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  • The Fearless Marketer’s Guide to 2017 Planning

    Knowledge Partners   December 6, 2016  

    Three foundational questions marketers should ask before creating strategic plans.

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  • A Good Example

    ANA Magazine   December 3, 2016  

    New ANA Chairman Marc Pritchard has used P&G’s marketing to talk about social issues and make a difference in the world — his plans for the industry are no different.

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  • He’s Got Game

    Activate   November 30, 2016  

    With a number of accomplishments already to his name, Sean Hanrahan’s new mandate means big changes for ESPN’s media empire.

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  • Work-Life 3.0: Understanding How We’ll Work Next

    Knowledge Partners   November 30, 2016  

    In-depth qualitative and quantitative research with both workers and employers will help you optimize a workforce for success.

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  • Know Now

    Activate   November 28, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • Digital Operating Models

    Knowledge Partners   November 23, 2016  

    Why do some companies consistently outperform their peers? What do digital leaders have in common? Learn how leaders turn high-level talk about digital strategy into meaningful, high-quality, operational action.

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  • Marketing Organization

    Ask the Expert Answers   November 21, 2016  

    ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skillsets?”

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  • Five Steps to Success for Today's CMOs

    MediaPost   November 14, 2016  

    MediaPost shared key lessons for CMOs looking to deliver a positive return on investment in today’s digital- and mobile-focused business landscape.

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  • All About Native Advertising: The Experts’ Views

    Public Videos   November 10, 2016  

    Marketers need to be transparent in identifying a brand’s role in creating native advertising content.

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  • All About Native Advertising: The Experts’ Views

    Event Recaps   November 10, 2016  

    A panel of experts discussed the dos and don’ts of native advertising and using influencers, as well as how to train on, monitor, and enforce compliance within an organization.

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  • High Performance Marketing: Notes from the Field

    Session Videos   November 10, 2016  

    BMA Chicago welcomed Jay Gaines, VP of CMO Practice at SiriusDecisions, to share the secrets of high-performing B-to-B marketers.

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  • High Performance Marketing: Notes from the Field

    Public Videos   November 10, 2016  

    See highlights from Jay Gaines, VP of CMO Practice at SiriusDecisions, who shared the secrets of high-performing B-to-B marketers with BMA Chicago.

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  • Speed Racers

    B-to-B Marketer   October 26, 2016  

    Despite its techie roots, agile marketing holds broad appeal for B-to-B marketers.

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  • TouchPoints

    B-to-B Marketer   October 26, 2016  

    Jim Speros on creativity and courage; using improv to improve brand communications; challenges to the success of native content; and more.

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  • American Family Insurance: Marketing and Procurement: BFFs

    Event Recaps   October 26, 2016  

    American Family Insurance shared five tips to foster an effective partnership between the marketing and procurement teams.

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  • Taking Marketing to New Heights

    B-to-B Marketer   October 25, 2016  

    With 25 years of B-to-B marketing experience, CMO Jill Kouri is reshaping the marketing organization at JLL.

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  • More Than Words on Paper

    B-to-B Marketer   October 25, 2016  

    Stein IAS’ Reuben Webb weighs in on the importance of company values.

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  • Igniting Purpose

    Event Recaps   October 22, 2016  

    SunTrust Banks created a movement to help people achieve financial confidence.Mattel's Juliana Chugg provided an update on Barbie's journey to becoming a global brand.

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  • Ambidextrous Marketing: Embracing the Power of Ambiguity

    Event Recaps   October 21, 2016  

    Johnson & Johnson shared the power of “ambidextrous marketing” and how established brands can learn from the innovation of category disruptors.

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  • Ambidextrous Marketing: Embracing the Power of Ambiguity

    Public Videos   October 21, 2016  

    Learn how Johnson & Johnson is building ambidexterity into its marketing to create brand value and compelling brand experiences.

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