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AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.
AARP shared how it engaged African-American Baby Boomers on Facebook by creating an online community where users could discuss their culture, history, celebrities, and other relevant topics.
Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.
The Latinum Network surveyed over 1,000 Hispanic consumers to determine mobile app usage levels and interests.
The rapid growth of the Hispanic and Baby Boomer populations in the U.S. is expected to drive an increase in cold cereal consumption (which had been flat since 2008) in the future.
To raise awareness for its evaporated milk, Rica invited consumers to share their favorite family recipes to be included in a cookbook that highlighted historical recipes from across the nation.
Laura I. Puente, director of strategic marketing at ConAgra Foods, and Leslie Lee, director of shopper marketing at ConAgra Foods, shared shopper marketing insights, strategies, and successful executions.
Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage. In addition to growing their mobile usage, Hispanics have rapidly adopted multi-screen video viewing into their daily routines.
Carlos Santiago, chair of the AHAA research committee and president and chief strategist at Santiago Solutions Group, and Lizette Williams, senior brand manager at Kimberly-Clark Corporation, led a discussion of total market strategy and the AHAA Total Market Benchmark study results.
A study last fall by Essence magazine and Added Value demonstrates that African-American women think marketers are misrepresenting them.
Recent recipients of the ANA Rising Marketing Star Award offered real-world advice and examples of effective ways to engage with the elusive Millennial audience.
Allegra Burnette, creative director of digital media at the Museum of Modern Art, shared case studies from the museum’s exploration of mobile apps, cross-device digital experiences, and mobile revenue generation.
Overall 80 percent of U.S. Hispanic adults use social media, compared to 72 percent for the country overall, according to figures from the Pew Research Center’s Internet Project.
In this research report, Google explores how U.S. Hispanics use digital to connect to the U.S. government and how government agencies can ensure visibility and relevancy across devices.
This issue of the IJMM features articles about QR codes, mobile gaming, U.S. Hispanic mobile adoption, and mobile brand interaction in Southeast Asia.
This report is based on questions posed by ANA members. Topics covered in this survey include marketing organization, agency relations, multicultural marketing, digital/social/mobile marketing, and marketing financial management and procurement.
This collection of data charts represents findings from the 2013 ANA Q3 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include marketing organization, agency relations, multicultural marketing, digital/social/mobile marketing, and marketing financial management and procurement.
Gillian Smith, chief marketing officer at City Year, shared key lessons learned, and insights on how its message resonated with Millennials and drove significant increases in awareness among the influential group through social media.
This white paper from Nielsen discusses how U.S. Hispanic women, also known as Latinas, have recently and rapidly surfaced as prominent contributors to the educational, economic, and cultural wellbeing of not only their own ethnicity, but of American society and the consumer marketplace.