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Considerations for advertisers include pricing, UX, viewability, and scale.
Learn why up to 70 percent of B-to-B content goes unused and how to optimize content marketing efforts.
Results from two surveys of business executives can help B-to-B marketers create more valuable content.
For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.
Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.
Stats and trends around email marketing in 2015.
Engaging an audience across channels is one of the smartest ways to set your digital campaigns apart from the rest. Here are the terms, tools, and tactics you need to do it.
Choice fragmentation allows marketers to use retail purchase data to help define audience groups that align with their business goals.
Insights on media measurement and media planning from a Nielsen panel discussion.
comScore shared how accurate multichannel measurement can lead to better planning and execution of ad campaigns.
John Hancock shared its multi-channel campaign “Life Comes Next,” discussing the thought behind the approach and the resulting surge in social engagement.
The Content Marketing Institute shared five key tips that marketers can use to create an effective content marketing program.
In this webinar video, The Content Marketing Institute shared five key tips that marketers can use to create an effective content marketing program.
An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.
KYSS (Know Your Status Stage) was a concert where the only way to get a ticket was by taking a simple and fast HIV test.
Madden NFL brought rivalries to life with the NFLs most dynamic stars. From TV to carefully orchestrated PR, social media, and television programming integrations we made rivalry bigger than life.
For years, Best Of Beauty was a P&G campaign anchored in celebrating the awards P&G brands won. However, retailers had recently lost interest and since shoppers shop differently at different retailers, we revamped the program to focus less on awards and more on micro-occasions.
Priceline was fighting to stand out in a commoditized online travel category and needed a compelling brand point of view. Enter The Priceline Negotiator, which drove unprecedented long-term growth and turned Priceline into a category leader.
How do you convey the benefits of a complex technology to a no-nonsense audience that’s turned-off by tech-speak? Introduce the Truck Whisperer, a campaign that led to a sales increase of 40% for Fleetmatics.
There’s a food fight in America and junk food is winning. We set out to change that by rebranding one of the most polarizing vegetables in America: broccoli. In the end the campaign resulted in over 400 million media impressions, increased broccoli sales by 23% and did its part to make healthy food fun food.