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Brand Activation Law: The Creative Interplay of Promotion Marketing and Advertising

An overview of the challenges marketing and advertising lawyers can face around brand activation law.

Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead

The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.

Alcoholic Beverages Law

This session provided marketers with an overview of the laws and regulations that affect the alcoholic beverage industry.

Advertising Law

Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.

Update from Washington

The latest developments in Washington around issues of tax reform, gridlock, and data security.

Legislator to Propose Federal Tax on Sugary Drinks

Representative Laura DeLauro (D-Conn.) is working on a proposal to tax sugar-sweetened beverages, such as soda, to help combat the country's obesity issues.

Report from Washington

Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest news regarding ad taxes, patent trolls, food advertising, and privacy.

Advertising Health

Jill Bollettieri, assistant general counsel at General Mills, and David G. Mallen, partner and co-chair of advertising disputes at Loeb & Loeb LLP., examined the latest issues surrounding the marketing of health and wellness to consumers.

Under Attack: A Battle Plan for Defending, Counterattacking in and Settling False Advertising Cases

Dolores DiBella, associate counsel of intellectual property at the National Football League, and Lawrence Weinstein, partner at Proskauer Rose LLP, discussed the best defense strategies for meritless Lanham Act claims.

ANA’s Government Relations Update on Issues Affecting Advertisers

Dan Jaffe, group executive vice president of government relations at the ANA, discussed the latest developments in Washington involving ad taxes and food advertising.

Washington Update

David Buzby, director, government relations at ANA, discussed the latest issues and developments in Washington regarding ad taxes, “do not track,” food advertising, and ICANN’s top-level domain program.

Legal Update: Developments from Europe

Huw Morris, associate at Reed Smith LLP, discussed developments in Europe, including copyright, advertising, and consumer privacy regulation.

Venable LLP: POM Wonderful FTC Battle Continues

This article from Venable LLP discusses the recent Federal Trade Commission (FTC) final opinion that POM Wonderful LLC violated the FTC Act by making false or misleading claims to promote their products.

Addressing Advertising and Privacy Concerns in Today’s Online Marketplace

Senator Mark Pryor (D-AR), chairman of the Communications, Technology, and the Internet Subcommittee (CTI) of the Commerce, Science, and Transportation Committee of the United States Senate, provided an update on the present focus of the subcommittee for addressing advertising and privacy concerns in today’s online marketplace.

Bubbling to the Surface

Online privacy and food advertising are among the hot issues in 2013. Learn how theses issues could impact the marketing community in the coming year.

Washington Update

Dan Jaffe, group EVP, government relations, ANA, discussed key issues advertisers will face in 2013, including ad tax deductibility, online piracy and privacy, and food and beverage advertising.

Big Challenges Ahead

Regardless of who wins the presidential election, the ad industry faces several critical areas of vulnerability. In response to ad tax threats, the ANA and other industry groups helped develop the Global Insights report, which demonstrates that advertising is a major driver of job creation in the U.S.

Top Alcohol Beverage Producers Agree to Exceed Current EU Marketing Standards, and to Enforce Them Though Self-Regulation

As an exemplary example that self regulation works in the advertising industry, leading producers from the European alcohol industry launched a comprehensive initiative to strengthen independent advertising self-regulatory schemes for alcohol beverage marketing.

Davis & Gilbert LLP: First NAD Action Involving Pinterest

This advertising alert from Davis & Gilbert LLP discusses the first action of the Council of Better Business Bureau’s National Advertising Division (NAD) involving social media site Pinterest.

Washington Update

Dan Jaffe, group EVP, government relations, ANA, discussed the latest issues in Washington regarding ad taxes, food advertising to children, ICANN’s proposed top-level domain (TLD) program, and online piracy best practices.

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