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Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service

As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.

Forrester: Cross-Channel Sales To Reach $1.8 Trillion

As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.

Q&A: AT&T Director of Hispanic Advertising Mariel Llenza

AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.

From BBQ to Burns: 5 Hot Summer Trends to Plan For

The door is open for marketers to promote these traditional “summer” activities during new moments of consumer interest.

Millennials Eat Up YouTube Food Videos

People are turning to YouTube for ideas, inspiration and tips on cooking techniques.

Staycations: The Most Popular Destination This Summer Is in Your Backyard

Where are people across the U.S. looking to stay this summer?

When the Path to Purchase Becomes the Path to Purpose: Three New Opportunities for Brand Advertisers

Digital platforms and social networks have changed the relationship between brands and consumers.

Sports Fans and the Second Screen

Reportedly, 77% of us now watch TV with a laptop, phone or tablet nearby. Collective moments such as big televised sporting events are prime second screen territory.

TOMS Leverages All Things Digital

TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.

TOMS Leverages All Things Digital

This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.

Global Ad Growth Poised to Double, Digital's Expansion Begins to Ebb

Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.

Mobile Ecommerce: Now a $40 Billion Market

Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.

A Nourished Life: Healthy Living Trends, Attitudes, and Behaviors

Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.

A New Way of Thinking: Mobile Isn't Just a New Customer Channel

Mobilizing your brand: with great power comes great responsibility - context and relevancy are key.

Right Message, Right Time: The Secrets to Scaling Email Success

Email remains one of the most direct, efficient and cost-effective tools to engage with customers and drive sales.

Mag Bag: Digital Magazine Ads Have High Recall

With print advertising in a slow but steady decline, magazine publishers large and small are staking their futures on digital advertising, including interactive ads delivered to tablet computers.

Smartphones: So Many Apps, So Much Time

Consumers are spending more time on their apps than ever before, presenting marketers with new opportunities to connect.

Mobile Retargeting Increases Retargeting-Driven Sales by 19 Percent

Shop Direct, the U.K.'s leading multi-brand digital retailer, used mobile retargeting to monetize the growing amount of retail traffic it was seeing on mobile devices.

Expedia: Leveraging Apps to Reach Mobile-Savvy Travelers

Expedia developed an app to aid in travel planning and incorporated it into the larger “Find Your...” brand campaign. The app was downloaded 1.5 million times.

Florida Blue’s Integrated Mobile Activation of Sponsorships

To increase awareness and engagement, Florida Blue turned to social media and partnered with Digigraph.me to give sport fans customized, digital autographs of their favorite sports heroes.

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