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Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
The “Dove Seven-Day Challenge” used a mobile opt-in program to distribute samples, increase consumer consideration, and generate a customer database.
Coke and pizzeria franchise Mellow Mushroom teamed up to drive beverage sales by engaging restaurant guests with a mobile game and sweepstakes.
OMO developed a mobile rewards campaign to encourage and reward loyal consumers.
An app drove brand loyalty by offering rewards and upgrades to Samsung device owners at select entertainment events.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.
BloodSource shared its nonprofit perspective on sponsorship activations.
MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
Zodiac Pool Systems changed its rebate system and partnered closely with brick-and-mortar retailers to engage more consumers for less money.
MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.
In this webinar video, Lippincott explored how a clearly defined and “human” brand personality can differentiate a brand from its competition and restore trust and customer loyalty.
The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.
Lippincott explored how a clearly defined and “human” brand personality can differentiate a brand from its competition and restore trust and customer loyalty.
Farmland, a subsidiary of Smithfield Foods, has launched an online community for bacon lovers that offers members recipes, videos, and contests.
Welch’s uses social media platforms like Vine to stay relevant, drive trial, and build preference.
Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.