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How Millennials and Instagram Are Changing Advertising

Brands should be producing native ads that look like the content already being put out by consumers.

A Nourished Life: Healthy Living Trends, Attitudes, and Behaviors

Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.

Sight, Sound and Emotion: 2014 Lifestyle Video Study

Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.

Chevrolet Helps Awaken the Dream of a King

Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.

Engaging Consumers in Their Health

WellPoint designed a social content strategy aimed at driving lower-funnel activity.

Reaching Millennials Through Music — What Marketers Need to Know

This webinar video will provide the insights marketers need to know about how to reach the millennial consumer more effectively through music.

Live Nation Wins with Cross-Platform Media

Live Nation shared three cross-platform case studies where brands and music artists partnered with results.

The Aging Population is Growing, and So Are Its Retail Needs

Two billion people will be at least 60 years old by 2050, so retailers must act now in order to better serve this lucrative and growing demographic.

7-Eleven’s Shift from ‘Convenience’ to ‘Convenient’

7-Eleven shared how, through its mobile app and brand partnerships, it created deeper, more meaningful consumer relationships with the elusive Millennial generation.

Leveraging Marketing Partnerships

Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.

Activating the Male Shopper

The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.

The Next Social Marketing Revolution

Keller Fay Group shared how the most social brands have focused on driving offline word of mouth.

Nestle's Approach to Television and Video Measurement

Ace Metrix’s next-day copy testing provided Nescafé with the data and insights to make a crucial marketing decision.

Understanding Hispanic Attitudes and Preferences Towards Mobile Apps

The Latinum Network surveyed over 1,000 Hispanic consumers to determine mobile app usage levels and interests.

Product to Purpose: Cultivating the Vine of Brand Love

Welch’s uses social media platforms like Vine to stay relevant, drive trial, and build preference.

Using Digital to Reinvigorate Reader’s Digest

Reader’s Digest executed a multi-channel rebranding campaign that increased both new subscriptions and renewals.

Millennials Are Seeking the Fountain of Youth Through Healthy Aging

Contrary to popular perception, the healthy aging marketplace isn’t exclusive to Baby Boomers and older consumers. In the U.S., younger generations are taking personal interest in their health and are increasingly driving sales in health care categories, such as supplements, vitamins and preventive care.

African-American/Black LGBT Survey

Community Marketing & Insights, Inc. surveyed over 2,000 African-American members of the LGBT community to discuss their spending and media consumption habits.

Only Time Prevents More Reading

Although the way in which people read today has changed, the desire to do so remains.

First-Quarter U.S. Consumer Confidence Reaches Highest Score Since 2007

Consumer confidence in the U.S. increased six index points in the first quarter to reach 100—the optimism baseline and the highest score since third-quarter 2007, according to findings from Nielsen.

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