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Working with multiple agencies has become the new norm, but there are different organizational models marketers need to consider. This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.
In this webinar video, the ANA and the 4A’s discussed best practices and guidance tools for improving the agency selection process and writing articulate briefs.
The ANA and the 4A’s developed best practices and guidance tools for improving the agency selection process and writing articulate briefs.
In this video, Kimberly-Clark showed how bringing its programmatic buying capabilities in-house allowed the brand to increase media buying efficiency, effectiveness, and relevance to target consumers.
While witty, resonant ad messages will always be critical and appreciated by advertisers and consumers alike, in our increasingly fragmented media world, it takes many more skill sets to bring brilliant executions to life at the right time, in the right context, for maximum impact.
Kimberly-Clark showed how bringing its programmatic buying capabilities in-house allowed the brand to increase media buying efficiency, effectiveness, and relevance to target consumers.
Florian Gmeiner, head of marketing for the Americas at Lufthansa Group, and Sharon Napier, chief executive officer of Partners + Napier, shared how Lufthansa built a customized global agency network and how the member agencies work together to achieve a common goal.
A template for a Non-Compete Agreement between parties who conduct business together.
Use this tool to protect yourself & your company when dealing with third-parties.
Cella Consulting surveyed over 400 in-house creative agency professionals to analyze the capabilities, frequency of use, and challenges related to in-house creative agencies.
Marta Stiglin, principal at Stiglin Consulting and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
Nina DiSesa, creative management consultant, R3:JLB, and former chairman and chief creative officer of McCann, New York, provided insight into the world of the agency creative department.
Cella Consulting surveyed 360 in-house creative services leaders to create this unique study, which features personal commentary from professionals working at in-house agencies.
Discover three important ways procurement can add value for their marketing stakeholders. A strong foundation of people, processes, and systems must be in place to support these key strategies.
RSW/Agency Search surveyed 100 senior client-side marketers and 100 agency professionals to learn about their 2012 outlook.
Debra Giampoli, director, global strategic agency relations, Kraft Foods, discussed how Kraft has increased its revenue and earnings growth by deciding to be a better client and demand better work from its agency partners.
Don McAdang, director of administration, Schwab Creative Services, Kellie Krug, general manager, vice president, Schwab Creative Services, and Kathi Illish, director of traffic, Schwab Creative Services, discussed how Schwab's in-house agency has evolved to manage increased demand for over 8,000 communications jobs a year.
Jana Rygiel, global advertising purchasing manager at Ford, outlined why the Global Agency Management Team was developed and how it has morphed over time.