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Search returned: 138 document(s).

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Mario Karting Reimagined

In order to raise awareness for its new natural motor oil, Pennzoil tapped into consumer nostalgia with a real-life Mario Karting experience at SXSW.

Call of Duty Championship 2014 presented by Xbox

Activision extended the reach of its gaming competition event through social media and digital video content.

Protect It or Lose It

Allstate created a digital game and an engaging roadshow to educate consumers about the value of their possessions and generate leads.

Doritos and Mountain Dew: Every 2 Minutes

Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.

9Lives Cat's Eye View

9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.

McDonald's GOL! FIFA World Cup Global Activation

McDonald’s leveraged its FIFA sponsorship to create a global integrated campaign that included packaging, digital, mobile, gaming, and augmented reality technology.

OREO

To reverse slipping cookie aisle sales at Meijer, the grocer partnered with Mondelēz with an instant online and in-store game promoting different flavors of Oreo cookies.

Game Consoles in 2015: One Stop Shop for Games and Entertainment

Gaming accounts for only half of the time console owners spend on their devices.

When Augmented, Virtual Reality Becomes Real for Advertisers

An update on how augmented reality can help create immersive campaigns.

Random House Gamification Case Study

Random House Publishing experimented in the social space to expand author Debbie Macomber’s fan base to a younger audience.

New Anti-Drug Campaign Uses Gesture Recognition Technology And A Facebook Game

Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.

The Year in Sports: Digital Steps Up to the Plate

Seventy million people consumed sports content on their smartphones or computer in the third quarter of 2014 alone.

Gaming for Multicultural Consumers

Insights from game developers who created an interactive experience for multicultural consumers.

Gaming for Multicultural Consumers

In this video, discover insights from game developers who created an interactive experience for multicultural consumers.

Gamification: The Fantasy Sports, Videogame, Cybercafé, Virtual Currency Maze

Legal experts from several gaming companies shared best practices for integrating gaming into a marketing campaign, and the legal implications thereof.

Engaging Users with Gamification

Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.

Game On

Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.

Untie the Knots

Buscopan created a mobile game that made alleviating stomach pain fun, which allowed the brand to engage men and women ages 18 to 44.

Catch Pink If You Can

A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.

Balance Rewards

Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.

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