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Cisco's Brand Appeal: I Second That Emotion

Learn how Cisco creates brand loyalty and how to use this dynamic in your marketing and communications.

Sweepstakes 3: New Technologies Impacting Sweeps, Contests & Games

Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returned with a next-level offering that offered perspectives from marketers, lawyers and agency practitioners.

Sweepstakes 2: Sweeps, Contests & Games in Social Media

Social media promotions dominate the promotion ecosystem. During this webinar, explore the unique challenges presented by social media promotions from the brand, legal and administrative perspectives.

Sweepstakes 1: The Strategic Use of Sweeps, Contests & Games

Two things are for sure, sweepstakes, contests, and games are a proven technique for enhancing brand activation and can be a potential source of significant liability if not conducted correctly.

Push Vs. Pull: Triggers Are What Will Drive It

Consumers want seamless access to information when making a purchase online.

What’s in Asian-Americans’ Wallets?

Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.

Where It Counts

Brands are using geotargeting technology to improve the shopper experience.

The Big Win

IHG’s loyalty program was not performing as it once did, losing 4% revenue from the previous year and facing diminishing returns from its promotions. The brand leveraged the oodles of data at its disposal to give travelers what they wanted: personalized, relevant rewards with The Big Win.

B-to-B Customer Loyalty: The Proven Path to Monetizing Customer Experience

The Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.

B-to-B Customer Loyalty: The Proven Path to Monetizing Customer Experience

In this video, the Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.

B-to-B Customer Loyalty: The Proven Path to Monetizing Customer Experience

In this video, the Incentive Group and HCL shared best practices for B-to-B customer loyalty programs and explained their importance to driving business growth.

Saatchi & Saatchi X Takes on Shopper Marketing

In this session, Doug Van Andel shared the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.

Savvy In-Store Solutions Drive Digital-Minded Consumers

Incorporating digital strategies into the in-store experience can increase time in store, engagement levels, basket size, and shopper satisfaction.

Panera Creates a “No No List” of Ingredients

Panera announced that it is prohibiting ingredients based more on what consumers want than on hard scientific proof.

Millennial Optimism Reaches Four-Year High

Consumer confidence is at an all-time high, but many Millennials aren’t about to give up their deal-seeking behavior any time soon.

Kids vs. Pros: MLS Soccer Showdown

Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.

Campbell's Labels For Education / Grand Stand For Schools

Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.

OREO

To reverse slipping cookie aisle sales at Meijer, the grocer partnered with Mondelēz with an instant online and in-store game promoting different flavors of Oreo cookies.

Turning Hong Kong into the Biggest Monopoly Game Board

McDonald’s transformed Hong Kong into the world’s largest Monopoly game board to drive engagement for the fourth year of its promotion.

Relationship Marketing: Uncovering the Mysteries Hidden in Consumer Data

IC Group discussed how brands can activate, measure, and analyze their consumer data.

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