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Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.
Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.
In a bid to get the average runner to leave the cell phone at home, Timex has created an 800-mile relay race as a way to showcase its new Ironman One GPS.
An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.
Red Roof Inn leveraged technology to target stranded travelers at their moment of need: searching via mobile for a hotel after a flight cancellation.
The WWF engaged Millennials on their own turf — Snapchat, an emerging mobile-only social network.
Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.
Buscopan created a mobile game that made alleviating stomach pain fun, which allowed the brand to engage men and women ages 18 to 44.
Volvo partnered with Metawatch to design the first connected smartwatch able to control a car.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
To engage its audience, Lincoln partnered with Edition29 and created a 20-page interactive brochure to highlight product features and reach the affluent target.
Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.
Rip Curl created a wearable device that tracked and shared surf conditions from users across the global surfing community.
The new Beats Music app fed custom, human-curated music to users to create the ultimate personalized playlist.
Nike created a state-of-the-art tool that for skateboarders that created digital skate experiences, collaborated with pro riders, and changed the way skaters participated in the world’s largest action sport.
To launch the new SONY 4K Ultra TV, the brand partnered with Amazon and integrated consumer reviews into its advertising.
Jeep partnered with The Weather Channel and used local weather information to show consumers how its all-new Cherokee could tackle any driving environment.
To launch its all-new Corolla, Toyota implemented a virtual driving experience through mobile that let users experience the highlighted features of the car.
Pantene teamed with the Weather Channel to provide consumers with a mobile solution for weather-based bad hair days.