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Adobe Mobile & Data Integration Case Study

In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.

Jack in the Box: Digital & Social Case Study

In this session, Lauren Ohlsson, Digital Communications Manager at Jack in the Box Inc. shared a case study on the innovative work that they are doing in the digital and social media space.

Driving Business Through Content Marketing

In a few short years, content marketing has gone from an emerging tactic to a necessity in most brands’ marketing strategies. By delivering value to consumers within the context of the platform they’re on, brands can deeply engage and establish long-term relationships with them. The ANA shared insights and best practices for content marketing from some of the biggest brands in the world.

Unlocking the Power of Mobile Programmatic

This webinar provided brands and agencies actionable strategies to help them unlock the power of mobile programmatic.

IKEA Mobile Marketing Case Study

In this session, Katy Lee, Marketing/Ad Specialist and Jessica Santiago, Local Marketing Specialist at IKEA North America, discussed how they have created and built a mobile optimized social community as well as their Hispanic mobile experience.

Starwood Hotels & Resorts: Bringing the Real-World Experience to Mobile

In this session, Glenn Stress, Director of Digital (Americas) – Starwood Hotels & Resorts, shared their innovations in customer-centric mobile experiences, native apps, and data-driven mobile guest enhancement tools to provide the highest quality experience.

The Future of Mobile as a Media Disruptor

In this session, Josh Engroff, Chief Digital Media Officer – The Media Kitchen, shared insights on how mobile is the enabler of the Internet of Things and what the future of the mobile-driven, post-PC era of connectivity holds.

Moe's Southwest Grill's Social Media Integration Story

In this session, Lauren Barash, Senior Director of Marketing – Moe's Southwest Grill, shared how the utilized paid social media to maximize reach, frequency, and effectiveness of their TV campaign.

State of Montana Turns $25,000 Investment into $6.9 million

The Montana Office of Tourism used “geofencing” to measure the ROI of a mobile marketing campaign that was created to attract skiers Montana’s slopes.

Back to College 2014

Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.

Liquid-Plumr Scores In-Store with Hunky Plumrs

Liquid-Plumr created an in-store Augmented Reality experience to help overcome poor shelf positioning and increase market share.

Devices Proliferate, but Viewing Preferences Depend on Where We Are Watching

Location informs consumers’ device preferences for viewing video content.

Can Your Phone Measure Emotion?

Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.

Email Marketing Fundamentals

Teradata shared tips to improve email performance, including an infographic on responsive design and a glossary of email deliverability terms.

Two Billion People Using Social Media

New research shows more than a quarter of the world’s population are plugged into social networks.

Snapchat: Temporary Content Is King

An overview of Snapchat’s evolution and how brands are utilizing its technology for promotion.

Retail Needs to Focus on People, Not Technology

Retailers should focus on people-oriented marketing to transform the customer journey.

45 Percent of Consumers Want Real-Time Mobile Promotions in Stores

Research indicates a gap between what mobile shoppers want and what retailers provide.

Money Matters: Finance Trends throughout the Year

Google created an infographic to show how people use the web to research and buy financial products.

Infographics: 2014 Shifts in Mobile Marketing

These infographics reveal how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify metrics used to measure mobile performance, and determine marketers’ usage plans for the future.

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