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Key Findings Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Research Report: Advertising Is Going Native

ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Data Charts: Advertising Is Going Native

This collection of data charts represents findings from an ANA study on native advertising. ANA surveyed members to understand how they use and budget for native advertising, manage its implementation internally and externally, and measure its success.

Maximizing Mobile’s Impact in the Marketing Mix

The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.

Alcon Leverages Decoupling to Increase Efficiency and Speed-to-Market

Alcon reduced its agency roster and decoupled some production elements from creative.

Nestlé: Best Practices in Video Decoupling

Nestlé shared objectives and learnings from a video production decoupling pilot.

IBM: Outsourcing Marketing Procurement

One segment of IBM’s business provides outsourced procurement services to clients.

Microsoft Corporation: Driving True Partnership and Value Between Marketing & Procurement

In this session, Melissa Sassi, Senior Marketing Sourcing Manager – Microsoft Corporation shared the marketing IQ required to drive true partnership and value between marketing and marketing procurement.

The Value and Impact of Sponsorships

Navigate Research shared best practices on sports sponsorship measurement and spend allocation.

The Consumer Decision Journey: Health and Wellness

Microsoft shared research on consumer needs along the consumer decision journey within the context of health and wellness.

Eli Lilly: Procurement Best Practices

Procurement at Eli Lilly and Co. has promoted its brand internally through strategic business partnering.

MillerCoors: Integrated Cross-Functional Agency Management

MillerCoors takes an integrated approach to cross-functional agency management.

Data-Driven Decisions to Supercharge Your Sponsorship Portfolio

IEG offered tips for using research to plan, execute, and measure sponsorships.

Report on Global Agency Remuneration Trends and the Use of Performance Metrics

This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.

Guidelines on Client-Agency Relations and Best Practice in the Pitch Process

Guidelines for the agency and the client on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.

Video Marketing Budget Template

Use this budget template to set and track your video marketing budgets.

Decoupling Digital Content Production

Campbell’s shared key learnings from its first year of digital decoupling.

Decoupling Music

Decoupling can give brands the power to buy music on their terms and at their price.

Boehringer Ingelheim and Comcast: An ANA Member Procurement Snack Pack

Boehringer Ingelheim’s new truncated RFI process significantly reduced turnaround time and allowed the brand to focus on the final round of agency selection, while Comcast increased its production savings by double digits by standardizing costs across all its AORs.

Unravelling the Issue of CMO as IT Supremo

Gartner predicted some time ago that by 2017, CMOs would have more influence on IT purchases than CIOs. We gasped at this game-changing prediction, and at every event I have been to recently, someone has reminded us of this to illustrate how the landscape is changing-and how we all need to adapt fast.

1234567 >>  Last (16)