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  • DWA's Sarah Wilson on Using Advanced TV to Improve the Consumer Experience and Track ROI

    Industry Insights   February 20, 2018  

    Sarah Wilson of DWA discusses the benefits of incorporating advanced TV into a brand’s television buys and overall marketing strategy.

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  • Super Bowl MVBs: Most Visible Brands

    Industry Insights   February 5, 2018  

    ANA members put their brands in the spotlight on Super Bowl Sunday.

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  • The Programmatic TV Opportunity

    Forward   December 19, 2017  

    New technology is making programmatic TV advertising an enticing opportunity for advertisers.

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  • TV Advertising in the Age of Fragmented Media

    Ask the Expert Answers   December 13, 2017  

    ANA’s Ask the Expert research service answers the question, “How viable is television advertising in the modern media mix?”

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  • Where Consumers Place Their Trust and Why It Matters in the Era of Fake News

    Industry Insights   December 7, 2017  

    Which forms of media consumers trust the most can have a meaningful effect on brand perception. In the era of fake news, marketers should be cognizant of how trust affects consumer behavior.

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  • Tuning In to Programmatic TV Advertising

    ANA Magazine   December 1, 2017  

    The Trade Desk's Tim Sims, SVP of inventory partnerships, looks at connected TV, programmatic media buying, and the future of ad-supported media.

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  • 5 Digital Advertising Predictions for 2018

    Forward   November 21, 2017  

    From connected TV to the status of the digital supply chain, technology company The Trade Desk give its predictions for what the marketing industry can expect in 2018.

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  • Advanced TV 101 — Which Service Is Right For Your Business?: Simulmedia

    Webinars   November 15, 2017  

    Many companies are offering data-driven, Advanced TV solutions. Learn why the key is understanding which one will drive the most growth for your business.

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  • Family Dollar Save to Win

    Event Recaps   November 14, 2017  

    Family Dollar increased foot and social traffic with its gold REGGIE Award-winning campaign.

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  • Traditional Advertising Isn't Dead...Yet

    MediaPost   November 10, 2017  

    Four reasons why marketers and advertisers shouldn’t ignore traditional advertising.

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  • Bringing the Precision of Digital to Connected TV: The Trade Desk

    Webinars   November 8, 2017  

    In this webinar, learn why connected TV is the linchpin to a holistic media buying approach and is enabling advertisers to plan screen agnostic, consumer-centric campaigns, aligning their tactics to consumer behavior instead of specific channels.

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  • The Convergence of TV and Digital

    Forward   November 7, 2017  

    Over-the-Top (OTT) streaming services and other technological advancements may have altered the ways in which people consume television programming, but they're also creating big opportunities for advertisers.

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  • Diversity and Inclusion for Successful Marketing

    Event Recaps   November 6, 2017  

    Johnson & Johnson discussed the ingredients for successful multicultural advertising: one part a diverse organization, one part an authentic culture, and one part a willingness to take risks.

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  • Diversity and Inclusion for Successful Marketing

    Public Videos   November 6, 2017  

    When bringing diversity to your marketing team, it’s important to create an authentic and open culture to drive better results.

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  • Diversity and Inclusion for Successful Marketing

    Session Videos   November 6, 2017  

    In this video, Johnson & Johnson discussed the ingredients for successful multicultural advertising: one part a diverse organization, one part an authentic culture, and one part a willingness to take risks.

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  • Cricket — Yin & Yang

    Multicultural Excellence Awards   November 5, 2017  

    State Farm captured the attention of its Asian Indian consumers by leveraging their love of cricket.

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  • Viewability

    Forward   October 10, 2017  

    It’s time to think of viewability as more than a binary metric. While it’s important to determine which impressions meet the minimum threshold for what counts as viewable, that is just a starting point. The true goal should be to determine how specific brand messages are driving consumers to act — and moving them further along their decision journey.

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  • Restoring an Iconic Luxury Brand

    Event Recaps   October 5, 2017  

    Cadillac updated its brand image for a younger audience.

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  • Restoring an Iconic Luxury Brand

    Public Videos   October 5, 2017  

    Cadillac is rebuilding its brand for the next generation of luxury buyers by making product design — rather than prestige — the driving force of its appeal.

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  • The Expanding Role of Programmatic Media Buying

    ANA Magazine   October 4, 2017  

    With a strong foundation in social, mobile, and online advertising, programmatic technologies and tactics are now expanding into more traditional ad platforms, such as TV, radio, direct mail, and out-of-home.

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