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Use this tool to create a public relations calendar for 2017 that will allow you to plan & report on your public relations activities throughout the year.
Stratasys Direct Manufacturing (SDM) used a self-published industry report to increase brand awareness and generate new business leads.
Chicago Board Options Exchange (CBOE) created a physical and online media kit to appeal to more advertisers and create greater impact with prospects.
Use the Crisis Communications Review Chart to track any changes to your crisis plan.
Use the Crisis Communications Team Framework to assign key roles and responsibilities to your team.
Use the Crisis Communications Team Organizational Chart to visually clarify the hierarchy within your crisis team.
Use the Crisis FAQ Template as a starting point when trying to understand what occurred at the onset of any crisis.
The Holding Statement for Media Template is an easy-to-use document when preparing your organization's initial response to any crisis.
The Media Response Policy Template ensures your organization follows a strict policy when responding to the media.
Use the Crisis Level Chart to understand and illustrate the different levels of a crisis within your organization.
Use the Crisis Communications Schedule to ensure that key team members are always on-call during a crisis.
Use the Crisis Inquiry Journal Template to track and respond to any inquiry made by the media or individuals/organizations about an active crisis occurring within your organization.
The Key Audience and Groups Crisis Template helps your organization organize which groups they will be responding to.
The Key Audiences and Groups Questions Template is designed to help your organization prepare for the questions that key groups will ask during a crisis.
The Spokesperson Designation Template allows your crisis communications team to clarify who will represent your organization during a crisis.
The Spokesperson Procedures Guide Template is a policy guide for any spokesperson for your organization.
Use the Topic Matter Expert Contact List to finalize who your crisis communications team will go to for assistance during any crisis.
The Crisis Procedure for Family Members template is designed to ensure you follow crisis best practices with family members of anyone involved in the crisis.
The Crisis Procedure for the Media Template is designed to ensure you follow crisis best practices with members of the media during a crisis.
Use the Crisis Messaging Map Tool to assess the key messages that are important for your target audience to hear during a crisis.