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Google shared how brands should optimize content and marketing strategy to position their businesses for today’s marketplace.
In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.
In this session, Lauren Ohlsson, Digital Communications Manager at Jack in the Box Inc. shared a case study on the innovative work that they are doing in the digital and social media space.
In a few short years, content marketing has gone from an emerging tactic to a necessity in most brands’ marketing strategies. By delivering value to consumers within the context of the platform they’re on, brands can deeply engage and establish long-term relationships with them. The ANA shared insights and best practices for content marketing from some of the biggest brands in the world.
This webinar provided brands and agencies actionable strategies to help them unlock the power of mobile programmatic.
In this session, Katy Lee, Marketing/Ad Specialist and Jessica Santiago, Local Marketing Specialist at IKEA North America, discussed how they have created and built a mobile optimized social community as well as their Hispanic mobile experience.
In this session, Glenn Stress, Director of Digital (Americas) – Starwood Hotels & Resorts, shared their innovations in customer-centric mobile experiences, native apps, and data-driven mobile guest enhancement tools to provide the highest quality experience.
In this session, Josh Engroff, Chief Digital Media Officer – The Media Kitchen, shared insights on how mobile is the enabler of the Internet of Things and what the future of the mobile-driven, post-PC era of connectivity holds.
In this session, Lauren Barash, Senior Director of Marketing – Moe's Southwest Grill, shared how the utilized paid social media to maximize reach, frequency, and effectiveness of their TV campaign.
The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.
Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.
Liquid-Plumr created an in-store Augmented Reality experience to help overcome poor shelf positioning and increase market share.
Location informs consumers’ device preferences for viewing video content.
Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.
Teradata shared tips to improve email performance, including an infographic on responsive design and a glossary of email deliverability terms.
New research shows more than a quarter of the world’s population are plugged into social networks.
Key findings from MEC’s study on mobile messaging apps.
An overview of Snapchat’s evolution and how brands are utilizing its technology for promotion.
Retailers should focus on people-oriented marketing to transform the customer journey.
Research indicates a gap between what mobile shoppers want and what retailers provide.