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Global Marketing

This Insight Brief discusses how brands are connecting with consumers globally, including best practices from Nissan and Coca-Cola.

Five Key Insights on Latina Millennial Moms

What brands looking to target this influential demographic need to know.

Family, Food, and Culture are Asian-American Staples

Insights into Asian-American consumers’ grocery shopping behaviors.

What’s in Asian-Americans’ Wallets?

Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.

New Research Shows How to Connect with U.S. Hispanics Online

Four insights marketers can use when targeting these “super consumers” online.

Meet the Fastest-Growing Multicultural Segment in the U.S.: Asian-Americans

Highlights of the unique consumption and media habits that are helping to redefine the American mainstream.

Gol Gol/Civic Coupe Campaign

How do you launch the fun and young Honda Civic Coupe to fun and young Latinos? You take renowned director Diego Luna, popular Latino band Kinky, the worlds favorite pastime; and combine them into the catchiest fútbol anthem ever.

Keep It Clean

How can Tide, the leader and premium detergent hold its position in an increasingly discounted, competitive market? We leveraged the most valued event of the year, the 2014 FIFA World Cup, and organically embedded Tide into a “clean” conversation.

The Enduring Appeal of "Mayhem"

Allstate’s iconic “Mayhem” has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line.

Insights for Effective Multicultural Marketing

Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.

Insights for Effective Multicultural Marketing

In this video, Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.

Open New Doors

Learn new ways to reach multicultural B-to-B segments.

NBC Universal/Telemundo: How the Hispanic Community Shapes Trends

Patricia Buchanan, director of business development at NBC Universal/Telemundo, discussed the Hispanic influence on the Los Angeles market, the second largest DMA in the U.S.

Nielsen: Entertainment and the Multicultural Super Consumer

Eddie Yoon and Chris Fosdick, both principals at The Cambridge Group, discussed the rise of multicultural superconsumers and their ability to affect trends.

Google Uses Language to Engage the U.S. Hispanic Audience

Francesca Pujals, strategy and insights lead at Google, shared the results of a study that explored the importance of using in-language marketing when reaching out to Hispanic consumers online.

IKEA Mobile Marketing Case Study

IKEA explained the process it used to create a mobile-optimized microsite.

Shopper Marketing: Millennials, Hispanics, and the 60-Second Candy Bar

An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.

Happiness Flag

Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.

JCPenney: Soccer is for Girls

JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.

Heineken Champions Express

Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.

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