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Search returned: 31 document(s).

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PR Agency Industry 2014 Billing Rates and Utilization Report: By Agency Size, Region and Specialty

This report from Gould + Partners outlines average hourly billing rates for public relations (PR) professionals working in various industry verticals.

PR Agency Industry 2014 Best Practices Benchmarking Report: By Agency Size, Region and Specialty

This report from Gould + Partners outlines the 22 most critical benchmarks for a firm to track.

Public Relations: Beyond the Press Release

How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.

Public Relations Calendar 2015

Use this tool to create a public relations calendar for 2015 that will allow you to plan and report on your public relations activities throughout the year.

The PR Factor

This compilation of PR insights features articles on the power of content, what's hot for 2014, mastering social in B-to-B marketing, and training the next generation.

The Creative Group: 2014 Salary Guide

The 14th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.

Net Revenue Growth Report: By Agency Size, Region, and Specialty

This report from StevensGouldPincus finds that PR agencies experienced healthy growth in 2012.

PR Agency Selection Tool

Use this to assess, score & compare PR agencies during the selection process.

Public Relations Agency RFP

A template to help you design a Request for Proposal (RFP) for PR agency selection.

Public Relations Metrics Dashboard

A simple dashboard to define your key metrics and track and report on your results.

Public Relations Strategy Scorecard

Use this to document your objectives, initiatives, metrics and timeframes to achieve your goals.

PR Agency Industry 2013 Billing Rates and Utilization Report: By Agency Size, Region, and Specialty

This report from StevensGouldPincus shares average hourly billing rates for PR employees in a number of industries.

PR Agency Industry 2013 Best Practices Benchmarking Report: By Agency Size, Region, and Specialty

StevensGouldPincus surveyed 111 PR firms to benchmark salaries, overhead costs, technology costs, and other factors by agency size, region, and specialty.

The Creative Group: 2013 Salary Guide

The 13th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.

A Hidden Harmony: Documenting the Connection Between Brand and Corporate Reputation

New research from the Council of PR Firms, in partnership with Harris Interactive, argues that companies would achieve better results by adopting a new paradigm that takes product brand efforts and corporate reputation efforts out of their silos and deploys them jointly in pursuit of common objectives such as purchase consideration and recommendation.

What a Great Idea! Public Relations and the Marketing of Innovation

This article from the Council of PR Firms looks at the role that public relations can play in launching new products.

Getting Social, Doing Good, and Driving Impact

According to the Council of PR Firms, social media has the power to impact the public good by elevating the visibility of causes, assisting with fund raising, and advancing messaging.

Data Storytelling: The Art and Science of Social Media Metrics

This Q&A between the Council of PR Firms and 5Loom, a social media firm, looks at how brands can use data and analytics to improve their storytelling skills.

Brands on the Red Carpet: Re-evaluating the Marketing Role of Celebrities

This article from the Council of PR Firms explores how many brands are looking beyond traditional celebrities to find brand influencers.

Working With Your Public Relations Firm: A Guide for Clients

Written by the Council of PR Firms, this guidebook teaches marketers how to launch a relationship with a new PR agency.

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