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Learn how Wells Fargo approaches social media and emerging social trends.
Hulu and comScore uncovered rich insights on how Millennials are utilizing multiple platforms and how marketers can capitalize on this opportunity.
In this session, Andy Leinicke, Global Online Acquisition Group Leader – Intuit, Inc. shared their approach to programmatic and cross channel DMP strategy and how they partner with their agencies, technology vendor, and internal partners.
Discover how to bring "human" back into the digital evolution and the best ways to enable brands to deliver a seamless and omni-channel consumer experience.
This webinar provided marketers with the insights they need to know to develop a cross-channel strategy that will reach their consumers at the right time and on the right device.
This webinar video provided marketers with the insights they need to know to develop a cross-channel strategy that will reach their consumers at the right time and on the right device.
Considerations for advertisers include pricing, UX, viewability, and scale.
Learn why up to 70 percent of B-to-B content goes unused and how to optimize content marketing efforts.
Cisco discussed why B-to-B marketing needs to make an emotional connection with buyers.
Results from two surveys of business executives can help B-to-B marketers create more valuable content.
For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.
USG Boral puts customers at the center of its building solutions.
Nielsen looks at which sources consumers of all generations rely on to learn about new products.
Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.
Stats and trends around email marketing in 2015.
Engaging an audience across channels is one of the smartest ways to set your digital campaigns apart from the rest. Here are the terms, tools, and tactics you need to do it.
Choice fragmentation allows marketers to use retail purchase data to help define audience groups that align with their business goals.
Insights on media measurement and media planning from a Nielsen panel discussion.
comScore shared how accurate multichannel measurement can lead to better planning and execution of ad campaigns.
John Hancock shared its multi-channel campaign “Life Comes Next,” discussing the thought behind the approach and the resulting surge in social engagement.