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Perspectives and predictions from 5 ANA members.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.
According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”
A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.
A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.
In this session, Alex Amado, Sr. Director, Creative and Media and Jay Middleton, Director, Global Search Marketing – Adobe Systems Incorporated shared Adobe's in-house agency journey, their decision-making process on what to in-source, and how it has changed their agency relationships.
In this session, Dell discussed how to get your team to tap into creativity and deliver beyond expectations.
In this session, Julie Chalifoux, Portfolio Manager – Aetna shared their consolidation success story including how they are able to integrate and manage more efficiently while improving quality and saving time and resources.
In this session, Christine Whitehawk, Communications Manager – IKEA North America, LLC shared their agency relationship journey, lessons learned, and how other marketers can leverage the power of transparency and openness to drive great creative and business results.
In this session, AICE helped educate ANA Agency Relations Committee members on this issue and provided suggestions to drive transparency among their agencies.
Top 10 Best Practices: Successful Companies and their Marketing Organizations are Putting into Practice
View the best practices that successful companies and their marketing organizations are putting into practice.
Forego a lavish gift and focus on what clients can truly give: the gift of stronger partnerships.
All retailers started banging the Black Friday drum earlier this year. These companies got the most response to their calls.
In the advertising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.
The NBA described its total market approach and offered five tips for executing total market successfully.
Rational feedback and reasons are often provided to justify what is largely an emotional response to the relationship. Being able to read between the lines of what is being said takes incredible emotional intelligence.
Time Inc. uses data to improve the viewability of ads placed on its digital properties.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
In this one-on-one interview, Doug Ray, global president of Carat, discusses how his agency attracts billions in new business from brands like Macy’s, Staples, GM, and Dannon, and gives his take on where the industry is going.