|All Words Any Words Exact Phrase||Sort by:|
Search returned: 119 document(s).
Many retailers and brands are turning to localization strategies to drive growth.
Brands are using geotargeting technology to improve the shopper experience.
McCormick & Co. shared how its “American Homemade” content marketing campaign reinvigorated the company and engaged consumers more than ever before.
Verizon shared the insight, strategy, and execution of its unusual #ATXUnite local social campaign at SXSW.
A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.
Key regional differences are emerging in online shopping behaviors.
Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.
New Balance’s “We Are Boston” campaign integrated the brand into the community without an official marathon sponsorship.
Thomas’ created brand awareness in Texas with Top it Like a Texan, an integrated campaign that connected its breakfast foods with local flavors and tastes.
Citi discussed its sponsorship of a bike share program in New York City.
Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.
Sprint moves into the world of on-demand, in-person customer service.
College Bound Dorchester developed a quiz on its hometown, Boston, in order to engage consumers and drive brand awareness.
Aetna shared the insights and best practices behind its multicultural marketing program.
The Detroit Lions “One Pride” campaign rallied fans around the idea of unity and support for the city they all shared.
The Detroit Metro Convention and Visitors Bureau gave an overview of how it markets the Detroit metro region and the major projects that are positively affecting the area.
Retailers can reach the omnichannel shopper by measuring behavior, providing localized information, and creating the right organizational structure.
This webinar dove deeper into the mechanics of hyperlocal advertising, providing attendees with the tools and tactics they need in this space. Attendees also learned the mobile technology trends that are connecting brands and consumers by generating predictive, personalized campaigns.
Coldwell Banker redesigned its website to provide brand differentiation through user-generated content.
Office Depot turned to local inventory ads to reach omnichannel shoppers.