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The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.
A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.
In order to avoid being perceived and regulated as a lottery, marketers must craft sweepstakes and promotions carefully.
In this video, learn how marketers must craft sweepstakes and promotions carefully in order to avoid being perceived and regulated as a lottery.
Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
The “Dove Seven-Day Challenge” used a mobile opt-in program to distribute samples, increase consumer consideration, and generate a customer database.
Coke and pizzeria franchise Mellow Mushroom teamed up to drive beverage sales by engaging restaurant guests with a mobile game and sweepstakes.
OMO developed a mobile rewards campaign to encourage and reward loyal consumers.
An app drove brand loyalty by offering rewards and upgrades to Samsung device owners at select entertainment events.
To create the right brand experience, you need to know your customer. At Target, marketers have a clear sense of the people they are trying to reach because the company uses a wide variety of methods to learn about its consumers.
Gamification — applying elements of gaming to other activities, like marketing or work — has emerged as an effective engagement tool for brands looking to reach consumers of all ages and interests.
Loyalty isn’t easily attained. It takes time for new acquaintances to prove their worth and earn our trust. That’s just as true for companies as it is for people.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
BloodSource shared its nonprofit perspective on sponsorship activations.
MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
Zodiac Pool Systems changed its rebate system and partnered closely with brick-and-mortar retailers to engage more consumers for less money.
MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.