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Learn how Wells Fargo approaches social media and emerging social trends.
This webinar provided an overview of current legal and business trends surrounding online and mobile marketing initiatives such as targeted advertising, text messaging, use of mobile apps, and optimizing customer data for marketing campaigns.
This webinar video provided an overview of current legal and business trends surrounding online and mobile marketing initiatives such as targeted advertising, text messaging, use of mobile apps, and optimizing customer data for marketing campaigns.
Oral-B’s SmartSeries connects the electric toothbrush with a mobile app to improve oral care by leveraging data and technology.
The Hammerhead One is an intelligent navigation device that effortlessly guides cyclists along the safest and best bicycle routes.
Owlet Baby Care created a wearable baby monitor that alerted parents about their baby’s heart rate and oxygen levels via smartphone or tablet.
Hungry Lion used innovative mobile technology to deliver coupons to millions of consumers, driving traffic to the QSR’s locations.
Unilever leveraged mobile geo-targeting to launch a campaign communicating the importance of hygiene in flood areas, offering its Lifebuoy product as a solution.
To introduce its understated fragrance, Axe Black, to the typically loud young male target audience, Axe challenged consumers to “Bring the Quiet” via an interactive mobile experience.
Dunkin’ Donuts partnered with Discovery’s Shark Week to create a two-screen Xbox experience that included contests.
In anticipation of Halo: The Master Chief Collection, Xbox created a website that transformed a gamer’s device into an immersive Halo experience.
Coca-Cola adapted its “Share a Coke” campaign to reach Mexican Millennials with mobile video.
To create nationwide oral health awareness among Indians, Colgate India commissioned Oral Health Month and promoted it with a mobile campaign that leveraged the popularity of the “missed call.”
To create buzz for its new TT model, Audi developed an augmented brochure that allowed customers to experience the car’s “Virtual Cockpit” firsthand using their smartphones.
UNMAS raised awareness of the dangers of landmines by creating a virtual minefield at the New Museum.
To differentiate its Red Stick Chicken, Popeyes created a mobile app that let customers play a game of chicken with a chicken.
Durex created a mobile video that synced perfectly with its British TV advertisement to give customers a closer look at its new range of sex toy products.
Sunsilk Shampoo reinvigorated its brand with the mobile and social campaign “FingerComb Language,” which told a story about the meanings behind women touching their hair.
Cornetto merged its global message of love with Malaysian teenagers’ fascination with ghost stories by telling them a love story about ghosts.
Hellmann’s leveraged iBeacon technology to provide consumers with recipes at critical moments in store, driving awareness of the product as a versatile ingredient.