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In-House Agencies: Projects, Processes, and Performance

The In-House Agency Forum shared the results of its latest survey of more than 100 internal agencies nationwide.

TIAA-CREF: 2014 In-House Agency of the Year

TIAA-CREF shared the three-year journey to transition from an inefficient in-house creative team to the In-House Forum’s 2014 In-House Agency of the Year.

Vistaprint: Zero to 60 in 30

Vistaprint’s in-house agency shared its journey from low-end production shop to the driving force behind the brand’s first-ever broadcast campaign.

The Need to Support In-House Agencies

Talent Partners explained how procurement can proactively develop critical support functions for in-house agencies.

Brainstorming on Steroids: Ideas for Advancing In-House Agencies

Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.

The Increasing Influence and Value of the In-House Agency

State Farm discussed the structure of its in-house agency.

The Increasing Influence and Value of the In-House Agency

In this video, State Farm discussed the structure of its in-house agency.

The Increasing Influence and Value of the In-House Agency

In this video, State Farm discussed the structure of its in-house agency.

Data-driven Marketing Is All the Rage, but Are Clients Ready to Act?

Brand marketers themselves may provide the biggest challenges to achieving programmatic success.

Netflix: In-House Programmatic

A behind-the-scenes look at Netflix’s internal programmatic buying team.

Proving the Value of Your In-House Agency

In this webinar video, learn why in-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

Proving the Value of Your In-House Agency

In-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

Adobe’s In-House Agency Journey

Adobe improved brand consistency and drove efficiencies and strategic effectiveness by bringing digital marketing capabilities in-house.

Building an In-House Culture

Dell’s in-house agency culture drives creativity, collaboration, and high-quality work.

Transparency Issues in Post-Production

AICE called for greater transparency in the business practices of agency-owned post-production services.

Marketers Panel: Top Media Issues

Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.

Multiple, Specialized Agencies — Fad or Future?

In-house agencies appear to be on the rise, but as marketing continues to become more technical — and media progressively fragmented — there is an increasing need for specialization.

Why More Brands Are Buying Digital Ads In-House

Major brands are turning away from agencies and building in-house advertising teams.

Why Outsourcing Your Trading Desk is Better Than In-Sourcing

Outsourcing the creation of a trading desk can provide marketers with the benefits of programmatic advertising, along with the control that comes with an in-house desk.

2014 In-House Creative Services Industry Report

Cella Consulting surveyed more than 450 in-house creative services professionals to assess in-house career development, global operations, and the role of technology at in-house agencies.

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