.7 million of in-match television broadcast exposure midway through the Major League Soccer regular season.

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  • Offline Media Measurement

    Ask the Expert Answers   June 23, 2017  

    ANA’s Ask the Expert research service answers the question, “How can I tell if my offline media efforts are successful?”

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  • Purchase Funnel: The Impact of Advertising on Purchase Behavior

    Webinars   June 14, 2017  

    In this webinar, learn about a study from TVB and GfK among consumers to evaluate the efficacy of advertising in 20+ media platforms, both traditional and digital, across multiple product categories.

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  • Five Steps to Align Your Message Across Consumer Touchpoints

    Knowledge Partners   May 26, 2017  

    Spectrum Reach shares tips for delivering the right message to the right screen and the right people.

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  • Over 92 Percent of All Adult Viewing in the U.S. is Done on the TV Screen

    Nielsen   May 25, 2017  

    Nielsen shares the total share of gross time U.S. adults spent viewing content on different devices, revealing that the majority of viewing happens on a TV screen.

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  • How Instagram Disrupted TV Advertising

    Webinars   May 10, 2017  

    Changes in television will disrupt the marketing industry in ways that the onset of the Internet itself didn’t achieve. In this webinar, get insights into where advertisers will look next to reach critical mass.

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  • TV vs. Digital: Getting the Numbers Right

    Forward   May 9, 2017  

    Traditional TV measurement no longer fully accommodates the growing needs of the extended TV industry; it's now imperative to also have cross-platform and digital measurement in order to match viewer and consumer behavior. Because media usage has outpaced traditional models of measurement, we find ourselves with separate methods for TV and digital.

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  • Disney Channel Case Study: Cross-Platform Integration

    Event Recaps   April 27, 2017  

    Disney shared how it developed and executed a cross-platform social influencer program for Adventures in Babysitting and helped launch the movie as a No. 1 cable original.

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  • Addressability: Breathing New Life Back into TV with Insights and Accountability

    Webinars   April 26, 2017  

    For years, advertisers and agencies have bought TV for its scale and digital for its targeting, but now Addressable combines the benefits of both. In this video, learn what’s working…and what’s not.

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  • New Media Scores Big Returns for El Clásico Sponsors

    Nielsen   April 21, 2017  

    To better understand the potential returns from the upcoming soccer match between Spain’s two largest cities, Nielsen shared the total media value from a previous game.

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  • Family Dollar Save to Win

    REGGIE Awards   April 20, 2017  

    Family Dollar partnered with the CW to create a game show called Save to Win.

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