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Search returned: 101 document(s).

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The Postal Service and Spiderman: An Integrated Partnership

USPS and Sony partnered on an integrated campaign leading up to the release of The Amazing Spider-man 2.

Key Findings Report: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

This Key Findings Report includes results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.

Infographics: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

These Infographics include results from the 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers that was conducted online during February and March, 2014. This survey focused on how the rise of digital media and the increasing use of new, automated, impression by impression platforms effects media transparency, programmatic buying, and metrics.

Research Report: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

A survey from ANA and Forrester focuses on how the rise of digital media and the increasing use of new, automated, impression-by-impression platforms affects media transparency, programmatic buying, and metrics.

Cross-Platform Measurement Solutions

Cross-platform measurement solutions are currently being tested, for the first time ever, across four different platforms.

World Cup 2014: YuMe's Guide to What Every Advertiser Should Know

The 2014 FIFA World Cup in Brazil will be captured across multiple screens, creating many opportunities for marketers to get in the game.

Multi-Screen Marketing

Multi-screen campaigns are widely acknowledged as crucial for marketing success, but implementation and measurement challenges remain. This Insight Brief explores best practices for multi-platform strategies and new research on cross-screen consumer behaviors. Case studies from ESPN and Food Network also offer insights into successful multi-screen campaigns.

Data Charts: 2014 ANA/Forrester Survey: Media Buying’s Evolution Challenges Marketers

The rise of digital media and the increasing use of new, automated, impression-by-impression platforms for planning, buying, and measuring all forms of media have upended traditional marketing and media buying processes. In February 2014 the ANA teamed with Forrester Research to field a survey of 150+ senior marketers to better understand how marketers in charge of important media budgets are coping with this evolution. The survey focuses on media transparency, programmatic buying, and metrics. This collection of data charts represents findings from the 2014 ANA/Forrester Evolution of Media Buying Survey.

Cable Nation: Multi-Screen Insights

The average American consumers more than 60 hours of content per week, with more than half of that coming via TV.

TD Mortgage Vacation

TD Bank encouraged potential first-time homeowners to take back control of their financial future by “telling their mortgage” about their dreams and plans for a payment vacation.

Can Traditional and Digital Media Play Nicely Together in the Same Sandbox?

A panel of leading media professionals from Colgate, Sun Products, and the ABC family of networks shared their thoughts on integrating online and offline media for a more immersive consumer experience.

Live Nation Cross-Platform Media Case Study

Ben Long, vice president of strategic alliances and technology and innovation lead for North America at Live Nation Network, shared a global, cross-platform media and marketing campaign case study.

Data Charts: 2013 ANA/ Real-Time Marketing Survey

This collection of data charts represents findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

The Data-Driven Future of Video Advertising

This paper from Nielsen and Simulmedia aggregates conversations from researchers, marketers, and C-suite executives from all sides of the media industry to better understand the changing landscape of the cross-screen video marketplace.

Key Findings Report: 2013 ANA Real-Time Marketing Survey

This report covers the key findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Research Report: 2013 ANA Real-Time Marketing Survey

This Research Report includes findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Video, TV Programmatic Media Buying Needs Better Tools, Methods to Avoid Disruption

Cross-screen advertising campaigns will require marketers to update their programmatic planning and media-buying processes with emerging skills and techniques for video and television ads.

Is Tablet the Ultimate Video Viewing Device?

Seemingly almost overnight, the tablet has become the standard for media consumption. Boost engagement with a multiscreen audience.

Q&A with Paul Neto

Paul Neto, director of research and technical marketing at YuMe, discusses big data's role in advertising research, the shift of marketing dollars from TV to online, and the myths of cross-platform advertising.

How Technology Makes Creative More Intelligent

As part of The Engagement Project, Google's Creative Platforms Evangelist, Pete Crofut, talks about how new tools and platforms can address these challenges, helping you create “intelligent” ads — ones that are engaging and meaningful in the moments that matter.

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