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Search returned: 245 document(s).

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Thanksgiving Food Fusion: How Hispanics Fuse Cultures to Make the Holiday Their Own

This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.

The Emerging Ethnicity: US Hispanic Consumer Interactions Across Screens

Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.

Multicultural Consumers Will Drive Higher Holiday Sales

A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.

NBA Inspires and Connects with the Total Market

The NBA described its total market approach and offered five tips for executing total market successfully.

Gaming for Multicultural Consumers

Insights from game developers who created an interactive experience for multicultural consumers.

Culture and Moments: Multicultural Communities on Twitter

Twitter shared an overview of how brands can connect with multicultural consumers on its social media platform.

One Earth, One Big Opportunity: An Analysis of Environmental Concerns among Hispanics

A thousand participants in the <i>VozLatinum</i> community offer their perspective on environmental protection and pollution concerns. This white paper explores differing opinions about what the most important concerns are and what actions should be taken, and how brands fit in with these opinions.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers

The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

Cultural Influence and Engagement: Research Overview and Unanswered Questions

Large multi-client research study to attempt to better understand the millennial segment and the cultural and ethnic cross-currents that run through it in America today.

Little Caesars

Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.

ImpreMedia Launches Chica Fresh For Hispanic Millennial Women

With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.

Engaging the Evolving Hispanic Consumers: A Look at Two Distinct Sub-Groups

The various characteristics of Hispanic sub-groups are affecting consumer behavior and engagement opportunities.

Appetite for Convenience: How Millennials are Changing the Hispanic Shopping Basket

Bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials.

Comcast Social Media Case Study

Xfinity shared its approach to social media marketing, and discussed how its social presence engaged consumers, reduced the cost of customer service, and monitored competitor activity.

Global Events and the Visa Brand

Visa shared 10 keys to its success in sports marketing, including World Cup and Olympic sponsorships.

Demystifying the Hispanic Healthcare Opportunity

A birds-eye view of Hispanic health and healthcare engagement.

Living Social: How Second Screens Are Helping TV Make Fans

Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.

3 Questions on Culture Marketing with Carlos Saveedra

Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.

Q&A: AT&T Director of Hispanic Advertising Mariel Llenza

AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.

The New World of Soft Drink Marketing

The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.

1234567 >>  Last (13)