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ImpreMedia Launches Chica Fresh For Hispanic Millennial Women

With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.

Engaging the Evolving Hispanic Consumers: A Look at Two Distinct Sub-Groups

The various characteristics of Hispanic sub-groups are affecting consumer behavior and engagement opportunities.

Appetite for Convenience: How Millennials are Changing the Hispanic Shopping Basket

Bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials.

Demystifying the Hispanic Healthcare Opportunity

A birds-eye view of Hispanic health and healthcare engagement.

Living Social: How Second Screens Are Helping TV Make Fans

Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.

3 Questions on Culture Marketing with Carlos Saveedra

Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.

Q&A: AT&T Director of Hispanic Advertising Mariel Llenza

AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.

The New World of Soft Drink Marketing

The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.

The Big Shift: Understanding the Importance Of Multicultural Consumers in the U.S. Economy

Multicultural consumers now drive both population and economic growth in this country.

Chevrolet Helps Awaken the Dream of a King

Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.

AARP Engages African-American Boomers Using Social Media

AARP shared how it engaged African-American Baby Boomers on Facebook by creating an online community where users could discuss their culture, history, celebrities, and other relevant topics.

Agency Creative: Leaning in to Change

The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.

Nestle's Approach to Television and Video Measurement

Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.

Understanding Hispanic Attitudes and Preferences Towards Mobile Apps

The Latinum Network surveyed over 1,000 Hispanic consumers to determine mobile app usage levels and interests.

Demographics Expected to Drive Cold Cereal Comeback

The rapid growth of the Hispanic and Baby Boomer populations in the U.S. is expected to drive an increase in cold cereal consumption (which had been flat since 2008) in the future.

Gastronomic Heritage

To raise awareness for its evaporated milk, Rica invited consumers to share their favorite family recipes to be included in a cookbook that highlighted historical recipes from across the nation.

Shopper Marketing for the New American Consumer

Laura I. Puente, director of strategic marketing at ConAgra Foods, and Leslie Lee, director of shopper marketing at ConAgra Foods, shared shopper marketing insights, strategies, and successful executions.

Digital Es Universal: How U.S. Hispanics Are Driving Growth in Digital

Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage. In addition to growing their mobile usage, Hispanics have rapidly adopted multi-screen video viewing into their daily routines.

AHAA Total Market Research and Definition Platform

Carlos Santiago, chair of the AHAA research committee and president and chief strategist at Santiago Solutions Group, and Lizette Williams, senior brand manager at Kimberly-Clark Corporation, led a discussion of total market strategy and the AHAA Total Market Benchmark study results.

African-Americans Seek Authenticity in Ads

A study last fall by Essence magazine and Added Value demonstrates that African-American women think marketers are misrepresenting them.

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