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What’s in Asian-Americans’ Wallets?

Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.

B-to-B Customer Loyalty: The Proven Path to Monetizing Customer Experience

The Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.

B-to-B Customer Loyalty: The Proven Path to Monetizing Customer Experience

In this video, the Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.

Saatchi & Saatchi X Takes on Shopper Marketing

In this session, Doug Van Andel shared the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.

Panera Creates a “No No List” of Ingredients

Panera announced that it is prohibiting ingredients based more on what consumers want than on hard scientific proof.

Millennial Optimism Reaches Four-Year High

Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.

Kids vs. Pros: MLS Soccer Showdown

Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.

Campbell's Labels For Education / Grand Stand For Schools

Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.

OREO

To reverse slipping cookie aisle sales at Meijer, the grocer partnered with Mondelēz with an instant online and in-store game promoting different flavors of Oreo cookies.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

IC Group discussed how brands can activate, measure, and analyze their consumer data.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

Dr Pepper Snapple: Media Integration Story

In this video, Dr Pepper shared how it built an integrated media campaign around the college football season, playoffs, and championship game.

Dr Pepper Snapple: Media Integration Story

Dr Pepper built an integrated media campaign around the college football season, playoffs, and championship game.

The Great IT Trick

To increase participation in its certification program, VMware implemented fake deadlines in order to encourage procrastinators to sign up.

Using Client First-Party Big Data to Drive User Engagement in Digital Campaigns

LoopNet tracked user behavior and enhanced customer experience with a retargeting campaign that created personalized ads.

Marzouq: Rise of a Twitter Star

Mobily, a leading Saudi mobile telecommunications provider, taught subscribers about its new loyalty program with its own Twitter celebrity.

The ASPCA’s Success in Retail and Corporate Partnerships

The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.

Multicultural Consumers Will Drive Higher Holiday Sales

A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.

The Basics of Sweepstakes and Contests

In order to avoid being perceived and regulated as a lottery, marketers must craft sweepstakes and promotions carefully.

The Basics of Sweepstakes and Contests

In this video, learn how marketers must craft sweepstakes and promotions carefully in order to avoid being perceived and regulated as a lottery.

1234567 >>  Last (11)