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Search returned: 318 document(s).
This Insight Brief discusses how brands are connecting with consumers globally, including best practices from Nissan and Coca-Cola.
What brands looking to target this influential demographic need to know.
Insights into Asian-American consumers’ grocery shopping behaviors.
Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.
Four insights marketers can use when targeting these “super consumers” online.
How do you launch the fun and young Honda Civic Coupe to fun and young Latinos? You take renowned director Diego Luna, popular Latino band Kinky, the worlds favorite pastime; and combine them into the catchiest fútbol anthem ever.
How can Tide, the leader and premium detergent hold its position in an increasingly discounted, competitive market? We leveraged the most valued event of the year, the 2014 FIFA World Cup, and organically embedded Tide into a “clean” conversation.
Allstate’s iconic “Mayhem” has defied the odds by sticking to a basic formula: portray a relevant vulnerability, make it physically and visually interesting, and include a repeatable line.
Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.
In this video, Kathryn Martinez, president and CEO of Avalon, shared best practices for making multicultural marketing part of a general market campaign in this ANA webinar.
Learn new ways to reach multicultural B-to-B segments.
Patricia Buchanan, director of business development at NBC Universal/Telemundo, discussed the Hispanic influence on the Los Angeles market, the second largest DMA in the U.S.
Eddie Yoon and Chris Fosdick, both principals at The Cambridge Group, discussed the rise of multicultural superconsumers and their ability to affect trends.
Francesca Pujals, strategy and insights lead at Google, shared the results of a study that explored the importance of using in-language marketing when reaching out to Hispanic consumers online.
IKEA explained the process it used to create a mobile-optimized microsite.
An interview with Tim O'Sullivan, managing director for North America for Labstore, Young & Rubicam’s shopper marketing network.
Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.
JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.
Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.
The Ad Council celebrates diversity, Domnio’s accelerates its rebranding effort, and Kraft launches a new recipe hub.