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Search returned: 42 document(s).

  • Social Media for Fun, Profit, and Good!

    Event Recaps   November 8, 2016  

    Monterey Bay Aquarium shared its social strategy and how it’s using different social channels to reinforce the aquarium’s brand and carry out the organization’s mission in the digital realm.

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  • Toshiba’s Bring Life Forward Campaign

    B2 Awards   July 1, 2016  

    Toshiba launched a digital campaign to showcase its leadership in developing smart cities and communities.

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  • Best Practices in "Going Green" from Major Brands

    Event Recaps   February 24, 2016  

    EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.

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  • Marketers Cry “Green,” But Regulators See Red - Structuring Environmental Claims in Today’s Regulatory Environment

    Webinars   December 8, 2015  

    In this webinar, learn about key issues that marketers should consider when developing “green” messaging and recent FTC consent orders and NAD challenges brought against environmental marketers.

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  • Do Good! GE’s Ecomagination Program

    Event Recaps   November 5, 2015  

    GE discussed the effects its Ecomagination program has had on the brand and the environment.

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  • Castrol: The Green Book Goes Digital

    Event Recaps   October 20, 2015  

    Castrol shared how digitizing its “Green Book,” the primary sales resource for the brand, drove business growth while maintaining the company’s industry-leading position.

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  • Sustainable Selections: How Socially Responsible Companies Are Turning a Profit

    Nielsen   October 12, 2015  

    Consumers are willing to pay more for products from companies that are committed to positive social and environmental impact.

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  • Closing the Gap between Products that Appeal to Our Heart and Health

    Nielsen   June 29, 2015  

    Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.

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  • #ANALOG

    ANA Magazine   June 11, 2015  

    Frito-Lay immortalizes summer memories on bags of potato chips, New Balance builds a commuter rail station, and Coors Light donates to conservation efforts.

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  • JetBlue Diverts Uniforms from Landfill

    MediaPost   April 22, 2015  

    JetBlue launched a recycled bag collection using unworn airline uniforms.

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  • Increased Fears About Environment, but Little Change in Consumer Behavior, According to New National Geographic/GlobeScan Study

    The Internationalist   January 1, 2015  

    A new global analysis finds that concern about environmental problems has increased in most countries surveyed, and that more people now expect global warming will negatively affect them during their lifetime than in 2012.

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  • Tetra Pak Focuses on Customer, Community & Environment

    BMA Buzz   November 20, 2014  

    Tetra Pak VP Khaled Ismail discusses green packaging as a value-add and useful point of differentiation in a competitive market.

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  • Winning at Sustainability: Turning Principles into Action

    Nielsen   July 7, 2014  

    With more people saying they're willing to pay more for products and services from socially responsible companies, how can companies communicate that they’re on the same page?

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  • Mr. Iglú Park

    Internationalist Innovation in Media   April 1, 2014  

    A non-profit organization in Spain created a park to encourage children and their families to recycle.

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  • The FORTUNE Global Re:Set

    REGGIE Awards   March 27, 2014  

    To expand their presence in China, DuPont collaborated with Fortune to produce a targeted informational series to the world’s top business leaders that focused upon sustainable development and healthy-Earth industrialization.

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  • Leveraging Consumer Insights and Measurement to Create Content that Wins in Digital

    Event Recaps   November 12, 2013  

    Reid Greenberg, director of digital marketing strategy and e-commerce at Seventh Generation, shared insights from Seventh Generation’s success in digital and e-commerce.

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  • Scaling an Authentic Brand While Keeping It Honest

    Event Recaps   October 6, 2013  

    Seth Goldman, co-founder, president, and TeaEO of Honest Tea, Inc., shared insights and challenges in maintaining authenticity during Honest Tea’s innovative, mission-driven growth into a top-selling organic bottled tea company as part of The Coca-Cola Company.

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  • Shoppers React to Sustainable Brands

    The Internationalist   September 1, 2013  

    New research shows that most North Americans would not select a product with "sustainable" credentials for two key reasons: sustainable products are isolated in separate aisles in US supermarkets, and there is a general lack of knowledge among consumers about the benefits of sustainable production.

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  • Building a Global Glass Movement

    BMA Buzz   August 8, 2013  

    Owens-Illinois tapped Nike veteran Saga Shoffner to lead its "Glass Is Life" initiative in 2011. The O-I executive team wanted to build a global movement that would underscore the value of glass and prompt brand managers to align their products with sustainability, health, and quality.

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  • Glass Is Life

    Effie Awards   May 22, 2013  

    O-I makes most of the world’s glass bottles and jars. But brand managers have been shifting to plastic, destroying O-I’s market share along with the health of our planet. The “Glass Is Life” campaign emerged from a subconscious love for glass to become a global sensation, targeting brand managers and their consumers.

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