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Search returned: 178 document(s).

  • Intel Inside. A Better Way to Retail Outside.

    Event Recaps   April 21, 2016  

    In this session, Michelle Tinsley, Director, Mobility & Secure Payment Solutions with Intel, provided insights into how the brand’s innovations are advancing customer experiences at retail.

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  • Activating For Good — A Lifelong Journey

    Public Videos   April 20, 2016  

    In this inspiring session, Gerald E. Johnson II, Chief Diversity & Inclusion Officer and SVP Marketing shared insights on applying years of activating in the CPG world to a different industry, with tips that can be applied to any organization.

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  • The Art of Persuasion Along the Customer Journey

    Public Videos   April 20, 2016  

    Leo Burnett/Arc shared new groundbreaking research-based insights into how to take a human-centric approach and most effectively persuade people to buy your brand.

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  • Activating For Good — A Lifelong Journey

    Event Recaps   April 20, 2016  

    In this inspiring session, Gerald E. Johnson II, Chief Diversity & Inclusion Officer and SVP Marketing shared insights on applying years of activating in the CPG world to a different industry, with tips that can be applied to any organization.

    view
  • The Art of Persuasion Along the Customer Journey

    Event Recaps   April 20, 2016  

    Leo Burnett/Arc shared new groundbreaking research-based insights into how to take a human-centric approach and most effectively persuade people to buy your brand.

    view
  • Banking on Customer Experience Best Practices for Success

    Public Videos   April 19, 2016  

    Lauren Imrich and Julie Lewis, from Bank of America, shared the rationale for merchandising and marketing a financial institution as retail environment.

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  • Banking on Customer Experience Best Practices for Success

    Event Recaps   April 19, 2016  

    Lauren Imrich and Julie Lewis, from Bank of America, shared the rationale for merchandising and marketing a financial institution as retail environment.

    view
  • Local Media Is a Good Vehicle to Reach Digital Auto Shoppers

    Nielsen   April 18, 2016  

    While the media landscape has become more fragmented, live TV continues to be an effective medium to reach digital-savvy car shoppers.

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  • Mobile Kicks It Up A Notch

    MediaPost   April 12, 2016  

    In-chat ordering, curbside food pickup, and ticket images on phones are just a few of the new crop of mobile time-saving initiatives that brands have come up with.

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  • Better Together — Pepsico Shares Pairing Strategy

    Event Recaps   April 5, 2016  

    Learn about PepsiCo’s “Better Together” strategy, which paired food and beverages to create winning promotional opportunities with retail partners – all while allowing consumers to accumulate points and enter to win a variety of prizes.

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  • E-Commerce

    Ask the Expert Answers   March 29, 2016  

    ANA’s Ask the Expert research service answers the question, "How do I drive e-commerce for a product?”

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  • Omnichannel Marketing

    Ask the Expert Answers   March 28, 2016  

    ANA’s Ask the Expert research service answers the question, "What are best practices for omnichannel marketing, and what are the behaviors of omnichannel shoppers?”

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  • Online Reviews

    Ask the Expert Answers   March 28, 2016  

    ANA’s Ask the Expert research service answers the question, "How do online retail comments influence purchases? And what are marketers doing with these comments?”

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  • Marketing Innovation: A Case Study with Elio Motors

    Event Recaps   March 17, 2016  

    Elio Motors built a passionate fan base that ultimately helped the company become the second-largest crowdfunded initiative in history.

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  • Brands that Engage with Jazz Fans Won’t Be Singing the Blues

    Nielsen   March 10, 2016  

    Jazz fans are digitally savvy consumers who are drawn to high-end brands and services.

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  • Understanding the Beacon Proximity Landscape

    Knowledge Partners   January 4, 2016  

    A look at the stakeholders in the proximity ecosystem and how the retail and shopper experience is shifting.

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  • #LetsTalkToys

    Internationalist Digital Solutions   December 15, 2015  

    Mattel developed an e-commerce video campaign geared towards mothers that featured kids playing with toys.

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  • Disruption in a Competitive Category

    Event Recaps   December 3, 2015  

    Eight O’Clock coffee partnered with Warner Bros. to do a campaign celebrating the 20th anniversary of Friends.

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  • Old Navy Uses Digital Video to Engage Tweens and Inspire Customers to Give Back

    Event Recaps   November 17, 2015  

    Old Navy’s digital video featuring tween influencers drove back-to-school sales and had a cause marketing component.

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  • Debunking the Myth of the Declining Center Store

    Nielsen   November 16, 2015  

    Retailers need to understand how to reach consumers in new locations with products that will better fit an increasingly diverse population with on-the-go lifestyles.

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