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Search returned: 400 document(s).
This How-To Guide has been designed to help you and your company design, staff and resource The Modern Marketing Organization.
In a January & February 2014 study sponsored by SurveyGizmo, Demand Metric partnered with the Marketing Research Association (MRA) to provide a unique view of marketing research from two perspectives.
In January & February of 2014, Demand Metric and Pardot partnered to explore marketing's evolution from a lead generation service bureau to a strategic, center of influence and revenue engine.
Document the responsibilities and job requirements for a video marketing manager within your organization.
By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.
History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!
Digital and social media have empowered consumers to share information around the world in real time with one click.
This report from Gould + Partners outlines the 22 most critical benchmarks for a firm to track.
Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.
Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.
Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.
Arcade’s key clients include Clear, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.
"We are going to create a faster growing, more profitable company that's far simpler to operate"
Internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.
In this webinar, learn how internal advocacy programs have advantages for social businesses, including increased reach, amplification, and employee loyalty.
Infographics from Marketing2020's "The New Role of Marketing Survey Report."
Talent makes up the heart of any successful company, yet attracting and retaining the right employees has become more challenging than ever.
This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.
Key findings on the new role of marketing are revealed in this Marketing2020 survey report.
Marketing2020 finds the farther an employee is from the organization’s center of power, the lower the understanding on the overall strategy.