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Search returned: 91 document(s).

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Balance Rewards

Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

Forrester: Cross-Channel Sales To Reach $1.8 Trillion

As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.

The Future of Mobile Payments: What Marketers Need to Know

Forrester Research shared the latest information on mobile wallets, mobile payments, and mobile commerce.

The Future of Mobile Payments: What Marketers Need to Know

In this webinar video, Forrester Research shared the latest information on mobile wallets, mobile payments, and mobile commerce.

Zodiac Pool Systems: Digital Media Case Study

Zodiac Pool Systems changed its rebate system and partnered closely with brick-and-mortar retailers to engage more consumers for less money.

Scaling New Product Launches in the Omni-Channel Age

Safeway partnered with 30 CPG brands to create the “Discover What’s New” program, a year-round omni-channel program designed to introduce and create excitement around new product launches.

Leveraging Marketing Partnerships

Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.

Five Ways to Leverage Location Plus Mobile for Your Brand

Millennial Media shared ways to aggregate mobile data to understand a user’s locations and the right solutions that effectively reach consumers.

Five Ways to Leverage Location Plus Mobile for Your Brand

Millennial Media shared ways to aggregate mobile data to understand a user’s locations and the right solutions that effectively reach consumers.

Honest Tea Drives Business Results Through Social Experiment

Dan Forman, director of PR and digital media at Honest Tea, shared a case study for the National Honesty Index, a disruptive event and digital experience designed to drive product trial and earn media coverage.

Journey to the Capitol

COVERGIRL launched its Hunger Games tie-in collection with competitive retailer and consumer experiences.

Driving Digital Experience Productivity

In this webinar video, David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

Driving Digital Experience Productivity

David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

Shopper Marketing for the New American Consumer

Laura I. Puente, director of strategic marketing at ConAgra Foods, and Leslie Lee, director of shopper marketing at ConAgra Foods, shared shopper marketing insights, strategies, and successful executions.

Insights from Cisco’s Digital Shopping Behavior Study

Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.

Mobile Payments 2014: Mobile Wallets, Mobile Commerce, and Omnichannel

Denée Carrington, senior analyst at Forrester Research, shared the latest information on mobile wallets, mobile payments, and mobile commerce.

A Deep Dive into the Future of Mobile Location Intelligence

Gayle Meyers, founder and managing partner of Digital Media Review’s Industry Index, took a deep dive into the location data technologies that are powering the latest mobile advertising revolution.

Five Ways Retail Has Changed and How Businesses Can Adapt

Sridhar Ramaswamy, SVP of ads and commerce at Google, explains how combining classic retail truths with digital savvy can help retailers do what matters most: serve their customers better.

Mobile In-Store Research: How In-Store Shoppers Are Using Mobile Devices

This study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, seeks to uncover the role and opportunities for mobile in the shopping experience.

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