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Search returned: 157 document(s).
This research report provides insights into voters’ planned video viewing behavior for the 2014 midterm election.
Yahoo formally announced an agreement to acquire programmatic video ad platform BrightRoll for $640 million.
ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices – Hispanic Consumers
The objective of this survey was to study media consumption habits and practices among Hispanic consumers, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.
Customer loyalty isn’t dead, it’s just different. With the proliferation of channels, media, and products, brands must work harder to keep customers coming back. The ANA shared how some innovative brands leverage mobile and social media, as well as customized ads and experiences, to form meaningful, lasting consumer relationships.
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
The NCAA March Madness Live app offered live video feeds, social integration, and instant replay abilities to fans across multiple devices.
Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.
Coke and pizzeria franchise Mellow Mushroom teamed up to drive beverage sales by engaging restaurant guests with a mobile game and sweepstakes.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — General Market
The objective of this survey was to study consumer media consumption habits and practices, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits, and the impact that being perceived as “family-friendly” had on consumer brand preference and purchase intention.
ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — Millennials
The objective of this survey was to study consumer media consumption habits and practices among the Millennial generation, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.
How programmatic media works and how advertisers can better engage with this space to improve visibility and performance.
Anheuser-Busch shared why a brand story is more important than random content, especially in a world replete with content — what really counts is content that systematically and insightfully builds the brand long-term.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
The objective of this survey, which was conducted online in June 2014, was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.
Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.
Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.
Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.