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According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.
A new breed of marketers are using measurement and testing to learn more about their customers, act faster, waste less, and win more.
The success of paid search marketing has spurred the emergence of real-time bidded (RTB) display advertising, which is expected to grow at an average rate of 48 percent per year to $14.4 billion by 2017. Beyond digital, advertisers are also starting to cozy up to bidded media in television and out-of-home.
Use this to organize and report on all of your webinar program tasks & activities.
Meg Blair, the founding president of the Marketing Accountability Standards Board (MASB), provided an overview of the MASB initiative to establish an industry standard for marketing accountability and predictability to improve financial performance and guide business decision-makers.
A self-assessment to evaluate your organization from a Branding perspective.
Use this template for any corporate investment and as a formal management communication document.
You need to define, track, and create a report of the KPIs and metrics related to your webinar.
You need to identify and mitigate risks associated with launching a webinar program.
Use this tool to communicate project status with stakeholders and management.
Three trends are making it easier for marketers to justify moving brand dollars into digital media: audiences are consuming an ever-increasing amount of digital media; richer creative formats are allowing marketers to create more engaging consumer experiences online; and consistent multi-platform metrics are emerging that allow us to track relative efficacy of different media.
Jaime A. Vasquez, executive vice president and CMO at WellBiz Brands Inc., discussed accountability concerns, social media measurement, and the challenge of integrated marketing.
George Ivie, president and CEO of Media Rating Council, Inc. (MRC) discussed the status of the cross-platform measurement initiative Making Measurement Make Sense (3MS), which was launched in 2011 by the ANA, the Interactive Advertising Bureau (IAB), and the 4A’s in order to develop digital metrics and advertising currency that facilitate the cross-platform measurement and evaluation of media.
The four Cs of a customer-centric brand (customer experience, competency, commitment, customer intelligence) are helping companies overcome challenges and make the most of their resources and data.
Analytics help Macys.com engage customers and save the brand $500,000 annually. To more effectively measure the impact of its online marketing initiatives on store sales, Macys.com increased its analytical capabilities with a data mining solution.
Christine Kubisztal, director, media services, Walgreen Company, discussed how the implementation of agency scorecards and media performance monitoring has contributed to the success of Walgreen’s marketing.
This Research Report includes findings from the 2011 Marketers’ Top Concerns Survey, conducted by the ANA. The survey’s objective is to understand concerns facing the marketing industry going into 2012.
This collection of data charts represent findings from the 2011 Marketers’ Top Concerns Survey, conducted by the ANA. The survey’s objective is to understand concerns facing the marketing industry going into 2012.
Cleveland Clinic is setting the pace for capturing marketing effectiveness. Just as it tracks metrics on how successfully it treats patients, Cleveland Clinic also reports on the outcomes of its marketing and communications.
Initiatives like Ad-ID could save the industry up to $2 billion. Bob Liodice, president and CEO of the ANA, says it is becoming increasingly clear that we need standard setting bodies to provide order and comparability if we’re going to make sense of marketing across a multitude of platforms.