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  • Platforms Change but Strong Brands Shouldn't: How Target Approaches Branding in the Digital Age

    Session Videos   July 21, 2016  

    Target’s Vice President of Marketing discussed how to keep brands consistent and vibrant in the digital world, even as the foundations of platforms and media continually shift.

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  • Five Best Practices in a Converging World of Screens

    MediaPost   July 11, 2016  

    To fight against the effects of fragmented viewing, MediaPost shared five tips to help marketers complement traditional TV strategies with cross-screen amplification.

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  • Lenovo: Users Happen

    B2 Awards   July 1, 2016  

    Lenovo’s “Users Happen” campaign featured “war stories” from IT professionals about troublesome users in an attempt to engage and resonate with its target audience.

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  • Trelleborg’s Measurable Marketing Quality

    B2 Awards   July 1, 2016  

    Trelleborg underwent a digital marketing transformation to substantially increase ROI on marketing.

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  • Hankook Tire Kicks it into High Gear with Championship Program

    B2 Awards   July 1, 2016  

    Hankook Tire, official sponsor of Formula Drift, created an integrated campaign that amplified its share of voice in the tire manufacturing industry.

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  • Nobivac: “Anywhere Cough”

    B2 Awards   July 1, 2016  

    Merck Animal Health launched an advocacy campaign to drive awareness of the ubiquity of the disease kennel cough and increase sales of its vaccine, Nobivac KC.

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  • Hill's Pet Nutrition at NAVC 2015

    B2 Awards   July 1, 2016  

    Hill’s Pet Nutrition engaged attendees of the North American Veterinary Conference with branded content.

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  • Business by the Numbers

    B2 Awards   July 1, 2016  

    Time Warner Cable Business Class targeted small-business owners with a content marketing campaign.

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  • Inspiring People to Visit California Using Content

    Event Recaps   June 28, 2016  

    Visit California created a content hub for storytelling in an effort to expand the California brand.

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  • Innovation Tells the Story for Mazda CX-9 through Online Content

    MediaPost   June 6, 2016  

    As part of its multichannel campaign for the CX-9, Mazda will release more than two dozen pieces of content showcasing each new innovation in the automobile.

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  • Getting to Cross-Platform Measurement

    Event Recaps   June 2, 2016  

    Nielsen shared its new “Total Measurement” methodology that aligns metrics across TV, video on demand, digital video recording, and online video to give marketers a clearer view of the media landscape.

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  • Marketing Organization

    Insight Briefs   May 23, 2016  

    In the past five years, the only constant in the marketing industry has been change. Advances in technology have significantly changed consumer behaviors and expectations, which in turn have upended many longstanding marketing tactics and business models. In order to keep up with the rapid pace of change, brands must go beyond updating their messaging; they must change the way they go to market, and often, the way their marketing function is organized. In this insight brief, the ANA shares stories of brand transformation from Taco Bell, Kraft, SAP and more.

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  • Rita’s Italian Ice: Staying True to Brand Soul

    Event Recaps   April 20, 2016  

    Rita’s Italian Ice shared how it created a brand purpose that aligned its marketing efforts with product innovation.

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  • This Is Cuban Ingenuity

    REGGIE Awards   April 20, 2016  

    To help increase money transfers and attract new customers, Western Union created a multi-touchpoint campaign that captured the essence of Cuban ingenuity and entrepreneurship.

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  • Western Union: Moving Money for Better, Internationally

    REGGIE Awards   April 20, 2016  

    Western Union shared true stories of its customers sending money to family overseas in a campaign called, “Moving Money for Better, Internationally.”

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  • Best Western's #RoadTrippin' With Campaign

    REGGIE Awards   April 20, 2016  

    In partnership with the AAA and CAA, Best Western sought to increase bookings and engage consumers with a campaign that captured the essence of road trips.

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  • U.S. Brand Activation Marketing Forecast (2016-2020): Key Findings Report

    Survey Reports   April 19, 2016  

    Key findings from the first-ever forecast of brand activation marketing expenditures, including a breakdown of the brand activation channels.

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  • Keeping the Edge in Today's Rapidly Changing World

    Public Videos   April 19, 2016  

    In this video, learn why mobile is the core platform for achieving brand activation strategies at Dunkin' Brands.

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  • Integrated Marketing

    Insight Briefs   April 18, 2016  

    This Insight Brief gives marketers best practices for building integrated marketing campaigns that better connect with consumers, with case studies from brands such as Mastercard and Dunkin’ Donuts.

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  • Spicing Things up with King's Hawaiian

    Event Recaps   April 12, 2016  

    To ensure consumer excitement is peaked for its new rolls, King's Hawaiian used an innovative campaign combination of media, entertainment integrations, digital presence, consumer outreach, and cross merchandising.

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