Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 760 document(s).

1234567 >>  Last (38)

Report on Global Agency Remuneration Trends and the Use of Performance Metrics

This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.

Guidelines On Client-Agency Relations and Best Practice in the Pitch Process

Guidelines for the agency and the client on how organize, conduct and conclude a pitch process leading to a new client-agency relationship.

Guide to Choosing and Using a Media Auditor

Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.

Advice on Obtaining Transparency and Return of Media Income

General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.

Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode

Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.

Measuring the Consumer Decision Journey

Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.

Post-Production Workflow Model

Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.

Recording Live Video Checklist

Use this checklist to ensure you complete all of the tasks required to produce a live video.

Pre-Production Planning Checklist

Use this checklist to ensure you complete all of the steps associated with pre-production for videos.

Video Marketing RFP Template

Use this template to help you design a Request for Proposal (RFP) for a video marketing consultant or agency.

Video Production Project Schedule

Use this schedule to track all of the task associated with a video production initiative.

Video Production Stages Map

Use this process diagram to understand the stages of the video production process and the details that go into each stage.

Video Script Template

Use this template to outline a storytelling framework for your video before full production.

Recording Video Presentations Checklist

Use this checklist to ensure you complete all of the tasks required to produce a video presentation.

Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016

With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.

Programmatic Buying

Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.

Making The Leap To National For Mid-Sized Brands

For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.

Will Twitter Do A Facebook? The One Question Brand Marketers Need Answered

If so, what impact will this may have on where their tweets end up?

All Things Advertising: Multi-Screen Usage, Big Data, Programmatic Buying and Succeeding in a Crowded Marketplace

An interview with Randall Beard, Nielsen’s Head of Advertiser Solutions.

Advertisers' Online Budgets Still A Fraction Of TV Spend

National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.

1234567 >>  Last (38)