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Digital Subchannels Are Becoming Channels of Choice in Local Markets

A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.

Friends 20th Anniversary Promotion

Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.

We Are Boston

New Balance’s “We Are Boston” campaign integrated the brand into the community without an official marathon sponsorship.

Top It Like a Texan

Thomas’ created brand awareness in Texas with Top it Like a Texan, an integrated campaign that connected its breakfast foods with local flavors and tastes.

Streaming Services Are Making a Local Impact

Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.

Sprint Leaps into Home Delivery

Sprint moves into the world of on-demand, in-person customer service.

The Detroit Lions: All About Engagement

The Detroit Lions “One Pride” campaign rallied fans around the idea of unity and support for the city they all shared.

Detroit: America’s Great Comeback City

The Detroit Metro Convention and Visitors Bureau gave an overview of how it markets the Detroit metro region and the major projects that are positively affecting the area.

Omnichannel Shoppers: An Emerging Retail Reality

Retailers can reach the omnichannel shopper by measuring behavior, providing localized information, and creating the right organizational structure.

User-Generated Content and Coldwell Banker

Coldwell Banker redesigned its website to provide brand differentiation through user-generated content.

Office Depot Attracts On-the-Go Shoppers With Local Inventory Ads

Office Depot turned to local inventory ads to reach omnichannel shoppers.

A Super Bowl Play-by-Play Across Media

New England and Seattle residents are likely to listen to coverage of the 2015 Super Bowl on their local radio stations before and after the big game.

Media Habits Vary By Local Markets

Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.

Thursday Night Football

A look at key demographic ratings for Thursday Night Football.

Heineken Leverages Mobile to Add Impact to Brand Marketing

Heineken leveraged mobile marketing to raise brand awareness and engage more deeply with consumers.

Heineken Leverages Mobile to Add Impact to Brand Marketing

In this video, Heineken offered insights on how mobile marketing spending translates to sales and brand awareness.

Heineken Leverages Mobile to Add Impact to Brand Marketing

In this video, Heineken offered insights on how mobile marketing spending translates to sales and brand awareness.

Red Vines Media Case Study

Red Vines created an omnichannel media program targeting Millennials with collegiate sports network Pac-12.

Lexus Builds Awareness with Branded Content

Lexus created a branded television program to reach affluent African-American consumers.

I Will Listen

The New York City chapter of the National Alliance on Mental Illness wanted to break the stigma that surrounds mental illness and begin a more positive conversation.

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