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Red Roof Inn leveraged technology to target stranded travelers at their moment of need: searching via mobile for a hotel after a flight cancellation.
The WWF engaged Millennials on their own turf — Snapchat, an emerging mobile-only social network.
Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
To engage its audience, Lincoln partnered with Edition29 and created a 20-page interactive brochure to highlight product features and reach the affluent target.
Dunkin’ Donuts leveraged its partnership with Monday Night Football and the emerging social platform Vine to create a campaign designed to engage younger consumers by combining live TV with mobile social sharing.
Rip Curl created a wearable device that tracked and shared surf conditions from users across the global surfing community.
The new Beats Music app fed custom, human-curated music to users to create the ultimate personalized playlist.
Nike created a state-of-the-art tool that for skateboarders that created digital skate experiences, collaborated with pro riders, and changed the way skaters participated in the world’s largest action sport.
To launch the new SONY 4K Ultra TV, the brand partnered with Amazon and integrated consumer reviews into its advertising.
Jeep partnered with The Weather Channel and used local weather information to show consumers how its all-new Cherokee could tackle any driving environment.
To launch its all-new Corolla, Toyota implemented a virtual driving experience through mobile that let users experience the highlighted features of the car.
Pantene teamed with the Weather Channel to provide consumers with a mobile solution for weather-based bad hair days.
Neutrogena combined weather- and location-based technology to automatically activate ads for its new sunscreen based on consumers’ real-time UV conditions and distance from Neutrogena retailers.
Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.
Lexus teamed with Electronic Arts to create a branded in-game experience in EA’s Real Racing 3 mobile app to raise awareness for its new IS model launch.
Google partnered with a mobile gaming app for a native advertising campaign to drive Google Maps downloads.
A Brazilian building materials retailer designed an interactive tablet ad unit to surprise magazine readers.
Dove leveraged the selfie phenomenon and the desire of its target audience to change hair styles without damaging their hair to reclaim the leading market share in Vietnam.