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The New York City chapter of the National Alliance on Mental Illness wanted to break the stigma that surrounds mental illness and begin a more positive conversation.
Jeep partnered with The Weather Channel and used local weather information to show consumers how its all-new Cherokee could tackle any driving environment.
Pantene teamed with the Weather Channel to provide consumers with a mobile solution for weather-based bad hair days.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.
A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.
To promote its new Galaxy S5, Samsung partnered with a popular Turkish TV show to implement a media-first product integration that generated massive social conversations.
Pantene partnered with The Weather Channel to create a haircast app to help women across the country manage their hair better.
Samsung launched the most complete music streaming service in Africa by embedding the app in every new Samsung device.
Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.
The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.
WWE shared marketing strategies from 30 years of WrestleMania live events.
The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.
Where are people across the U.S. looking to stay this summer?
Pernod Ricard USA shared how establishing a strong relationship with the sponsored talent and fully investing in event activation resulted in a highly engaging brand experience that helped drive sales.
To increase awareness and engagement, Florida Blue turned to social media and partnered with Digigraph.me to give sport fans customized, digital autographs of their favorite sports heroes.
Four social media professionals from four countries on three continents discussed how global brands can be flexible to the social media interests of individual cultures while maintaining a cohesive voice.
Thanks to a dedicated integrated marketing plan, the Saint Louis Zoo achieved the highest attendance and largest Facebook following of any zoo in the U.S.
By incorporating location-based advertising into search, marketers can reach local customers on the go.
Millennial Media shared ways to aggregate mobile data to understand a user’s locations and the right solutions that effectively reach consumers.