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FutureCast shared four ways that retailers can win with Millennial shoppers.
In this session, Doug Van Andel shared the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.
While fresh meat is still a vital component of retail store health, consumers are shifting their purchasing behaviors and attitudes about meat.
Global grocery shoppers want a blended experience of digital and physical.
A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.
Retailers and manufacturers can add value and differentiation by providing digital tools to help consumers take control of their shopping experience.
The National Retail Federation predicts 2015 total spending will reach highest in 12 years.
Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.
Milk-Bone drove sales through an integrated campaign that encouraged pet owners to share Valentine’s Day love with their pets.
IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.
Marie Callender’s partnered with the USO and Scripps Network to deliver comfort to military men and women.
P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”
Liquid-Plumr created an in-store Augmented Reality experience to help overcome poor shelf positioning and increase market share.
To reverse slipping cookie aisle sales at Meijer, the grocer partnered with Mondelēz with an instant online and in-store game promoting different flavors of Oreo cookies.
Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.
In this video, Coca-Cola discussed how the “Share a Coke” program reversed a 15-year sales decline.
As more digital retailers invest time and resources in the concept, pop-up stores are becoming more widespread.
Brand activation is the management of the total brand experience and brand/consumer relationship in order to drive business and increase consumer loyalty. In 2014, the ANA acquired the Brand Activation Association to offer its members a robust knowledge base on the six pillars of brand activation: promotion marketing, retail marketing, relationship marketing, experiential marketing, content marketing, and influencer marketing.
Two legacy brands discussed the need to focus on innovation to stay relevant with consumers.