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Search returned: 141 document(s).

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Catch Pink If You Can

A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.

My Favorite Cafe — GEORGIA Vending Machine App

The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.

Tastic Red Pot Campaign

Tastic Rice launched an integrated campaign in South Africa that focused on mobile engagement and user-generated content.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — General Market

The objective of this survey was to study consumer media consumption habits and practices, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits, and the impact that being perceived as “family-friendly” had on consumer brand preference and purchase intention.

ANA Alliance for Family Entertainment Research Report: 2014 Consumer Media Habits and Practices — Millennials

The objective of this survey was to study consumer media consumption habits and practices among the Millennial generation, with a particular focus on family entertainment, multi-screen devices, and TV viewing habits.

Guide to Programmatic Media: What Every Advertiser Should Know About Media Markets

How programmatic media works and how advertisers can better engage with this space to improve visibility and performance.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

Research Report: 2014 The Rise of Multi-Screen Marketing

The objective of this survey, which was conducted online in June 2014, was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting

Captivate's ads stretch beyond riding up and down high-rise elevators, now following office workers wherever they go.

Programmatic Buying

Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.

Tribune Publishing Partners With Contend For Native Advertising Deal

Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.

Infographics: 2014 The Rise of Multi-Screen Marketing

These infographics are from the 2014 The Rise of Multi-Screen Marketing that was conducted online in June 2014. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

Internal Brand Makeovers

Every organization has a compelling story to tell. BASF, the world’s largest chemical company, branded its Total Rewards employee benefits package with the help of Monaco Lange. All of this was done without increasing base salaries or making changes to benefits.

A&E Networks: Integrated Marketing Practices that Deliver

Lifetime’s Devious Maids implemented an integrated marketing campaign to drive awareness, buzz, and anticipation for its season two premiere.

From Improvising to Integration: Brand Voice is King

Big Lots shared strategies for creating efficient content that integrated across multiple channels to drive customer engagement and sales.

WrestleMania: Inside a Pop Culture Phenomenon

WWE shared marketing strategies from 30 years of WrestleMania live events.

All Things Advertising: Multi-Screen Usage, Big Data, Programmatic Buying and Succeeding in a Crowded Marketplace

An interview with Randall Beard, Nielsen’s Head of Advertiser Solutions.

Data Charts: 2014 The Rise of Multi-Screen Marketing Survey

This collection of data charts represents findings from the 2014 The Rise of Multi-Screen Marketing Survey. The objective of this survey was to better understand how marketers use multi-screen marketing to achieve different goals for their products/brands, particularly related to promotional efforts.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

Integrated Marketing and the Super Bowl

Heinz Ketchup supported its 2014 Super Bowl ad with an integrated campaign to drive results.

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