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Saatchi & Saatchi X Takes on Shopper Marketing

In this session, Doug Van Andel shared the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.

Kids vs. Pros: MLS Soccer Showdown

Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.

Campbell's Labels For Education / Grand Stand For Schools

Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.

OREO

To reverse slipping cookie aisle sales at Meijer, the grocer partnered with Mondelēz with an instant online and in-store game promoting different flavors of Oreo cookies.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

IC Group discussed how brands can activate, measure, and analyze their consumer data.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

The BAA presents Brand Activation Demystified, a series that will give you fresh perspectives on the latest approaches to strategy, execution and measurement in the key areas that form the marketing space where image and action disciplines converge to shape the way consumers experience a brand.

Dr Pepper Snapple: Media Integration Story

In this video, Dr Pepper shared how it built an integrated media campaign around the college football season, playoffs, and championship game.

Dr Pepper Snapple: Media Integration Story

Dr Pepper built an integrated media campaign around the college football season, playoffs, and championship game.

The ASPCA’s Success in Retail and Corporate Partnerships

The ASPCA shared the best practices that made it a top global licensor and an effective corporate partner across a range of consumer categories.

Multicultural Consumers Will Drive Higher Holiday Sales

A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.

The Basics of Sweepstakes and Contests

In order to avoid being perceived and regulated as a lottery, marketers must craft sweepstakes and promotions carefully.

The Basics of Sweepstakes and Contests

In this video, learn how marketers must craft sweepstakes and promotions carefully in order to avoid being perceived and regulated as a lottery.

Brand Loyalty Advantage

Read this guide to learn how to increase your brands awareness and how to ensure your customers stay loyal to your business.

Balance Rewards

Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.

Little Caesars

Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.

Dove Seven-Day Challenge

The “Dove Seven-Day Challenge” used a mobile opt-in program to distribute samples, increase consumer consideration, and generate a customer database.

Coca-Cola Share Happiness

Coke and pizzeria franchise Mellow Mushroom teamed up to drive beverage sales by engaging restaurant guests with a mobile game and sweepstakes.

OMO Handwash Campaign

OMO developed a mobile rewards campaign to encourage and reward loyal consumers.

Owner’s Hub

An app drove brand loyalty by offering rewards and upgrades to Samsung device owners at select entertainment events.

Know Your Bull’s-eye Audience

To create the right brand experience, you need to know your customer. At Target, marketers have a clear sense of the people they are trying to reach because the company uses a wide variety of methods to learn about its consumers.

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