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Omni-Channel Partnership

Peapod, the original e-grocer, shares how its omni-channel approach to shopper marketing allows it to engage and provide value for consumers regardless of the touch point, channel, or shopper situation.

Activating the Male Shopper

The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.

Thriving in a World of Empowered Shoppers

To remain successful, Walmart needed to create new solutions for these new shopper occasions.

Farmland Launches Bacon Club, Campaign

Farmland, a subsidiary of Smithfield Foods, has launched an online community for bacon lovers that offers members recipes, videos, and contests.

Product to Purpose: Cultivating the Vine of Brand Love

Welch’s uses social media platforms like Vine to stay relevant, drive trial, and build preference.

Outback Steakhouse: Connecting Through Energized Sponsorships

Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.

Unleashing the True Power of the Customer: The Opportunity for U.S. Grocery Retailers

American grocery stores are uniquely positioned to build a customer-centric organization.

Make Up Bag Remix

Make Up For Ever created a national tour in order to help women maximize the makeup they already owned, lifting brand affinity and attracting press along the way.

Reading Has its Credits

Artemis bookstores created a campaign that rewarded consumers who loved to read by hiding a discount in what seemed like the credits to televised movies.

Taco Bell Redefines the Value of $1

Taco Bell created murals out of money in several markets in order to generate buzz about its new Dollar Menu.

Gen Y Is Just a Different Kind of Brand Loyal

Millennials may be famously fickle when it comes to brands, but a new study finds that they actually see themselves as loyalists.

Rewarding Interactions

In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions — specifically, social interactions that translate to engagement and advocacy.

Marketers Increase Coupons, but Redemption Is Down

Coupon use is down, but still strong. And the growth area is non-food.

Toyota and B.A.S.S.: Reeling in a Great Sponsorship

Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.

Forecast Calls for Happier Shoppers, Bluer Skies

A new forecast for retailers is decidedly more upbeat, with BDO predicting a 5.1 percent increase in sales in the year ahead, thanks to shoppers’ growing confidence in the strengthening economy.

Mapping the Customer Journey

Marketing executives are asking one fundamental question: What’s it like to be one of our customers? Embracing customer experience management is the way to move forward.

The Next Frontier

Enlightened marketing leaders are achieving success these days by seizing ownership over the entire customer experience — from delivering the message to innovating the experience.

New Wealth, New World: How and Why We Shop Around the Globe

The Nielsen Global Survey of Consumer Shopping Behavior included more than 29,000 online respondents in 58 countries. The findings shine a light on how consumers shop and what drives category purchasing.

King’s Hawaiian: Integration of Social Media and Consumer Care

Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.

Get Personal

Discover how brands including Jaguar and IBM are working to win over customers through experience using social and mobile technology.

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