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The Modern Marketing Organization

This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.

Marketing Research Benchmark Report

In a January & February 2014 study sponsored by SurveyGizmo, Demand Metric partnered with the Marketing Research Association (MRA) to provide a unique view of marketing research from two perspectives.

Marketing Report Card Benchmark Report

In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.

Video Marketing Manager Job Description

Document the responsibilities and job requirements for a video marketing manager within your organization.

Great Minds Don't Always Think Alike: The New CIO + CMO Strategic Alignment

By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.

Untangle Your Assets: How to Sustain Your Competitive Advantage

History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!

Global Marketing Unifies Winning Brands

Digital and social media have empowered consumers to share information around the world in real time with one click.

PR Agency Industry 2014 Best Practices Benchmarking Report: By Agency Size, Region and Specialty

This report from Gould + Partners outlines the 22 most critical benchmarks for a firm to track.

ANA's Liodice: Marketers Not Hiding 'A Magic Bucket Of Cash' From Agencies

Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.

Clear Brand Positioning: A Winning Characteristic

Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.

Juniper Networks: Marketing Education and Certification Programs for the Real World

Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.

Publicis Worldwide Acquires Stake In Arcade

Arcade’s key clients include Clear, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.

P&G To Shed More Than Half Of Its Brands

"We are going to create a faster growing, more profitable company that's far simpler to operate"

Activating Employees on Social as Brand Advocates

Internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.

Activating Employees on Social as Brand Advocates

In this webinar, learn how internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.

Marketing2020: The New Role of Marketing Survey Report Infographics

Infographics from Marketing2020's "The New Role of Marketing Survey Report."

What Motivates the Marketer of Tomorrow?

Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.

Agency Relations

This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.

Marketing2020: The New Role of Marketing Survey Report

Key findings on the new role of marketing are revealed in this Marketing2020 survey report.

Are Global and Local Marketing Teams Aligned for Success?

Marketing2020 finds the farther an employee is from the organization’s center of power, the lower the understanding on the overall strategy.

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