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How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

How to Take Control of Programmatic

In this session, Andrew Altersohn, CEO – AdFin, guided attendees on how to demand greater visibility and accountability into the programmatic black box, before the industry shifts even more budget into programmatic channels.

Using Agency Compliance Review to Improve Marketing & Media Operations

In this session, Kevin Sheehan and Bob Siegal, KPMG Contract Compliance Services shared case studies on how clients and agencies can work collaboratively on process improvement.

The Need to Support In-House Agencies

In this session, John Licardi, Business Development – Talent Partners, explored how procurement through talent and business affairs can support the in-house agency.

Marketing for Profit, Not Just Sales

Tom Nagle, Ph.D., senior advisor at Monitor Deloitte, discussed how profitability increases market share, and not the other way around.

Tips and Tools for Commercial Production Incentives

Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.

Tips and Tools for Commercial Production Incentives

In this webinar, Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.

Digital Marketing Salary Guide (2015 – 2016)

Mondo provides full salary data and analysis for digital marketing jobs.

Eli Lilly and Company: Procurement’s Business Partnering Journey

Michael Thyen, director, global procurement, emerging markets at Eli Lilly and Co., shared how the procurement department at Eli Lilly transformed itself from a “necessary evil” to a valued internal business partner.

Overview of the 2015 ANA Advertising Financial Management Conference

In this video, get an overview of the 2015 ANA Advertising Financial Management Conference.

Intuit Ensures Marketing Category Management Success Through Talent

Firat Ozkan, group manager, global marketing sourcing at Intuit Inc., discussed how Intuit identifies and retains sourcing talent.

Recruiting and Retaining Marketing Procurement Talent

Steve Shea, founder and president of SPS Consulting Group, discussed how brands can attract and retain top marketing procurement talent.

Brand in the Boardroom: Making the Case for Investment in the Brand

Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

Brand in the Boardroom: Making the Case for Investment in the Brand

In this video, Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

Brand in the Boardroom: Making the Case for Investment in the Brand

In this video, Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.

2015 ANA Advertising Financial Management Conference Opening Remarks

Bob Liodice, President and Chief Executive Officer of ANA, delivered opening remarks at the 2015 ANA Advertising Financial Management Conference.

Balancing Agency Relations and Procurement

Eve Reiter, vice president, global supply management at American Express, discussed how marketing procurement and a brand’s agency relations team can work better together.

Global Marketing Procurement Transformation

Steve Lightfoot, senior manager, global marketing procurement at WFA, discussed how the role of procurement is changing globally.

Agencies and Digital: A Wall Street Perspective

A look at the agency landscape from the perspective of a Wall Street analyst.

1234567 >>  Last (18)