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Search returned: 35 document(s).

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Omni-Channel Partnership

Peapod, the original e-grocer, shares how its omni-channel approach to shopper marketing allows it to engage and provide value for consumers regardless of the touch point, channel, or shopper situation.

Thriving in a World of Empowered Shoppers

To remain successful, Walmart needed to create new solutions for these new shopper occasions.

Smartphone Shopping with Apps? Not so Much

Shopping apps still don’t appear to be mainstream in terms of usage. A new, wide ranging, nationwide study now confirms that high app shopping activity is not yet happening.

Research Report: 2013 ANA Real-Time Marketing Survey

This Research Report includes findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Reinventing Retail by Shaping the Culture

In order to survive the unavoidable shift to e-commerce, retailers need to focus more on creating distinct and well-branded online personalities.

Vistaprint Transitions to a Customer-Centric Approach with a New Brand Strategy

Bridget O’Brien, vice president of brand, marketing communications, and content at Vistaprint, shared how the online print provider is transitioning to a customer-centric strategy to drive growth and retention.

The Future of Mobile Marketing

Jonathan Greene and Cindy Pound of R/GA discussed the importance of user experience in mobile, and shared key case studies, results, and actionable takeaways for marketers to leverage for the future.

Sushi Pop Mobile Commerce Strategy

Sushi Pop achieved its goal of increasing sales of its delivery sushi by opening a new communication and sales channel and becoming the first Argentine company in the gastronomy industry to develop a mobile commerce platform and strategy.

Soup in Every Stew

Knorr Soup, a Unilever Brand, wanted to increase consumption in South Africa, so it launched a simple text message-based campaign to connect with low- and middle-income moms.

Priority Moments for Independent Business

O2, the U.K.’s biggest mobile carrier, extended the successful Priority customer loyalty platform by creating Priority Moments for Small Businesses.

Home Entertainment Holiday

HBO used a mobile redemption campaign to drive sales of its DVDs and Blu-Rays during the holiday season.

YOC "Touch and Play" Ad: Philadelphia with Milka

Kraft Foods Germany launched a mobile ad campaign on Germany’s largest QR-Code scanning mobile application, barcoo, to promote their Philadelphia cream cheese flavored with Milka chocolate.

Snack Bowl

To promote its growing grocery business during the Super Bowl, Target developed an interactive game that customers and fans could play on their mobile phones.

Sam’s Club Mobile 3.0

The Sam’s Club Mobile 3.0 update improved existing mobile shopping features, reached new customers, and created a streamlined path to purchase, which drove sales.

TWC Leaps into Mobile

Time Warner Cable, in partnership with Leapfrog Online, developed a comprehensive mobile strategy to maintain and grow its customer base.

Target: Insights and Best Practices in Content Marketing

Melissa Schoenke, director of media strategy at Target, shared Target’s approach to content and media, along with examples of how the brand leveraged partnerships and a mix of communication channels to drive sales.

Smart Mobile: How Mobility Influences Category Shopping

In this webinar, Patrick Albano, vice president of social, mobile, and innovation sales, and Ashmeed Ali, director of insights at Yahoo! Inc., discussed best practices marketers can use to reach consumers on any device throughout the purchase decision process.

Smart Mobile: How Mobility Influences Category Shopping

Patrick Albano, vice president of social, mobile, and innovation sales, and Ashmeed Ali, director of insights at Yahoo! Inc., discussed best practices marketers can use to reach consumers on any device throughout the purchase decision process.

Smartphone and Tablet Adoption Drives Mobile Commerce Sales

Fifteen percent of all online sales were made via a mobile device thus far in 2013, up from 11% in 2012, according to eMarketer. This will rise to 25% by 2017.

The Authentic Music Game Experience

In 2010, music video games in which users played along to rock songs using fake instruments experienced one of the greatest crashes in gaming history. That same year, Ubisoft released Rocksmith, a music game that let's you plug in any guitar and actually learn to play.

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