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Search returned: 356 document(s).

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Sir Martin Sorrell Shares His Thoughts on a Changing Industry

The Internationalist spoke with the founder of WPP on recruiting top talent and global integration.

The Latest in Value-Based Compensation and Agency Incentives

R3 shared why value-based agency fees and incentives are on the rise, and which models brands can choose for agency compensation.

How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

How to Take Control of Programmatic

AdFin discusses the “black box” of the programmatic supply chain and presents goals for partnering with the advertising community to increase programmatic transparency.

Using Agency Compliance Review to Improve Marketing and Media Operations

KPMG introduced a new collaborative audit process that focused not on financial recovery but on streamlining processes and increasing communication.

The State of Content Marketing: Growing and Transforming Customer Engagement

The Content Council shared survey findings on the present and future of content marketing.

Marketing for Profit, Not Just Sales

Tom Nagle, Ph.D., senior advisor at Monitor Deloitte, discussed how profitability increases market share, and not the other way around.

Tips and Tools for Commercial Production Incentives

Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.

Tips and Tools for Commercial Production Incentives

In this webinar, Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.

Digital Marketing Salary Guide (2015 – 2016)

Mondo provides full salary data and analysis for digital marketing jobs.

The Role of Global Procurement Shifts…

There’s been little information about how the critical global phenomenon of procurement and strategic sourcing works…until now.

Eli Lilly and Company: Procurement’s Business Partnering Journey

Michael Thyen, director, global procurement, emerging markets at Eli Lilly and Co., shared how the procurement department at Eli Lilly transformed itself from a “necessary evil” to a valued internal business partner.

Overview of the 2015 ANA Advertising Financial Management Conference

In this video, get an overview of the 2015 ANA Advertising Financial Management Conference.

Eli Lilly and Company: Procurement’s Business Partnering Journey

In this video, Michael Thyen, director, global procurement, emerging markets at Eli Lilly and Co., shared how the procurement department at Eli Lilly transformed itself from a “necessary evil” to a valued internal business partner.

Intuit Ensures Marketing Category Management Success Through Talent

Firat Ozkan, group manager, global marketing sourcing at Intuit Inc., discussed how Intuit identifies and retains sourcing talent.

Recruiting and Retaining Marketing Procurement Talent

Steve Shea, founder and president of SPS Consulting Group, discussed how brands can attract and retain top marketing procurement talent.

Brand in the Boardroom: Making the Case for Investment in the Brand

Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

Brand in the Boardroom: Making the Case for Investment in the Brand

In this video, Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

Brand in the Boardroom: Making the Case for Investment in the Brand

In this video, Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

1234567 >>  Last (18)