Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 42 document(s).

123 >>

Brand Activation Law: The Creative Interplay of Promotion Marketing and Advertising

An overview of the challenges marketing and advertising lawyers can face around brand activation law.

Meet the Regulators: The Key Issues for the Federal Regulators, State AGs, and Self-Regulatory Bodies

A panel discussion offered enforcement’s perspective on investigations into advertising practices.

FDA/FTC Overlap: Health and Wellness

The FDA and FTC have overlapping areas of concern in health and wellness advertising and labelling.

Meet the Regulators: The Key Issues for the Federal Regulators, State AGs, and Self-Regulatory Bodies

In this video, a panel discussion offered enforcement’s perspective on investigations into advertising practices.

FDA/FTC Overlap: Health and Wellness

In this video, learn how the FDA and FTC have overlapping areas of concern in health and wellness advertising and labelling.

Brand Activation Law: The Creative Interplay of Promotion Marketing and Advertising

In this video, an overview of the challenges marketing and advertising lawyers can face around brand activation law.

Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead

The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.

Brands in Battle: Comparative Advertising Key Cases

A roundtable discussion of recent challenges and litigation around comparative advertising claims.

Brands in Battle: Comparative Advertising Key Cases

In this video, a roundtable discussion of recent challenges and litigation around comparative advertising claims.

Alcoholic Beverages Law

This session provided marketers with an overview of the laws and regulations that affect the alcoholic beverage industry.

Alcoholic Beverages Law

This video provides marketers with an overview of the laws and regulations that affect the alcoholic beverage industry.

Advertising Law

Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.

Update from Washington

The latest developments in Washington around issues of tax reform, gridlock, and data security.

Legislator to Propose Federal Tax on Sugary Drinks

Representative Laura DeLauro (D-Conn.) is working on a proposal to tax sugar-sweetened beverages, such as soda, to help combat the country's obesity issues.

Report from Washington

Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest news regarding ad taxes, patent trolls, food advertising, and privacy.

Report from Washington

In this video, Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest news regarding ad taxes, patent trolls, food advertising, and privacy.

Advertising Health

Jill Bollettieri, assistant general counsel at General Mills, and David G. Mallen, partner and co-chair of advertising disputes at Loeb & Loeb LLP., examined the latest issues surrounding the marketing of health and wellness to consumers.

Under Attack: A Battle Plan for Defending, Counterattacking in and Settling False Advertising Cases

Dolores DiBella, associate counsel of intellectual property at the National Football League, and Lawrence Weinstein, partner at Proskauer Rose LLP, discussed the best defense strategies for meritless Lanham Act claims.

ANA’s Government Relations Update on Issues Affecting Advertisers

Dan Jaffe, group executive vice president of government relations at the ANA, discussed the latest developments in Washington involving ad taxes and food advertising.

Washington Update

David Buzby, director, government relations at ANA, discussed the latest issues and developments in Washington regarding ad taxes, “do not track,” food advertising, and ICANN’s top-level domain program.

123 >>