Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 329 document(s).

1234567 >>  Last (17)

Top Tips and Tools for Commercial Production Incentives

This webinar provided an overview of U.S. State production incentives for advertisers, and guidance on how to tap into them for success.

Digital Marketing Salary Guide (2015 – 2016)

Mondo provides full salary data and analysis for digital marketing jobs.

Eli Lilly and Company: Procurement’s Business Partnering Journey

Michael Thyen, director, procurement, emerging markets of Eli Lilly and Company and chair, ANA Advertising Financial Management Committee, shared his company’s journey to increase the value of procurement as a strategic business partner.

Technology Keynote: Getting to Ten Percent and the Innovation Imperative

Joseph Jaffe, CEO and co-founder of Evol8tion, discussed the 70/20/10 rule and explained specifically why and how brands need to get to a budget allocation of ten percent dedicated towards "NEXT."

Overview of the 2015 ANA Advertising Financial Management Conference

In this video, get an overview of the 2015 ANA Advertising Financial Management Conference.

Recruiting and Retaining Marketing Procurement Talent

Discover strategies, solutions, and trends for attracting, recruiting, developing and, ultimately, retaining top marketing procurement professionals.

Brand in the Boardroom: Making the Case for Investment in the Brand

Joanna Seddon, the brand valuation guru at OgilvyRED, shared perspective on using brand value analysis to increase the bottom line.

2015 ANA Advertising Financial Management Conference Opening Remarks

Bob Liodice, President and Chief Executive Officer of ANA, delivered opening remarks at the 2015 ANA Advertising Financial Management Conference.

Balancing Agency Relations and Procurement

Eve Reiter from American Express shared best practices and insights taken from her journey from agency relations to procurement.

Global Marketing Procurement Transformation

Steve Lightfoot, Senior Manager, Global Marketing Procurement – WFA, shared how category management is changing from a global perspective and what the future may hold for marketing procurement around the world.

Considering an Agency Review? Try This First

Four tips to make the most of an agency relationship, including how to establish the right team dynamics and communication.

Time for a New Agency? Start Here

Yorkville Consulting shared seven steps for a successful agency review.

Hewlett-Packard: A Case Study in Decoupling

Hewlett-Packard decoupled its global creative production process, and saved more than $100 million in backend budget in the process.

Proving the Value of Your In-House Agency

In-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

Key Findings Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Research Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Data Charts: Advertising Is Going Native

This collection of data charts represents findings from an ANA study on native advertising. ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.

Alcon Leverages Decoupling to Increase Efficiency and Speed-to-Market

Alcon reduced its agency roster and decoupled some production elements from creative.

Nestlé: Best Practices in Video Decoupling

Nestlé shared objectives and learnings from a video production decoupling pilot.

1234567 >>  Last (17)