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Get the recipe for success from proven companies in this useful top ten list.
Perspectives and predictions from 5 ANA members.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.
According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”
A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.
A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.
MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.
In this session, Alex Amado, Sr. Director, Creative and Media and Jay Middleton, Director, Global Search Marketing – Adobe Systems Incorporated shared Adobe's in-house agency journey, their decision-making process on what to in-source, and how it has changed their agency relationships.
In this session, Dell discussed how to get your team to tap into creativity and deliver beyond expectations.
AICE called for greater transparency in the business practices of agency-owned post-production services.
In this session, Julie Chalifoux, Portfolio Manager – Aetna shared their consolidation success story including how they are able to integrate and manage more efficiently while improving quality and saving time and resources.
IKEA North America shared best practices for managing an integrated agency-client relationship.
Top 10 Best Practices: Successful Companies and their Marketing Organizations are Putting into Practice
View the best practices that successful companies and their marketing organizations are putting into practice.
Forego a lavish gift and focus on what clients can truly give: the gift of stronger partnerships.
All retailers started banging the Black Friday drum earlier this year. These companies got the most response to their calls.
An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.
In the advertising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.
The NBA described its total market approach and offered five tips for executing total market successfully.
In this video, the NBA described its total market approach and offered five tips for executing total market successfully.