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Search returned: 60 document(s).
The Internationalist spoke with the general manager of GE's Performance Marketing Labs about digital marketing.
The Trustworthy Accountability Group (TAG) is an industry initiative to combat fraud and promote brand safety through greater transparency in the digital ad space.
A three question quiz to see if your content marketing is on track.
The campaign has boosted sales of bottled water and filtered water products 4 percent among those who were exposed to its ads.
Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.
Take this quick test to see how your brand positioning measures up.
An overview of the role of finance and strategic planning at Mattel.
A guide to how controlled marketing experiments can help improve campaign success.
KPMG LLP explained how agency audits can provide value and improve relationships.
Google looks at how the effectiveness of a video ad campaign can be measured.
Alcone Marketing Group shared a shopper marketing case study to demonstrate the importance of planning and measurement.
In this video, Alcone Marketing Group shared a shopper marketing case study to demonstrate the importance of planning and measurement.
In this webinar video, learn why in-house agencies should demonstrate value across a variety of qualitative and quantitative measures.
In-house agencies should demonstrate value across a variety of qualitative and quantitative measures.
MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.
Centro shared a checklist that marketers can use to help optimize their holiday campaigns.
Navigate Research shared best practices on sports sponsorship measurement and spend allocation.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
IEG offered tips for using research to plan, execute, and measure sponsorships.
Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.