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  • Understanding the Keys to Higher ROI in Spanish-Language TV

    Nielsen   February 23, 2017  

    Nielsen revealed ways brands can increase ROI in Spanish-language TV by strengthening creative, executing with effective frequency, and looking holistically at advertising strategy.

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  • NASCAR’s Super Bowl Sunday: The Daytona 500

    Nielsen   February 21, 2017  

    Nielsen shared insights gathered from the 2016 Daytona 500 NASCAR race, including top local market viewership, social media activity, and viewer response to event sponsors.

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  • The Secret Sauce for Top-Tweeted Super Bowl Ads: Easy to Understand, with a Smile

    Nielsen   February 9, 2017  

    Nielsen conducted a study on the most- and least-Tweeted about ads during the 2017 Super Bowl, revealing that the top ads were easy to understand and made viewers smile.

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  • For Us by Us? The Mainstream Appeal of Black Content

    Nielsen   February 8, 2017  

    A Nielsen analysis of TV viewership revealed that programs with a predominantly black cast or storyline focusing on a black character are drawing substantial non-black viewership.

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  • The ROI of a Super Bowl Ad

    Industry Insights   January 24, 2017  

    A 30-second ad that runs during the Super Bowl costs $5 million, and that’s just to air the ad. Marketing ROI and accountability are more important than ever, begging the question: are Super Bowl ads worth it?

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  • Channeling TV

    ANA Magazine   January 10, 2017  

    New findings show TV is still the most trusted, and most viewed, medium out there.

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  • The Forever Home Stories

    Internationalist Innovation in Media   January 9, 2017  

    Purina shifted Australians’ view of animal shelter adoptions and perceptions of its brand with a video series.

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  • Is Trans Kind?

    Internationalist Innovation in Media   January 9, 2017  

    Airbnb supported its mission of inclusivity by releasing a trans-friendly TV spot in honor of Caitlyn Jenner winning the Arthur Ashe Courage Award at the ESPYs.

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  • Suelta La Sopa Novela

    Internationalist Innovation in Media   January 9, 2017  

    AT&T partnered with Telemundo for a social media campaign that let telenovela fans engage with their favorite shows.

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  • Pepsi and Empire

    Internationalist Innovation in Media   January 9, 2017  

    Pepsi partnered with Empire for a seamless integration that blurred the line between brand and show.

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  • Blackout

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet created a disruptive Super Bowl ad campaign to promote its 2015 Colorado mid-sized vehicle with built-in Wi-Fi.

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  • Fans United

    Internationalist Innovation in Media   January 9, 2017  

    Rabea leveraged its soccer sponsorships to drive awareness and create a preference for tea among Millennials in the Middle East.

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  • Invictus

    Internationalist Innovation in Media   January 9, 2017  

    Paco Rabanne launched a regional marketing campaign to inspire Middle Eastern men to buy its new fragrance.

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  • The Reach of College Football is Formidable and its Viewers Have Buying Power

    Nielsen   December 29, 2016  

    A Nielsen study found that college football reaches both educated and affluent audiences, giving luxury brands an opportunity to reach a new segment.

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  • Just How Many Viewers Does Seasonal Programming Reach over the Holidays?

    Nielsen   December 15, 2016  

    A Nielsen study found that last year’s holiday-themed programming reached more than 217 million viewers — over 85 percent of all U.S. households — between Thanksgiving and New Year’s Eve.

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  • Big Box Merchandisers Have a Healthy Share of Ads During the Holidays

    Nielsen   December 8, 2016  

    In a crowded advertising space, it is imperative for mass merchandisers to reach consumers and get the best bang for their buck during the holiday season.

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  • Why Improving the Customer Experience Matters

    Event Recaps   December 6, 2016  

    Gogo shared how improving its customer experience led to success for the brand.

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  • Salt of the Earth

    Multicultural Excellence Awards   December 1, 2016  

    Fiat Chrysler’s Ram pickup trucks developed a TV campaign that spoke exclusively to Hispanics.

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  • Developing Aggressive Marketing Campaigns in a Hyper-risk World

    Event Recaps   November 10, 2016  

    Lawyers from Kimberly-Clark and DIRECTV discussed their strategies for dealing with claims during aggressive ad campaigns.

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  • Developing Aggressive Marketing Campaigns in a Hyper-risk World

    Public Videos   November 10, 2016  

    Learn why counsel should give their marketing clients room to take risks in order to stay competitive.

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