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From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

TIAA-CREF: 2014 In-House Agency of the Year

TIAA-CREF shared the three-year journey to transition from an inefficient in-house creative team to the In-House Forum’s 2014 In-House Agency of the Year.

Vistaprint: Zero to 60 in 30

Vistaprint’s in-house agency shared its journey from low-end production shop to the driving force behind the brand’s first-ever broadcast campaign.

The Need to Support In-House Agencies

Talent Partners explained how procurement can proactively develop critical support functions for in-house agencies.

The State of Content Marketing: Growing and Transforming Customer Engagement

The Content Council shared survey findings on the present and future of content marketing.

Target’s Zero Waste Commercial Production Strategy

Target has dramatically lowered its environmental impact during commercial production.

Best Practices in "Going Green" from Major Brands

EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.

Tips and Tools for Commercial Production Incentives

Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.

Tips and Tools for Commercial Production Incentives

In this webinar, Ease Commercial Services explained how brands can get the most out of government incentive programs for commercial production.

Hewlett-Packard: A Case Study in Decoupling

In this webinar, attendees heard from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process.

Hewlett-Packard: A Case Study in Decoupling

In this webinar, attendees heard from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process.

Meeting the Challenge of Producing Commercials Overseas

Lawyers from the U.K., South Africa, and Brazil discussed issues that marketers should be aware of when producing commercials in these countries.

Meeting the Challenge of Producing Commercials Overseas

In this video, lawyers from the U.K., South Africa, and Brazil discussed issues that marketers should be aware of when producing commercials in these countries.

The Developing Law of Drones – Marketing’s New Frontier

This webinar identifies a new area of concern for marketers - the development of drones as a media/delivery system for marketers.

Hewlett-Packard: A Case Study in Decoupling

Hewlett-Packard decoupled its global creative production process, and saved more than $100 million in backend budget in the process.

Mattel: Moving Beyond Decoupling

Mattel partnered with Hogarth to centralize its global asset production process, driving efficiency and brand consistency.

Target’s Zero Waste Commercial Production Strategy

In this video, discover how Target has dramatically lowered its environmental impact during commercial production.

A New Gold Rush for Advertisers

Learn how state production incentives can boost your brand, your company, and your bottom line.

Transparency Issues in Post-Production

AICE called for greater transparency in the business practices of agency-owned post-production services.

Alcon Leverages Decoupling to Increase Efficiency and Speed-to-Market

Alcon reduced its agency roster and decoupled some production elements from creative.

1234567 >>  Last (8)