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Two-Thirds of Mobile App Developers Sell Programmatically

Sixty-nine percent of mobile app developers sell at least a portion of their inventory programmatically, with 15 percent selling more than 75 percent of their inventory automatically.

Media Habits Vary By Local Markets

Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.

Top Three Tech Trends Marketers Should Watch in 2015

Smartphones will get smarter in 2015 allowing for the rapid growth of connected life platforms and new consumer electronic devices.

DQ Makes a Connection with Fans

Barry Westrum, executive vice president of marketing at American Dairy Queen Corp, sits down for a Q&A about keeping an iconic brand fresh with marketing innovations.

Comfort Zones: Acclimating Consumers to Mobile Banking

Comfort levels vary when it comes to tech and mobile money management.

Microsoft Launches Cross-Platform Ads On MSN Apps

Microsoft announced new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices.

Mobile's Best Brands: Walgreens, Home Depot, L'Oreal, Sephora

A digital think tank names the eight brands that were the best in the business for 2014, across four different categories.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

The Mobile Mind Shift: Engineering Your Business to Win in the Mobile Moment

Forrester shared how companies of all sizes can win customer loyalty during mobile moments.

2014 ANA Mobile First, Mobile Everywhere Conference Recap

In this video, learn key takeaways from the 2014 ANA Mobile First, Mobile Everywhere Conference.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.

Ad Tech for a Connected World

An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.

Starwood Brings Real-World Experience to Mobile

Starwood has been an innovator in the mobile space, partnering with companies like Apple to deliver personalized guest experiences.

Scorecard for Mobile Advertising Reach and Targeting

This report highlights what Finance brands are doing on mobile, which audiences are resonating with these brand advertisers, and more.

GEICO Gives Millennials Better Tools and Access

GEICO shared how its highly-competitive brand personality led it to conduct a review on Millennial behaviors that greatly affected the brand’s marketing strategy going forward.

Heineken Answers the Call of Mobile

Count Ron Amram, senior media director at Heineken USA, among the growing list of mobile marketing believers. He points to the recent success of the U.S. launch of Desperados, a tequila-flavored, barrel-aged beer brand.

Research Report: 2014 Shifts in Mobile Marketing

The objective of this study was to understand how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify the features those apps and/or websites include, and determine marketers’ usage plans for the future.

Data Charts: 2014 Shifts in Mobile Marketing

The objective of this study was to understand how marketing organizations are using mobile apps and mobile-enabled websites to connect with customers, identify the features those apps and/or websites include, and determine marketers’ usage plans for the future.

A Relationship Is More Than A Moment

The best marketing is based on relationships, which can truly encourage behavior and an emotional response in a way that banner ads, coupon offers and pop-up messages cannot.

Tech-Or-Treat: Consumers Are Sweet on Mobile Apps

With Halloween around the corner, our thoughts turn to candy corn, gummy spiders and mini chocolate bars. But U.S. consumers today also crave another treat. Sure, candy apples are great, but mobile apps are also satisfying.

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