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As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.
Safeway partnered with 30 CPG brands to create the “Discover What’s New” program, a year-round omni-channel program designed to introduce and create excitement around new product launches.
Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.
Dan Forman, director of PR and digital media at Honest Tea, shared a case study for the National Honesty Index, a disruptive event and digital experience designed to drive product trial and earn media coverage.
COVERGIRL launched its Hunger Games tie-in collection with competitive retailer and consumer experiences.
In this webinar video, David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.
David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.
Laura I. Puente, director of strategic marketing at ConAgra Foods, and Leslie Lee, director of shopper marketing at ConAgra Foods, shared shopper marketing insights, strategies, and successful executions.
Joanne Bethlahmy, director at Cisco Consulting Services, shared results from Cisco’s Digital Shopping Behavior Study, including best practices for establishing transparent data collection policies.
Denée Carrington, senior analyst at Forrester Research, shared the latest information on mobile wallets, mobile payments, and mobile commerce.
Gayle Meyers, founder and managing partner of Digital Media Review’s Industry Index, took a deep dive into the location data technologies that are powering the latest mobile advertising revolution.
Sridhar Ramaswamy, SVP of ads and commerce at Google, explains how combining classic retail truths with digital savvy can help retailers do what matters most: serve their customers better.
This study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, seeks to uncover the role and opportunities for mobile in the shopping experience.
Automakers have been guided by one overarching imperative: lead the industry by differentiating on the latest and newest technology, but this game is getting significantly harder to win.
Tina Manikas, global retail officer at Draftfcb, and Victor Zaborsky, marketing director at MilkPEP, shared insights and results from the award-winning “Latte Love” campaign that exceeded sales and engagement targets.
The Abercrombie brand is first and foremost about looking hot. This was taken to the next level by transforming something as practical as a weather app into a way to find hot new looks, modeled by attractive forecasters.
For Sauza Sparkling Margaritas to interact with consumers and build a database of potential customers, an in-store tablet campaign called “Make it With a Lifeguard” was designed to appeal especially to women aged 25 to 40.
To increase brand awareness within the male population in Germany, RICH Secco built an interactive fridge, allowing men to buy women drinks in clubs without actually being there.
Walgreens combined SMS messaging with print and point-of-sale to engage with consumers.
LensCrafters reduced returns and increased satisfaction with a custom-built digital mirror installation that let customers see photos of themselves in a selection of new frames.