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Brand Loyalty 2.0

Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.

Snapchat Hackers Threaten To Release Image Database

Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.

Timex Asks Runners: Who Needs A Cell Phone?

In a bid to get the average runner to leave the cell phone at home, Timex has created an 800-mile relay race as a way to showcase its new Ironman One GPS.

JobLens Mobile App

An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.

Red Roof Inn Turns Flight Cancellations into Customers

Red Roof Inn leveraged technology to target stranded travelers at their moment of need: searching via mobile for a hotel after a flight cancellation.

#LastSelfie

The WWF engaged Millennials on their own turf — Snapchat, an emerging mobile-only social network.

Game On

Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.

Untie the Knots

Buscopan created a mobile game that made alleviating stomach pain fun, which allowed the brand to engage men and women ages 18 to 44.

The Wearable Volvo

Volvo partnered with Metawatch to design the first connected smartwatch able to control a car.

Catch Pink If You Can

A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.

My Favorite Cafe — GEORGIA Vending Machine App

The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.

2013 MKZ/29HD Tablet Magazine Integration

To engage its audience, Lincoln partnered with Edition29 and created a 20-page interactive brochure to highlight product features and reach the affluent target.

#DunkinReplay

Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.

Rip Curl Search GPS

Rip Curl created a wearable device that tracked and shared surf conditions from users across the global surfing community.

Beats Music

The new Beats Music app fed custom, human-curated music to users to create the ultimate personalized playlist.

The Nike SB App

Nike created a state-of-the-art tool that for skateboarders that created digital skate experiences, collaborated with pro riders, and changed the way skaters participated in the world’s largest action sport.

SONY 4K Ultra HD TV Launch

To launch the new SONY 4K Ultra TV, the brand partnered with Amazon and integrated consumer reviews into its advertising.

Jeep Weather Native iPhone Takeover

Jeep partnered with The Weather Channel and used local weather information to show consumers how its all-new Cherokee could tackle any driving environment.

Corolla Style

To launch its all-new Corolla, Toyota implemented a virtual driving experience through mobile that let users experience the highlighted features of the car.

Pantene Weather Program

Pantene teamed with the Weather Channel to provide consumers with a mobile solution for weather-based bad hair days.

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