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Search returned: 145 document(s).

  • Multiplayer

    ANA Magazine   December 10, 2015  

    Branded video games didn’t pan out as a major vehicle for most brands, but in-game advertising still has many marketers pushing the start button.

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  • Adventures of Poco Eco

    Cannes Mobile Lions Awards   December 1, 2015  

    Hungarian musician IAMYANK created a music-inspired mobile game to shine a spotlight on his latest album.

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  • Mixing Digital and Analog Experiences

    Event Recaps   November 18, 2015  

    Liseberg shared how the development of a mobile gaming app helped improve the customer experience and introduce fans to its newest Helix roller coaster.

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  • When Are Gaming-Styled Programs Legal?

    Event Recaps   November 9, 2015  

    Industry experts discussed the differences between gambling, lotteries, and games of skill, and showed how companies have legally been able to use gaming-styled programs.

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  • When Are Gaming-Styled Programs Legal?

    Public Videos   November 9, 2015  

    In this video, industry experts discussed the differences between gambling, lotteries, and games of skill, and showed how companies have legally been able to use gaming-styled programs.

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  • U.S. ESports Fans Aren’t Just PC Gamers

    Nielsen   October 29, 2015  

    Who are eSports fans and why are they valuable for advertisers?

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  • Halo: Starscope

    Smarties Awards   September 28, 2015  

    In anticipation of Halo: The Master Chief Collection, Xbox created a website that transformed a gamer’s device into an immersive Halo experience.

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  • Red Stick Staredown: A Game of Chicken

    Smarties Awards   September 28, 2015  

    To differentiate its Red Stick Chicken, Popeyes created a mobile app that let customers play a game of chicken with a chicken.

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  • KFC Velvet Cake Krush

    Smarties Awards   September 28, 2015  

    KFC and Kargo created a mobile game targeted at busy moms for the launch of the QSR’s new velvet cake dessert.

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  • Intel Mars Rover Experience

    Smarties Awards   September 28, 2015  

    For the launch of its Mars Rover Augmented Reality app, Intel let users play a real-life racing game that interacted with Intel-powered tablets at Best Buy stores.

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  • Nekoosa Tradeshow Traffic Driver

    Smarties Awards   September 28, 2015  

    Nekoosa created an augmented-reality basketball game to promote its synthetic paper and drive traffic at trade shows.

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  • Science Sleuth

    Smarties Awards   September 28, 2015  

    Dosomething.org created a texting game to encourage teenage girls to pursue careers in the sciences.

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  • The Bully Text: Superstar Edition

    Smarties Awards   September 28, 2015  

    DoSomething.org partnered with the WWE to create a text messaging game that would teach teens how to prevent bullying.

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  • State Farm and Angry Birds Seasons NBA Episode Campaign

    Smarties Awards   September 28, 2015  

    State Farm created a presence for itself on mobile with an NBA-themed Angry Birds integration.

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  • EA Games Programmatic and Agency Alignment

    Event Recaps   September 24, 2015  

    EA Games aligned its agencies to coordinate its programmatic ad buying efforts.

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  • Super Size Me: Large Screen Mobile Sees Growth in the Midst of a Small Screen Surge

    Nielsen   September 10, 2015  

    Nielsen looked at trends around smartphones with larger displays and content discovery.

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  • Engaging Users with Gamification

    Tools   September 1, 2015  

    Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.

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  • Gamification System RFP Template

    Tools   September 1, 2015  

    Use this tool to help you design a Request for Proposal (RFP) for a Gamification platform.

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  • Gamification Technology Overview

    Tools   September 1, 2015  

    Our Gamification Technology Overview highlights the Gamification technology space at a high-level.

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  • Gamification Vendor Evaluation

    Tools   September 1, 2015  

    Use this matrix to compare Gamification platforms based on your requirements.

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