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Localization: Mapping out Hidden Pockets of Opportunity

Many retailers and brands are turning to localization strategies to drive growth.

Where It Counts

Brands are using geotargeting technology to improve the shopper experience.

McCormick & Co.’s Content Marketing Innovation Story

McCormick & Co. shared how its “American Homemade” content marketing campaign reinvigorated the company and engaged consumers more than ever before.

Verizon Localized Social Case Study

Verizon shared the insight, strategy, and execution of its unusual #ATXUnite local social campaign at SXSW.

Digital Subchannels Are Becoming Channels of Choice in Local Markets

A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.

As Online Sales Gain, Orlando and Washington Emerge as Key Markets

Key regional differences are emerging in online shopping behaviors.

Friends 20th Anniversary Promotion

Warner Bros. drove fan enthusiasm for Friends with an experiential pop-up shop that included a licensing activation.

We Are Boston

New Balance’s “We Are Boston” campaign integrated the brand into the community without an official marathon sponsorship.

Top It Like a Texan

Thomas’ created brand awareness in Texas with Top it Like a Texan, an integrated campaign that connected its breakfast foods with local flavors and tastes.

Leading the Sharing Economy on Two Wheels

Citi discussed its sponsorship of a bike share program in New York City.

Streaming Services Are Making a Local Impact

Nielsen looked at subscription-based video on demand services (like Netflix) and local market penetration.

Sprint Leaps into Home Delivery

Sprint moves into the world of on-demand, in-person customer service.

Three Syllable Boston

College Bound Dorchester developed a quiz on its hometown, Boston, in order to engage consumers and drive brand awareness.

Aetna: Voice of Health

Aetna shared the insights and best practices behind its multicultural marketing program.

The Detroit Lions: All About Engagement

The Detroit Lions “One Pride” campaign rallied fans around the idea of unity and support for the city they all shared.

Detroit: America’s Great Comeback City

The Detroit Metro Convention and Visitors Bureau gave an overview of how it markets the Detroit metro region and the major projects that are positively affecting the area.

Omnichannel Shoppers: An Emerging Retail Reality

Retailers can reach the omnichannel shopper by measuring behavior, providing localized information, and creating the right organizational structure.

Hyperlocal: Understanding this Mobile Marketing Opportunity

This webinar dove deeper into the mechanics of hyperlocal advertising, providing attendees with the tools and tactics they need in this space. Attendees also learned the mobile technology trends that are connecting brands and consumers by generating predictive, personalized campaigns.

User-Generated Content and Coldwell Banker

Coldwell Banker redesigned its website to provide brand differentiation through user-generated content.

Office Depot Attracts On-the-Go Shoppers With Local Inventory Ads

Office Depot turned to local inventory ads to reach omnichannel shoppers.

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