|All Words Any Words Exact Phrase||Sort by:|
Search returned: 114 document(s).
Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.
Microsoft shared best practices for marketers looking to leverage the benefits of an integrated production process.
Putnam Investments shared best practices for in-house video production.
This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.
Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.
Kimberly-Clark shared examples of how it has driven successful collaboration between marketing and procurement.
Reed Smith LLP presented an overview of the provisions of the SAG-AFTRA Experimental Waiver, and 22squared shared a case study of producing digital content under the waiver.
Reebok used crowdsourcing to develop a global digital video campaign.
In this webinar video, Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.
Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.
2014 will be the year that branded video content, more specifically online and mobile video, becomes a significant story.
John Lipuma, CEO of PostAds Group, discussed how many of the newly formed advertising entities could affect the marketing landscape in 2014.
Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.
Read how the Celebrity DBI quantifies consumer perceptions of more than 5,000 celebrities globally, scoring them across a number of key attributes, including Awareness, Appeal, Trust, Influence, Aspiration, Trendsetter, Endorsement, and Breakthrough.
This report is based on questions posed by ANA members. Topics covered in this survey include: agency compensation (media commission rates), production management (production costs and digital production), marketing financial management and procurement (budgeting and spending), marketing organization (brand management and training), and digital/social/mobile marketing (social media).
What is the right size in regard to geotargeting? What types of data should we capture? These are just some of the questions you should ask before engaging in location-based mobile advertising.
There were significant changes in almost every aspect of the law relating to advertising, marketing and promotions in 2013. Davis & Gilbert LLP explains what happened and offers suggestions for advertisers and agencies to think about and address in 2014.
This collection of data charts represents findings from the 2013 ANA Q4 Member Benchmarking Survey. These charts are based on questions posed by ANA members. Topics covered in this survey include digital/social/mobile marketing, agency compensation, production management, marketing organization, and marketing financial management and procurement.
Elliot Lum, vice president at Columbia Records Creative Agency, shared analysis from a Sony Music behavioral study on how marketers can more effectively target Millennials through music.
Al Roehl, founder of the StepAhead Group, provided proven, practical ideas to prevail over marketing procurement problems, promote relationships, and make progress on business priorities.