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  • Focus Brands: Social and Digital Media Drives Innovation for Schlotzsky's

    Event Recaps   September 13, 2016  

    In this session, Matt Courtoy, Social Media Manager – FOCUS Brands, shared how social listening and their loyalty app drove guest relations innovation for the Schlotzsky's brand.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 13, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Media Transparency Update – Considerations for Digital Marketing

    Event Recaps   September 13, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • Coca-Cola Content Marketing - Digital & Social Case Study

    Event Recaps   September 13, 2016  

    Content marketing and authenticity have always been at the core of how The Coca-Cola Company has connected with consumers, business partners, and the media. In 2012, The Coca-Cola Company launched Journey—a dynamic communications platform featuring a strategically curated mix of branded and unbranded articles as well as multimedia content. Journey has since evolved into one of The Coca-Cola Company's most powerful tools of connection—bringing authenticity and transparency to its audiences to entertain, inform and most importantly change minds. In this session, Doug Busk, Global Group Director – Digital Communications & Social Media - The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair and Jenny Wilburn, Senior Manager – Digital Communications & Social Media, shared how the Coca-Cola Company places storytelling at the core of its marketing strategy to engage consumers, spur conversation, and ultimately drive sales.

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  • Mobile Marketers Can Get Their Generational Clicks with Varied Engagement Tactics

    Nielsen   August 17, 2016  

    For engaging consumers across the generational divide on mobile, marketers should make ads personal, make them relevant, and use coupons and promotions whenever possible.

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  • Loyalty Is Its Own Reward

    ANA Magazine   August 5, 2016  

    Infographic: A look at consumer loyalty and the benefit of rewards programs, by the numbers.

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  • Hispanic Shoppers Decide Where to Shop Based on Coupons

    MediaPost   August 1, 2016  

    An Ipsos study found that over 80 percent of Hispanic consumers decide where to shop based on print and digital coupon offers.

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  • Promotion Marketing

    Insight Briefs   July 24, 2016  

    This Insight Brief brings together the best ANA content around promotion marketing, including tips for finding influencers, case studies, and new research.

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  • Optimizing Rewards to Reach the Millennial Shopper

    Event Recaps   July 21, 2016  

    Steve Apesos, VP of strategic alliances at Fandango LLC, and Jeff Turose, director of shopper marketing at Fandango Rewards, discussed how rewards partnerships can deliver positive results for brands.

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  • Optimizing Rewards to Reach the Millennial Shopper

    Webinars   July 21, 2016  

    In this webinar video, Steve Apesos, VP of strategic alliances at Fandango LLC, and Jeff Turose, director of shopper marketing at Fandango Rewards, discussed how rewards partnerships can deliver positive results for brands.

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  • Shopper Marketing: Increasing ROI Through Promotional Tactics

    Event Recaps   July 14, 2016  

    Bill Mohri, CRO at Qoints, discussed how the efficiency of shopper marketing promotions could be improved.

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  • Shopper Marketing: Increasing ROI Through Promotional Tactics

    Webinars   July 14, 2016  

    In this webinar video, Bill Mohri, CRO at Qoints, discussed how the efficiency of shopper marketing promotions could be improved.

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  • Sizing Up Savings: Consumers Prefer Package Adjustments over Sales

    Nielsen   June 27, 2016  

    How can manufacturers make adjustments to keep shoppers coming back when times are tough?

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  • Millennial Moms (and Dads) Bringing Back the Art of Couponing

    MediaPost   June 24, 2016  

    A new report from Valassis reveals that 9 out of 10 Millennials use coupons — but rather than reaching for the newspaper, most turn to the Internet to find the best deals.

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  • Advertiser ID Tracking and What It Means for You

    Knowledge Partners   June 22, 2016  

    This technology allows brands, carriers, ad tech companies, and others to collect valuable insights about consumers.

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  • Loyalty Customers Gravitate to Brands' Mobile Apps

    MediaPost   June 14, 2016  

    According to a recent study of mobile loyalty conducted by Forrester Research, two times more loyalty program members use a brand’s mobile app compared to non-loyalty members.

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  • The Art of Persuasion along the Customer Journey

    Public Videos   April 20, 2016  

    In this video, learn why achieving desired results in shopper marketing requires fishing with the right bait.

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  • The Art of Persuasion along the Customer Journey

    Event Recaps   April 20, 2016  

    Leo Burnett and Arc shared new groundbreaking research-based insights on the most effective ways to persuade people to buy your brand.

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  • Priceless Table

    REGGIE Awards   April 20, 2016  

    In support of its partnership with Stand Up To Cancer (SU2C), MasterCard mobilized consumers to dine out and raise money for an important cause with an experiential campaign.

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  • Alexia Farm to Flavor Tour

    REGGIE Awards   April 20, 2016  

    Alexia created a gourmet food truck and partnered with well-known chefs from farm-to-table restaurants to communicate the all-natural quality of its frozen products.

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