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Owning Occasions

ConAgra restructured its marketing organization to combine consumer insights with shopper insights to form a holistic view of customers’ needs and behaviors.

Back to School 2015

A look at planned back to school spending and how broadcast TV can reach shoppers.

Get Ready for the Great Pumpkin Invasion

The pumpkin flavor trend continues to grow and has become an integral part of our fall diets.

U.S. LGBT Shoppers Make More Trips, Spend More than Average

Retailers and brands would be wise to take note of American lesbian, gay, bisexual, and transgender (LGBT) households.

Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Coca-Cola Share It Forward

Walmart and Coca-Cola teamed up to inspire shoppers to share over a million icy cold Cokes connecting retailer, shopper and brand for something powerful.

P&G Best of Beauty 2014

For years, Best Of Beauty was a P&G campaign anchored in celebrating the awards P&G brands won. However, retailers had recently lost interest and since shoppers shop differently at different retailers, we revamped the program to focus less on awards and more on micro-occasions.

Hello Halos

For over a decade, consumers flocked to supermarkets to buy Cuties, the #1 brand of mandarin oranges. They had an unshakable lock on the mandarin market and were synonymous with the category. How does a company compete with this? We at Paramount Citrus did.

Kingsford Lights Up Grill Sales

Kingsford Charcoal faced a burning challenge as more Americans chose to grill with gas vs. charcoal. We created a sizzling hot offer on someone else’s product instead of our own: get free Kingsford Charcoal with any charcoal grill purchase.

Discover What's Inside — Share the Wonder

In February 2014, we invited Meijer shoppers to Discover What’s Inside an Oreo cookie. We exposed them to the vast array of Oreo flavors available by leveraging a fun online instant win game, in store sampling and prominent merchandising.

Get an A+ in Eye Care

Get an A+ in Eye Care is a cause-related, Back-to-School promotion that happened during the time of year when parents are thinking about setting kids up for success in school and thinking about their child’s vision and eye health. Our displays, our website and social media got our message out: like us on Facebook and we’ll donate to help get vision screenings for kids.

Build-a-Bear Workshop: Innovation Is the Key to MORE

Build-a-Bear Workshop shared the best practices behind its innovative brand comeback.

Saatchi & Saatchi X Takes on Shopper Marketing

Doug Van Andel, SVP and executive creative director at Saatchi & Saatchi X, and Dr. Chris Gray, VP of shopper psychology at Saatchi & Saatchi X, discussed how making the shopper experience more emotional can have a positive effect on ROI.

Kraft’s Twisted Approach to Shopper Marketing

Joan Francolini, senior director of shopper marketing at Kraft Foods, discussed Kraft’s “Twist That Dish” shopper marketing campaign.

Savvy In-Store Solutions Drive Digital-Minded Consumers

Incorporating digital strategies into the in-store experience can increase time in store, engagement levels, basket size, and shopper satisfaction.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Janome America Has a Winning Strategy that Elevates Their Brand

Janome revitalized its marketing strategy by focusing on the end users of its products, and the projects they created.

Where’s the Beef? Why Consumers Are Buying Less Fresh Meat

While fresh meat is still a vital component of retail store health, consumers are shifting their purchasing behaviors and attitudes about meat.

Bricks and Clicks

Global grocery shoppers want a blended experience of digital and physical.

Customer Retention Efforts Can Backfire

A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.

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