Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 13 document(s).

Optimizing the Marketing Procurement and Marketing Relationship

Survey research from the ANA Procurement Task force revealed insights into optimizing the relationship between marketing procurement and marketing.

Optimizing the Marketing Procurement and Marketing Relationship

Survey research from the ANA Procurement Task force revealed insights into optimizing the relationship between marketing procurement and marketing.

Marketing Procurement: Building a Relationship With Marketing and Other Centralized Services

Anna Maria Pochatko, operations manager of corporate communications at American International Group, Inc., discussed the importance of having an open line of communications and building the right relationships with marketing and other internal resources in order to evolve to a successful joint partnership.

Why Nationwide’s CMO Loves Procurement

In this presentation, Nationwide’s Chuck Arida and Kristy Boer discussed how procurement helped the marketing team to achieve more effective and efficient results.

Panel Discussion on Media Procurement

Bill Duggan, group executive vice president at ANA, moderated a panel discussion with participants Eric Fischer, director of media services at LifeLock, George Giassopoulos, procurement director of global marketing and media agencies at Pfizer, and Steve Lightfoot, senior manager of global marketing procurement at the World Federation of Advertisers, on topics related to media procurement.

Nestlé: Selling Procurement Internally

Sopan Shah, global leader of advertising and marketing procurement at Nestlé, discussed how Nestlé established a stable foundation of “selling” procurement internally, which enabled the journey to value creation and high-performance business partnerships that ultimately delivered for the company in the marketplace.

Procurement Collaboration Success Case Study

Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.

Procurement Collaboration Success Case Study

Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.

Avon: Sourcing is Strategic

Nick Thakkar, global sourcing and strategy, marketing and sales at Avon Products, Inc. and Ashleigh Young, head of global advertising at Avon Products, Inc., shared how the relationship between Avon’s marketing and sourcing/procurement departments has evolved to one of fruitful collaboration and wins for both departments.

How Do the Most Advanced Marketing Procurement Organizations Set Themselves Up for Global Success?

Paul Duxbury, co-founder and director, SPIRE Worldwide, and Steve Lightfoot, global communications procurement manager, World Federation of Advertisers, shared new research that benchmarks the marketing procurement maturity of the world’s largest advertisers.

Walmart: Procurement Organizational Structure

Simona Rabsatt, director, marketing vendor management, Walmart Stores, Inc., discussed how Walmart has structured their procurement teams and how this organization has affected internal as well as external relationships.

Procurement Leader Keynote: Winning Brand Building: Purpose-Inspired Strategic Relationships

Stew Atkinson, VP, product supply, global brand building purchases, Procter & Gamble, discussed how the purchasing group at his organization has formed partnerships with the marketing team to allow them to achieve their objectives as an organization.

Can Creative Vision Help Your Bottom Line?

This webinar video provides the framework needed to optimize your brands creative outcome by bringing the right teams together within an organization. Agency and client-side experts from OnRequest Images, Microsoft, and InterContinental Hotels Group show you how to get the most out of all creative relationships.