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The Enduring Appeal of "Mayhem"

Allstate’s iconic “Mayhem” has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line.

Insights for Effective Multicultural Marketing

This webinar provided marketers the best ways to formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

Insights for Effective Multicultural Marketing

This webinar provided marketers the best ways to formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

Open New Doors

Learn new ways to reach multicultural B-to-B segments.

NBCUniversal/Telemundo: How the Hispanic Community Shapes Trends

In this session, Patricia Buchanan, Director of Business Development – NBCUniversal/Telemundo, discussed the unique market demographics that make Los Angeles what it is today from on-the-air to the digital landscape to grassroots reach.

Nielsen: Entertainment and the Multicultural Super Consumer

In this session, Eddie Yoon – Nielsen and Principal at The Cambridge Group and Chris Fosdick, Principal – The Cambridge Group, discussed their recently launched study regarding the multicultural super consumer and how entertainment impacts their buying power.

Shopper Marketing: Millennials, Hispanics, and the 60-Second Candy Bar

An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.

Happiness Flag

Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.

JCPenney: Soccer is for Girls

JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.

Heineken Champions Express

Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.

#ANALOG

The Ad Council celebrates diversity, Domnio’s accelerates its rebranding effort, and Kraft launches a new recipe hub.

Seriously Funny

Learn how GEICO and Farmers Insurance used humor to change an industry.

Special Occasions Bring Sweet Sales

Nielsen examines the candy category and increasing holiday sales.

Hispanic Consumers’ Financial Habits

A Nielsen study looked at Hispanic consumers’ payment preferences and monetary habits.

Kaiser Permanente: Reaching the Diverse Customer

Kaiser Permanente adopted a total market approach to advertising in an effort to deeply engage multicultural audiences.

Diversity Best Practices: ETS Corporate Internship Program

Education Testing Service discussed the structure of its corporate internship program.

Hispanic Consumers Are the “Foundation” for Beauty Category Sales Consumer

Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.

Multicultural Marketing and Diversity

This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.

Trust Your Power

Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.

Niche Opportunities for Market Share Growth Among African-Americans

Seeking opportunities to extend your brand’s reach to African-American consumers? A good place to start is in the pantry and consumer pocketbooks.

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