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The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.
In this session, Melissa Sassi, Senior Marketing Sourcing Manager – Microsoft Corporation shared the marketing IQ required to drive true partnership and value between marketing and marketing procurement.
Microsoft shared research on consumer needs along the consumer decision journey within the context of health and wellness.
MillerCoors takes an integrated approach to cross-functional agency management.
IEG offered tips for using research to plan, execute, and measure sponsorships.
This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.
Guidelines for the agency and the client on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.
Use this budget template to set and track your video marketing budgets.
Campbell’s shared key learnings from its first year of digital decoupling.
Decoupling can give brands the power to buy music on their terms and at their price.
Boehringer Ingelheim’s new truncated RFI process significantly reduced turnaround time and allowed the brand to focus on the final round of agency selection, while Comcast increased its production savings by double digits by standardizing costs across all its AORs.
Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes
Matt Jauchius, EVP and CMO at Nationwide Insurance, discussed the secrets to maintaining a noncontentious, two-way relationship with procurement and the benefits of a marketing/procurement partnership.
This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.
eMarketer provided data and insights into leading mobile, social, and digital media buying trends.
ZenithOptimedia predicts global ad expenditure will grow 5.4% in 2014, reaching US$524 billion by year-end 2014. The World Cup will help the global ad market grow 5.4% in 2014, up from 3.9% in 2013.
At Kaiser Permanente, collaboration between finance and marketing has helped facilitate data reporting automation through cloud-based technology solutions.
This report covers the Key Findings from the 2014 ANA Procurement/Marketing Relationship Survey. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.
These Infographics are from the 2014 ANA Procurement/Marketing Relationship Survey that was conducted online during March 2014. The purpose of this survey was to understand and examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.
This collection of Data Charts represents findings from the 2014 ANA Procurement/Marketing Relationship Survey. The objective of this survey was to understand examine the relationship between procurement and marketing and the factors that lead to the strongest internal partnerships and business results.