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Search returned: 116 document(s).

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Eggland’s Best and MEC Innovate with Digital Marketing

Eggland’s Best proved that if a brand has a good digital strategy, product innovation can begin at the marketing level.

Campbell's Labels For Education / Grand Stand For Schools

Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.

Muttbombing

An innovative selfie campaign from Dallas Pets Alive! and Dieste exemplified the power of compassion.

Enter the Catalyst

Discover the bold moves that can energize a brand’s purpose and accelerate results.

Don’t Get Comfortable: American-Made Clothes for the (Not) Lazy Millennial

American Giant shared how communicating its brand values via social media led to deep engagement with Millennials and an article that changed the brand.

Engaging Millennials: An Experimental Discovery

By leveraging consumer insights and instituting an experimental marketing initiative across all brands, Georgia-Pacific was able to increase brand affinity and drive sales among the Millennial generation.

Marketing to Millennials: Top Trends and Ways to Reach this Elusive Group

FutureCast shared insights and best practices for engaging Millennial consumers.

Imagine a World Without Hate

The Anti-Defamation League called for people to stand up to hatred by producing a video that imagined a world where iconic victims of hate crimes were still alive and furthering their humanitarian causes.

Trust Your Power

To increase brand awareness and affinity, Duracell partnered with Derrick Coleman, an NFL fullback who also happened to be deaf. The brand produced a video on Coleman’s power and perseverance which provided brand lift and improved sales.

Kimberly-Clark’s Total Market Approach

Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.

For JetBlue, T-Mobile And Bank Of America, Growth Means Redefining The Reviled

Companies like JetBlue, Bank of America and T-Mobile have had to radically change their brands, processes and communications to get some respect and — dare one say it — affection.

Putting Your Brand Champions at the Center of Everything

Brands at General Mills have used consumer-centric thinking and purpose to achieve growth.

Putting Your Brand Champions at the Center of Everything

Brands at General Mills have used consumer-centric thinking and purpose to achieve growth.

Putting Your Brand Champions at the Center of Everything

In this video, learn how brands at General Mills have used consumer-centric thinking and purpose to achieve growth.

Cisco Broadens Its Brand Position

Blair Christie, senior vice president and chief marketing officer at Cisco, discusses changes in the company's corporate strategy.

Rexona Move — The World’s Longest Relay Race

Rexona launched a cause-based campaign on social and mobile media to engage young Malaysian women and encourage them to “sweat for a good cause.”

5 Steps to Data-Driven Marketing: A Guide to 5 Webcasts

Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>

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