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Target’s Zero Waste Commercial Production Strategy

Target has dramatically lowered its environmental impact during commercial production.

A New Gold Rush for Advertisers

Learn how state production incentives can boost your brand, your company, and your bottom line.

Transparency Issues in Post-Production

AICE called for greater transparency in the business practices of agency-owned post-production services.

Alcon Leverages Decoupling to Increase Efficiency and Speed-to-Market

Alcon reduced its agency roster and decoupled some production elements from creative.

Nestlé: Best Practices in Video Decoupling

Nestlé shared objectives and learnings from a video production decoupling pilot.

Eli Lilly: Procurement Best Practices

Procurement at Eli Lilly and Co. has promoted its brand internally through strategic business partnering.

Post-Production Workflow Model

Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.

Recording Live Video Checklist

Use this checklist to ensure you complete all of the tasks required to produce a live video.

Pre-Production Planning Checklist

Use this checklist to ensure you complete all of the steps associated with pre-production for videos.

Video Production Project Schedule

Use this schedule to track all of the task associated with a video production initiative.

Video Production Stages Map

Use this process diagram to understand the stages of the video production process and the details that go into each stage.

Video Script Template

Use this template to outline a storytelling framework for your video before full production.

Recording Video Presentations Checklist

Use this checklist to ensure you complete all of the tasks required to produce a video presentation.

Decoupling Digital Content Production

Campbell’s shared key learnings from its first year of digital decoupling.

Decoupling Music

Decoupling can give brands the power to buy music on their terms and at their price.

Prudential: 2013 In-House Agency of the Year

Prudential shared how bringing new core competencies in-house and leveraging emerging media helped position it as a leading brand in the financial category.

Agency Creative: Leaning in to Change

The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.

Marriott International: Successful In-House/Outside Agency Collaboration

The in-house agency for Marriott Hotels shared best practices for collaborating with a client and its outside agency of record.

Microsoft: The Integrated Production Process

Microsoft shared best practices for marketers looking to leverage the benefits of an integrated production process.

Putnam Investments: In-House Video Production

Putnam Investments shared best practices for in-house video production.

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