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Search returned: 32 document(s).
For the launch of its 2010 Grange, Penfolds Wine created the Penfolds House, a two-day experience designed to engage luxury wine influencers and clear up brand confusion.
This report from Gould + Partners outlines average hourly billing rates for public relations (PR) professionals working in various industry verticals.
This report from Gould + Partners outlines the 22 most critical benchmarks for a firm to track.
How can the marketing organization and PR function evolve to meet the needs of the digital era? Today’s PR professionals should move beyond the press release to build expertise in SEO, influencer outreach, and content marketing. This Insight Brief shares how brands like Honest Tea and CarMax have leveraged PR to improve marketing ROI, as well as tips for selecting the right PR agency partner.
Use this tool to create a public relations calendar for 2015 that will allow you to plan and report on your public relations activities throughout the year.
This compilation of PR insights features articles on the power of content, what's hot for 2014, mastering social in B-to-B marketing, and training the next generation.
The 14th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.
This report from StevensGouldPincus finds that PR agencies experienced healthy growth in 2012.
Use this to assess, score & compare PR agencies during the selection process.
A template to help you design a Request for Proposal (RFP) for PR agency selection.
A simple dashboard to define your key metrics and track and report on your results.
Use this to document your objectives, initiatives, metrics and timeframes to achieve your goals.
This report from StevensGouldPincus shares average hourly billing rates for PR employees in a number of industries.
StevensGouldPincus surveyed 111 PR firms to benchmark salaries, overhead costs, technology costs, and other factors by agency size, region, and specialty.
The 13th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.
New research from the Council of PR Firms, in partnership with Harris Interactive, argues that companies would achieve better results by adopting a new paradigm that takes product brand efforts and corporate reputation efforts out of their silos and deploys them jointly in pursuit of common objectives such as purchase consideration and recommendation.
This article from the Council of PR Firms looks at the role that public relations can play in launching new products.
According to the Council of PR Firms, social media has the power to impact the public good by elevating the visibility of causes, assisting with fund raising, and advancing messaging.
This Q&A between the Council of PR Firms and 5Loom, a social media firm, looks at how brands can use data and analytics to improve their storytelling skills.
This article from the Council of PR Firms explores how many brands are looking beyond traditional celebrities to find brand influencers.