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Search returned: 144 document(s).
FutureCast shared four ways that retailers can win with Millennial shoppers.
Walmart and Coca-Cola teamed up to inspire shoppers to share over a million icy cold Cokes connecting retailer, shopper and brand for something powerful.
For years, Best Of Beauty was a P&G campaign anchored in celebrating the awards P&G brands won. However, retailers had recently lost interest and since shoppers shop differently at different retailers, we revamped the program to focus less on awards and more on micro-occasions.
Build-a-Bear Workshop shared the best practices behind its innovative brand comeback.
In this session, Doug Van Andel shared the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.
Incorporating digital strategies into the in-store experience can increase time in store, engagement levels, basket size, and shopper satisfaction.
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.
Janome revitalized its marketing strategy by focusing on the end users of its products, and the projects they created.
While fresh meat is still a vital component of retail store health, consumers are shifting their purchasing behaviors and attitudes about meat.
Global grocery shoppers want a blended experience of digital and physical.
A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.
Retailers and manufacturers can add value and differentiation by providing digital tools to help consumers take control of their shopping experience.
The National Retail Federation predicts 2015 total spending will reach highest in 12 years.
Using a combination of enthusiast print vehicles, digital, mobile and Walmart-specific digital and in-store media STA-BIL revitalized sales with a 25% year over year improvement.
Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.
Milk-Bone drove sales through an integrated campaign that encouraged pet owners to share Valentine’s Day love with their pets.
IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.
Marie Callender’s partnered with the USO and Scripps Network to deliver comfort to military men and women.
P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”
Liquid-Plumr created an in-store Augmented Reality experience to help overcome poor shelf positioning and increase market share.