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Women-Targeted LinkedIn

Emerson used thought leadership content and paid media to engage female professionals through LinkedIn.

2013 State of Inbound Marketing

This report is a comprehensive review of the inbound industry, with data analysis from over 3,300 participants from 128 different countries, including CEOs, agencies, and marketers.

Social Strategies for 2014

To get a comprehensive view of the state of social media management today and how marketers can prepare for 2014, Wildfire by Google and Ad Age did an exclusive survey to find out how enterprise brands are handling social media and the changes it has brought to marketing.

How Customer Insights Transformed the U.S. Postal Service

John Huffman, director of customer insights, advertising, and creative design at the United States Postal Service, discussed how the Customer Insights group led the USPS’s transformation toward becoming more competitive in today’s business climate.

Walmart Careers Site

Walmart launched a responsive and compelling career site to reach and attract qualified candidates to its large organization.

Capital One Careers

Capital One is a diverse company that looks to hire people with a variety of skills, so the career site was enhanced to recruit talent across the board.

Civilian Acquisition Careers

The U.S. Air Force built a centralized hub offering information and tools relating to careers in an array of business and technical fields to recruit talented civilians.

TD Ameritrade Careers

TD Ameritrade Careers broke new ground with the development of a mobile job search engine.

Nokia and JobLens

To increase awareness for JobLens, an exclusive job-hunting app, Nokia engaged social media and augmented reality to help find open jobs near a user’s physical location.

Community Manager Job Description

A template to quickly document the role and responsibilities for this position.

CRM Administrator Job Description

A template to quickly document the role and responsibilities for this position.

Director of Sales Enablement Job Description

A template to quickly document the role and responsibilities for this position.

Event Manager Job Description

A template to quickly document the role and responsibilities for this position.

Market Research Analyst Job Description

A template to quickly document the role and responsibilities for this position.

Media Specialist Job Description

A template to quickly document the role and responsibilities for this position.

Mobile Marketing Manager Job Description

A template to quickly document the role and responsibilities for this position.

Social Media Manager Job Description

A template to quickly document the role and responsibilities for this position.

Social Media Specialist Job Description

A template to quickly document the role and responsibilities for this position.

Webinar Program Manager Job Description

Use this tool to document the role and responsibilities for a Webinar Program Manager.

Some Assembly Required

To succeed in social media, start by building the right team. Learn what top brand marketers and social media experts have to say on creating a quality framework for a successful social media program.

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