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Many retailers and brands are turning to localization strategies to drive growth.
McCormick & Co. shared how its “American Homemade” content marketing campaign reinvigorated the company and engaged consumers more than ever before.
A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.
Key regional differences are emerging in online shopping behaviors.
Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.
New Balance’s “We Are Boston” campaign integrated the brand into the community without an official marathon sponsorship.
Thomas’ created brand awareness in Texas with Top it Like a Texan, an integrated campaign that connected its breakfast foods with local flavors and tastes.
Citi discussed its sponsorship of a bike share program in New York City.
Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.
Sprint moves into the world of on-demand, in-person customer service.
The Detroit Lions “One Pride” campaign rallied fans around the idea of unity and support for the city they all shared.
The Detroit Metro Convention and Visitors Bureau gave an overview of how it markets the Detroit metro region and the major projects that are positively affecting the area.
Retailers can reach the omnichannel shopper by measuring behavior, providing localized information, and creating the right organizational structure.
This webinar dove deeper into the mechanics of hyperlocal advertising, providing attendees with the tools and tactics they need in this space. Attendees also learned the mobile technology trends that are connecting brands and consumers by generating predictive, personalized campaigns.
Coldwell Banker redesigned its website to provide brand differentiation through user-generated content.
Office Depot turned to local inventory ads to reach omnichannel shoppers.
New England and Seattle residents are likely to listen to coverage of the 2015 Super Bowl on their local radio stations before and after the big game.
Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.
A look at key demographic ratings for Thursday Night Football.
Heineken leveraged mobile marketing to raise brand awareness and engage more deeply with consumers.