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Online Advertising Benchmark Report

In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.

DigitasLBi Names Jason Kodish As First Chief Data Scientist

Proprietary, data-driven products need their own leader -- which is why DigitasLBi is promoting Jason Kodish to the newly created role of global chief data scientist.

Merz Pharmaceuticals: Becoming Your Agency's Favorite Client

For their Mederma Brand, Merz Pharmaceuticals shared how they have achieved great marketplace results through a strong agency relationship.

Increasing ROI with Programmatic

In this session, Michael Greene, Director of Research – Audience Science discussed why limited transparency and uncertain data ownership are hampering advertisers' ability to succeed with programmatic and how advertisers can best work with their agencies and technology providers to take back control.

Report on Global Agency Remuneration Trends and the Use of Performance Metrics

This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.

Guidelines On Client-Agency Relations and Best Practice in the Pitch Process

Guidelines for the agency and the client on how organize, conduct and conclude a pitch process leading to a new client-agency relationship.

Guide to Choosing and Using a Media Auditor

Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.

Advice on Obtaining Transparency and Return of Media Income

General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.

Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode

Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

Post-Production Workflow Model

Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.

Recording Live Video Checklist

Use this checklist to ensure you complete all of the tasks required to produce a live video.

Pre-Production Planning Checklist

Use this checklist to ensure you complete all of the steps associated with pre-production for videos.

Video Marketing RFP Template

Use this template to help you design a Request for Proposal (RFP) for a video marketing consultant or agency.

Video Production Project Schedule

Use this schedule to track all of the task associated with a video production initiative.

Video Production Stages Map

Use this process diagram to understand the stages of the video production process and the details that go into each stage.

Video Script Template

Use this template to outline a storytelling framework for your video before full production.

Recording Video Presentations Checklist

Use this checklist to ensure you complete all of the tasks required to produce a video presentation.

Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016

With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.

Programmatic Buying

Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.

1234567 >>  Last (39)