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  • adidas Boost Tour

    REGGIE Awards   April 20, 2016  

    adidas developed an immersive experiential marketing campaign to drive trials of its new Boost shoes.

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  • National Geographic Channel's "Life Below Zero" Escape the Cold Experience at SXSW

    REGGIE Awards   April 20, 2016  

    National Geographic Channel created an immersive experience for attendees of SXSW to drive awareness and excitement for its show Life Below Zero.

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  • Mobile, eSports, and VR Expand and Increase Engagement

    Nielsen   April 13, 2016  

    The growing popularity of eSports and the introduction of virtual reality devices are making gamers even more of an interesting and attractive audience to marketers.

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  • Five Reasons VR Skeptics Are Missing the Point

    Knowledge Partners   February 15, 2016  

    This marketer went from being ambivalent about virtual reality to a state of full-on positivity and expectation.

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  • Nerf@Gamescom

    Internationalist Digital Solutions   December 15, 2015  

    Hasbro created a physical gaming environment to encourage kids to play outside for its Nerf campaign.

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  • Multiplayer

    ANA Magazine   December 10, 2015  

    Branded video games didn’t pan out as a major vehicle for most brands, but in-game advertising still has many marketers pushing the start button.

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  • Adventures of Poco Eco

    Cannes Mobile Lions Awards   December 1, 2015  

    Hungarian musician IAMYANK created a music-inspired mobile game to shine a spotlight on his latest album.

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  • The Pursuit by Equinox

    Cannes Mobile Lions Awards   December 1, 2015  

    Equinox created “The Pursuit,” a connected cycling experience that leveraged members’ mobile devices, to address its new competition in the cycling category.

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  • The Fun Queue

    Cannes Mobile Lions Awards   December 1, 2015  

    Liseberg developed a mobile game to help park attendees pass the time in the queue for Helix, the park’s newest roller coaster.

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  • Mixing Digital and Analog Experiences

    Event Recaps   November 18, 2015  

    Liseberg shared how the development of a mobile gaming app helped improve the customer experience and introduce fans to its newest Helix roller coaster.

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  • When Are Gaming-Styled Programs Legal?

    Event Recaps   November 9, 2015  

    Industry experts discussed the differences between gambling, lotteries, and games of skill, and showed how companies have legally been able to use gaming-styled programs.

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  • When Are Gaming-Styled Programs Legal?

    Public Videos   November 9, 2015  

    In this video, industry experts discussed the differences between gambling, lotteries, and games of skill, and showed how companies have legally been able to use gaming-styled programs.

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  • U.S. ESports Fans Aren’t Just PC Gamers

    Nielsen   October 29, 2015  

    Who are eSports fans and why are they valuable for advertisers?

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  • Halo: Starscope

    Smarties Awards   September 28, 2015  

    In anticipation of Halo: The Master Chief Collection, Xbox created a website that transformed a gamer’s device into an immersive Halo experience.

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  • Red Stick Staredown: A Game of Chicken

    Smarties Awards   September 28, 2015  

    To differentiate its Red Stick Chicken, Popeyes created a mobile app that let customers play a game of chicken with a chicken.

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  • KFC Velvet Cake Krush

    Smarties Awards   September 28, 2015  

    KFC and Kargo created a mobile game targeted at busy moms for the launch of the QSR’s new velvet cake dessert.

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  • Intel Mars Rover Experience

    Smarties Awards   September 28, 2015  

    For the launch of its Mars Rover Augmented Reality app, Intel let users play a real-life racing game that interacted with Intel-powered tablets at Best Buy stores.

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  • Nekoosa Tradeshow Traffic Driver

    Smarties Awards   September 28, 2015  

    Nekoosa created an augmented-reality basketball game to promote its synthetic paper and drive traffic at trade shows.

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  • Science Sleuth

    Smarties Awards   September 28, 2015  

    Dosomething.org created a texting game to encourage teenage girls to pursue careers in the sciences.

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  • The Bully Text: Superstar Edition

    Smarties Awards   September 28, 2015  

    DoSomething.org partnered with the WWE to create a text messaging game that would teach teens how to prevent bullying.

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