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Brainstorming on Steroids: Ideas for Advancing In-House Agencies

Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.

Johnsonville Sausage Stays Ahead of the Competition with Innovation

Johnsonville Sausage shared three key components of successful innovation.

Digital Marketing Salary Guide (2015 – 2016)

Mondo provides full salary data and analysis for digital marketing jobs.

Intuit Ensures Marketing Category Management Success Through Talent

Intuit has been successful in developing and retaining the right talent mix to ensure marketing category management success. This session put the spotlight on best practices for finding and nurturing procurement talent.

Looking for a Better Way to Integrate Your Marketing?

World-class marketers should understand vertical, horizontal, external, and internal integration.

Infographics: 2014 Omnichannel Marketing

These infographics reveal how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Three Marketing Tips from Branding Giants

Quick tips for brands looking to introduce new content marketing software platforms and strategies.

Hewlett-Packard: A Case Study in Decoupling

In this webinar, attendees heard from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process.

Hewlett-Packard: A Case Study in Decoupling

In this webinar, attendees heard from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process.

Programmatic May Give Search Marketers Opportunity to Oversee Other Media

Programmatic buying and automation may bring organizational changes to marketing teams.

Juniper Networks: Marketing Education and Certification Programs for the Real World

Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.

Considering an Agency Review? Try This First

Four tips to make the most of an agency relationship, including how to establish the right team dynamics and communication.

Intuit Heritage Drives Brand Innovation

Intuit used deep consumer insights to reinvent its business, and rallied employees around the brand’s heritage of self-determination and innovation.

Adobe: Thinking Inside the Box

Adobe created an internal innovation initiative, “Kickbox,” that empowered every employee in the company to develop the brand’s next big idea.

Get to Know BMA-Colorado Chapter President Sandra Zoratti

Learn more about BMA-Colorado Chapter President Sandra Zoratti in this interview.

ConAgra Foods, Inc. Puts the "Content" in Content Marketing

ConAgra Foods Inc. shared how it developed a strategic content marketing program.

What Future Talent Look for in the Companies They Keep

A global survey looked at the influences around Millennials’ future employment decisions.

The Customer is the CMO's Best New Product Developer: CMO’s Agenda

Based on interviews with CMOs, learn how marketers are tapping into their customer base for innovation insights.

Research Report: 2014 Omnichannel Marketing

This research report examines how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Key Takeaways: 2014 Omnichannel Marketing

These key findings provide insights on how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

1234567 >>  Last (27)