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Prudential shared how bringing new core competencies in-house and leveraging emerging media helped position it as a leading brand in the financial category.
The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.
Guidelines and approval procedures helped MetLife integrate licensed characters into its marketing materials.
Microsoft shared best practices for marketers looking to leverage the benefits of an integrated production process.
Putnam Investments shared best practices for in-house video production.
This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.
Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.
Kimberly-Clark shared examples of how it has driven successful collaboration between marketing and procurement.
In order to help marketers navigate the complexities of state commercial production incentives, the ANA Production Management Committee has developed a set of Principles for Fair Business Practices.
Reed Smith LLP presented an overview of the provisions of the SAG-AFTRA Experimental Waiver, and 22squared shared a case study of producing digital content under the waiver.
Reebok used crowdsourcing to develop a global digital video campaign.
In this webinar video, Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.
Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Negotiations, covered some of the common mistakes advertisers and agencies make when producing commercials.
Elliot Lum and Jasmine Martin of the Columbia Records Creative Agency share a number of best practices and case studies from brands who used music to effectively bring their campaign to a whole new level.
2014 will be the year that branded video content, more specifically online and mobile video, becomes a significant story.
John Lipuma, CEO of PostAds Group, discussed how many of the newly formed advertising entities could affect the marketing landscape in 2014.
Andrew Chase, channel manager at eBay, and Kurt Lohse, CMO of Poptent, shared best practices for crowdsourcing creative, leveraging social influencers, and getting results with video content.
Read how the Celebrity DBI quantifies consumer perceptions of more than 5,000 celebrities globally, scoring them across a number of key attributes, including Awareness, Appeal, Trust, Influence, Aspiration, Trendsetter, Endorsement, and Breakthrough.
This report is based on questions posed by ANA members. Topics covered in this survey include: agency compensation (media commission rates), production management (production costs and digital production), marketing financial management and procurement (budgeting and spending), marketing organization (brand management and training), and digital/social/mobile marketing (social media).
What is the right size in regard to geotargeting? What types of data should we capture? These are just some of the questions you should ask before engaging in location-based mobile advertising.