Finding the Right Celebrity SpokespersonANA Magazine September 4, 2016
Three things marketers need to consider when setting out to find a celebrity spokesperson.view
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The ANA's Procurement Task Force, a group dedicated to elevating the role of marketing procurement, compiled this guidance for the marketing procurement professional. The paper identifies ten ways marketing procurement delivers value.view
By focusing on the marketplace and applying an agile, data-rich, customer-centric approaches to revenue strategy, media companies can drive revenue in the near-term.view
PulteGroup shared how vendor collaboration and a tireless commitment to acting upon customer feedback led to a series of innovations within the brand.view
This one-sheet reference guide from APR will help make your production shoots more efficient.view