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The Brand Laboratory: Observations of Advertising Spending on Brand Performance

Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes

Agency Relations

This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.

Top Digital Trends

eMarketer provided data and insights into leading mobile, social, and digital media buying trends.

Leveraging Cloud-Based Technology to Increase Advertising Efficiency

At Kaiser Permanente, collaboration between finance and marketing has helped facilitate data reporting automation through cloud-based technology solutions.

Key Findings Report: 2014 ANA Procurement/Marketing Relationship Survey

This report covers the Key Findings from the 2014 ANA Procurement/Marketing Relationship Survey. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

Infographics: 2014 ANA Procurement/Marketing Relationship Survey

These Infographics are from the 2014 ANA Procurement/Marketing Relationship Survey that was conducted online during March 2014. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

Data Charts: 2014 ANA Procurement/Marketing Relationship Survey

This collection of Data Charts represents findings from the 2014 ANA Procurement/Marketing Relationship Survey. The objective of this survey was to understand examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

Research Report: 2014 ANA Procurement/Marketing Relationship Survey

The 2014 ANA Procurement/Marketing Relationship Survey was conducted online during March 2014. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.

Microsoft: The Integrated Production Process

Microsoft shared best practices for marketers looking to leverage the benefits of an integrated production process.

Similar But Different

This article looks at three key touchpoints between clients and agencies where procurement can appropriately apply strategic sourcing and supplier relationship management (SRM) techniques to add value to the relationship.

Making the Most of Your Production Spend

This article discusses the importance of focusing on value, rather than dollar signs, when making the most of production spend.

ANA Member’s Point of View

A conversation between Steven Wales, COO of Decideware, and Christine Eaton, senior sourcing manager of advertising and agencies at General Mills.

Sunny Days At JCPenney; Gloomier Skies at Walmart

JCPenney saw a 6.2 percent increase in sales in the first quarter of 2014, while Walmart experienced a .8 percent increase.

Optimizing the Marketing Procurement and Marketing Relationship

Survey research from the ANA Procurement Task force revealed insights into optimizing the relationship between marketing procurement and marketing.

Finding the Path to Pricing Excellence

Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Optimizing the Marketing Procurement and Marketing Relationship

Survey research from the ANA Procurement Task force revealed insights into optimizing the relationship between marketing procurement and marketing.

Finding the Path to Pricing Excellence

Understanding the ways that big data and neuro-economics improve pricing decisions can drive bottom-line results.

Advertising’s Transparency Crisis

Experts from around the world discussed the concerns, developments, and best practices for achieving media buying transparency.

Advertising’s Transparency Crisis

Experts from around the world discussed the concerns, developments, and best practices for achieving media buying transparency.

Technology Keynote: The Future of Marketing

Rishad Tobaccowala of DigitasLBi and Razorfish addressed how the world of marketing is changing.

1234567 >>  Last (15)