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Consumers Say Ads Are Now Less Informative About Products

Only 41 percent of U.S. consumers believe that advertising helps them learn about products.

Linear TV Boosted by Online Viewing

Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.

Tops of 2014: Advertising

Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.

Brands as Publishers

The digital revolution and rise of the Millennial generation have substantially impacted the marketing landscape. Increasingly, brands are venturing beyond the traditional methods of advertising by creating engaging content without sales pitches to increase brand affinity. The ANA shares the different approaches brands are taking to becoming publishers, and how valuable content can be leveraged to create and enhance the brand/customer relationship.

Crafting a Compelling and Unique Value Proposition

Includes examples from Samsung, American Airlines and Barclays.

Uncommon Sense: Most Baby Boomers are Not Downsizing (Quite the Contrary)

The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally.

Comfort Zones: Acclimating Consumers to Mobile Banking

Comfort levels vary when it comes to tech and mobile money management.

Talent Is the New Black

To compete in a digital world, Mondelēz had to transform its approach to talent and retention.

Customer Segmentation in the Age of Big Data

Digital technology and “Big Data” are changing the way we comprehend brands, increasingly through multiple channels and in multiple ways.

Millennials Put Premium On Digital Relationships

For better or worse, younger consumers are more able to form meaningful relationships through digital channels.

Infographics: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

These infographics are from a new survey from the ANA and McKinsey & Company that set out to provide clarity into disruptions — a term that describes the massive changes affecting businesses. The survey identified the concerns of marketers and the blind spots threatening to derail marketing’s transformation.

Millennial TV Viewing Differs Via Ethnnicity, Gender

Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.

City Year Makes Innovation Happen

City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.

Outback Steakhouse Menu Innovation and Consumer Engagement

From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.

The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought

Many marketers remain eager to connect with this young, digitally-savvy group.

Reaching Millennials Through Music

A Sony Music behavioral study demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.

Digital Money Management: Millennials and Boomers

The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers.

Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Data Charts: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

The quest to provide more clarity into marketing disruptions was the catalyst for a new ANA survey "Marketing's Moment: Leading the Disruption." These data charts represent findings from the survey.

Why Marketing to Consumers, Not the Masses, is the Key to Brand Success in Africa

Understanding behaviors, attitudes and influences is essential to tap into Africa’s diverse set of consumers.

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