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Search returned: 109 document(s).
Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.
Milk-Bone drove sales through an integrated campaign that encouraged pet owners to share Valentine’s Day love with their pets.
IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.
Marie Callender’s partnered with the USO and Scripps Network to deliver comfort to military men and women.
P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”
Liquid-Plumr created an in-store Augmented Reality experience to help overcome poor shelf positioning and increase market share.
To reverse slipping cookie aisle sales at Meijer, the grocer partnered with Mondelēz with an instant online and in-store game promoting different flavors of Oreo cookies.
Brand activation is the management of the total brand experience and brand/consumer relationship in order to drive business and increase consumer loyalty. In 2014, the ANA acquired the Brand Activation Association to offer its members a robust knowledge base on the six pillars of brand activation: promotion marketing, retail marketing, relationship marketing, experiential marketing, content marketing, and influencer marketing.
Retailers should focus on people-oriented marketing to transform the customer journey.
Research indicates a gap between what mobile shoppers want and what retailers provide.
Unilever discussed strategies and insights for marketing to the modern man.
Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.
A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.
Deep discount promotions work better for U.S. retailers around Thanksgiving and Black Friday than at other times of the year.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
Frank N. Magid Associates, Inc. discussed how the unique Millennial mindsets apply across categories and brands, and how understanding those mindsets are crucial to engaging the generation.
LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.
As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.
Forrester Research shared the latest information on mobile wallets, mobile payments, and mobile commerce.