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ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers

The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

Cultural Influence and Engagement: Research Overview and Unanswered Questions

Large multi-client research study to attempt to better understand the millennial segment and the cultural and ethnic cross-currents that run through it in America today.

Little Caesars

Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.

ImpreMedia Launches Chica Fresh For Hispanic Millennial Women

With more marketers trying to reach the country’s burgeoning Hispanic millennial population, Hispanic media companies have been creating new digital platforms to supply this growing demand.

Engaging the Evolving Hispanic Consumers: A Look at Two Distinct Sub-Groups

The various characteristics of Hispanic sub-groups are affecting consumer behavior and engagement opportunities.

Appetite for Convenience: How Millennials are Changing the Hispanic Shopping Basket

Bright spotlights shine on two powerhouse consumer groups for their growing purchasing power: Hispanic consumers and Millennials.

Global Events and the Visa Brand

Visa shared 10 keys to its success in sports marketing, including World Cup and Olympic sponsorships.

Demystifying the Hispanic Healthcare Opportunity

A birds-eye view of Hispanic health and healthcare engagement.

Living Social: How Second Screens Are Helping TV Make Fans

Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.

3 Questions on Culture Marketing with Carlos Saveedra

Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.

Q&A: AT&T Director of Hispanic Advertising Mariel Llenza

AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.

The New World of Soft Drink Marketing

The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.

The Big Shift: Understanding the Importance Of Multicultural Consumers in the U.S. Economy

Multicultural consumers now drive both population and economic growth in this country.

Chevrolet Helps Awaken the Dream of a King

Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.

AARP Engages African-American Boomers Using Social Media

AARP shared how it engaged African-American Baby Boomers on Facebook by creating an online community where users could discuss their culture, history, celebrities, and other relevant topics.

Agency Creative: Leaning in to Change

The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.

Nestle's Approach to Television and Video Measurement

Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.

Understanding Hispanic Attitudes and Preferences Towards Mobile Apps

The Latinum Network surveyed over 1,000 Hispanic consumers to determine mobile app usage levels and interests.

Demographics Expected to Drive Cold Cereal Comeback

The rapid growth of the Hispanic and Baby Boomer populations in the U.S. is expected to drive an increase in cold cereal consumption (which had been flat since 2008) in the future.

Gastronomic Heritage

To raise awareness for its evaporated milk, Rica invited consumers to share their favorite family recipes to be included in a cookbook that highlighted historical recipes from across the nation.

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