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From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

Top Tips and Tools for Commercial Production Incentives

This webinar provided an overview of U.S. State production incentives for advertisers, and guidance on how to tap into them for success.

Top Tips and Tools for Commercial Production Incentives

This webinar provided an overview of U.S. State production incentives for advertisers, and guidance on how to tap into them for success.

Hewlett-Packard: A Case Study in Decoupling

In this webinar, attendees heard from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process.

Hewlett-Packard: A Case Study in Decoupling

In this webinar, attendees heard from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process.

The Developing Law of Drones – Marketing’s New Frontier

This webinar identifies a new area of concern for marketers - the development of drones as a media/delivery system for marketers.

Hewlett-Packard: A Case Study in Decoupling

Hewlett-Packard decoupled its global creative production process, and saved more than $100 million in backend budget in the process.

Mattel: Moving Beyond Decoupling

Mattel partnered with Hogarth to centralize its global asset production process, driving efficiency and brand consistency.

Target’s Zero Waste Commercial Production Strategy

In this video, discover how Target has dramatically lowered its environmental impact during commercial production.

Target’s Zero Waste Commercial Production Strategy

Target has dramatically lowered its environmental impact during commercial production.

A New Gold Rush for Advertisers

Learn how state production incentives can boost your brand, your company, and your bottom line.

Transparency Issues in Post-Production

AICE called for greater transparency in the business practices of agency-owned post-production services.

Alcon Leverages Decoupling to Increase Efficiency and Speed-to-Market

Alcon reduced its agency roster and decoupled some production elements from creative.

Nestlé: Best Practices in Video Decoupling

Nestlé shared objectives and learnings from a video production decoupling pilot.

Eli Lilly: Procurement Best Practices

Procurement at Eli Lilly and Co. has promoted its brand internally through strategic business partnering.

Post-Production Workflow Model

Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.

Recording Live Video Checklist

Use this checklist to ensure you complete all of the tasks required to produce a live video.

Pre-Production Planning Checklist

Use this checklist to ensure you complete all of the steps associated with pre-production for videos.

Video Production Project Schedule

Use this schedule to track all of the task associated with a video production initiative.

Video Production Stages Map

Use this process diagram to understand the stages of the video production process and the details that go into each stage.

1234567 >>  Last (8)