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Search returned: 84 document(s).

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I Will Listen

The New York City chapter of the National Alliance on Mental Illness wanted to break the stigma that surrounds mental illness and begin a more positive conversation.

Jeep Weather Native iPhone Takeover

Jeep partnered with The Weather Channel and used local weather information to show consumers how its all-new Cherokee could tackle any driving environment.

Pantene Weather Program

Pantene teamed with the Weather Channel to provide consumers with a mobile solution for weather-based bad hair days.

Little Caesars

Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.

CelticLIVE App

A football stadium in the U.K. launched an integrated mobile app for second-screen engagement.

First Cross-Screen, Real-Time Audience Experience App

To promote its new Galaxy S5, Samsung partnered with a popular Turkish TV show to implement a media-first product integration that generated massive social conversations.

Your Local Haircast

Pantene partnered with The Weather Channel to create a haircast app to help women across the country manage their hair better.

nMusic

Samsung launched the most complete music streaming service in Africa by embedding the app in every new Samsung device.

Tribune Publishing Partners With Contend For Native Advertising Deal

Designed to help marketers engage and reach customers cross-platform, including print, social, and mobile, through creative, relevant content.

New York City Ballet: Next-Gen Marketing for a Next-Gen Audience

The New York City Ballet (NYCB) partnered with young, edgy artists in order to transform a night at the ballet into a sharable “post-worthy” experience.

WrestleMania: Inside a Pop Culture Phenomenon

WWE shared marketing strategies from 30 years of WrestleMania live events.

Five Tips for Creating Impactful Live Brand Experiences

The latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Five Tips for Creating Impactful Live Brand Experiences

This webinar explored the latest trends in experiential marketing, including strategies for planning, executing, and measuring a live brand event.

Staycations: The Most Popular Destination This Summer Is in Your Backyard

Where are people across the U.S. looking to stay this summer?

Absolut Vodka Goes Gaga

Pernod Ricard USA shared how establishing a strong relationship with the sponsored talent and fully investing in event activation resulted in a highly engaging brand experience that helped drive sales.

Florida Blue’s Integrated Mobile Activation of Sponsorships

To increase awareness and engagement, Florida Blue turned to social media and partnered with Digigraph.me to give sport fans customized, digital autographs of their favorite sports heroes.

The Impact of Social Media Globalization: Why People Are More Important than Your Logo

Four social media professionals from four countries on three continents discussed how global brands can be flexible to the social media interests of individual cultures while maintaining a cohesive voice.

The Saint Louis Zoo: Can You Come Out and Play?

Thanks to a dedicated integrated marketing plan, the Saint Louis Zoo achieved the highest attendance and largest Facebook following of any zoo in the U.S.

Going Local: How Advertisers Can Extend Their Reach with Search

By incorporating location-based advertising into search, marketers can reach local customers on the go.

Five Ways to Leverage Location Plus Mobile for Your Brand

Millennial Media shared ways to aggregate mobile data to understand a user’s locations and the right solutions that effectively reach consumers.

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