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  • Aligning a Global Enterprise to One, Consistent Message

    B2 Awards   July 1, 2016  

    Rockwell Automation developed a robust internal content marketing campaign to align the organization under the brand mission of creating “The Connected Enterprise.”

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  • How Brands and Retailers Can Stand Out from (and with) the Crowd

    MediaPost   June 28, 2016  

    Retailers can benefit in three ways if they possess a team of highly trained and well developed, crowd-sourced representatives.

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  • In-House Agencies

    Ask the Expert Answers   June 20, 2016  

    ANA’s Ask the Expert research service answers the question, "What are the current trends and best practices for creating and managing an in-house agency from the ground up?”

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  • Unlock Revenue Growth with Organizational Culture

    Survey Reports   June 17, 2016  

    The ANA, in partnership with GfK, conducted research to uncover the role that culture plays in driving business growth.

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  • U.S. Brand Activation Marketing Forecast 2016

    Survey Reports   June 3, 2016  

    Advertising and trade promotion spend are closely tracked, but historically there has been no comprehensive view of the total marketing ecosystem available to marketers. The ANA, in collaboration with and licensed from PQ Media, recently completed the first-ever forecast of brand activation marketing expenditures.

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  • How B-to-B Marketers Can Drive Business Results

    Event Recaps   June 3, 2016  

    A panel discussed new research from the ANA that reveals how B-to-B marketers can drive growth in their organizations.

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  • Adobe: The Art and Science of Digital Transformation

    Public Videos   June 3, 2016  

    In this video, learn why delivering digital experiences across organizational silos will drive B2B marketers’ digital transformation.

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  • How B-to-B Marketers Can Drive Business Results

    Session Videos   June 3, 2016  

    In this video, a panel discussed new research from the ANA that reveals how B-to-B marketers can drive growth in their organizations.

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  • Five Trending Marketing Jobs for Beginners

    Industry Insights   May 31, 2016  

    Five trending entry-level marketing jobs for Millennials.

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  • How to Sell the Benefits of Marketing Procurement Internally

    Knowledge Partners   May 25, 2016  

    The ANA's Procurement Task Force, a group dedicated to elevating the role of marketing procurement, compiled this guidance for the marketing procurement professional. The paper identifies ten ways marketing procurement delivers value.

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  • Lessons from the 2016 Brand Activation Conference

    Industry Insights   May 24, 2016  

    Use these key insights from our 2016 Brand Activation Conference to optimize your own brand building efforts.

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  • Organizational Culture: Seven Keys to Survival and Revenue Growth

    Survey Infographics   May 24, 2016  

    This infographic from new ANA research shows organizational culture's effect on revenue growth.

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  • Marketing Organization

    Insight Briefs   May 23, 2016  

    In the past five years, the only constant in the marketing industry has been change. Advances in technology have significantly changed consumer behaviors and expectations, which in turn have upended many longstanding marketing tactics and business models. In order to keep up with the rapid pace of change, brands must go beyond updating their messaging; they must change the way they go to market, and often, the way their marketing function is organized. In this insight brief, the ANA shares stories of brand transformation from Taco Bell, Kraft, SAP and more.

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  • United Shore: Innovation Starts at Home

    Event Recaps   May 12, 2016  

    By focusing on relationships over transactions and creating a supportive, vibrant corporate culture, United Shore doubled in size over three years.

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  • Optimizing Social Media Through Employee Advocacy

    Webinars   May 11, 2016  

    In this webinar, Neal Schaffer, founder of Maximize Your Social, discussed how social media-based employee advocacy programs can improve ROI.

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  • Optimizing Social Media Through Employee Advocacy

    Event Recaps   May 11, 2016  

    Neal Schaffer, founder of Maximize Your Social, discussed how social media-based employee advocacy programs can improve ROI.

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  • Change Management Plan Template

    Tools   May 6, 2016  

    Use this template to determine readiness for the proposed changes, and to build a project plan for delivery.

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  • Project Management Template

    Tools   May 6, 2016  

    A tool to help you plan, organize, manage and control resources in order to achieve specific project related goals.

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  • Risk Management Plan Template

    Tools   May 6, 2016  

    Use this template to define how risks associated with the project will be identified, analyzed, and managed.

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  • Risk Mitigation Checklist

    Tools   May 6, 2016  

    A checklist to help you mitigate risks and ensure success on your project.

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