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Search returned: 41 document(s).
In-house agencies appear to be on the rise, but as marketing continues to become more technical — and media progressively fragmented — there is an increasing need for specialization.
Major brands are turning away from agencies and building in-house advertising teams.
Outsourcing the creation of a trading desk can provide marketers with the benefits of programmatic advertising, along with the control that comes with an in-house desk.
Cella Consulting surveyed more than 450 in-house creative services professionals to assess in-house career development, global operations, and the role of technology at in-house agencies.
Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.
Prudential shared how bringing new core competencies in-house and leveraging emerging media helped position it as a leading brand in the financial category.
The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.
The in-house agency for Marriott Hotels shared best practices for collaborating with a client and its outside agency of record.
Wells Fargo discussed the project management solution it is currently using and some of the new requirements that marketers might encounter when exploring software options.
The Pivotal Research Group shared the latest trends in programmatic buying, discussed considerations for choosing programmatic technology, and talked about the challenges and benefits of bringing programmatic buying in-house.
Putnam Investments shared best practices for in-house video production.
As the world of marketing becomes more complex, brands are relying on an increasing number of partners to help them connect with consumers.
In this video, Kimberly-Clark showed how bringing its programmatic buying capabilities in-house allowed the brand to increase media buying efficiency, effectiveness, and relevance to target consumers.
Kimberly-Clark showed how bringing its programmatic buying capabilities in-house allowed the brand to increase media buying efficiency, effectiveness, and relevance to target consumers.
This report covers findings from various ANA Committee Leadership Initiatives.
Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.
Katie Lillie, director of marketing shared services at Iron Mountain, demonstrated with before-and-after creative examples how Iron Mountain used storytelling and emotion to market a “boring” product.
Marta Stiglin, principal at Stiglin Consulting and member of the IHAF Board of Directors, reviewed seven opportunities that in-house agencies are encouraged to seize to advance their teams and increase their contributions to the businesses they support.
Henry Brigham, manager of creative services at National Grid, explained how his three-person team facilitated recovery assistance communications for National Grid utilities customers in the aftermath of Hurricane Sandy.
This report covers the findings from an ANA online survey of client-side marketers on the topic of in-house agencies. The objectives of this survey were to gain critical insights into the services that these agencies handle, the degree to which external agencies are displaced by in-house agencies, the advantages and disadvantages of in-house agencies, and the internal costs to the company of employing in-house agencies, among other issues.