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Search returned: 993 document(s).

  • A Strategy to Combat Media Non-Transparency

    Industry Insights   July 28, 2016  

    K2 Intelligence's report on media transparency exposed pervasive issues relating to media buys and rebates. Now, it's time for marketers to take action. The steps in this presentation provide a starting point for achieving media transparency.

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  • An Agency Checkup from the Neckup

    Event Recaps   July 20, 2016  

    ANA’s General Counsel, Doug Wood, discussed the findings of the K2 report on transparency and also shared new information on what advertisers need to do to protect themselves in light of the report.

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  • Media Transparency: Action Steps for Marketers

    Webinars   July 20, 2016  

    In this webinar video, learn about the recently released ANA independent study from K2 Intelligence that found rebates and other non-transparent practices to be pervasive in the U.S. media ad-buying ecosystem.

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  • Media Transparency: Prescriptions, Principles, and Processes for Advertisers

    Industry Insights   July 18, 2016  

    The underlying tenor of the ANA and Ebiquity/FirmDecisions report is that the deterioration of the client/agency relationship can be reversed. Positive outcomes and winners from all constituencies can emerge.

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  • Master Media Planning & Buying Services Agreement

    Industry Insights   July 18, 2016  

    As a companion to the Media Transparency: Prescriptions, Principles, and Processes for Marketers report, the ANA, in conjunction with its General Counsel, Reed Smith LLP, has developed a media agency Master Media Buying Services Agreement which can be used by advertisers in developing their own agency agreement.

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  • Advertising Financial Management

    Insight Briefs   July 14, 2016  

    This Insight Brief discusses the financial trends and challenges faced by advertisers and includes case studies from Adobe and Neiman Marcus.

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  • Addressing the Dichotomy of Ad Viewability: AAM’s 2016 Guide to Media Transparency

    Knowledge Partners   June 27, 2016  

    This section of AAM’s 2016 Guide to Media Transparency looks closer at the industry’s game plan for fighting back against fraud, how the various initiatives fit together and what you should know about them.

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  • Benchmarking Return on Ad Spend: Media Type and Brand Size Matter

    Nielsen   June 24, 2016  

    New research from Nielsen Catalina Solutions has established benchmarks that detail the expected return on spend based on media type.

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  • In-House Agencies

    Ask the Expert Answers   June 20, 2016  

    ANA’s Ask the Expert research service answers the question, "What are the current trends and best practices for creating and managing an in-house agency from the ground up?”

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  • The Industry’s Road Map to Fighting Fraud: AAM’s 2016 Guide to Media Transparency

    Knowledge Partners   June 20, 2016  

    This section of AAM’s 2016 Guide to Media Transparency looks closer at the industry’s game plan for fighting back against fraud, how the various initiatives fit together and what you should know about them.

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  • AAM's Media Intelligence Center

    Knowledge Partners   June 15, 2016  

    ANA Corporate Marketer Members have complimentary access to the AAM’s Media Intelligence Center, the industry’s source for trusted cross-media data on circulation, readership, and digital activity metrics.

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  • Programmatic Transparency is a Two-Way Street: AAM’s 2016 Guide to Media Transparency

    Knowledge Partners   June 13, 2016  

    This section of AAM’s 2016 Guide to Media Transparency looks behind the scenes of programmatic advertising and real-time bidding.

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  • Revealed: Key Findings from ANA’s Media Transparency Study

    Webinars   June 9, 2016  

    In this webinar, get key findings from an independent study commissioned by the ANA that revealed that a wide range of non-transparent practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad buying ecosystem.

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  • An Independent Study of Media Transparency in the U.S. Advertising Industry

    Industry Insights   June 7, 2016  

    A study commissioned by the ANA reveals that numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad buying ecosystem.

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  • Agency Media Audits

    Event Recaps   June 7, 2016  

    George Ivie, executive director and CEO of Media Rating Council, Inc., discussed MRC’s agency audit guidelines.

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  • Combining Data, Technology, and Creativity to Break Through the Noise

    Event Recaps   June 2, 2016  

    Dell’s marketing department shared how it shepherded the brand through a digital, data-driven transformation that cut costs while simultaneously expanding the business.

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  • Combining Data, Technology, and Creativity to Break Through the Noise

    Public Videos   June 2, 2016  

    In this video, learn how best-in-class B2B marketing strategies are build with the pillars of strong insights, fluid creative, and marketing technology expertise.

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  • Getting to Cross-Platform Measurement

    Event Recaps   June 2, 2016  

    Nielsen shared its new “Total Measurement” methodology that aligns metrics across TV, video on demand, digital video recording, and online video to give marketers a clearer view of the media landscape.

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  • Combining Data, Technology, and Creativity to Break Through the Noise

    Session Videos   June 2, 2016  

    In this video, Dell’s marketing department shared how it shepherded the brand through a digital, data-driven transformation that cut costs while simultaneously expanding the business.

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  • Confessions of an Ex-Client

    Knowledge Partners   May 25, 2016  

    The founder of Agency Mania Solutions shares the uneasy truth about building lasting client-agency partnerships in today’s cutthroat environment.

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