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Search returned: 196 document(s).
Wrigley reestablished consumer excitement about its brands with a promotion that turned its product into a truth or dare game.
Nickelodeon increased their targeted multiplatform digital and social campaigns to generate viewership increases for their program Every Witch Way.
Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.
This research report examines how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.
These key findings provide insights on how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.
This collection of data charts represents findings from an ANA study on Omnichannel marketing. ANA surveyed members to understand how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.
Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.
Retailers can reach the omnichannel shopper by measuring behavior, providing localized information, and creating the right organizational structure.
Digital media can create value for consumers and shareholders but also comes with challenges that are easily solvable with transparency, trust, and teamwork.
Nielsen looked at changes in young viewers’ cross-platform habits.
The race is on to find ways to extract meaningful insight from all types of data. Learn how big data and omnichannel marketing work with direct mail.
A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.
Here we dig into the first dynamic—reaching fragmented audiences spread across hundreds of screens and devices—and discuss the challenges and opportunities for distributors, programmers, and advertisers.
Benjamin Moore shared the consumer insights, best practices and lessons learned from the launch of its Green Monster line of paint.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
Google on Tuesday revealed several of the publishers and advertisers using the marketplace.
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.
And the votes are in!