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Marketers Panel: Top Media Issues

Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.

Multiple, Specialized Agencies — Fad or Future?

In-house agencies appear to be on the rise, but as marketing continues to become more technical — and media progressively fragmented — there is an increasing need for specialization.

Why More Brands Are Buying Digital Ads In-House

Major brands are turning away from agencies and building in-house advertising teams.

Why Outsourcing Your Trading Desk is Better Than In-Sourcing

Outsourcing the creation of a trading desk can provide marketers with the benefits of programmatic advertising, along with the control that comes with an in-house desk.

2014 In-House Creative Services Industry Report

Cella Consulting surveyed more than 450 in-house creative services professionals to assess in-house career development, global operations, and the role of technology at in-house agencies.

Godiva: An In-House Chocolatier’s Dream

Godiva Chocolatier, Inc. shared some of the engaging content from its “truffle flight” launch campaign, and provided best practices on streamlining and inspiring its in-house talent.

Prudential: 2013 In-House Agency of the Year

Prudential shared how bringing new core competencies in-house and leveraging emerging media helped position it as a leading brand in the financial category.

Agency Creative: Leaning in to Change

The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.

Marriott International: Successful In-House/Outside Agency Collaboration

The in-house agency for Marriott Hotels shared best practices for collaborating with a client and its outside agency of record.

Wells Fargo: Integrated Marketing Management Software Best Practices

Wells Fargo discussed the project management solution it is currently using and some of the new requirements that marketers might encounter when exploring software options.

Pivotal Research Discusses Programmatic Buying

The Pivotal Research Group shared the latest trends in programmatic buying, discussed considerations for choosing programmatic technology, and talked about the challenges and benefits of bringing programmatic buying in-house.

Putnam Investments: In-House Video Production

Putnam Investments shared best practices for in-house video production.

Agency Partners: How Many Is Too Many?

As the world of marketing becomes more complex, brands are relying on an increasing number of partners to help them connect with consumers.

Kimberly-Clark Takes Programmatic Buying In-House

In this video, Kimberly-Clark showed how bringing its programmatic buying capabilities in-house allowed the brand to increase media buying efficiency, effectiveness, and relevance to target consumers.

Kimberly-Clark Takes Programmatic Buying In-House

Kimberly-Clark showed how bringing its programmatic buying capabilities in-house allowed the brand to increase media buying efficiency, effectiveness, and relevance to target consumers.

ANA Committee Leadership Initiatives

This report covers findings from various ANA Committee Leadership Initiatives.

Los Angeles Metro: How Its In-House Agency Helped Make Public Transit Cool

Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.

Iron Mountain Creates a Platform to Unify Campaigns Across Channels

Katie Lillie, director of marketing shared services at Iron Mountain, demonstrated with before-and-after creative examples how Iron Mountain used storytelling and emotion to market a “boring” product.

Stiglin Consulting Presents Seven Opportunities for In-House Agencies

Marta Stiglin, principal at Stiglin Consulting and member of the IHAF Board of Directors, reviewed seven opportunities that in-house agencies are encouraged to seize to advance their teams and increase their contributions to the businesses they support.

National Grid's In-House Agency Response to Hurricane Sandy

Henry Brigham, manager of creative services at National Grid, explained how his three-person team facilitated recovery assistance communications for National Grid utilities customers in the aftermath of Hurricane Sandy.

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