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Search returned: 223 document(s).
An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.
How consumers divide their time among different forms of media may surprise you.
Rich Campanaro of NJ Advance Media discussed a new model of building consumer awareness and the value of targeting data, mobile, and responsive design for marketers.
Eggland’s Best proved that if a brand has a good digital strategy, product innovation can begin at the marketing level.
These infographics reveal how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.
Tips to help select the right data provider before a media buy.
Microsoft optimized its TV advertising to drive social activity around its brand.
Wrigley reestablished consumer excitement about its brands with a promotion that turned its product into a truth or dare game.
Nickelodeon increased their targeted multiplatform digital and social campaigns to generate viewership increases for their program Every Witch Way.
In this video, former Kraft CMO, Deanie Elsner shared how Kraft’s use of data has rewired the organization towards smarter, more impactful, and more engaging experiences for the consumers and shoppers it’s trying to reach.
Kraft shared how it used first-party consumer data to craft, deliver and optimize campaigns.
Siemens partnered with Bloomberg to leverage the brand’s content marketing strategy and infrastructure to expand its presence in the U.S.
Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.
With interest in native advertising growing, here's what marketers should know.
This research report examines how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.
These key findings provide insights on how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.
This collection of data charts represents findings from an ANA study on Omnichannel marketing. ANA surveyed members to understand how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.
Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.
An infographic examining holiday shopping trends and consumer behaviors.
The Detroit Lions “One Pride” campaign rallied fans around the idea of unity and support for the city they all shared.