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This report outlines the primary global agency remuneration models in use - complete with helpful graphs and definitions.
Guidelines for the agency and the client on how organize, conduct and conclude a pitch process leading to a new client-agency relationship.
Comprehensive guide describing and defining the advertisers’ needs and objectives, the auditors’ working methods and operating principles, and making recommendations on how they should work together.
General, high-level guidance concerning negotiations with media agencies and individually drafting contracts with media agencies.
Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.
Microsoft shared a new consumer-centric approach to multiscreen marketing and measurement.
Review this process diagram to understand and complete the 7 steps of the post-production stage of video production.
Use this checklist to ensure you complete all of the tasks required to produce a live video.
Use this checklist to ensure you complete all of the steps associated with pre-production for videos.
Use this template to help you design a Request for Proposal (RFP) for a video marketing consultant or agency.
Use this schedule to track all of the task associated with a video production initiative.
Use this process diagram to understand the stages of the video production process and the details that go into each stage.
Use this template to outline a storytelling framework for your video before full production.
Use this checklist to ensure you complete all of the tasks required to produce a video presentation.
Two Years Late, Agency Launches Vine Video Division; Maybe They'll Launch a Hyperlapse Division In 2016
With more than 100 million people watching 1 billion Loops every day, the agency thinks Vine is a ripe playground to jump into.
Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.
For brands that have e-commerce and nationwide distribution, national media should always be an option on the table.
If so, what impact will this may have on where their tweets end up?
All Things Advertising: Multi-Screen Usage, Big Data, Programmatic Buying and Succeeding in a Crowded Marketplace
An interview with Randall Beard, Nielsen’s Head of Advertiser Solutions.
National TV’s current advertising concerns are not coming at the hands of online advertising, according to one analyst.