Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 807 document(s).

1234567 >>  Last (41)

What Successful Companies and their Marketing Organizations are Putting into Practice

Get the recipe for success from proven companies in this useful top ten list.

Trends To Watch in 2015

Perspectives and predictions from 5 ANA members.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

When 1+1=3: Direct Collaboration Improves Ad Performance

With increasing fragmentation across the media landscape, marketers are hard pressed to uncover a winning formula for advertising success.

Why 'Programmatic' Is The Word Of The Year

According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”

On Understatements, Exaggerations And Billions Of Dollars Lost To Fraud

A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.

A+E Ad Receptivity Study

A+E shared key findings from its study on whether the emotional tonality of programs affects ad receptivity.

MINI Drives Content Creation and Brand Experiences

MINI worked with Buzzfeed to develop digital content that could amplify an annual road trip event.

Adobe's In-House Agency Journey

In this session, Alex Amado, Sr. Director, Creative and Media and Jay Middleton, Director, Global Search Marketing – Adobe Systems Incorporated shared Adobe's in-house agency journey, their decision-making process on what to in-source, and how it has changed their agency relationships.

Building an In-House Culture

In this session, Dell discussed how to get your team to tap into creativity and deliver beyond expectations.

Transparency Issues in Post-Production

AICE called for greater transparency in the business practices of agency-owned post-production services.

Aetna: Agency Consolidation Case Study

In this session, Julie Chalifoux, Portfolio Manager – Aetna shared their consolidation success story including how they are able to integrate and manage more efficiently while improving quality and saving time and resources.

IKEA’s Approach to Successful Agency/Client Relationships

IKEA North America shared best practices for managing an integrated agency-client relationship.

Top 10 Best Practices: Successful Companies and their Marketing Organizations are Putting into Practice

View the best practices that successful companies and their marketing organizations are putting into practice.

What Will You Get Your Agency For Xmas?

Forego a lavish gift and focus on what clients can truly give: the gift of stronger partnerships.

Walmart, Best Buy, Home Depot Most Efficient Advertisers

All retailers started banging the Black Friday drum earlier this year. These companies got the most response to their calls.

Ad Tech for a Connected World

An overview of the measurement and attribution challenges facing marketers in a multi-platform, mobile world.

Patent Troll Liability in Client/Agency Contracts

In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

NBA Inspires and Connects with the Total Market

The NBA described its total market approach and offered five tips for executing total market successfully.

NBA Inspires and Connects with the Total Market

In this video, the NBA described its total market approach and offered five tips for executing total market successfully.

1234567 >>  Last (41)