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Search returned: 241 document(s).
Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.
A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.
A thousand participants in the <i>VozLatinum</i> community offer their perspective on environmental protection and pollution concerns. This white paper explores differing opinions about what the most important concerns are and what actions should be taken, and how brands fit in with these opinions.
ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers
The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
Large multi-client research study to attempt to better understand the millennial segment and the cultural and ethnic cross-currents that run through it in America today.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.
The various characteristics of Hispanic sub-groups are affecting consumer behavior and engagement opportunities.
Bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials.
Xfinity shared its approach to social media marketing, and discussed how its social presence engaged consumers, reduced the cost of customer service, and monitored competitor activity.
Visa shared 10 keys to its success in sports marketing, including World Cup and Olympic sponsorships.
A birds-eye view of Hispanic health and healthcare engagement.
Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.
Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.
AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.
The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.
Multicultural consumers now drive both population and economic growth in this country.
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.
AARP shared how it engaged African-American Baby Boomers on Facebook by creating an online community where users could discuss their culture, history, celebrities, and other relevant topics.
The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.