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When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers
Digital platforms and social networks have changed the relationship between brands and consumers.
Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.
Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.
Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.
Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.
Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.
Email remains one of the most direct, efficient and cost-effective tools to engage with customers and drive sales.
With print advertising in a slow but steady decline, magazine publishers large and small are staking their futures on digital advertising, including interactive ads delivered to tablet computers.
Consumers are spending more time on their apps than ever before, presenting marketers with new opportunities to connect.
Shop Direct, the U.K.'s leading multi-brand digital retailer, used mobile retargeting to monetize the growing amount of retail traffic it was seeing on mobile devices.
Expedia developed an app to aid in travel planning and incorporated it into the larger “Find Your...” brand campaign. The app was downloaded 1.5 million times.
To increase awareness and engagement, Florida Blue turned to social media and partnered with Digigraph.me to give sport fans customized, digital autographs of their favorite sports heroes.
The Mobile Marketing Association showed how its research study can help marketers measure and maximize the impact of their mobile spend.
Kenshoo’s Doug Chavez discussed how brands can build engagement and loyalty through mobile apps, and provided best practices for marketers.
Microsoft discussed its approach to mobile marketing and how optimization drove consideration for Nokia products.
The 2014 FIFA World Cup will provide advertisers with an enormous opportunity to reach global fans via mobile devices.
Peapod, the original e-grocer, shares how its omni-channel approach to shopper marketing allows it to engage and provide value for consumers regardless of the touch point, channel, or shopper situation.
7-Eleven shared how, through its mobile app and brand partnerships, it created deeper, more meaningful consumer relationships with the elusive Millennial generation.
To remain successful, Walmart needed to create new solutions for these new shopper occasions.
Benjamin Moore has launched a new mobile game and app to help people determine what colors to use in their homes and attract young, female homeowners.