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Game On

Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.

Catch Pink If You Can

A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.

Balance Rewards

Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.

Win the Hour

Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.

Lexus and Real Racing 3’s Virtual Test Drive

Lexus teamed with Electronic Arts to create a branded in-game experience in EA’s Real Racing 3 mobile app to raise awareness for its new IS model launch.

Google Maps App QuizUp Campaign

Google partnered with a mobile gaming app for a native advertising campaign to drive Google Maps downloads.

State Farm and Rovio — Native/Mobile

State Farm developed a fully in-game campaign with the popular Angry Birds franchise that reminded consumers of the brand’s commitment to get consumers to a “better state.”

Virgin Mobile Game of Phones

To generate footfall and awareness for its telco offering, Virgin Mobile developed a mobile game that hid and awarded prizes in and around the country.

Alvio

Alvio is a new product designed to help kids improve their asthma condition by using their lungs to power video games.

Lucky Charms’ 50th Anniversary Campaign

General Mills shared a case study from a 50th anniversary campaign for Lucky Charms cereal that included digital, social, television, and gamification elements.

Multi-Platform Gaming: For the Win!

Gamers over the age of 13 spend more than six hours per week on a gaming platform, a 12 percent increase since 2012.

Electronic Gaming Becoming Equal-Op Entertainment

Women over the age of 18 now represent a larger portion of the gaming audience than teenage boys.

404 Fun Not Found by Fanta

To generate awareness of its playful campaign, Fanta took the fun away from tweens’ favorite websites by replacing it with an error code in order to show users just how much play was needed in their lives.

AHH Effect

Coca-Cola launched a digital content campaign aimed at authentically engaging teens.

Women Dominate Mobile Gaming Space

The way to reach women in the digital age is through their phones. More specifically, it’s through the games on their phones.

BrightLine Audience Snapshot: Gamers

This four-page infographic from BrightLine illustrates current statistics and trends about gaming, including demographics and key players and advertisers in the space.

Mobile at MoMA

Allegra Burnette, creative director of digital media at the Museum of Modern Art, shared case studies from the museum’s exploration of mobile apps, cross-device digital experiences, and mobile revenue generation.

The International Journal of Mobile Marketing, Vol. 8 No. 2

This issue of the IJMM features articles about QR codes, mobile gaming, U.S. Hispanic mobile adoption, and mobile brand interaction in Southeast Asia.

True Survival

HBO created a mobile game based on its hit series True Blood to renew enthusiasm for the show’s upcoming sixth season.

Sims Social

Lowe’s partnered with a popular Facebook game in order to highlight product benefits of its revolutionary web-based loyalty program.

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