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In order to raise awareness for its new natural motor oil, Pennzoil tapped into consumer nostalgia with a real-life Mario Karting experience at SXSW.
Activision extended the reach of its gaming competition event through social media and digital video content.
Allstate created a digital game and an engaging roadshow to educate consumers about the value of their possessions and generate leads.
Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.
McDonald’s leveraged its FIFA sponsorship to create a global integrated campaign that included packaging, digital, mobile, gaming, and augmented reality technology.
To reverse slipping cookie aisle sales at Meijer, the grocer partnered with Mondelēz with an instant online and in-store game promoting different flavors of Oreo cookies.
An update on how augmented reality can help create immersive campaigns.
Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.
Seventy million people consumed sports content on their smartphones or computer in the third quarter of 2014 alone.
Insights from game developers who created an interactive experience for multicultural consumers.
Legal experts from several gaming companies shared best practices for integrating gaming into a marketing campaign, and the legal implications thereof.
Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.
Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.
Buscopan created a mobile game that made alleviating stomach pain fun, which allowed the brand to engage men and women ages 18 to 44.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
JetBlue designed a voice-activated rich media banner ad for mobile to connect with frequent flyers.
Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.
Lexus teamed with Electronic Arts to create a branded in-game experience in EA’s Real Racing 3 mobile app to raise awareness for its new IS model launch.