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Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.
Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of accidental clicks.
Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.
Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.
Smartphones and tablets are fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold.
These infographics are from the 2014 The Rise of Multi-Screen Marketing that was conducted online in June 2014. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
Apple on Tuesday unveiled a trio of new products including a larger screen iPhone, a mobile payment service and a high-end smartwatch.
Discover what a multi-screen advertising solution should look like.
Collective commissioned and analyzed data from Nielsen, and looked to its own clients’ best practices, to craft a guide for advertisers in managing the new multi-screen paradigm.
Social media marketing platform Hootsuite on Thursday announced its latest acquisition: Brightkit, a platform that powers customized social campaigns.
InMobi, a mobile ad platform, and Factual, a location-based data platform have announced a partnership.
Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Back-to-school shopping is happening earlier as savvy back-to-school shoppers look to get the most bang for their bucks on essential items.
Clients and agencies are already using mobile as a platform for brand messaging. Native advertising is being a key driver in their use of mobile.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
Half of Millennials are using smartphones this year to shop for cars -- nearly double the percentage of the total auto shopper population.
Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior
Fitness bands and smartphone apps that track health gaining popularity.
Global mobile advertising nearly doubled last year -- jumping from $10 billion to $19.3 billion, according to a new estimate by the Interactive Advertising Bureau’s Mobile Center of Excellence.
Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.