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Hispanic Consumers Are the “Foundation” for Beauty Category Sales Consumer

Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.

Multicultural Marketing and Diversity

This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.

Trust Your Power

Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.

Niche Opportunities for Market Share Growth Among African-Americans

Seeking opportunities to extend your brand’s reach to African-American consumers? A good place to start is in the pantry and consumer pocketbooks.

Multifaceted Connections: African-American Media Usage Outpaces Across Platforms

African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.

Thanksgiving Food Fusion: How Hispanics Fuse Cultures to Make the Holiday Their Own

This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.

The Emerging Ethnicity: US Hispanic Consumer Interactions Across Screens

Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.

Multicultural Consumers Will Drive Higher Holiday Sales

A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.

Marketing in a Multicultural Nation

Coca-Cola shared seven key learnings on marketing to multicultural Millennials.

NBA Inspires and Connects with the Total Market

The NBA described its total market approach and offered five tips for executing total market successfully.

NBA Inspires and Connects with the Total Market

In this video, the NBA described its total market approach and offered five tips for executing total market successfully.

The Next Chapter in Walmart’s Multicultural Journey

Walmart shared how, through a collaborative total market approach to advertising, it was able to increase business in the general market while simultaneously engaging multicultural consumers on an emotional level.

Diversity: A Business Imperative

Cox Communication shared best practices for diversity and inclusion.

Gaming for Multicultural Consumers

Insights from game developers who created an interactive experience for multicultural consumers.

Culture and Moments: Multicultural Communities on Twitter

Twitter shared an overview of how brands can connect with multicultural consumers on its social media platform.

Zumba Fitness: Global Lifestyle Phenomenon

Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.

Juntos Disfrutamos Más

PepsiCo. used Spanish-language radio ads to promote its products for U.S. Hispanic family gatherings.

Honda Civic Best Yourself

Honda used insights, social media, and TV spots to reach African-American Millennials.

Verizon FiOS 2014 Lunar New Year Event Activation

Verizon leveraged experiential tactics to reach Asian-Americans during New Year celebrations in key markets.

Verizon Wireless Lunar New Year

A Verizon Wireless campaign targeted first-generation Asian-Americans in specific U.S. markets.

1234567 >>  Last (14)