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  • John Deere: An Original Content Marketer

    Event Recaps   January 21, 2016  

    The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.

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  • Making a Difference

    ANA Magazine   January 14, 2016  

    As a consumer-focused approach becomes the norm for many marketers, brands are developing a higher purpose in order to tell their stories and connect with consumers.

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  • Godiva Celebrates Inspirational Everyday Women

    Event Recaps   November 12, 2015  

    Godiva discussed the inception, execution, and success of its Lady Godiva Program, which celebrates everyday women making a difference in their communities.

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  • 2015 Potential of U.S. Black History Month

    Multicultural Excellence Awards   November 8, 2015  

    Verizon Wireless celebrated Black History Month with a campaign that encouraged young African-Americans to pursue STEM careers.

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  • Eight Takeaways on Effective Brand Building from the Founder of You & Mr Jones

    Industry Insights   October 14, 2015  

    David Jones, founder of You & Mr Jones, discussed challenges and opportunities facing today’s marketers.

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  • Five Quotes You Need to Read on Brand Building

    Industry Insights   October 14, 2015  

    David Jones, founder of You & Mr Jones, discussed challenges and opportunities facing today’s marketers.

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  • The Playmaker

    ANA Magazine   October 8, 2015  

    At the American Heart Association, Gerald E. Johnson II’s marketing strategy is to do or die.

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  • The Rewards of Risk

    B-to-B Marketer   October 7, 2015  

    Deluxe Corp. goes all in on content to gain an edge.

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  • Cause Marketing: It’s Bigger than Your Brand

    Event Recaps   October 6, 2015  

    Shake Shack and No Kid Hungry shared how their partnership began, and how it has developed into a mutually beneficial business relationship.

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  • Cause Marketing: It’s Bigger than Your Brand

    Public Videos   October 6, 2015  

    In this video, Shake Shack and No Kid Hungry shared how their partnership began, and how it has developed into a mutually beneficial business relationship.

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  • Cause Marketing: It’s Bigger than Your Brand

    Session Videos   October 6, 2015  

    In this video, Shake Shack and No Kid Hungry shared how their partnership began, and how it has developed into a mutually beneficial business relationship.

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  • Spreading a Million Smiles with a Mobile

    Smarties Awards   September 28, 2015  

    To create nationwide oral health awareness among Indians, Colgate India commissioned Oral Health Month and promoted it with a mobile campaign that leveraged the popularity of the “missed call.”

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  • Science Sleuth

    Smarties Awards   September 28, 2015  

    Dosomething.org created a texting game to encourage teenage girls to pursue careers in the sciences.

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  • BarkBeacon: A Modern Fable

    Smarties Awards   September 28, 2015  

    Turkish animal welfare organization HAÇİKO amplified the voices of street dogs using iBeacon.

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  • CVS Shoppers Are Loyal by Design

    Event Recaps   September 17, 2015  

    CVS shared how personalization through behavioral customer insights has driven growth within the retail and health care brand, now 10th on the U.S. Fortune 500 list.

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  • Debunking Millennials: Myths, Generalizations, and Dumb Demographics

    Industry Insights   September 16, 2015  

    Key takeaways from a panel discussion of five common myths about Millennial consumers.

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  • Untapped Potential

    ANA Magazine   August 13, 2015  

    People with disabilities are the largest minority group in the world and a valuable consumer base for those who know how to reach them.

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  • PPG Industries and MARC USA: Innovation Comes to Life Between Marketers and Start-Ups

    Event Recaps   August 4, 2015  

    PPG Industries and MARC USA shared insights from Marketing Sparks, a series of events that connected startup entrepreneurs with senior marketers.

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  • Johnson & Johnson: Relentlessly Relevant

    Public Videos   July 16, 2015  

    In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

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  • Johnson & Johnson: Relentlessly Relevant

    Event Recaps   July 16, 2015  

    Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

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