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What Does It Take to Measure the Total Audience?

Insights on media measurement and media planning from a Nielsen panel discussion.

How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

Build a Healthier Media Plan

The healthcare and pharma industries should embrace digital media to reach consumers.

Centro DSP Quick Start Guide

An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.

Brand and Agency Management in an Age of Discontinuity

In this session, attendees explored the strengths and weaknesses of the various ways advertisers are managing their agencies and networks, as well as what forms of agency management might improve the odds of achieving brand performance turnarounds in a more competitive and price-sensitive world.

Privacy Contracts: What Happens When Things Go Wrong

Legal experts discussed best practices for addressing and managing a customer data breach.

Negotiating Advertising Agency/Client Contracts

Legal professionals from brands and agencies discussed the evolution of the client/agency contract.

Freightliner “Real Cost of Ownership” Campaign

Freightliner Trucks created a rebranding campaign that showed customers why its trucks were the most cost-effective on the market.

Better Client-Agency Relationships for Better Business Results

Mercer Island group shared best practices for improving the client/agency relationship through communication, orientation, and goal alignment.

Freightliner “Real Cost of Ownership” Campaign

In this video, learn how Freightliner Trucks created a rebranding campaign that showed customers why its trucks were the most cost-effective on the market.

Better Client-Agency Relationships for Better Business Results

In this video, Mercer Island group shared best practices for improving the client/agency relationship through communication, orientation, and goal alignment.

Top Tips and Tools for Commercial Production Incentives

This webinar provided an overview of U.S. State production incentives for advertisers, and guidance on how to tap into them for success.

Top Tips and Tools for Commercial Production Incentives

This webinar provided an overview of U.S. State production incentives for advertisers, and guidance on how to tap into them for success.

Digital Subchannels Are Becoming Channels of Choice in Local Markets

A look at how digital subchannels can offer advertisers an alternative to the niche cable networks.

Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

Brainstorming on Steroids: Ideas for Advancing In-House Agencies

Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.

Five Factors of Video Viewability

According to research from Google, DoubleClick, and YouTube, things like player size and position determine video viewability.

Agency/Media Contract Agreement Toolkit

Service and agency agreements from Douglas J. Wood and Reed Smith LLP.

Big Names Take on Programmatic

An overview of how big brands, agencies, and publishers are leveraging and adapting to programmatic buying technology.

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