Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 1041 document(s).

Result display is limited to 1000 documents. Continue to refine your search.

1234567 >>  Last (50)

The Good and Bad of Technology

As technology profoundly changes the way we connect with one another and conduct business, Publicis Group Chief Strategist Rishad Tobaccowala fears it may come at a steep cost, in the steady loss of human interaction.

Multifaceted Connections: African-American Media Usage Outpaces Across Platforms

African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.

The Year in Sports: Digital Steps Up to the Plate

Seventy million people consumed sports content on their smartphones or computer in the third quarter of 2014 alone.

Moving to Mobile: How Phones are Revolutionizing Hunger Relief

Nonprofits are able to use mobile phones to reach people in need of help in remote corners of the world.

Two-Thirds of Mobile App Developers Sell Programmatically

Sixty-nine percent of mobile app developers sell at least a portion of their inventory programmatically, with 15 percent selling more than 75 percent of their inventory automatically.

Hilton Worldwide: Bringing Choice and Control to Travel

Hilton Worldwide is giving consumers personalized experiences through social, digital, and a mobile app.

Media Habits Vary By Local Markets

Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.

Top Three Tech Trends Marketers Should Watch in 2015

Smartphones will get smarter in 2015 allowing for the rapid growth of connected life platforms and new consumer electronic devices.

DQ Makes a Connection with Fans

Barry Westrum, executive vice president of marketing at American Dairy Queen Corp, sits down for a Q&A about keeping an iconic brand fresh with marketing innovations.

Comfort Zones: Acclimating Consumers to Mobile Banking

Comfort levels vary when it comes to tech and mobile money management.

Microsoft Launches Cross-Platform Ads On MSN Apps

Microsoft announced new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices.

The Data Economy

Microsoft discussed what the decline of browser search and the increasing intelligence of mobile will mean for advertisers.

Mobile's Best Brands: Walgreens, Home Depot, L'Oreal, Sephora

A digital think tank names the eight brands that were the best in the business for 2014, across four different categories.

#ANALOG

Microsoft’s new Instagram account; Jaguar plays spy games; a Q&A with Heineken’s Ron Amram; quick facts; key stats; and more.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

The Mobile Mind Shift: Engineering Your Business to Win in the Mobile Moment

Forrester shared how companies of all sizes can win customer loyalty during mobile moments.

Heineken Leverages Mobile to Add Impact to Brand Marketing

Heineken leveraged mobile marketing to raise brand awareness and engage more deeply with consumers.

2014 ANA Mobile First, Mobile Everywhere Conference Recap

In this video, learn key takeaways from the 2014 ANA Mobile First, Mobile Everywhere Conference.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.

Ad Tech for a Connected World

An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.

1234567 >>  Last (50)