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Search returned: 1061 document(s).
The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.
Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.
Liquid-Plumr created an in-store Augmented Reality experience to help overcome poor shelf positioning and increase market share.
Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.
Teradata shared tips to improve email performance, including an infographic on responsive design and a glossary of email deliverability terms.
An overview of Snapchat’s evolution and how brands are utilizing its technology for promotion.
Retailers should focus on people-oriented marketing to transform the customer journey.
Research indicates a gap between what mobile shoppers want and what retailers provide.
Google created an infographic to show how people use the web to research and buy financial products.
These infographics reveal how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify metrics used to measure mobile performance, and determine marketers’ usage plans for the future.
Brands are using mobile video to reach SXSW fans beyond the event.
Google debunks several B-to-B myths, including the myth that Millennials aren’t making B-to-B business decisions.
Google shared four real-time marketing lessons from running display ads during the Oscars.
Mashable discussed how brands can utilize Millennial talent while creating content that resonates with a digital audience.
Even as many trend watchers predict a rapid and long-term surge in the use and popularity of wearable tech, not everyone’s data reveals a similar forecast.
Office Depot turned to local inventory ads to reach omnichannel shoppers.
As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come at a steep cost, in the steady loss of human interaction.
African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.
Seventy million people consumed sports content on their smartphones or computer in the third quarter of 2014 alone.
In addition to branching out into new content areas like video, the last decade has seen news services creating their own branded digital publishing platforms. Reuters has launched a new mobile TV news service app, Reuters TV, offering curated, personalized video news content.