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Wrigley: 5 Gum TRUTH OR DARE Promotion

Wrigley reestablished consumer excitement about its brands with a promotion that turned its product into a truth or dare game.

Every Witch Way Campaign

Nickelodeon increased their targeted multiplatform digital and social campaigns to generate viewership increases for their program Every Witch Way.

Moving to the Forefront of Marketing: The Next Edge for Digital Marketers

Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.

Research Report: 2014 Omnichannel Marketing

This research report examines how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Key Takeaways: 2014 Omnichannel Marketing

These key findings provide insights on how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Data Charts: 2014 Omnichannel Marketing

This collection of data charts represents findings from an ANA study on Omnichannel marketing. ANA surveyed members to understand how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Lenovo: A Radically New View of Results

Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.

Omnichannel Shoppers: An Emerging Retail Reality

Retailers can reach the omnichannel shopper by measuring behavior, providing localized information, and creating the right organizational structure.

Opening Keynote: Media Value in a Digital World

Digital media can create value for consumers and shareholders but also comes with challenges that are easily solvable with transparency, trust, and teamwork.

Grow and Tell: As Children Age from Toddlers to Teens, Their Media Palate Changes

Nielsen looked at changes in young viewers’ cross-platform habits.

Delivering Maximum Impact

The race is on to find ways to extract meaningful insight from all types of data. Learn how big data and omnichannel marketing work with direct mail.

This Is Wholesome

A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.

Evolution of TV: Reaching Audiences Across Screens

Here we dig into the first dynamic—reaching fragmented audiences spread across hundreds of screens and devices—and discuss the challenges and opportunities for distributors, programmers, and advertisers.

Harnessing the Green Monster: An Integrated Benjamin Moore Case Study

Benjamin Moore shared the consumer insights, best practices and lessons learned from the launch of its Green Monster line of paint.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

Google Names Programmatic Video Marketplace Partners: Fox News, HGTV, Netflix On Board

Google on Tuesday revealed several of the publishers and advertisers using the marketplace.

Reliance On Analytics To Grow As Data-Driven Marketing Drives Revenue, Report Says

Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

When 1+1=3: Direct Collaboration Improves Ad Performance

With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.

'Programmatic' Voted Marketing Word of the Year

And the votes are in!

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