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MasterCard’s #PricelessSurprises campaign has leveraged social media to engage cardholders and drive loyalty.
The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.
Farmland, a subsidiary of Smithfield Foods, has launched an online community for bacon lovers that offers members recipes, videos, and contests.
Welch’s uses social media platforms like Vine to stay relevant, drive trial, and build preference.
Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.
American grocery stores are uniquely positioned to build a customer-centric organization.
In this webinar video, MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
MEplusYOU shared winning social strategies alongside real-world examples from brands like Chipotle and Intuit.
Make Up For Ever created a national tour in order to help women maximize the makeup they already owned, lifting brand affinity and attracting press along the way.
Artemis bookstores created a campaign that rewarded consumers who loved to read by hiding a discount in what seemed like the credits to televised movies.
Taco Bell created murals out of money in several markets in order to generate buzz about its new Dollar Menu.
Millennials may be famously fickle when it comes to brands, but a new study finds that they actually see themselves as loyalists.
In addition to rewarding customers for transactions and information, companies also need to reward customers for interactions — specifically, social interactions that translate to engagement and advocacy.
Coupon use is down, but still strong. And the growth area is non-food.
Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.
A new forecast for retailers is decidedly more upbeat, with BDO predicting a 5.1 percent increase in sales in the year ahead, thanks to shoppers’ growing confidence in the strengthening economy.
Marketing executives are asking one fundamental question: What’s it like to be one of our customers? Embracing customer experience management is the way to move forward.
Enlightened marketing leaders are achieving success these days by seizing ownership over the entire customer experience — from delivering the message to innovating the experience.
The Nielsen Global Survey of Consumer Shopping Behavior included more than 29,000 online respondents in 58 countries. The findings shine a light on how consumers shop and what drives category purchasing.
Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.