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These infographics reveal how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify metrics used to measure mobile performance, and determine marketers’ usage plans for the future.
As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come at a steep cost, in the steady loss of human interaction.
African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.
Seventy million people consumed sports content on their smartphones or computer in the third quarter of 2014 alone.
In addition to branching out into new content areas like video, the last decade has seen news services creating their own branded digital publishing platforms. Reuters has launched a new mobile TV news service app, Reuters TV, offering curated, personalized video news content.
Nonprofits are able to use mobile phones to reach people in need of help in remote corners of the world.
Viewers increasingly want to watch their favorite TV shows anytime, anywhere, and on any screen. There's lots of TV content online, but hitting all three of those checkboxes isn't yet possible for every piece of programming.
Sixty-nine percent of mobile app developers sell at least a portion of their inventory programmatically, with 15 percent selling more than 75 percent of their inventory automatically.
Hilton Worldwide is giving consumers personalized experiences through social, digital, and a mobile app.
Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.
Smartphones will get smarter in 2015 allowing for the rapid growth of connected life platforms and new consumer electronic devices.
Barry Westrum, executive vice president of marketing at American Dairy Queen Corp, sits down for a Q&A about keeping an iconic brand fresh with marketing innovations.
Comfort levels vary when it comes to tech and mobile money management.
Microsoft announced new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices.
Microsoft discussed what the decline of browser search and the increasing intelligence of mobile will mean for advertisers.
A digital think tank names the eight brands that were the best in the business for 2014, across four different categories.
Microsoft’s new Instagram account; Jaguar plays spy games; a Q&A with Heineken’s Ron Amram; quick facts; key stats; and more.
More B-to-B marketers are embracing mobile marketing. Here’s what you should consider before jumping in.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Forrester shared how companies of all sizes can win customer loyalty during mobile moments.