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JetBlue takes a values-based, challenger approach to brand communication.
In this video, JetBlue takes a values-based, challenger approach to brand communication.
In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.
Proprietary, data-driven products need their own leader -- which is why DigitasLBi is promoting Jason Kodish to the newly created role of global chief data scientist.
For their Mederma Brand, Merz Pharmaceuticals shared how they have achieved great marketplace results through a strong agency relationship.
In this session, Michael Greene, Director of Research – Audience Science discussed why limited transparency and uncertain data ownership are hampering advertisers' ability to succeed with programmatic and how advertisers can best work with their agencies and technology providers to take back control.
This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.
Guidelines for the agency and the client on how to organize, conduct, and conclude a pitch process leading to a new client-agency relationship.
Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.
General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.
Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.
Use this checklist to ensure you complete all of the tasks required to produce a live video.
Use this checklist to ensure you complete all of the steps associated with pre-production for videos.
Use this template to help you design a Request for Proposal (RFP) for a video marketing consultant or agency.
Use this schedule to track all of the task associated with a video production initiative.
Use this process diagram to understand the stages of the video production process and the details that go into each stage.
Use this template to outline a storytelling framework for your video before full production.
Use this checklist to ensure you complete all of the tasks required to produce a video presentation.