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Search returned: 59 document(s).
A three question quiz to see if your content marketing is on track.
In this session, Horst shared share the ARF's insights and a number of case studies that illustrate how advertisers are benefiting from adopting these neuromarketing research innovations.
Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.
Take this quick test to see how your brand positioning measures up.
An overview of the role of finance and strategic planning at Mattel.
A guide to how controlled marketing experiments can help improve campaign success.
KPMG LLP explained how agency audits can provide value and improve relationships.
Google looks at how the effectiveness of a video ad campaign can be measured.
Alcone Marketing Group shared a shopper marketing case study to demonstrate the importance of planning and measurement.
In this video, Alcone Marketing Group shared a shopper marketing case study to demonstrate the importance of planning and measurement.
In this webinar video, learn why in-house agencies should demonstrate value across a variety of qualitative and quantitative measures.
In-house agencies should demonstrate value across a variety of qualitative and quantitative measures.
MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.
Centro shared a checklist that marketers can use to help optimize their holiday campaigns.
Warner Bros. global procurement explained why an ad verification solution can improve marketing ROI.
Navigate Research shared best practices on sports sponsorship measurement and spend allocation.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
IEG offered tips for using research to plan, execute, and measure sponsorships.
Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.
USAA shared how it built the ideal analytics team and placed them in an environment to succeed, which resulted in the brand receiving the first-ever ANA Marketing Analytics Leadership Award.