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Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.
Use this checklist to ensure you complete all of the tasks required to produce a live video.
Use this checklist to ensure you complete all of the steps associated with pre-production for videos.
Use this schedule to track all of the task associated with a video production initiative.
Use this process diagram to understand the stages of the video production process and the details that go into each stage.
Use this template to outline a storytelling framework for your video before full production.
Use this checklist to ensure you complete all of the tasks required to produce a video presentation.
Prudential shared how bringing new core competencies in-house and leveraging emerging media helped position it as a leading brand in the financial category.
The in-house agency at Discovery has embraced change, enabling it to deliver relevance and results.
The in-house agency for Marriott Hotels shared best practices for collaborating with a client and its outside agency of record.
Microsoft shared best practices for marketers looking to leverage the benefits of an integrated production process.
Putnam Investments shared best practices for in-house video production.
This article discusses the importance of focusing on value, rather than dollar signs, when making the most of production spend.
This Insight Brief discusses the best practices, challenges and trends related to the relationship between marketing and procurement.
Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.
Kimberly-Clark shared examples of how it has driven successful collaboration between marketing and procurement.
In order to help marketers navigate the complexities of state commercial production incentives, the ANA Production Management Committee has developed a set of Principles for Fair Business Practices.
Bob Wolf Partners/TPG and the 4A’s shared a brief history of agency compensation, the different models in use today, and best practices for establishing “win-win” relationships.
Reed Smith LLP presented an overview of the provisions of the SAG-AFTRA Experimental Waiver, and 22squared shared a case study of producing digital content under the waiver.
Reebok used crowdsourcing to develop a global digital video campaign.