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Discover MasterCard’s five-tier approach to mobile along with ground-breaking success stories.
Manufacturers are driving customer acquisition by embracing data and technology, according to DataMentors.
An overview of issues and definitions around mobile ad viewability.
In this session, Coldwell Banker Real Estate LLC shared their consumer facing platforms including a recently launched website, responsive mobile site as well as their native iOS & Android apps.
Nielsen research on mobile wallet users and the opportunity for marketers.
eMarketer discussed the rapid growth of mobile video and the role that advertisers play in this space.
In this session, Anna Dix, Director, eCommerce – Hilton Worldwide shared how they are giving consumers personalized experiences through digital/social and their mobile app.
FutureCast shared four ways that retailers can win with Millennial shoppers.
The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!
In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!
An infographic exploring trends around summer vacations.
MasterCard discussed the history of the credit card, the advent of Apple Pay, and what it means for the economy going forward.
Google shared how brands should optimize content and marketing strategy to position their businesses for today’s marketplace.
In this webinar, MasterCard discussed the history of the credit card, the advent of Apple Pay, and what it means for the economy going forward.
As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.
In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.
In this session, Lauren Ohlsson, Digital Communications Manager at Jack in the Box Inc. shared a case study on the innovative work that they are doing in the digital and social media space.
Rich Campanaro of NJ Advance Media discussed a new model of building consumer awareness and the value of targeting data, mobile, and responsive design for marketers.
In a few short years, content marketing has gone from an emerging tactic to a necessity in most brands’ marketing strategies. By delivering value to consumers within the context of the platform they’re on, brands can deeply engage and establish long-term relationships with them. The ANA shared insights and best practices for content marketing from some of the biggest brands in the world.
This webinar provided brands and agencies actionable strategies to help them unlock the power of mobile programmatic.