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  • Rules of the Game: What Marketers Need to Know about Promotions

    Event Recaps   April 14, 2016  

    This webinar provided an overview of the critical issues that every advertiser must consider before running a promotion, including a discussion of the key regulatory, contractual, advertising, intellectual property and other developments relating to promotions run in the United States.

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  • Rules of the Game: What Marketers Need to Know about Promotions

    Webinars   April 14, 2016  

    This webinar provided an overview of the critical issues that every advertiser must consider before running a promotion, including a discussion of the key regulatory, contractual, advertising, intellectual property and other developments relating to promotions run in the United States.

    view
  • Church's Chicken: Engaging Customers with a Mobile App

    Event Recaps   April 7, 2016  

    In this session, Kira Clayborne, Manager, Digital Media – Church's Chicken, shared Church's Chicken's journey and explored lessons learned from these recent initiatives.

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  • Georgia-Pacific: The Art of Storytelling

    Event Recaps   April 7, 2016  

    In this session, Laura Knebusch, Vice President, Marketing Activation – Georgia-Pacific Corporation explained how Georgia-Pacific brands moved from functional benefits to making an emotional connection with the consumer through brand storytelling.

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  • Better Together — Pepsico Shares Pairing Strategy

    Event Recaps   April 5, 2016  

    Learn about PepsiCo’s “Better Together” strategy, which paired food and beverages to create winning promotional opportunities with retail partners – all while allowing consumers to accumulate points and enter to win a variety of prizes.

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  • Spurring Trial Through Brand Advocacy

    Event Recaps   April 5, 2016  

    Michelle Flood of Reynolds Consumer Products shared the brand's recipe for encouraging trial through advocacy on two of Reynolds® branded cooking products with lower household penetration.

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  • Growing Big, Feeling Small: Embracing a Sense of Place

    Event Recaps   April 5, 2016  

    Will Brunt, Smithfield SVP and Chief Innovation Officer, discussed the ways Smithfield reaches consumers through channels that augment its national television and print campaigns, including robust event activations, digital and social communications, and more.

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  • Super Bowl 50 and Frito-Lay: An Epic Strategy

    Event Recaps   April 5, 2016  

    The Doritos brand shared how it leveraged user-generated content far before it became popular, driving business growth via fan-made ads that aired during the Super Bowl.

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  • Measuring Promotional Success: Transforming Data into Insights

    Webinars   March 31, 2016  

    The webinar explored how to design promotions that enable capture of critical information.

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  • Measuring Promotional Success: Transforming Data into Insights

    Event Recaps   March 31, 2016  

    In this webinar, attendees walked through a virtual redemption of a promotion – experiencing the transaction and seeing first-hand not only the data that can be collected but what can be learned from it.

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  • Amplifying Brand Promotions Through Social Advocacy

    Event Recaps   March 17, 2016  

    In this webinar attendees learned how to spark consumers to share and participate, pitfalls to avoid when executing an advocacy program, case study examples, and best practices in measurement.

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  • Amplifying Brand Promotions Through Social Advocacy

    Webinars   March 17, 2016  

    In this webinar attendees learned how to spark consumers to share and participate, pitfalls to avoid when executing an advocacy program, case study examples, and best practices in measurement.

    view
  • Key Insights for a Successful Promotion

    Event Recaps   March 3, 2016  

    Marty Glovin, chief product officer, and Fae Savignano, senior vice president, both at Marden-Kane Digital Promotions, discussed the key legal issues involved in promotions.

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  • Key Insights for a Successful Promotion

    Webinars   March 3, 2016  

    In this webinar, Marty Glovin, chief product officer, and Fae Savignano, senior vice president, both at Marden-Kane Digital Promotions, discussed the key legal issues involved in promotions.

    view
  • Albertsons Digital Case Study

    Event Recaps   February 23, 2016  

    Safeway helps its customers save money using targeted emails and a mobile app.

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  • Promotional Marketing: Maximizing Impact, Minimizing Risk

    Event Recaps   February 18, 2016  

    In this webinar, attendees learned best practices for creating prize promotions that maximize your marketing impact and minimize financial risk.

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  • Promotional Marketing: Maximizing Impact, Minimizing Risk

    Webinars   February 18, 2016  

    In this webinar, attendees learned best practices for creating prize promotions that maximize your marketing impact and minimize financial risk.

    view
  • If It’s Not Broken…Innovate!

    Event Recaps   December 3, 2015  

    Campbell Soup Co. optimized its Labels for Education program to reach more parents through digital and mobile.

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  • The Tricky Terrain of Retail Marketing: Deceptive Pricing, Mobile Tracking, and Other Concerns

    Event Recaps   November 10, 2015  

    Jamie Rubin, partner at Information Law Group LLP, Matthew Fitzpatrick, director and associate general counsel at The Procter & Gamble Co., Elizabeth H. Baran, senior corporate counsel at Dick’s Sporting Goods, and Mark Richardson, corporate counsel of merchandising and marketing at Target, discussed issues pertaining to fraudulent retail practices.

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  • Music Sponsorships and Rights Case Studies

    Event Recaps   November 10, 2015  

    Attorneys discussed live event and music sponsorships and contract negotiations.

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