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Tapped In: Craft and Local Are Powerful Trends in the Beer Aisle

In the U.S. beer market, a couple of key sub-groups are succeeding while the overall category is posting lackluster gains.

Understanding the Power of a Brand Name

It can be extremely advantageous for established brands to lend their name to a new item in the same category through line extensions.

Localization: Mapping out Hidden Pockets of Opportunity

Many retailers and brands are turning to localization strategies to drive growth.

Where It Counts

Brands are using geotargeting technology to improve the shopper experience.

McCormick & Co.’s Content Marketing Innovation Story

McCormick & Co. shared how its “American Homemade” content marketing campaign reinvigorated the company and engaged consumers more than ever before.

Verizon Localized Social Case Study

Verizon shared the insight, strategy, and execution of its unusual #ATXUnite local social campaign at SXSW.

KYSS — Know Your Status Stage

KYSS (Know Your Status Stage) was a concert where the only way to get a ticket was by taking a simple and fast HIV test.

FINNEGANS' Reverse Food Truck

To transform the impulse purchase into an impulse donation and harness slacktivism, we created the world’s first Reverse Food Truck. It is a truck that doesn't make food, but accepts food and monetary donations, spreading the FINNEGANS mission through events, word of mouth and news coverage.

Three Syllable Boston

College Bound Dorchester developed a quiz on its hometown, Boston, in order to engage consumers and drive brand awareness.

Aberdeen Harbor Board Annual Report

The Aberdeen Harbor Board revised its annual report to create a more modern brochure-style document communicating the Harbor’s history to all stakeholders.

Radio Delivers Decision-Makers for American Family Insurance

A case study of how radio raised brand awareness for a regional insurance company.

Digital Subchannels Are Becoming Channels of Choice in Local Markets

A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.

Moneyball for Music: Discovering and Commercializing New Talent

Columbia shared details behind its data-driven strategy of signing and commercializing artists.

NBC Universal/Telemundo: How the Hispanic Community Shapes Trends

Patricia Buchanan, director of business development at NBC Universal/Telemundo, discussed the Hispanic influence on the Los Angeles market, the second largest DMA in the U.S.

As Online Sales Gain, Orlando and Washington Emerge as Key Markets

Key regional differences are emerging in online shopping behaviors.

Friends 20th Anniversary Promotion

Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.

We Are Boston

New Balance’s “We Are Boston” campaign integrated the brand into the community without an official marathon sponsorship.

Top It Like a Texan

Thomas’ created brand awareness in Texas with Top it Like a Texan, an integrated campaign that connected its breakfast foods with local flavors and tastes.

Leading the Sharing Economy on Two Wheels

Citi discussed its sponsorship of a bike share program in New York City.

Streaming Services Are Making a Local Impact

Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.

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