Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 1117 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

1234567 >>  Last (50)

MasterCard Innovates with a Winning Mobile Strategy

Discover MasterCard’s five-tier approach to mobile along with ground-breaking success stories.

How Are Manufacturers Generating Leads?

Manufacturers are driving customer acquisition by embracing data and technology, according to DataMentors.

Making Impressions Count: Mobile Viewability

An overview of issues and definitions around mobile ad viewability.

Coldwell Banker Real Estate Mobile Case Study

In this session, Coldwell Banker Real Estate LLC shared their consumer facing platforms including a recently launched website, responsive mobile site as well as their native iOS & Android apps.

How Mobile Wallet Apps Are Changing Consumer Habits

Nielsen research on mobile wallet users and the opportunity for marketers.

The State of Mobile Video Advertising in 2015

eMarketer discussed the rapid growth of mobile video and the role that advertisers play in this space.

Hilton Worldwide: Connecting with Consumers

In this session, Anna Dix, Director, eCommerce – Hilton Worldwide shared how they are giving consumers personalized experiences through digital/social and their mobile app.

Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Where Summer Travelers Go, Digital Follows

An infographic exploring trends around summer vacations.

Payment Innovation: What Marketers Need to Know

MasterCard discussed the history of the credit card, the advent of Apple Pay, and what it means for the economy going forward.

The Changing Face of B2B Marketing

Google shared how brands should optimize content and marketing strategy to position their businesses for today’s marketplace.

Payment Innovation: What Marketers Need to Know

In this webinar, MasterCard discussed the history of the credit card, the advent of Apple Pay, and what it means for the economy going forward.

#ANALOG

As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.

Adobe Mobile & Data Integration Case Study

In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.

Jack in the Box: Digital & Social Case Study

In this session, Lauren Ohlsson, Digital Communications Manager at Jack in the Box Inc. shared a case study on the innovative work that they are doing in the digital and social media space.

Data-Rich Targeting for Marketing Programs

Rich Campanaro of NJ Advance Media discussed a new model of building consumer awareness and the value of targeting data, mobile, and responsive design for marketers.

Driving Business Through Content Marketing

In a few short years, content marketing has gone from an emerging tactic to a necessity in most brands’ marketing strategies. By delivering value to consumers within the context of the platform they’re on, brands can deeply engage and establish long-term relationships with them. The ANA shared insights and best practices for content marketing from some of the biggest brands in the world.

Unlocking the Power of Mobile Programmatic

This webinar provided brands and agencies actionable strategies to help them unlock the power of mobile programmatic.

1234567 >>  Last (50)