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The Good and Bad of Technology

As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come at a steep cost, in the steady loss of human interaction.

Experiences Define Success in 7th Era of Marketing

Marketers need to move a step beyond traditional relationship marketing to a model that emphasizes the creation and management of valuable customer experiences, write coauthors Carla Johnson and Robert Rose in their new book Experiences: The 7th Era of Marketing.

DQ Makes a Connection with Fans

Barry Westrum, executive vice president of marketing at American Dairy Queen Corp, sits down for a Q&A about keeping an iconic brand fresh with marketing innovations.

Talent Is the New Black

To compete in a digital world, Mondelēz had to transform its approach to talent and retention.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

What Successful Companies and their Marketing Organizations are Putting into Practice

Get the recipe for success from proven companies in this useful top ten list.

Soft Skills Deliver Hard Results in Your Career and Organization

Career advancement relies on relationship management and self-awareness among other less obvious skills.

Checkers and Rally’s Drive-In Restaurants — Leading Innovation in an Accelerated Brand Turnaround

By challenging conventions, Checkers brought about fast-food innovations while appealing to its core consumers and increasing sales.

Branding: Making a Name For Yourself

Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.

Marketing ROI: Is What You're Measuring Really Marketing ROI?

Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.

Measuring Marketing Accurately…Depends on Defining Your Desired Outcome

Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.

Marketers Could Lose $6.3 Billion To Bots In 2015

...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.

A Strategic Approach Toward Optimizing a Brand Portfolio

Brand portfolio strategy is an approach toward establishing (future) and managing (current) a portfolio of brands in a coordinated way.

Top 10 Best Practices: Successful Companies and their Marketing Organizations are Putting into Practice

View the best practices that successful companies and their marketing organizations are putting into practice.

What Will You Get Your Agency For Xmas?

Forego a lavish gift and focus on what clients can truly give: the gift of stronger partnerships.

The Anatomy of a Growth Guru: Best Practices in Driving Sustainable Business Growth

FullSurge conducted research with a broad spectrum of marketing executives, comparing top performers, “Growth Gurus,” to all others.

Navigating Around the Top 3 Roadblocks Marketers Face

Marketers face major roadblocks every day that create inefficiency and ineffectiveness. Here are the top 3.

Forecast 2015: CMOs Build Influence within the C-Suite

Highlights of the Forrester 2015 CMO forecast.

Alcon Leverages Decoupling to Increase Efficiency and Speed-to-Market

Alcon reduced its agency roster and decoupled some production elements from creative.

Marketing in a Multicultural Nation

Coca-Cola shared seven key learnings on marketing to multicultural Millennials.

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