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  • Marketing Organization

    Insight Briefs   May 23, 2016  

    In the past five years, the only constant in the marketing industry has been change. Advances in technology have significantly changed consumer behaviors and expectations, which in turn have upended many longstanding marketing tactics and business models. In order to keep up with the rapid pace of change, brands must go beyond updating their messaging; they must change the way they go to market, and often, the way their marketing function is organized. In this insight brief, the ANA shares stories of brand transformation from Taco Bell, Kraft, SAP and more.

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  • This Is Cuban Ingenuity

    REGGIE Awards   April 20, 2016  

    To help increase money transfers and attract new customers, Western Union created a multi-touchpoint campaign that captured the essence of Cuban ingenuity and entrepreneurship.

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  • U.S. Brand Activation Marketing Forecast (2016-2020): Key Findings Report

    Survey Reports   April 19, 2016  

    Key findings from the first-ever forecast of brand activation marketing expenditures, including a breakdown of the brand activation channels.

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  • Keeping the Edge in Today's Rapidly Changing World

    Public Videos   April 19, 2016  

    In this video, learn why mobile is the core platform for achieving brand activation strategies at Dunkin' Brands.

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  • Integrated Marketing

    Insight Briefs   April 18, 2016  

    This Insight Brief gives marketers best practices for building integrated marketing campaigns that better connect with consumers, with case studies from brands such as Mastercard and Dunkin’ Donuts.

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  • Spicing Things up with King's Hawaiian

    Event Recaps   April 12, 2016  

    To ensure consumer excitement is peaked for its new rolls, King's Hawaiian used an innovative campaign combination of media, entertainment integrations, digital presence, consumer outreach, and cross merchandising.

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  • Native Advertising: FTC Guidelines and Best Practices for Brands

    Event Recaps   April 7, 2016  

    A panel of legal experts discussed how brands can comply with the FTC’s guidelines for native advertising.

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  • Native Advertising: FTC Guidelines and Best Practices for Brands

    Session Videos   April 7, 2016  

    In this video, a panel of legal experts discussed how brands can comply with the FTC’s guidelines for native advertising.

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  • Omnichannel Marketing

    Ask the Expert Answers   March 28, 2016  

    ANA’s Ask the Expert research service answers the question, "What are best practices for omnichannel marketing, and what are the behaviors of omnichannel shoppers?”

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  • The Nissan Integrated Media Success Story

    Event Recaps   March 4, 2016  

    Nissan demonstrated how it set itself apart through creative digital marketing campaigns and strategic partnerships.

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  • Turning Sour Patch Kids into a Cultural Icon

    Event Recaps   March 3, 2016  

    Sour Patch Kids connected with Millennials using content, social media, live events, and television.

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  • Turning Sour Patch Kids into a Cultural Icon

    Public Videos   March 3, 2016  

    In this video, discover how Sour Patch Kids connected with Millennials using content, social media, live events, and television.

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  • Turning Sour Patch Kids into a Cultural Icon

    Session Videos   March 3, 2016  

    In this video, discover how Sour Patch Kids connected with Millennials using content, social media, live events, and television.

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  • 10 Ways to Seize the Moment in Social Media

    MediaPost   February 17, 2016  

    Discover 10 different ways for brands to seize the moment via social and create shared media experiences.

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  • Understanding Today’s Cross-Device Consumer

    Knowledge Partners   February 14, 2016  

    Unlocking the power of data science and analytics to engage people, not devices.

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  • Ikea Feels at Home with Cross-Media Strategy

    MediaPost   February 12, 2016  

    Ikea North America's U.S. director of media shared her guiding principles in the social space and discussed how she makes Ikea’s video campaigns stand out.

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  • Super Bowl Keywords In Paid Search Link Cross-Media Strategies

    MediaPost   February 8, 2016  

    Marketers spent big on Super Bowl key words as digital strategies shift towards cross-media promotion.

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  • ADT’s Integrated Marketing Journey

    Event Recaps   February 4, 2016  

    In 2013, ADT shifted to compete in home automation and created an integrated marketing solution that met consumer needs.

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  • BMO Bank of Montreal: Maximizing Broadcast Sponsorships

    Event Recaps   January 26, 2016  

    BMO Financial capitalized on its sponsorship of one of Canada’s most popular TV shows to create a fully integrated marketing campaign.

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  • Tools To Strengthen Competitive Advantage

    MediaPost   January 25, 2016  

    Discover six free analytics tools to help identify business opportunities and stay on top of the competition.

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