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Global Ad Growth Poised to Double, Digital's Expansion Begins to Ebb

Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.

Mobile Ecommerce: Now a $40 Billion Market

Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.

A Nourished Life: Healthy Living Trends, Attitudes, and Behaviors

Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.

A New Way of Thinking: Mobile Isn't Just a New Customer Channel

Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.

Right Message, Right Time: The Secrets to Scaling Email Success

Email remains one of the most direct, efficient and cost-effective tools to engage with customers and drive sales.

Mag Bag: Digital Magazine Ads Have High Recall

With print advertising in a slow but steady decline, magazine publishers large and small are staking their futures on digital advertising, including interactive ads delivered to tablet computers.

Mobile Retargeting Increases Retargeting-Driven Sales by 19 Percent

Shop Direct, the U.K.'s leading multi-brand digital retailer, used mobile retargeting to monetize the growing amount of retail traffic it was seeing on mobile devices.

Expedia: Leveraging Apps to Reach Mobile-Savvy Travelers

Expedia developed an app to aid in travel planning and incorporated it into the larger “Find Your...” brand campaign. The app was downloaded 1.5 million times.

Florida Blue’s Integrated Mobile Activation of Sponsorships

To increase awareness and engagement, Florida Blue turned to social media and partnered with to give sport fans customized, digital autographs of their favorite sports heroes.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association showed how its research study can help marketers measure and maximize the impact of their mobile spend.

Building Loyalty in Branded Apps

Kenshoo’s Doug Chavez discussed how brands can build engagement and loyalty through mobile apps, and provided best practices for marketers.

Stop Treating Mobile Like Fixed Web: A Case Study from Microsoft

Microsoft discussed its approach to mobile marketing and how optimization drove consideration for Nokia products.

World Cup's Massive Mobile Moment: Half of Smartphone-Owning Fans to Access Event on Devices

The 2014 FIFA World Cup will provide advertisers with an enormous opportunity to reach global fans via mobile devices.

Omni-Channel Partnership

Peapod, the original e-grocer, shares how its omni-channel approach to shopper marketing allows it to engage and provide value for consumers regardless of the touch point, channel, or shopper situation.

7-Eleven’s Shift from ‘Convenience’ to ‘Convenient’

7-Eleven shared how, through its mobile app and brand partnerships, it created deeper, more meaningful consumer relationships with the elusive Millennial generation.

Thriving in a World of Empowered Shoppers

To remain successful, Walmart needed to create new solutions for these new shopper occasions.

Benjamin Moore Expands Marketing Palette

Benjamin Moore has launched a new mobile game and app to help people determine what colors to use in their homes and attract young, female homeowners.

Understanding Hispanic Attitudes and Preferences Towards Mobile Apps

The Latinum Network surveyed over 1,000 Hispanic consumers to determine mobile app usage levels and interests.

Designing for Mobile Commerce: Mobile Shopping Strategies

Digital agency R/GA broke down the barriers of mobile to show how brands can design mobile engagement, commerce, and retail integrations that drive business and build customer loyalty.

Experiential Marketing: The Value of Brand Experiences

This Insight Brief discusses the best practices, measurement challenges, and future opportunities of experiential marketing.

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