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Insights to Reaching a Rising Demographic

This webinar explored the role culture and identity play in solidifying strong relationships between the Indian community and brands.

Insights to Reaching a Rising Demographic

This webinar explored the role culture and identity play in solidifying strong relationships between the Indian community and brands.

Global Marketing

This Insight Brief discusses how brands are connecting with consumers globally, including best practices from Nissan and Coca-Cola.

Five Key Insights on Latina Millennial Moms

What brands looking to target this influential demographic need to know.

Untapped Potential

People with disabilities are the largest minority group in the world and a valuable consumer base for those who know how to reach them.

Top Spanish-Language Ads that Resonate with Hispanic Consumers

Nielsen analyzed the top 10 Spanish language ads among Hispanics in the U.S. during the first half of 2015.

Mapping Radio’s Reach with Black and Hispanic Consumers

The weekly reach of radio among African-American and Hispanic consumers has been growing steadily over the past five years.

Hip-Hop Nation: How the Genre is Turning It Up in 2015

The deep and growing interest in hip-hop presents a prime opportunity for brands.

Saving, Spending, and Living Paycheck-to-Paycheck in America

Nielsen looked at households reporting living paycheck-to-paycheck.

Four Rules for Keeping up with Changing Consumer Trends

A quick look at the fast-changing American consumer landscape.

Around the World: Most Popular Second Languages

For international marketers striving to be locally relevant, the importance of second languages may be an aspect of language and culture that’s been truly lost in translation or even consideration.

Family, Food, and Culture are Asian-American Staples

Insights into Asian-American consumers’ grocery shopping behaviors.

What’s in Asian-Americans’ Wallets?

Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.

New Research Shows How to Connect with U.S. Hispanics Online

Four insights marketers can use when targeting these “super consumers” online.

Meet the Fastest-Growing Multicultural Segment in the U.S.: Asian-Americans

Highlights of the unique consumption and media habits that are helping to redefine the American mainstream.

Kimberly-Clark: Bicultural/Bilingual Millennial Latinas Engage a Total Market Audience

Marketing developed to target the bicultural and bilingual Millennial Latina mom can expand to influence the total market above and beyond the Hispanic target.

Kraft: Reaching Multicultural Millennials with a Combined Marketing Approach

Kraft Foods Group focused on the growth market of multicultural Millennials with creative and flexible marketing strategies.

Gol Gol/Civic Coupe Campaign

How do you launch the fun and young Honda Civic Coupe to fun and young Latinos? You take renowned director Diego Luna, popular Latino band Kinky, the worlds favorite pastime; and combine them into the catchiest fútbol anthem ever.

Keep It Clean

How can Tide, the leader and premium detergent hold its position in an increasingly discounted, competitive market? We leveraged the most valued event of the year, the 2014 FIFA World Cup, and organically embedded Tide into a “clean” conversation.

The Enduring Appeal of "Mayhem"

Allstate’s iconic “Mayhem” has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line.

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