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Maximizing the Promise of Digital Media

Randall Rothenberg, President and Chief Executive Officer of the IAB provided his perspective on the digital media supply chain and steps that buyers and sellers need to take in order to maximize the promise of digital media.

Top Agency Management Trends for Marketers

In this webinar, attendees learned what the future holds for Madison Avenue and the implications for brand advertisers who rely on their agencies to successfully compete in the marketplace.

Top Agency Management Trends for Marketers

In this webinar, attendees learned what the future holds for Madison Avenue and the implications for brand advertisers who rely on their agencies to successfully compete in the marketplace.

What Does It Take to Measure the Total Audience?

Insights on media measurement and media planning from a Nielsen panel discussion.

Big and Small Screens: How GEICO Is Making Consumer Engagement Unskippable

GEICO’s agency partner revealed the cutting-edge strategies that led to the company’s winning app and innovative pre-roll campaign.

Intuit: Approach & Learnings from a TV Media Audit

In this session, Intuit shared how they built the business case for their TV media audit, the approach and results from the audit, and some of the surprising and not-so-surprising learnings and take-aways.

The Latest in Value-Based Compensation and Agency Incentives

In this session, Greg Paull, Founder and Principal – R3, discussed the pros and cons of value-based and incentive-based agency relationships, including specific cases from their work with Unilever, Samsung and AB InBev.

How to Apply Business Intelligence to Marketing Procurement

Leverage business intelligence and data analytics to make better agency management decisions.

From Content Creation to Value Creation

How marketers can benefit from maximizing post-production.

IHAF: Projects, Processes & Performance

The In-House Agency Forum's latest field study, Projects, Processes and Performance, captures benchmarking data on the operating practices and performance advantage of more than 100 internal agencies nationwide.

TIAA-CREF: 2014 In-House Agency of the Year

TIAA-CREF shared the three-year journey to transition from an inefficient in-house creative team to the In-House Forum’s 2014 In-House Agency of the Year.

Vistaprint: Zero to Sixty in Thirty

In this session, Vistaprint Executive Creative Director Liam Shannon and Vistaprint Lead Creative Director Kim DiVincenzo took attendees on their journey from tacky direct response emails to in-house broadcast production.

The Need to Support In-House Agencies

In this session, John Licardi, Business Development – Talent Partners, explored how procurement through talent and business affairs can support the in-house agency.

Build a Healthier Media Plan

The healthcare and pharma industries should embrace digital media to reach consumers.

Seeing the Light

In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.

Communication Breakdown?

Get a quick breakdown of an ANA study on what marketers and agencies think of each other.

The State of Content Marketing: Growing and Transforming Customer Engagement

The Content Council shared survey findings on the present and future of content marketing.

The State of the Art on Agency Integration

In this session, Greg Paull, Principal – R3, showcased agency integration working examples from Coca-Cola, Lego, Unilever, AB InBev and others to help answer the question – "What is Best Practice?"

Big Heart Pet Brands: Taking a Walk in Our Agency's Shoes

In this session, attendees learned how Big Heart Pet Brands leveraged the partnership with their advertising agency to develop creative evaluation skills and effective ways for their marketing team to deliver creative feedback.

Cisco: 15 Years of Making It Work and the Lessons Learned

After 15-years working together across three different companies Julia Mee, Sr. Director of Advertising, Media & Sponsorships – Cisco Systems, and John Coyne, Global Group Account Director – Goodby, Silverstein & Partners, have learned a handful of lessons that are fundamental to building an enduring partnership.

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