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When Worlds Collide: Old Ethics and Social Media

Legal experts from GE and Reed Smith explored what’s allowed and prohibited on social media under the rules of professional conduct.

The Internet of Things: Possibilities and Problems

Legal experts from Davis Wright Tremaine, LLP and the Grey Group discussed the opportunities and challenges presented by the emergence of the “Internet of Things,” a network of interconnected devices capable of communicating with one another.

The Gathering Data Security Storm: Is the Government Helping?

Legal experts from AT&T, Crowell & Moring LLP, and PayPal discussed the challenges and most effective strategies of companies in effort to secure consumer data.

Six FTC Concerns for 2014 and Beyond

Presenters took turns discussing six FTC concerns for the coming year: predictive scoring, the Internet of Things, COPPA, mobile tracking, data security, and mobile payments.

Social on Mobile

This session explored how advertisers are dealing with legal issues in the mobile environment.

What’s Next in Native Advertising?

Legal experts from the National Advertising Division, the Federal Trade Commission, the Kellogg Company, and Venable LLP discussed disclosure issues and best native advertising practices to avoid enforcement.

Canada's Anti-Spam Law, Poised to Take Effect, Requires Action Now

One of the most stringent anti-spam laws every enacted is set to take effect in Canada on July 1, 2014.

Data Security and Privacy

Frederick Lah, associate at Reed Smith, LLP, discussed various data security and privacy issues that could affect marketers, including advances in tracking technology, the Telephone Consumer Protection Act, and mobile privacy.

Data Security Trumps Privacy and Tracking Among Consumer Concerns

Polling over 1,000 voters in mid-November, the Computer & Communications Industry Association found that 80 percent of respondents claimed to be more worried that the information they share online will be hacked than they are about ad targeting.

How ConAgra Foods Is Improving the Effectiveness of Digital Advertising

Heather Dumford, media director of global marketing at ConAgra Foods, Cindy Neumann, senior director of consumer insights advanced analytics at ConAgra Foods, and Tammy Vance, senior director at comScore, presented ConAgra’s approach to leveraging ad and audience delivery validation insights to drive decision-making and generate strong ROI.

Mashable: How to Win (or Lose) Customers in 140 Characters or Less

In this webinar video, Mashable Business Editor Todd Wasserman shared best practices and pitfalls for companies looking to win customers on Twitter.

Mashable: How to Win (or Lose) Customers in 140 Characters or Less

Mashable Business Editor Todd Wasserman shared best practices and pitfalls for companies looking to win customers on Twitter.

Stand Up to Patent Trolls

Patent trolls are firms that purchase broad patents created by others solely for the purpose of suing, or threatening to sue, legitimate companies that use certain technologies, devices, or business methods. The momentum is on the marketing industry's side to nip this challenge in the bud.

ICANN Update on the New gTLD Launch

Greg Shatan, partner at Reed Smith LLP, provided an update on ICANN and the new gTLD launch.

The Patent Troll Threat

Marc Kaufman, partner at Reed Smith LLP, discussed how patent trolls are threatening the marketing industry and what’s being done to stop them.

Davis & Gilbert LLP: SEC Confirms Companies May Use Social Media to Announce Material Information

In this advertising alert Davis & Gilbert LLP discuss the recent report from the Securities and Exchange Commission (SEC) clarifying that companies may use social media outlets such as Facebook and Twitter to announce material information.

Davis & Gilbert LLP: Trademark Clearinghouse to Begin Accepting Submissions to Protect Domain Names

In this advertising alert Davis & Gilbert LLP discusses the newly created Trademark Clearinghouse which supports the registration of domain names in new generic top-level domains (gTLDs) and works to resolve disputes.

Venable LLP: FTC’s Updated .com Disclosures Guidance

In this piece Venable LLP discussed the recently updated Federal Trade Commission (FTC) .com disclosures guide, designed to help digital advertisers make disclosures clear to avoid deception.

Legal Issues of Social Media: Case Studies from the World of Cinema

Rachel Kimbrough, vice president, business and legal affairs at Lionsgate, Benjamin Mulcahy, partner, entertainment, media and technology group at Sheppard Mullin Richter & Hampton LLP, and Jack Pan, executive vice president, theatrical marketing at Summit Entertainment, A Lionsgate Company, discussed promotional campaigns for three Lionsgate films: Twilight, Warm Bodies, and Sinister.

Keynote Address: Attorney General Doug Gansler

Doug Gansler, Attorney General of Maryland, and president of the National Association of Attorneys General (NAAG), discussed the issue of privacy in the digital age.

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