|All Words Any Words Exact Phrase||Sort by:|
Search returned: 28 document(s).
USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.
Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.
Outback Steakhouse recently rebooted its title college football bowl sponsorship to include more fan engagement and an appetizer giveaway.
Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.
Mary Sadeghy, senior director of marketing and business development at City of Hope, shared best practices, success stories, and the fundamentals that organizations should explore in cause marketing.
Peter O’Reilly, vice president, fan strategy and marketing at the National Football League, shared insights on how the NFL integrated leading brands into their marketing and events, driving unique fan engagement among key demographics for their partners and themselves.
Chris Burton, group vice president, global sponsorships at SAP, discussed how SAP is using sponsorship of properties such as the NBA to promote products including cloud storage, mobile solutions, and real-time analytics to a new audience by enhancing the fan experience.
PNC Financial Services Group has acquired a number of new sponsorship ties ranging from pro sports teams to endurance sports and community events, according to IEG.
IEG reports that The Principal Financial Group, Inc. is expanding its footprint in college sports with a new multiyear tie to the Big Ten Conference.
Laston Charriez, senior vice president, marketing, Western Union, and Dr. Mark Friedrich, executive vice president, research, Navigate Research, discussed a recent Western Union partnership with UEFA Europa League, as well as best practices and ways to use research and measurement to make smarter business decisions.
Shannon Anderson, field marketing manager, Petco Animal Supplies, Inc., discussed how Petco continues to grow its sponsorship activations to engage with baseball fans, the community, and pet parents.
Kathy Alaama, vice president, Henkel North America, and David McKillips, senior vice president, Six Flags Entertainment, discussed how their partnership is driving consumer engagement for Henkel's got2b brand and exposing it to millions of theme park fans nationally.
Kristin Shaff, director, partnership marketing, 24 Hour Fitness, and Matt Day, CEO, Silverfox, discussed their 2012 Summer Olympics sponsorship and how it was leveraged through social media.
Jerry Preyss, vice president, global branding and innovation, Hertz Worldwide, and Russell Wallach, president, Live Nation Entertainment, discussed Hertz’s multi-year sponsorship and marketing alliance with Live Nation Entertainment.
Rich Foster, vice president of marketing, The Scotts Company, discussed the objectives and vision behind the company’s relationship with Major League Baseball.
Patrick Pierce, director of sponsorships, Aon plc, discussed the company’s global partnership with Manchester United.
This IEG report looks at the sponsorship strategies currently being employed by AT&T, Verizon Wireless, T Mobile, and Sprint.
Charles Schwab is adding a new activation element to their long-standing PGA Tour sponsorship, according to this IEG report.
Tire manufacturers are continuing to aggressively invest in sponsorships and sponsorship activations, according to this IEG report.
The goal of Wyndham’s PGA Tour sponsorship is to promote the company’s wide range of vacation offerings, according to IEG.