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Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Coca-Cola Share It Forward

Walmart and Coca-Cola teamed up to inspire shoppers to share over a million icy cold Cokes connecting retailer, shopper and brand for something powerful.

P&G Best of Beauty 2014

For years, Best Of Beauty was a P&G campaign anchored in celebrating the awards P&G brands won. However, retailers had recently lost interest and since shoppers shop differently at different retailers, we revamped the program to focus less on awards and more on micro-occasions.

Build-a-Bear-Workshop: Innovation Is the Key to MORE

Build-a-Bear Workshop shared the best practices behind its innovative brand comeback.

Saatchi & Saatchi X Takes on Shopper Marketing

In this session, Doug Van Andel shared the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.

Savvy In-Store Solutions Drive Digital-Minded Consumers

Incorporating digital strategies into the in-store experience can increase time in store, engagement levels, basket size, and shopper satisfaction.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Janome America Has a Winning Strategy that Elevates Their Brand

Janome revitalized its marketing strategy by focusing on the end users of its products, and the projects they created.

Where’s the Beef? Why Consumers Are Buying Less Fresh Meat

While fresh meat is still a vital component of retail store health, consumers are shifting their purchasing behaviors and attitudes about meat.

Bricks and Clicks

Global grocery shoppers want a blended experience of digital and physical.

Customer Retention Efforts Can Backfire

A new study from Columbia Business School found that proactive retention campaigns may actually encourage customers to switch providers.

U.S. Consumers Warming to Digital Grocery Shopping

Retailers and manufacturers can add value and differentiation by providing digital tools to help consumers take control of their shopping experience.

Consumers Pour on Mother’s Day Love for Record Spending

The National Retail Federation predicts 2015 total spending will reach highest in 12 years.

STA-BIL Fuel Treatment Taps Behavioral Economics to Drive Sales at Walmart

Using a combination of enthusiast print vehicles, digital, mobile and Walmart-specific digital and in-store media STA-BIL revitalized sales with a 25% year over year improvement.

Helpful is Beautiful

Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.

Love. Say it with Milk-Bone

Milk-Bone drove sales through an integrated campaign that encouraged pet owners to share Valentine’s Day love with their pets.

IZZE Friendsday Night

IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.

Marie Callender's Comforts from Home Project

Marie Callender’s partnered with the USO and Scripps Network to deliver comfort to military men and women.

Target Hair Food

P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”

Liquid-Plumr Scores In-Store with Hunky Plumrs

Liquid-Plumr created an in-store Augmented Reality experience to help overcome poor shelf positioning and increase market share.

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