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Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.
In-house agencies should demonstrate value across a variety of qualitative and quantitative measures.
Adobe improved brand consistency and drove efficiencies and strategic effectiveness by bringing digital marketing capabilities in-house.
Dell’s in-house agency culture drives creativity, collaboration, and high-quality work.
AICE called for greater transparency in the business practices of agency-owned post-production services.
Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.
In-house agencies appear to be on the rise, but as marketing continues to become more technical — and media progressively fragmented — there is an increasing need for specialization.
Major brands are turning away from agencies and building in-house advertising teams.
Outsourcing the creation of a trading desk can provide marketers with the benefits of programmatic advertising, along with the control that comes with an in-house desk.
Cella Consulting surveyed more than 450 in-house creative services professionals to assess in-house career development, global operations, and the role of technology at in-house agencies.
Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.
Prudential shared how bringing new core competencies in-house and leveraging emerging media helped position it as a leading brand in the financial category.
The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.
The in-house agency for Marriott Hotels shared best practices for collaborating with a client and its outside agency of record.
Wells Fargo discussed the project management solution it is currently using and some of the new requirements that marketers might encounter when exploring software options.
The Pivotal Research Group shared the latest trends in programmatic buying, discussed considerations for choosing programmatic technology, and talked about the challenges and benefits of bringing programmatic buying in-house.
Putnam Investments shared best practices for in-house video production.
As the world of marketing becomes more complex, brands are relying on an increasing number of partners to help them connect with consumers.
In this video, Kimberly-Clark showed how bringing its programmatic buying capabilities in-house allowed the brand to increase media buying efficiency, effectiveness, and relevance to target consumers.
Kimberly-Clark showed how bringing its programmatic buying capabilities in-house allowed the brand to increase media buying efficiency, effectiveness, and relevance to target consumers.