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As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come at a steep cost, in the steady loss of human interaction.
Marketers need to move a step beyond traditional relationship marketing to a model that emphasizes the creation and management of valuable customer experiences, write coauthors Carla Johnson and Robert Rose in their new book Experiences: The 7th Era of Marketing.
Barry Westrum, executive vice president of marketing at American Dairy Queen Corp, sits down for a Q&A about keeping an iconic brand fresh with marketing innovations.
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
MillerCoors shared a user-generated content case study and its approach to working with the startup community.
Get the recipe for success from proven companies in this useful top ten list.
Career advancement relies on relationship management and self-awareness among other less obvious skills.
By challenging conventions, Checkers brought about fast-food innovations while appealing to its core consumers and increasing sales.
Without a fundamental value proposition targeted at an identifiable market, branding will not create a Brand.
Calculating a complete Marketing ROI may be beyond the scope of most (maybe all) companies today.
Before you can determine what to measure, you have to have alignment on what Marketing is tasked to accomplish.
...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.
Brand portfolio strategy is an approach toward establishing (future) and managing (current) a portfolio of brands in a coordinated way.
Top 10 Best Practices: Successful Companies and their Marketing Organizations are Putting into Practice
View the best practices that successful companies and their marketing organizations are putting into practice.
Forego a lavish gift and focus on what clients can truly give: the gift of stronger partnerships.
FullSurge conducted research with a broad spectrum of marketing executives, comparing top performers, “Growth Gurus,” to all others.
Marketers face major roadblocks every day that create inefficiency and ineffectiveness. Here are the top 3.
Highlights of the Forrester 2015 CMO forecast.
Alcon reduced its agency roster and decoupled some production elements from creative.
Coca-Cola shared seven key learnings on marketing to multicultural Millennials.