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This Insight Brief discusses how brands are connecting with consumers globally, including best practices from Nissan and Coca-Cola.
What brands looking to target this influential demographic need to know.
Audi shared how the full media integration of its regional sports sponsorships, along with its national sponsorship of the U.S. Ski Team and Major League Soccer, are helping to drive ROI.
To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.
LensCrafters shared its six-year journey to improve the customer experience through innovation.
PPG Industries and MARC USA shared insights from Marketing Sparks, a series of events that connected startup entrepreneurs with senior marketers.
An infographic exploring an influential but often overlooked buying segment.
For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.
Research exploring American consumers’ attitudes toward LGBTQ athletes.
In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.
In this video, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.
Research exploring consumers’ feelings toward ads featuring LGBT couples and characters.
An infographic showing how peer reviews and social media influence alcohol purchases.
Research on Millennials and radio messaging tactics, including commercials and contests.
In the U.S. beer market, a couple of key sub-groups are succeeding while the overall category is posting lackluster gains.
While consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.
Not one for impulse purchases, the self-empowered consumer can be a difficult sell. Connecting to the DIY crowd requires the right set of tools and a long-term marketing approach.
B-to-B marketers have taken a giant leap forward, providing a thrilling opportunity to rethink how we build brands and relationships with customers across a growing number of moments and channels.
Insights into Asian-American consumers’ grocery shopping behaviors.
Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.