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Family, Food, and Culture are Asian-American Staples

Insights into Asian-American consumers’ grocery shopping behaviors.

Closing the Gap between Products that Appeal to Our Heart and Health

Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.

Media Leadership

This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.

What’s in Asian-Americans’ Wallets?

Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.

Consumer Loyalty Is Not Much Deeper than Our Pockets

A global Nielsen survey found that price is the top driver of store-switching behavior.

How Mobile Wallet Apps Are Changing Consumer Habits

Nielsen research on mobile wallet users and the opportunity for marketers.

Warby Parker, Moosejaw, and Amazon Earn Millennial Shopper Love in the Store

FutureCast shared four ways that retailers can win with Millennial shoppers.

Sperry Wins in Marketing Innovation Through Brand Re-Positioning

Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.

Where Summer Travelers Go, Digital Follows

An infographic exploring trends around summer vacations.

Face-to-Face Marketing Rules

eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.

Project Odyssey: A Marketing Journey with a GAMEPLAN

Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.

Face-to-Face Marketing Rules

In this video, eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.

Predicting the Future: Unlocking the Power of Big Data in B-to-B Marketing

Forrester discussed the fast-changing world of predictive marketing and showed why brands need to prepare for this next chapter in modern B-to-B marketing practices.

Growth Hacking — The New Marketing Normal?

Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.

Only Human: The Emotional Logic of Business Decisions

The Fortune Knowledge Group and gyro shared how even in a data-saturated world, emotional connections are still the leading driver of business decisions.

How Brilliant Brands Create a Sudden Urge to Act

Brandscaping author Andrew Davis shared a map of the modern client journey and explained how brands can connect with consumers and lead them to a purchase.

#MindtheGap: Building Relationships Between Millennials and Mentors

A panel discussed building relationships between millennials and their mentors.

How Brilliant Brands Create a Sudden Urge to Act

In this video, Brandscaping author Andrew Davis shared a map of the modern client journey and explained how brands can connect with consumers and lead them to a purchase.

Only Human: The Emotional Logic of Business Decisions

In this video, the Fortune Knowledge Group and gyro shared how even in a data-saturated world, emotional connections are still the leading driver of business decisions.

Anheuser-Busch Innovates and Expands with the Bud Light Lime-a-Rita Family

Anheuser-Busch, the market leader in the beer category, innovated with a new product line that extended its reach into an alco-fusion category of premixed drinks and beer.

1234567 >>  Last (45)