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Digital media can create value for consumers and shareholders but also comes with challenges that are easily solvable with transparency, trust, and teamwork.
A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.
Here we dig into the first dynamic—reaching fragmented audiences spread across hundreds of screens and devices—and discuss the challenges and opportunities for distributors, programmers, and advertisers.
Benjamin Moore shared the consumer insights, best practices and lessons learned from the launch of its Green Monster line of paint.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
Google on Tuesday revealed several of the publishers and advertisers using the marketplace.
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.
And the votes are in!
Understanding behaviors, attitudes and influences is essential to tap into Africa’s diverse set of consumers.
Among the predictions: 2015 Will Lead To The Demise Of Old School Ad Networks and Programmatic buying will increase 52% to $21 billion globally.
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.
Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.
The multi-generational lifestyle consumer base is seeking insights that help them live better. Learn how marketers can effectively reach this highly engaged, influential audience.
While the viewing behavior of the lifestyle audience continues to skew toward TV, that audience is increasingly platform agnostic.
PulsePoint and Digiday surveyed over 335 industry professionals on both sides of the buy/sell aisle, from agencies to brands and publishers.
Wrap your head around online advertising, banners ads & specs, search ads, social ads, mobile ads, ad serving, online targeting,online metrics and more in this comprehensive guide.
The Missouri Lottery developed a culture of innovation in order to attract Millennials while reinforcing its core brand benefits within local communities.
This research report provides insights into voters’ planned video viewing behavior for the 2014 midterm election.