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Programmatic ad technologies just infiltrated the last unconquered industry: print. Time Inc. announced a partnership with MediaMath, a demand-side platform (DSP), that will see print audience segments be made available for programmatic buying.
Get the recipe for success from proven companies in this useful top ten list.
Perspectives and predictions from 5 ANA members.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.
According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”
A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.
A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.
MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.
In this session, Alex Amado, Sr. Director, Creative and Media and Jay Middleton, Director, Global Search Marketing – Adobe Systems Incorporated shared Adobe's in-house agency journey, their decision-making process on what to in-source, and how it has changed their agency relationships.
In this session, Dell discussed how to get your team to tap into creativity and deliver beyond expectations.
AICE called for greater transparency in the business practices of agency-owned post-production services.
Aetna shared an agency consolidation success story and best practices for strong agency-client relationships.
IKEA North America shared best practices for managing an integrated agency-client relationship.
Advertising Age shared major trends in agency consolidation, review, and compensation from 2014.
Top 10 Best Practices: Successful Companies and their Marketing Organizations are Putting into Practice
View the best practices that successful companies and their marketing organizations are putting into practice.
Forego a lavish gift and focus on what clients can truly give: the gift of stronger partnerships.
All retailers started banging the Black Friday drum earlier this year. These companies got the most response to their calls.
Forrester shared how companies of all sizes can win customer loyalty during mobile moments.
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.