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The Penfolds House

For the launch of its 2010 Grange, Penfolds Wine created the Penfolds House, a two-day experience designed to engage luxury wine influencers and clear up brand confusion.

Applying Business Intelligence to Marketing Procurement & Agency Management

This webinar, presented by Richard Benyon, CEO – Decideware, Daniel O'Brien, Global Business Analyst – Pfizer, and Diane Gibbons, Global Procurement – Pfizer, took a look at how to apply business intelligence tools to analyze agency budgets and performance using the wealth of available marketing procurement data.

Integration 40: A Report by R3 on 40 of the World’s Most Integrated Marketing Approaches

R3 explored the agency-client relationship models behind the world’s most successful integrated campaigns from 2014.

The Dark Side of E-Commerce

“2014 was a year of enlightenment for e-commerce that will precipitate seismic changes in 2015,” admits Douglas J. Wood, a partner with Reed Smith LLP and general counsel to the ANA. Wood addresses some of the key issues, including data breaches, bot fraud, piracy, and privacy.

The Expanding Programmatic TV Marketplace

The programmatic TV marketplace is expanding.

Agency Audits: The Best Tool to Improve Your Agency Relationships

KPMG LLP explained how agency audits can provide value and improve relationships.

Research Report: 2014 Omnichannel Marketing

This research report examines how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Key Takeaways: 2014 Omnichannel Marketing

These key findings provide insights on how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Data Charts: 2014 Omnichannel Marketing

This collection of data charts represents findings from an ANA study on Omnichannel marketing. ANA surveyed members to understand how marketers are using Omnichannel marketing and measuring its impact as part of an overall marketing strategy.

Programmatic Buys Expected to Jump 21% This Year, Ad Exec Plans Outpace Publishers

A new study showed disconnects on programmatic buying between media buyers, sellers, and planners.

Has Performance-Based Agency Compensation Failed?

In this session, Sarah Sikowitz, Principal Analyst – Forrester Research, Inc., explored the results of their latest research on agency compensation.

Has Performance-Based Agency Compensation Failed?

In this webinar video, Sarah Sikowitz, Principal Analyst – Forrester Research, Inc., explored the results of their latest research on agency compensation.

ANA/4A's Collaboration to Improve the Efficiency and Effectiveness of Project Reviews

Based on the trend toward more project reviews and the perspective that more streamlined and efficient project review processes are in the best interests of both marketers and agencies, the development of project review process guidance is an important industry opportunity for 2015. In this session, members of the 4A's discussed this opportunity with the ANA Agency Relations Committee.

Top Agency Management Trends that Will Rock Your World in 2015 and Beyond

Eight reasons CMOs should rethink their approach to agency relations.

Toward Viewability: You Can't Count What You Haven't Measured

Google shared three steps the industry should take on the topic of viewability and viewable impressions.

Secrets to a Tensionless Agency-Client Relationship

Whether you have a great relationship with your agency or a horrible one, this session focused on how to decrease the tension and find common ground.

ANA/4A's Collaboration to Improve the Efficiency and Effectiveness of Project Reviews

Based on the trend toward more project reviews and the perspective that more streamlined and efficient project review processes are in the best interests of both marketers and agencies, the development of project review process guidance is an important industry opportunity for 2015.

The Latest in Value-Based Compensation and Agency Incentives

In this session, Greg Paull, Founder and Principal – R3, discussed the pros and cons of value-based and incentive-based agency relationships, including specific cases from their work with Unilever, Samsung and AB InBev. Ricardo Dias, Global VP of Consumer Connections – AB InBev, also shared his experience with the incentive-based approach for his brands.

Real-Time Marketing at the Oscars: Backstage with Google Play

Google shared four real-time marketing lessons from running display ads during the Oscars.

ANA Media Leadership Conference in Three Minutes

In this video, get a three-minute overview of the 2015 ANA Media Leadership Conference where leaders of the media industry discussed urgent issues and shared insights on the newest ways of connecting with today’s consumers.

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