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Insights for Building a Content Marketing Organization: People, Process, Platforms

This webinar covered the three areas an organization should know to be content ready — people, process, platforms.

Insights for Building a Content Marketing Organization: People, Process, Platforms

This webinar covered the three areas an organization should know to be content ready — people, process, platforms.

The Hershey Co.: Building an Enterprise Capability for Innovation

The Hershey Company shared the technical, organizational, and cultural changes the brand underwent to incorporate innovation into every business unit.

Staffing Your Marketing Measurement Team: Why You Need Data Storytellers

Marketing and analytics leads from Google, Comcast, and Carat USA share what it takes to run a successful marketing measurement program.

The Analytics Org Chart

The key players and skillsets needed to organize a marketing measurement program.

Cultivating a Data-Driven B-to-B Content Marketing Culture

In this video, Travelers shared a content marketing strategy that connected with customers at each phase of the buyer journey.

Cultivating a Data-Driven B-to-B Content Marketing Culture

In this video, Travelers shared a content marketing strategy that connected with customers at each phase of the buyer journey.

Cultivating a Data-Driven B-to-B Content Marketing Culture

Travelers shared a content marketing strategy that connected with customers at each phase of the buyer journey.

Nestle Adopts a Digital-First Mantra Through Marketing Innovation

In this video, Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

Nestle Adopts a Digital-First Mantra Through Marketing Innovation

In this video, Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

Nestlé Adopts a Digital-First Mantra Through Marketing Innovation

Chris Padgett, vice president of marketing and head of digital at Nestlé, USA, and Sarah Hofsteter, chief executive officer of 360i, shared how Nestlé uses strategic planning and digital innovation to stay ahead of its competition.

How Companies Are Putting Advertising Process Control to Work

Research shows that ad campaigns benefit greatly when marketers use a tightly controlled implementation process to help them maximize results and minimize waste.

Out of the Shadows

B-to-B marketers have taken a giant leap forward, providing a thrilling opportunity to rethink how we build brands and relationships with customers across a growing number of moments and channels.

Exploring the Science behind Successful Innovation

Successful innovation is a science, and it can become a repeatable and scalable part of any business.

American Express Expands Engagement of Diverse Consumers

Last year, American Express presented the #ExpressYourselfie campaign, designed to engage LGBT consumers in eight markets across the US.

In-House Agencies: Projects, Processes, and Performance

The In-House Agency Forum shared the results of its latest survey of more than 100 internal agencies nationwide.

TIAA-CREF: 2014 In-House Agency of the Year

TIAA-CREF shared the three-year journey to transition from an inefficient in-house creative team to the In-House Forum’s 2014 In-House Agency of the Year.

The Need to Support In-House Agencies

Talent Partners explained how procurement can proactively develop critical support functions for in-house agencies.

Ten Ways to Build a Profitable Company

Tips from the founder of a successful global business include the importance of empowering junior staff.

Deloitte: Activating Author Social Sharing

Deloitte University Press empowered its authors and employees to share company content on social media with very positive results.

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