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Search returned: 281 document(s).
Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.
JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.
Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.
A Nielsen study looked at Hispanic consumers’ payment preferences and monetary habits.
Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.
This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.
Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.
Seeking opportunities to extend your brand’s reach to African-American consumers? A good place to start is in the pantry and consumer pocketbooks.
By focusing on the interests and needs of its customers, Western Union was able to drive brand affinity and preference by creating a robust social community that grew from zero to nearly four million members in three years.
African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.
This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.
Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.
A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.
Coca-Cola shared seven key learnings on marketing to multicultural Millennials.
The NBA described its total market approach and offered five tips for executing total market successfully.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.
In this video, Toyota shared the process of bringing all of its agency partners together to create a total market approach to advertising.
Toyota shared the process of bringing all of its agency partners together to create a total market approach to advertising.
Walmart shared how, through a collaborative total market approach to advertising, it was able to increase business in the general market while simultaneously engaging multicultural consumers on an emotional level.
Cox Communication shared best practices for diversity and inclusion.