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In this session, Kate Fortlage, Senior Brand Manager – Formica and Liz Adkins, PR Director – Northlich Agency, shared how the team worked together to reinvigorate the laminate category.
Hear from FC Dallas on how they identify, grow, and engage their social media audience successfully with a small digital marketing team.
In this session, hear the perspectives from marketers, agencies, and media partners and take away learnings and implications for how to win in Connected TV/OTT.
Jeff Hawley, Director of Customer Experience – Yamaha Corporation of America, shared how they set up the in-house agency, best practices for determining what should and can be managed in-house, and how to keep the creativity flowing.
In this presentation, Stephen and Alan talked about how BECU works with the agency as a creative facilitator, encouraging new ideas and helping those ideas get buy-in from management throughout the creative process.
The in-house agency team at American Licorice discussed how its brands are leveraging creativity, agility and a personal touch to generate cross-platform engagement and drive real business results with very limited budgets.
In this session, Vistaprint shared how they created an in-house video production team in 30 months.
DSW leveraged its customer data to optimize a programmatic, targeted mobile campaign.
Lessons on building a business partnership that will leave a lasting mark.
They shared their principles and experiences that have led to award-winning work, built brands and driven results, and made it fun to work together for more than a decade.
In this session, Alexander Zuver, Director of Video – PwC, gave attendees an inside look at PwC's in-house video production agency.
In this session, Greg Paull, Principal – R3, showcased working examples from Coca-Cola, Lego, Unilever, AB InBev and others to help answer the question – "What is Best Practice?"
IHAF created an infographic to share results of its 2015 survey of the internal agency community.
What advertisers should know about regulations when using drones in commercial production.
GoDaddy, the world’s largest technology provider dedicated to small business, has introduced innovative media buying tactics to more efficiently and effectively target audiences. Learn how this new breed of marketing utilizes a data-driven platform to generate better results.
GoDaddy, the world’s largest technology provider dedicated to small business, has introduced innovative media buying tactics to more efficiently and effectively target audiences. In this video, learn how this new breed of marketing utilizes a data-driven platform to generate better results.
In this session, Jillian Gibbs, CEO & Founder, and Alex Blum, Chief innovation officer - APR Global, discussed best practices, cost optimizers and trends, including using drones, working with social influencers, in-house video production, and creating disposable content, to name a few.
Fidelity shared insights and best practices for developing a full-service in-house agency.
New York Life Insurance shared learnings and best practices from developing and expanding its own in-house production agency.
Examining the virtues of a client stewardship program.