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Search returned: 129 document(s).
In the U.S. beer market, a couple of key sub-groups are succeeding while the overall category is posting lackluster gains.
It can be extremely advantageous for established brands to lend their name to a new item in the same category through line extensions.
Many retailers and brands are turning to localization strategies to drive growth.
Brands are using geotargeting technology to improve the shopper experience.
McCormick & Co. shared how its “American Homemade” content marketing campaign reinvigorated the company and engaged consumers more than ever before.
Verizon shared the insight, strategy, and execution of its unusual #ATXUnite local social campaign at SXSW.
KYSS (Know Your Status Stage) was a concert where the only way to get a ticket was by taking a simple and fast HIV test.
To transform the impulse purchase into an impulse donation and harness slacktivism, we created the world’s first Reverse Food Truck. It is a truck that doesn't make food, but accepts food and monetary donations, spreading the FINNEGANS mission through events, word of mouth and news coverage.
College Bound Dorchester developed a quiz on its hometown, Boston, in order to engage consumers and drive brand awareness.
The Aberdeen Harbor Board revised its annual report to create a more modern brochure-style document communicating the Harbor’s history to all stakeholders.
A case study of how radio raised brand awareness for a regional insurance company.
A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.
Columbia shared details behind its data-driven strategy of signing and commercializing artists.
Key regional differences are emerging in online shopping behaviors.
Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.
New Balance’s “We Are Boston” campaign integrated the brand into the community without an official marathon sponsorship.
Thomas’ created brand awareness in Texas with Top it Like a Texan, an integrated campaign that connected its breakfast foods with local flavors and tastes.
Citi discussed its sponsorship of a bike share program in New York City.
Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.
Sprint moves into the world of on-demand, in-person customer service.