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Search returned: 247 document(s).
This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.
Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.
A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.
Coca-Cola shared seven key learnings on marketing to multicultural Millennials.
The NBA described its total market approach and offered five tips for executing total market successfully.
Insights from game developers who created an interactive experience for multicultural consumers.
Twitter shared an overview of how brands can connect with multicultural consumers on its social media platform.
Zumba shared key steps from its journey toward becoming a global lifestyle and fitness brand.
A thousand participants in the <i>VozLatinum</i> community offer their perspective on environmental protection and pollution concerns. This white paper explores differing opinions about what the most important concerns are and what actions should be taken, and how brands fit in with these opinions.
ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers
The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
Large multi-client research study to attempt to better understand the millennial segment and the cultural and ethnic cross-currents that run through it in America today.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.
The various characteristics of Hispanic sub-groups are affecting consumer behavior and engagement opportunities.
Bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials.
Xfinity shared its approach to social media marketing, and discussed how its social presence engaged consumers, reduced the cost of customer service, and monitored competitor activity.
Visa shared 10 keys to its success in sports marketing, including World Cup and Olympic sponsorships.
A birds-eye view of Hispanic health and healthcare engagement.
Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.
Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.