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How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

Marketing for Profit, Not Just Sales

Tom Nagle, Ph.D., senior advisor at Monitor Deloitte, discussed how profitability increases market share, and not the other way around.

Top Tips and Tools for Commercial Production Incentives

This webinar provided an overview of U.S. State production incentives for advertisers, and guidance on how to tap into them for success.

Top Tips and Tools for Commercial Production Incentives

This webinar provided an overview of U.S. State production incentives for advertisers, and guidance on how to tap into them for success.

Digital Marketing Salary Guide (2015 – 2016)

Mondo provides full salary data and analysis for digital marketing jobs.

Eli Lilly and Company: Procurement’s Business Partnering Journey

Michael Thyen, director, global procurement, emerging markets at Eli Lilly and Co., shared how the procurement department at Eli Lilly transformed itself from a “necessary evil” to a valued internal business partner.

Overview of the 2015 ANA Advertising Financial Management Conference

In this video, get an overview of the 2015 ANA Advertising Financial Management Conference.

Intuit Ensures Marketing Category Management Success Through Talent

Firat Ozkan, group manager, global marketing sourcing at Intuit Inc., discussed how Intuit identifies and retains sourcing talent.

Recruiting and Retaining Marketing Procurement Talent

Steve Shea, founder and president of SPS Consulting Group, discussed how brands can attract and retain top marketing procurement talent.

Brand in the Boardroom: Making the Case for Investment in the Brand

Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

2015 ANA Advertising Financial Management Conference Opening Remarks

Bob Liodice, President and Chief Executive Officer of ANA, delivered opening remarks at the 2015 ANA Advertising Financial Management Conference.

Balancing Agency Relations and Procurement

Eve Reiter, vice president, global supply management at American Express, discussed how marketing procurement and a brand’s agency relations team can work better together.

Global Marketing Procurement Transformation

Steve Lightfoot, senior manager, global marketing procurement at WFA, discussed how the role of procurement is changing globally.

Agencies and Digital: A Wall Street Perspective

A look at the agency landscape from the perspective of a Wall Street analyst.

Financial Keynote: Mattel

An overview of the role of finance and strategic planning at Mattel.

Applying Business Intelligence to Marketing Procurement & Agency Management

This webinar, presented by Richard Benyon, CEO – Decideware, Daniel O'Brien, Global Business Analyst – Pfizer, and Diane Gibbons, Global Procurement – Pfizer, took a look at how to apply business intelligence tools to analyze agency budgets and performance using the wealth of available marketing procurement data.

Considering an Agency Review? Try This First

Four tips to make the most of an agency relationship, including how to establish the right team dynamics and communication.

Time for a New Agency? Start Here

Yorkville Consulting shared seven steps for a successful agency review.

Innovation: What Should Brands Be Doing?

In this webinar, attendees learned ways that brands can maximize the full potential of technology and innovation through a variety of partnerships with startups.

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