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Search returned: 26 document(s).

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Marketing in a Multicultural Nation

Coca-Cola shared seven key learnings on marketing to multicultural Millennials.

NBA Inspires and Connects with the Total Market

The NBA described its total market approach and offered five tips for executing total market successfully.

Women-Targeted LinkedIn

Emerson used thought leadership content and paid media to engage female professionals through LinkedIn.

Achieving Cultural and Generational Chemistry with Millennials

Tru Pettigrew, founder and CEO of Tru Access, discussed the importance of bridging cultural and generational gaps with both consumers and employees.

Procurement at Interpublic

Eliseo Rojas, chief procurement officer of the Interpublic Group of Companies, shared how a holding company’s strategic sourcing, procurement, and supplier functions help create better partnerships with agencies and clients.

Ask the White Guy

Luke Visconti, CEO of DiversityInc, shared data and high-level insight on diversity management best practices.

Ask the White Guy

Luke Visconti, CEO of DiversityInc, shared data and high-level insight on diversity management best practices.

Amway: The Original Social Network

Jori Hartwig, chief marketing officer at Amway North America, described Amway’s approach to targeting multicultural markets within its direct-selling model.

Amway: The Original Social Network

In this video, Jori Hartwig, chief marketing officer at Amway North America, described Amway’s approach to targeting multicultural markets within its direct-selling model.

PwC: Leveraging the Power of our Differences

Bob Liodice, president and CEO, ANA, interviewed Niloufar Molavi, vice chair, Greater Houston market managing partner, U.S. Energy Leader, PwC, about her experience as a former chief diversity officer at PricewaterhouseCoopers (PwC) LLP, and the reasons why PwC has achieved top honors in diversity.

Diversity: Moving Beyond Demographics

Featuring case studies from ANA member companies AT&T, Navy Recruiting Command, and Time Warner, this Insight Brief also includes information on the importance of making the advertising industry more diverse and how marketers can make a business case for diversity.

Impact Study 2011: From Where I Stand…Advertising Agency Diversity and Inclusion Perceptions

This landmark 2011 study from Tangerine-Watson explores the perspectives and perceptions of multicultural advertising professionals.

The Diversity Dilemma

While increasing diversity in the industry continues to be a hot-button issue, ANA members like Dell, IBM, and Visa are responding to the challenge. Five best practices offer ways to create a more diverse workplace.

Learnings from the 4A’s Conference Relevant to Marketers

Catherine Bension, CEO, SelectResources International, and Avi Dan, founder and president, Avidan Strategies, shared what they heard at the 4A’s annual conference.

Eight Trends Shaping the Creative Team of the Future

This report from The Creative Group looks at how the creative field is evolving and what competencies organizations will need to embrace in order to succeed in it.

From the Top: Moving Diversity Forward

The marketing industry has taken small steps to embrace diversity, but more must be done. Bob Liodice, president and CEO of the ANA, says despite a number of initiatives aimed at increasing the number of minorities in the industry, marketers and media companies haven't made enough progress.

Time Warner: Leveraging Diversity as a Key to Business Growth

Lisa Garcia Quiroz, senior vice president, corporate responsibility and chief diversity officer, Time Warner Inc., discussed the company's plans to make diversity a strategic business imperative and capture growth in multicultural markets.

AT&T: Diversity as a Strategic Imperative

Jennifer Jones, vice president, diverse markets and post sale communications, AT&T Inc., discussed how diversity management is a strategic business imperative at AT&T.

Marketing to the New Majority: Strategies for a Diverse World

David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.

Marketing to the New Majority: Strategies for a Diverse World

David Burgos, VP, multicultural practice, Millward Brown, and Ola Mobolade, managing director, Firefly Millward Brown and co-author of Marketing to the New Majority, discussed the changed marketplace revealed in the new 2010 Census data and showed how marketers can develop integrated campaigns that effectively reach these culturally diverse consumer populations.

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