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Search returned: 65 document(s).

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Winning on the "Why" in Financial Services

To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.

GE's Andy Markowitz Discusses the Race for Accountability in a Time of Uncertainty

The Internationalist spoke with the general manager of GE's Performance Marketing Labs about digital marketing.

Staffing Your Marketing Measurement Team: Why You Need Data Storytellers

Marketing and analytics leads from Google, Comcast, and Carat USA share what it takes to run a successful marketing measurement program.

ABCs of Effective Digital Advertising

Discover the core tenets for finding success in the digital space.

Using Agency Compliance Review to Improve Marketing and Media Operations

KPMG introduced a new collaborative audit process that focused not on financial recovery but on streamlining processes and increasing communication.

Protecting Your Brand in the Digital Supply Chain

The Trustworthy Accountability Group (TAG) is an industry initiative to combat fraud and promote brand safety through greater transparency in the digital ad space.

Three Questions to Amp Up Messaging ROI

A three question quiz to see if your content marketing is on track.

The Drink Up Campaign Is Improving America’s Health, One Water Bottle at a Time

The campaign has boosted sales of bottled water and filtered water products 4 percent among those who were exposed to its ads.

Brainstorming on Steroids: Ideas for Advancing In-House Agencies

Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.

Does Your Brand Have a Winning Score?

Take this quick test to see how your brand positioning measures up.

Financial Keynote: Mattel

An overview of the role of finance and strategic planning at Mattel.

Financial Keynote: Mattel

In this video, get an overview of the role of finance and strategic planning at Mattel.

Proving Marketing Impact: Three Keys to Doing It Right

A guide to how controlled marketing experiments can help improve campaign success.

Agency Audits: The Best Tool to Improve Your Agency Relationships

KPMG LLP explained how agency audits can provide value and improve relationships.

Measuring the Impact of Online Video on Brand Metrics

Google looks at how the effectiveness of a video ad campaign can be measured.

Promotion Marketing: New School Meets Old School Promotion Analytics

Alcone Marketing Group shared a shopper marketing case study to demonstrate the importance of planning and measurement.

Promotion Marketing: New School Meets Old School Promotion Analytics

In this video, Alcone Marketing Group shared a shopper marketing case study to demonstrate the importance of planning and measurement.

Proving the Value of Your In-House Agency

In this webinar video, learn why in-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

Proving the Value of Your In-House Agency

In-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

MasterCard Worldwide’s Approach to Digital Disruption

MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.

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