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Search returned: 135 document(s).

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PPG Industries and MARC USA: Innovation Comes to Life Between Marketers and Start-Ups

PPG Industries and MARC USA shared insights from Marketing Sparks, a series of events that connected startup entrepreneurs with senior marketers.

Johnson & Johnson: Relentlessly Relevant

In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Johnson & Johnson: Relentlessly Relevant

In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Johnson & Johnson: Relentlessly Relevant

Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Closing the Gap between Products that Appeal to Our Heart and Health

Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.

KYSS — Know Your Status Stage

KYSS (Know Your Status Stage) was a concert where the only way to get a ticket was by taking a simple and fast HIV test.

Broccoli's Image Makeover

There’s a food fight in America and junk food is winning. We set out to change that by rebranding one of the most polarizing vegetables in America: broccoli. In the end the campaign resulted in over 400 million media impressions, increased broccoli sales by 23% and did its part to make healthy food fun food.

Summer of Play

Chevrolet leveraged their sponsorship of Manchester United to bring play to where it’s needed most. Together, they rebuilt football pitches in impoverished areas, distributed over a million ultra-durable footballs worldwide and brought 11 children to Manchester to walk onto the pitch hand-in-hand with their football heroes for the season opener.

Noise vs. Signal: The Challenges of Connecting with the Connected Consumer

McCannXBC shared the importance of brand purpose in the 21st century.

Only Human: The Emotional Logic of Business Decisions

The Fortune Knowledge Group and gyro shared how even in a data-saturated world, emotional connections are still the leading driver of business decisions.

Only Human: The Emotional Logic of Business Decisions

In this video, the Fortune Knowledge Group and gyro shared how even in a data-saturated world, emotional connections are still the leading driver of business decisions.

Only Human: The Emotional Logic of Business Decisions

In this video, the Fortune Knowledge Group and gyro shared how even in a data-saturated world, emotional connections are still the leading driver of business decisions.

The Drink Up Campaign Is Improving America’s Health, One Water Bottle at a Time

The campaign has boosted sales of bottled water and filtered water products 4 percent among those who were exposed to its ads.

Eggland’s Best and MEC Innovate with Digital Marketing

Eggland’s Best proved that if a brand has a good digital strategy, product innovation can begin at the marketing level.

Skyy Vodka Expands “Toast to Marriage” Campaign in Advance of Supreme Court Decision

The campaign is in partnership with an organization dedicated to winning marriage nationwide.

Connecting Brands with the Millennial Generation

MRY has worked with some of the world’s leading brands to help them connect with today’s rapidly evolving and highly elusive consumer.

Campbell's Labels For Education / Grand Stand For Schools

Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.

Activating Successful Partnerships

PNC Bank partnered with Sesame Workshop to bring educational tools to children in low-income communities with the “Grow Up Great” program.

Activating Successful Partnerships

In this video, hear how PNC Bank partnered with Sesame Workshop to bring educational tools to children in low-income communities with the “Grow Up Great” program.

From Defense to Offense: Five Steps to Purpose-Based Marketing

The evolution of corporate social responsibility (CSR) into what is known as “brand citizenship” reflects consumers’ desire to connect more deeply with brands and trust the authenticity of brand voice.

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