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  • Strategic Cause Marketing: Boost the Impact, Resonance, and Relevance of Your Brand’s CRM and CSR

    Event Recaps   May 18, 2016  

    Boys & Girls Clubs of America shared best practices and case studies for cause marketing that resonates with consumers, helps a good cause, and drives real business growth.

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  • Creating Retail and Consumer Engagement by Baking Passion into Your Brand

    Event Recaps   May 11, 2016  

    KitchenAid re-energized its “Cook for the Cure” partnership with Susan G. Komen for the Cure through a social-media-based program that inspired consumer and retailer participation.

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  • Activating For Good — A Lifelong Journey

    Public Videos   April 20, 2016  

    In this video, learn how the AHA engages millennials with conversations about social issues.

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  • Activating For Good — A Lifelong Journey

    Event Recaps   April 20, 2016  

    The American Heart Association shared three case studies on activating different audiences in the health care industry.

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  • Extended Stay America Hotels: Leader in Corporate Social Responsibility

    REGGIE Awards   April 20, 2016  

    Extended Stay America partnered with the American Cancer Society to give free and discounted rooms to cancer patients traveling for treatment.

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  • Activating For Good — A Lifelong Journey

    Session Videos   April 20, 2016  

    In this video, the American Heart Association shared three case studies on activating different audiences in the health care industry.

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  • Priceless Table

    REGGIE Awards   April 20, 2016  

    In support of its partnership with Stand Up To Cancer (SU2C), MasterCard mobilized consumers to dine out and raise money for an important cause with an experiential campaign.

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  • Flo’s Chop Shop

    REGGIE Awards   April 20, 2016  

    To deepen its relationship with motorcyclists, Progressive created a year-long pop-up activation at motorcycle rallies around the country.

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  • Guns With History

    REGGIE Awards   April 20, 2016  

    States United to Prevent Gun Violence created an experiential campaign that made people think twice about purchasing a gun.

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  • Keeping Innovation Fresh with Campbell’s

    Event Recaps   April 12, 2016  

    Campbell’s Fresh, or “C-Fresh,” shared how it is partnering with consumers on a journey toward healthier options through product and marketing innovation.

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  • The Reinvention of Marketing Leadership

    Session Videos   March 11, 2016  

    The Internationalist brought together leaders in the industry to discuss transformational marketing leadership and the issues that need to be addressed.

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  • Digicel Works to Empower Local Communities and is Profitable in the World’s Poorest Regions

    Session Videos   March 11, 2016  

    Digicel and Itaú Unibanco shared their brands’ journeys to develop and implement successful purpose-driven marketing campaigns.

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  • Reinvented: A Global Perspective on Marketing Leadership and Its Impact

    Session Videos   March 11, 2016  

    Martin Roll at McKinsey & Company talked about the role of leadership in driving marketing forward, and what the requirements of good leadership are.

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  • The Reinvention of Marketing Leadership

    Industry Insights   March 11, 2016  

    The Internationalist brought together leaders in the industry to discuss transformational marketing leadership and the issues that need to be addressed.

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  • Change or Die

    Industry Insights   February 29, 2016  

    Marketers are under a constant need to innovate. Our February 2016 slideshare discusses the ways in which some of the top minds in the industry pioneer new ideas.

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  • John Deere: An Original Content Marketer

    Event Recaps   January 21, 2016  

    The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.

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  • Making a Difference

    ANA Magazine   January 14, 2016  

    As a consumer-focused approach becomes the norm for many marketers, brands are developing a higher purpose in order to tell their stories and connect with consumers.

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  • The Backup Memory

    Cannes Mobile Lions Awards   December 1, 2015  

    Samsung leveraged the connections people have through social media to create the Backup Memory, an app that assisted patients suffering from Alzheimer’s disease by delivering them “memories” via photos and videos.

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  • Vodafone "Between Us"

    Cannes Mobile Lions Awards   December 1, 2015  

    Vodafone created a series of videos masquerading as beauty tutorials to spread the word about its Red Light app, created to help women suffering from domestic abuse.

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  • Social Blood App

    Cannes Mobile Lions Awards   December 1, 2015  

    The Red Cross developed the Social Blood app to drive donors with specific types of blood to areas where their donations could help save a life.

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