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  • Uncovering the Marketing Potential for VR and AR

    Webinars   November 9, 2016  

    This webinar video provided marketers with what they need to know as they approach opportunities in these new channels. Attendees learned about the addressable AR and VR markets using forecasts for each sector's growth; consumer insights on behavior, sentiment and intent; and the content creators to watch.

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  • Sea Hero Quest

    Cannes Mobile Lions Awards   October 24, 2016  

    To revolutionize dementia research, Deutsche Telekom created a mobile game that collected the same quality of data that could be achieved by a clinical trial.

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  • Hockey Club Davos Rink Bingo

    Cannes Mobile Lions Awards   October 24, 2016  

    Swiss ice hockey team Hockey Club Davos created an interactive Bingo game that fans could play for prizes during games.

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  • Lightsaber Escape: A Chrome Experiment

    Cannes Mobile Lions Awards   October 24, 2016  

    A Chrome Experiment that turned smartphones into lightsabers created buzz for Star Wars: The Force Awakens.

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  • Under Armour Launches First Snapchat Game

    MediaPost   October 4, 2016  

    Under Armour introduced a Snapchat game featuring athlete Cam Newton as part of its global marketing campaign, "It Comes From Below."

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  • Dell “Play Through” Mobile App

    Smarties Awards   September 27, 2016  

    Dell created an innovative, first-of-its-kind mobile gaming experience that transformed Austin, Texas into a virtual golf course.

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  • #RaceYourHeartOut

    Smarties Awards   September 27, 2016  

    Acura developed the first Periscope-powered race to increase sales during its winter sales event.

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  • ASUS ZenFone Zoom: Zoom to Wanda

    Smarties Awards   September 27, 2016  

    To promote the new ZenFone Zoom to Millennials, ASUS demonstrated the power of the phone’s capabilities with an interactive mobile game.

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  • The Bachelorette: Spin the Rose

    Smarties Awards   September 27, 2016  

    ABC gamified a mobile ad unit on UsMagazine.com to drive awareness, engagement, and tune-in for The Bachelorette.

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  • Starburst and Angry Birds Playable Ad

    Smarties Awards   September 27, 2016  

    Starburst increased brand awareness with an in-ad Angry Birds game.

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  • Finding (and Acting on) the White Spaces in Mobile Gaming

    Nielsen   July 25, 2016  

    Nielsen analyzed data on mobile gamers and the top mobile games to provide insights for publishers looking to target the right consumers with the right content.

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  • Why Gamers Should Be Part of Your Audience Strategy

    Google   May 20, 2016  

    Learn about new research about why gamers are an attractive audience for marketers in any category.

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  • adidas Boost Tour

    REGGIE Awards   April 20, 2016  

    adidas developed an immersive experiential marketing campaign to drive trials of its new Boost shoes.

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  • National Geographic Channel's "Life Below Zero" Escape the Cold Experience at SXSW

    REGGIE Awards   April 20, 2016  

    National Geographic Channel created an immersive experience for attendees of SXSW to drive awareness and excitement for its show Life Below Zero.

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  • The Curse of Oak Island: Season Three

    REGGIE Awards   April 20, 2016  

    HISTORY engaged fans of the popular show The Curse of Oak Island with an interactive video game.

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  • Mobile, eSports, and VR Expand and Increase Engagement

    Nielsen   April 13, 2016  

    The growing popularity of eSports and the introduction of virtual reality devices are making gamers even more of an interesting and attractive audience to marketers.

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  • Five Reasons VR Skeptics Are Missing the Point

    Knowledge Partners   February 15, 2016  

    This marketer went from being ambivalent about virtual reality to a state of full-on positivity and expectation.

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  • Nerf@Gamescom

    Internationalist Digital Solutions   December 15, 2015  

    Hasbro created a physical gaming environment to encourage kids to play outside for its Nerf campaign.

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  • Multiplayer

    ANA Magazine   December 10, 2015  

    Branded video games didn’t pan out as a major vehicle for most brands, but in-game advertising still has many marketers pushing the start button.

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  • Adventures of Poco Eco

    Cannes Mobile Lions Awards   December 1, 2015  

    Hungarian musician IAMYANK created a music-inspired mobile game to shine a spotlight on his latest album.

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