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Search returned: 734 document(s).
In-house agencies appear to be on the rise, but as marketing continues to become more technical — and media progressively fragmented — there is an increasing need for specialization.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
This report from Gould + Partners outlines average hourly billing rates for public relations (PR) professionals working in various industry verticals.
This report from Gould + Partners outlines the 22 most critical benchmarks for a firm to track.
Bob Liodice responds to a Wall Street Journal commentary by 4As President Nancy Hill.
A detailed overview of Local Marketing Automation shows how to integrate national and local strategies.
Relationships: Communications Aggressiveness and Brand Performance, and Brand Performance and Financial Outcomes
Six lessons learned about integrated marketing from GEICO’s journey to the No. 2 spot in a competitive category.
Arcade’s key clients include Clear, Closeup, Pond’s, Rexona, IKEA, Coca-Cola, Bango, WeChat and Google.
Still in the fog over programmatic media buying (PMB)? Here’s the reality behind some common misconceptions.
Programmatic media buying (PMB) is empowering marketers to connect with the right consumer every time. Learn how to make sense of fragmentation, take control of your buy, and leverage PMB to your best advantage.
Programmatic media buying (PMB) may involve automation, but diligence and hard work are still required to get it right.
In its short life, programmatic media buying (PMB) has attracted more attention than almost any form of advertising this century. PMB is ad buying for the digital age.
This week, Ryder is launching the most comprehensive integrated business-to-business campaign in the company’s history.
This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.
Based on findings from a new major market test, we can connect what consumers listen to on the radio with what they buy at the auto dealer.
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
eMarketer provided data and insights into leading mobile, social, and digital media buying trends.
Big Brands to Pose As Unsuspecting Advertisers to Nab Bot Fraud, Study Will Serve As Industry Benchmark
Some of the world’s biggest and best-known brands are going to act as bait in order to catch a thief, the digital kind.
Major brands are turning away from agencies and building in-house advertising teams.