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Infographics: 2014 Omnichannel Marketing

These infographics reveal how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Wrigley: 5 Gum TRUTH OR DARE Promotion

Wrigley reestablished consumer excitement about its brands with a promotion that turned its product into a truth or dare game.

Every Witch Way Campaign

Nickelodeon increased their targeted multiplatform digital and social campaigns to generate viewership increases for their program Every Witch Way.

Moving to the Forefront of Marketing: The Next Edge for Digital Marketers

Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.

Research Report: 2014 Omnichannel Marketing

This research report examines how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Key Takeaways: 2014 Omnichannel Marketing

These key findings provide insights on how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Data Charts: 2014 Omnichannel Marketing

This collection of data charts represents findings from an ANA study on Omnichannel marketing. ANA surveyed members to understand how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Lenovo: A Radically New View of Results

Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.

The Detroit Lions: All About Engagement

The Detroit Lions “One Pride” campaign rallied fans around the idea of unity and support for the city they all shared.

Detroit: America’s Great Comeback City

The Detroit Metro Convention and Visitors Bureau gave an overview of how it markets the Detroit metro region and the major projects that are positively affecting the area.

Omnichannel Shoppers: An Emerging Retail Reality

Retailers can reach the omnichannel shopper by measuring behavior, providing localized information, and creating the right organizational structure.

Opening Keynote: Media Value in a Digital World

Digital media can create value for consumers and shareholders but also comes with challenges that are easily solvable with transparency, trust, and teamwork.

Grow and Tell: As Children Age from Toddlers to Teens, Their Media Palate Changes

Nielsen looked at changes in young viewers’ cross-platform habits.

Delivering Maximum Impact

The race is on to find ways to extract meaningful insight from all types of data. Learn how big data and omnichannel marketing work with direct mail.

This Is Wholesome

A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.

Evolution of TV: Reaching Audiences Across Screens

Here we dig into the first dynamic—reaching fragmented audiences spread across hundreds of screens and devices—and discuss the challenges and opportunities for distributors, programmers, and advertisers.

Harnessing the Green Monster: An Integrated Benjamin Moore Case Study

Benjamin Moore shared the consumer insights, best practices and lessons learned from the launch of its Green Monster line of paint.

Busch Gardens: Experience Refreshing Integration

Busch Gardens shared how its fully-integrated campaigns have driven awareness and sales for each of its three flagship seasonal events.

American Licorice Finds Its Sweet Spot with Earned Reach

American Licorice shared how its brands have generated cross-platform engagement and earned reach on limited budgets.

Google Names Programmatic Video Marketplace Partners: Fox News, HGTV, Netflix On Board

Google on Tuesday revealed several of the publishers and advertisers using the marketplace.

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