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In this session, Sarah Sikowitz, Principal Analyst – Forrester Research, Inc., explored the results of their latest research on agency compensation.
Whether you have a great relationship with your agency or a horrible one, this session focused on how to decrease the tension and find common ground.
Based on the trend toward more project reviews and the perspective that more streamlined and efficient project review processes are in the best interests of both marketers and agencies, the development of project review process guidance is an important industry opportunity for 2015.
In this session, Greg Paull, Founder and Principal – R3, discussed the pros and cons of value-based and incentive-based agency relationships, including specific cases from their work with Unilever, Samsung and AB InBev. Ricardo Dias, Global VP of Consumer Connections – AB InBev, also shared his experience with the incentive-based approach for his brands.
In this video, get a three-minute overview of the 2015 ANA Media Leadership Conference where leaders of the media industry discussed urgent issues and shared insights on the newest ways of connecting with today’s consumers.
Subaru owes its content success to a media integration strategy that focuses on naturally incorporating its vehicles into content that puts them in front of the right audience.
In this webinar, Dan Jeffries, Commercial Operations Consultant at the In-House Agency Forum, along with industry expert and IHAF Board Member Marta Stiglin, discussed the importance of defining the contribution of your in-house team so you can quantify the value it delivers to your corporation.
Programmatic ad technologies just infiltrated the last unconquered industry: print. Time Inc. announced a partnership with MediaMath, a demand-side platform (DSP), that will see print audience segments be made available for programmatic buying.
Target has dramatically lowered its environmental impact during commercial production.
Learn how state production incentives can boost your brand, your company, and your bottom line.
With just over half of marketers believing the overall number of agencies they work with now will stay true for the next five years, it stands to reason that maintaining healthy marketing/agency relationships cannot be overstated.
Nonprofit organization Ducks Unlimited has driven conversions and revenue with Facebook.
Get the recipe for success from proven companies in this useful top ten list.
Perspectives and predictions from 5 ANA members.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.
According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”
A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.
A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.
MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.