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A new breed of marketers are using measurement and testing to learn more about their customers, act faster, waste less, and win more.
The success of paid search marketing has spurred the emergence of real-time bidded (RTB) display advertising, which is expected to grow at an average rate of 48 percent per year to $14.4 billion by 2017. Beyond digital, advertisers are also starting to cozy up to bidded media in television and out-of-home.
Use this to organize and report on all of your webinar program tasks & activities.
A self-assessment to evaluate your organization from a Branding perspective.
Use this template for any corporate investment and as a formal management communication document.
You need to define, track, and create a report of the KPIs and metrics related to your webinar.
You need to identify and mitigate risks associated with launching a webinar program.
Use this tool to communicate project status with stakeholders and management.
Jaime A. Vasquez, executive vice president and CMO at WellBiz Brands Inc., discussed accountability concerns, social media measurement, and the challenge of integrated marketing.
The four Cs of a customer-centric brand (customer experience, competency, commitment, customer intelligence) are helping companies overcome challenges and make the most of their resources and data.
Analytics help Macys.com engage customers and save the brand $500,000 annually. To more effectively measure the impact of its online marketing initiatives on store sales, Macys.com increased its analytical capabilities with a data mining solution.
This Research Report includes findings from the 2011 Marketers’ Top Concerns Survey, conducted by the ANA. The survey’s objective is to understand concerns facing the marketing industry going into 2012.
This collection of data charts represent findings from the 2011 Marketers’ Top Concerns Survey, conducted by the ANA. The survey’s objective is to understand concerns facing the marketing industry going into 2012.
Cleveland Clinic is setting the pace for capturing marketing effectiveness. Just as it tracks metrics on how successfully it treats patients, Cleveland Clinic also reports on the outcomes of its marketing and communications.
Initiatives like Ad-ID could save the industry up to $2 billion. Bob Liodice, president and CEO of the ANA, says it is becoming increasingly clear that we need standard setting bodies to provide order and comparability if we’re going to make sense of marketing across a multitude of platforms.
Through focused efforts, brands in a number of industries are becoming more accountable marketing organizations. Learn what steps these companies are taking to improve marketing accountability.
Ed Abrams from IBM and Harvey Kipnis from OgilvyOne presented a list of seven steps marketers can take to become more accountable and discussed a case study on how they used analytics to drive growth in IBM's mid-market advertising.
Spencer Stuart's Tom Seclow and Justin Menkes discussed the concept of Executive Intelligence and the skills marketers need to lead in their organizations.
Scott Davis, author of The Shift, outlines a marketer's 5-step plan to becoming a growth catalyst
This research report draws on survey research conducted throughout 2009 and also highlights "hot" topics to marketers such as brand building, newer media, agency evaluations, marketing accountability, agency holding companies, global marketing, agency audits, and hourly rates.