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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   June 24, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of June 20th.

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  • Events and Sponsorship

    Insight Briefs   June 21, 2016  

    Sponsorships and event marketing used to be a straightforward concept: pay a sports team or other entity a fee in exchange for visibility and access to fans at events. However, brands are finding more and more that to get the ROI they’re looking for, they must take sponsorships and event marketing to the next level. The ANA shared trends and best practices from companies that are using their sponsorships as a platform to activate strategies and engage consumers.

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  • Roadmap to Retail Growth: Why Bigger Is No Longer Better

    Nielsen   June 15, 2016  

    The “bigger is better” paradigm is being challenged everywhere as hyper-localization and specialization increasingly fuel today’s retail growth.

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  • Optimizing Local Paid-Search Campaigns in AdWords

    MediaPost   June 8, 2016  

    Six tips on how to optimize local paid-search campaigns using Google AdWords.

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  • From Global and Local: Building a Worldwide Brand with Scale

    Public Videos   June 2, 2016  

    In this video, learn why B2B marketers need to rely more on their intuition in order to achieve creative innovation.

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  • From Global and Local: Building a Worldwide Brand with Scale

    Session Videos   June 2, 2016  

    In this video, Karin Jager discussed how Merck has avoided many of the common pitfalls of global-to-local marketing organizations by having the guts to take a highest common denominator approach.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   May 20, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of May 16th.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   May 13, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of May 9th.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   April 29, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of April 25th.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   April 22, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of April 18th.

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  • Driving Home Engagement with a New Entertainment Lifestyle Experience

    Public Videos   April 20, 2016  

    In this video, learn how Topgolf’s brand activation is being driven in large part by the engagement of its associates and customers.

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  • Driving Home Engagement with a New Entertainment Lifestyle Experience

    Event Recaps   April 20, 2016  

    Topgolf provided insights into how it is activating the brand to expand its golfing and gaming enterprise.

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  • Driving Home Engagement with a New Entertainment Lifestyle Experience

    Session Videos   April 20, 2016  

    In this video, Topgolf provided insights into how it is activating the brand to expand its golfing and gaming enterprise.

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  • Dynamic Weather

    REGGIE Awards   April 20, 2016  

    Leveraging programmatic technology, REI created a display ad campaign that used local weather information to create and distribute personalized ads to its target consumers.

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  • Alexia Farm to Flavor Tour

    REGGIE Awards   April 20, 2016  

    Alexia created a gourmet food truck and partnered with well-known chefs from farm-to-table restaurants to communicate the all-natural quality of its frozen products.

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  • Stella Artois Sensorium

    REGGIE Awards   April 20, 2016  

    To recapture consumers’ imaginations, Stella Artois launched an immersive dining experience for the Toronto International Film Festival.

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  • Nissan TITAN State Fair of Texas

    REGGIE Awards   April 20, 2016  

    To stand out at the State Fair of Texas, one of the largest auto shows in the U.S., Nissan transformed a parking lot into the “Proving Grounds” to introduce its new TITAN XD pickup truck.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   April 15, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of April 11th.

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  • Marketing Florida Sunshine

    ANA Magazine   April 14, 2016  

    Susannah Costello of VISIT FLORIDA discusses her approach to activating a brand strategy abroad, reaching multicultural consumers, and more.

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  • Top 5 Sponsorship Deals of the Week

    Knowledge Partners   April 1, 2016  

    SponsorPitch shared a curated list of the biggest sponsorship and event marketing deals for the week of March 28th.

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