Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range



Case Study Award Levels



Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 90 document(s).

12345 >>

A Super Bowl Play-by-Play Across Media

New England and Seattle residents are likely to listen to coverage of the 2015 Super Bowl on their local radio stations before and after the big game.

Media Habits Vary By Local Markets

Nearly 30 million people in the U.S. use mobile apps and the Internet for local news and information on community events.

Heineken Leverages Mobile to Add Impact to Brand Marketing

Heineken leveraged mobile marketing to raise brand awareness and engage more deeply with consumers.

Red Vines Media Case Study

Red Vines created an omnichannel media program targeting Millennials with collegiate sports network Pac-12.

Lexus Builds Awareness with Branded Content

Lexus created a branded television program to reach affluent African-American consumers.

I Will Listen

The New York City chapter of the National Alliance on Mental Illness wanted to break the stigma that surrounds mental illness and begin a more positive conversation.

Jeep Weather Native iPhone Takeover

Jeep partnered with The Weather Channel and used local weather information to show consumers how its all-new Cherokee could tackle any driving environment.

Pantene Weather Program

Pantene teamed with the Weather Channel to provide consumers with a mobile solution for weather-based bad hair days.

Little Caesars

Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.

CelticLIVE App

A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.

First Cross-Screen, Real-Time Audience Experience App

To promote its new Galaxy S5, Samsung partnered with a popular Turkish TV show to implement a media-first product integration that generated massive social conversations.

Your Local Haircast

Pantene partnered with The Weather Channel to create a haircast app to help women across the country manage their hair better.


Samsung launched the most complete music streaming service in Africa by embedding the app in every new Samsung device.

BMO Harris: How a Financial Institution Activates and Meets Sponsorship Goals

BMO Harris Bank shared its sponsorship strategy.

Tribune Publishing Partners With Contend For Native Advertising Deal

Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.

New York City Ballet: Next-Gen Marketing for a Next-Gen Audience

The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.

WrestleMania: Inside a Pop Culture Phenomenon

WWE shared marketing strategies from 30 years of WrestleMania live events.

Five Tips for Creating Impactful Live Brand Experiences

The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Five Tips for Creating Impactful Live Brand Experiences

This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Staycations: The Most Popular Destination This Summer Is in Your Backyard

Where are people across the U.S. looking to stay this summer?

12345 >>