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Breakfast: Still the Most Important Meal of the Day

The desire to be plugged in and productive also drives the way Americans fuel up at the start of each day. This makes first meal of the day is just as important to retailers as it is to consumers.

Millennials Are Cashing In On Their Social Influence

Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.

Millennial Auto Shoppers Are Digital, Mobile, Confused

Half of Millennials are using smartphones this year to shop for cars -- nearly double the percentage of the total auto shopper population.

Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior

Fitness bands and smartphone apps that track health gaining popularity.

Reaching Consumers on the Path to Purchase thru Neuroscience

This webinar featured results from leading brands that demonstrate how advertisers need to create integrated campaigns from the living room to the point of purchase.

Reaching Consumers on the Path to Purchase thru Neuroscience

This webinar featured results from leading brands that demonstrate how advertisers need to create integrated campaigns from the living room to the point of purchase.

Decline In RetailMeNot Organic Search Traffic Contributes To Lower Earnings

Any changes to Google's algorithms could negatively impact RetailMeNot's Web site traffic.

LG Electronics Tracks Real Time Shopper Behavior

David VanderWaal, Senior Director of Marketing, Home Appliances and Consumer Electronics – LG Electronics, discussed how the LG Shopper Tracker helps the company create a better strategic decision framework.

For Back-to-College Crowd, Macy's, Target Tap Vid Love

The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending

Living Social: How Second Screens Are Helping TV Make Fans

Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.

Q&A: AT&T Director of Hispanic Advertising Mariel Llenza

AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.

Millennials Eat Up YouTube Food Videos

People are turning to YouTube for ideas, inspiration and tips on cooking techniques.

Marketing Capabilities Infographics

Infographics on marketing capabilities from Marketing2020.

The "Drink Up" Campaign Made a Measurable Difference

Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right.

The New World of Soft Drink Marketing

The Dr Pepper Snapple Group innovated against category barriers and shifting consumer targets to increase brand relevance and market share in the flavored carbonated soft drink category.

Denny’s: A Social Diner

Denny’s Corporation shared 11 best practices for engaging Millennials on Twitter and Tumblr.

TOMS Leverages All Things Digital

TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.

Frito-Lay Gets Social with Content

Frito-Lay shared its innovative approach to creating consumer-centric social content.

TOMS Leverages All Things Digital

This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.

Frito-Lay Gets Social with Content

This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.

1234567 >>  Last (27)