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The Brand Marketer’s Guide to In-Image Advertising

Considerations for advertisers include pricing, UX, viewability, and scale.

Five B-to-B Content Marketing Strategies to Refuel Your Sales

Learn why up to 70 percent of B-to-B content goes unused and how to optimize content marketing efforts.

Missing the Mark: Global Content Survey of Brand Marketers and their B-to-B Audiences

Results from two surveys of business executives can help B-to-B marketers create more valuable content.

B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

Operating in Today’s Media Marketplace

Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.

Email Remains a Marketing Mainstay

Stats and trends around email marketing in 2015.

Reaching the Always-Addressable Customer

Engaging an audience across channels is one of the smartest ways to set your digital campaigns apart from the rest. Here are the terms, tools, and tactics you need to do it.

Turning Non-Buyers into Buyers

Choice fragmentation allows marketers to use retail purchase data to help define audience groups that align with their business goals.

What Does It Take to Measure the Total Audience?

Insights on media measurement and media planning from a Nielsen panel discussion.

Measuring Multichannel Marketing

comScore shared how accurate multichannel measurement can lead to better planning and execution of ad campaigns.

John Hancock: Engagement in a Multi-Screen World

John Hancock shared its multi-channel campaign “Life Comes Next,” discussing the thought behind the approach and the resulting surge in social engagement.

Centro DSP Quick Start Guide

An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.

KYSS — Know Your Status Stage

KYSS (Know Your Status Stage) was a concert where the only way to get a ticket was by taking a simple and fast HIV test.

Madden NFL 25

Madden NFL brought rivalries to life with the NFLs most dynamic stars. From TV to carefully orchestrated PR, social media, and television programming integrations we made rivalry bigger than life.

P&G Best of Beauty 2014

For years, Best Of Beauty was a P&G campaign anchored in celebrating the awards P&G brands won. However, retailers had recently lost interest and since shoppers shop differently at different retailers, we revamped the program to focus less on awards and more on micro-occasions.

Building and Evolving an Icon for Long-Term Growth

Priceline was fighting to stand out in a commoditized online travel category and needed a compelling brand point of view. Enter The Priceline Negotiator, which drove unprecedented long-term growth and turned Priceline into a category leader.

The Truck Whisperer

How do you convey the benefits of a complex technology to a no-nonsense audience that’s turned-off by tech-speak? Introduce the Truck Whisperer, a campaign that led to a sales increase of 40% for Fleetmatics.

Broccoli's Image Makeover

There’s a food fight in America and junk food is winning. We set out to change that by rebranding one of the most polarizing vegetables in America: broccoli. In the end the campaign resulted in over 400 million media impressions, increased broccoli sales by 23% and did its part to make healthy food fun food.

Summer of Play

Chevrolet leveraged their sponsorship of Manchester United to bring play to where it’s needed most. Together, they rebuilt football pitches in impoverished areas, distributed over a million ultra-durable footballs worldwide and brought 11 children to Manchester to walk onto the pitch hand-in-hand with their football heroes for the season opener.

Arbella Capartment Insurance

Insurance company Arbella set out to attract the millennial target by generating awareness of the brand by creating a new product offering that bundled two critical insurance products — car and apartment. And we called it Carpartment.

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