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Search returned: 264 document(s).
This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.
Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.
A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.
Coca-Cola shared seven key learnings on marketing to multicultural Millennials.
The NBA described its total market approach and offered five tips for executing total market successfully.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.
Cox Communication shared best practices for diversity and inclusion.
Insights from game developers who created an interactive experience for multicultural consumers.
Twitter shared an overview of how brands can connect with multicultural consumers on its social media platform.
Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.
PepsiCo. used Spanish-language radio ads to promote its products for U.S. Hispanic family gatherings.
Honda used insights, social media, and TV spots to reach African-American Millennials.
Verizon leveraged experiential tactics to reach Asian-Americans during New Year celebrations in key markets.
A Verizon Wireless campaign targeted first-generation Asian-Americans in specific U.S. markets.
Godiva drove brand preference among affluent Asian-American consumers with a campaign promoting a limited edition product.
Dunkin’ Donuts used humor and cultural insights to promote products through Spanish-language radio ads.
A McDonald’s video spot was designed to rekindle brand love among Hispanic consumers.
Honey Maid drove conversation and sales through a multi-channel campaign celebrating the diversity of the modern family.
Toyota used digital media to change Hispanic consumers’ perceptions of its certified used cars.
Tecate used humor in radio ads to target bicultural Hispanic Millennials.