Under Armour Launches First Snapchat GameMediaPost October 4, 2016
Under Armour introduced a Snapchat game featuring athlete Cam Newton as part of its global marketing campaign, "It Comes From Below."view
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Nielsen analyzed data on mobile gamers and the top mobile games to provide insights for publishers looking to target the right consumers with the right content.view
Learn about new research about why gamers are an attractive audience for marketers in any category.view
National Geographic Channel created an immersive experience for attendees of SXSW to drive awareness and excitement for its show Life Below Zero.view
The growing popularity of eSports and the introduction of virtual reality devices are making gamers even more of an interesting and attractive audience to marketers.view