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Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Where Summer Travelers Go, Digital Follows

An infographic exploring trends around summer vacations.

The Changing Face of B2B Marketing

Google shared how brands should optimize content and marketing strategy to position their businesses for today’s marketplace.

#ANALOG

As mobile and wearable tech continue to interface with the everyday objects around us, a number of brands are beginning to offer consumers wireless charging.

Adobe Mobile & Data Integration Case Study

In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.

Jack in the Box: Digital & Social Case Study

In this session, Lauren Ohlsson, Digital Communications Manager at Jack in the Box Inc. shared a case study on the innovative work that they are doing in the digital and social media space.

Data-Rich Targeting for Marketing Programs

Rich Campanaro of NJ Advance Media discussed a new model of building consumer awareness and the value of targeting data, mobile, and responsive design for marketers.

Driving Business Through Content Marketing

In a few short years, content marketing has gone from an emerging tactic to a necessity in most brands’ marketing strategies. By delivering value to consumers within the context of the platform they’re on, brands can deeply engage and establish long-term relationships with them. The ANA shared insights and best practices for content marketing from some of the biggest brands in the world.

Unlocking the Power of Mobile Programmatic

This webinar provided brands and agencies actionable strategies to help them unlock the power of mobile programmatic.

Unlocking the Power of Mobile Programmatic

This webinar provided brands and agencies actionable strategies to help them unlock the power of mobile programmatic.

Forrester Says E-commerce to Reach $334 Billion

Online spending in the U.S. will reach about 10 percent of all sales in 2015, according to Forrester.

IKEA Mobile Marketing Case Study

In this session, Katy Lee, Marketing/Ad Specialist and Jessica Santiago, Local Marketing Specialist at IKEA North America, discussed how they have created and built a mobile optimized social community as well as their Hispanic mobile experience.

Starwood Hotels & Resorts: Bringing the Real-World Experience to Mobile

In this session, Glenn Stress, Director of Digital (Americas) – Starwood Hotels & Resorts, shared their innovations in customer-centric mobile experiences, native apps, and data-driven mobile guest enhancement tools to provide the highest quality experience.

The Future of Mobile as a Media Disruptor

In this session, Josh Engroff, Chief Digital Media Officer – The Media Kitchen, shared insights on how mobile is the enabler of the Internet of Things and what the future of the mobile-driven, post-PC era of connectivity holds.

Connected Devices Changing Viewing Habits

The future of television is likely to be streamed content.

Moe's Southwest Grill's Social Media Integration Story

In this session, Lauren Barash, Senior Director of Marketing – Moe's Southwest Grill, shared how the utilized paid social media to maximize reach, frequency, and effectiveness of their TV campaign.

State of Montana Turns $25,000 Investment into $6.9 million

The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.

Back to College 2014

Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.

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