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Rational feedback and reasons are often provided to justify what is largely an emotional response to the relationship. Being able to read between the lines of what is being said takes incredible emotional intelligence.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
MillerCoors takes an integrated approach to cross-functional agency management.
In this session, Carol Dunne, Vice President of Marketing – La Quinta Inns and Suites shared her company's experiences and best practices on agency briefs.
Chobani has embraced innovation and marketing to maintain its leadership position.
In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.
Nissan has built brand value through integration, creativity, and sponsorship strategies.
JetBlue takes a values-based, challenger approach to brand communication.
In this video, JetBlue takes a values-based, challenger approach to brand communication.
In June 2013, Demand Metric conducted a benchmarking study to assess the impact online display advertising and real-time bidding is having on the online advertising landscape.
Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.
Proprietary, data-driven products need their own leader -- which is why DigitasLBi is promoting Jason Kodish to the newly created role of global chief data scientist.
For their Mederma Brand, Merz Pharmaceuticals shared how they have achieved great marketplace results through a strong agency relationship.
In this session, Michael Greene, Director of Research – Audience Science discussed why limited transparency and uncertain data ownership are hampering advertisers' ability to succeed with programmatic and how advertisers can best work with their agencies and technology providers to take back control.
John Nardone, executive vice president and general manager at Rocket Fuel, discusses the need for a programmatic CMO.
Amy Stankiewicz, display advertising manager at Allstate Insurance Co., discusses moving programmatic media buying (PMB) from marketing to branding.
While technology has been the great enabler, it has also spawned a disease that is leading to an erosion of the phenomenal potential of digital marketing platforms. Find out what steps the ANA is taking to combat the less-than- trustworthy digital media supply chain.
Bots are a significant problem facing digital marketers. Preventing bot fraud from damaging the Internet is an industry imperative.
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.