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Target's Mobile Game: Provides a Fun In-Store Experience for Holiday Shoppers

Target introduces a new in-store gaming experience, built in partnership with Google’s Art, Copy & Code team.

The New 'Co-op' Isn't Retail Ad Budgets, It's Audience Data

A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.

Where U.S. Retailers and Consumers are Cashing in on Deep Discounts this Holiday Season

Deep discount promotions work better for U.S. retailers around Thanksgiving and Black Friday than at other times of the year.

Award-Winning Case Study: ZYRTEC’s "Muddle No More”

ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.

Balance Rewards

Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.

Navigating the On-Demand World of Millennial Shoppers

Frank N. Magid Associates, Inc. discussed how the unique Millennial mindsets apply across categories and brands, and how understanding those mindsets are crucial to engaging the generation.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

Forrester: Cross-Channel Sales To Reach $1.8 Trillion

As consumers become increasingly adept with their smartphones, physical retailers can expect to reap big gains.

The Future of Mobile Payments: What Marketers Need to Know

Forrester Research shared the latest information on mobile wallets, mobile payments, and mobile commerce.

The Future of Mobile Payments: What Marketers Need to Know

In this webinar video, Forrester Research shared the latest information on mobile wallets, mobile payments, and mobile commerce.

Zodiac Pool Systems: Digital Media Case Study

Zodiac Pool Systems changed its rebate system and partnered closely with brick-and-mortar retailers to engage more consumers for less money.

AMP Energy PowerDash

AMP Energy faced a huge challenge in 2013 when its media budget was cut by 90 percent. Knowing it would need to shift focus to non-traditional media, the brand launched AMP Energy PowerDash, a mobile racing game that spurred social engagement through Facebook leaderboards and used location-based communications.

Effortless Meals by Coke and Walmart

Coke was losing sales at Walmart and needed a game changer to reverse the trend and get Coke back in shopper's baskets. The brand looked at the busy Walmart mom and sought to create a series of meaningful occasions to bring her back to Walmart.

Scaling New Product Launches in the Omni-Channel Age

Safeway partnered with 30 CPG brands to create the “Discover What’s New” program, a year-round omni-channel program designed to introduce and create excitement around new product launches.

Leveraging Marketing Partnerships

Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.

Five Ways to Leverage Location Plus Mobile for Your Brand

Millennial Media shared ways to aggregate mobile data to understand a user’s locations and the right solutions that effectively reach consumers.

Five Ways to Leverage Location Plus Mobile for Your Brand

Millennial Media shared ways to aggregate mobile data to understand a user’s locations and the right solutions that effectively reach consumers.

Honest Tea Drives Business Results Through Social Experiment

Dan Forman, director of PR and digital media at Honest Tea, shared a case study for the National Honesty Index, a disruptive event and digital experience designed to drive product trial and earn media coverage.

Journey to the Capitol

COVERGIRL launched its Hunger Games tie-in collection with competitive retailer and consumer experiences.

Driving Digital Experience Productivity

In this webinar video, David Edelman, partner and global co-leader at McKinsey Digital, described how companies can use analytics and cross-functional organizational strategies to create relevant, personalized digital experiences for consumers.

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