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Search returned: 49 document(s).

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Does Your Brand Have a Winning Score?

Take this quick test to see how your brand positioning measures up.

Making TV Ads Accountable

In this webinar, attendees discovered the best ways to use data to better target TV advertising and to drive greater ROI.

Making TV Ads Accountable

In this webinar, attendees discovered the best ways to use data to better target TV advertising and to drive greater ROI.

Agency Audits: The Best Tool to Improve Your Agency Relationships

KPMG LLP explained how agency audits can provide value and improve relationships.

Proving the Value of Your In-House Agency

In-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

MasterCard Worldwide’s Approach to Digital Disruption

MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.

Warner Bros. Entertainment Case Study: Ad Verification

Warner Bros. global procurement explained why an ad verification solution can improve marketing ROI.

The Value and Impact of Sponsorships

Navigate Research shared best practices on sports sponsorship measurement and spend allocation.

Effective Content Marketing: What Marketers Need to Know

An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.

Data-Driven Decisions to Supercharge Your Sponsorship Portfolio

IEG offered tips for using research to plan, execute, and measure sponsorships.

Ford’s Marketing Science Unit: Driving Sales Through Predictive Analytics and ROMI

Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.

USAA Wins First-Ever ANA Marketing Analytics Leadership Award

USAA shared how it built the ideal analytics team and placed them in an environment to succeed, which resulted in the brand receiving the first-ever ANA Marketing Analytics Leadership Award.

The Measurement Mandate

The ARF believes the marketing industry faces a measurement mandate.

Effective Content Marketing: What Marketers Need to Know

This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

The New Marketing KPIs

According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Social Media Strategy for B-to-B

Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.

Leveraging Cloud-Based Technology to Increase Advertising Efficiency

At Kaiser Permanente, collaboration between finance and marketing has helped facilitate data reporting automation through cloud-based technology solutions.

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