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This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.
African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.
Advertising in the beauty products segment needs to be tailored by each generation's needs.
Confidence in job prospects, spending, and personal finances increased among residents of the U.S. and Canada at the end of 2014.
Thirty-eight percent of consumers are willing to pay more for healthier food.
Consumer confidence improved in 39 out of 60 markets globally in 2014.
Consumer confidence around the world declined slightly in the fourth quarter of 2014.
Only 41 percent of U.S. consumers believe that advertising helps them learn about products.
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
Six ways brands are leveraging innovation in marketing and product development to win Millennials.
Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.
The digital revolution and rise of the Millennial generation have substantially impacted the marketing landscape. Increasingly, brands are venturing beyond the traditional methods of advertising by creating engaging content without sales pitches to increase brand affinity. The ANA shares the different approaches brands are taking to becoming publishers, and how valuable content can be leveraged to create and enhance the brand/customer relationship.
Includes examples from Samsung, American Airlines and Barclays.
The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally.
Comfort levels vary when it comes to tech and mobile money management.
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
Digital technology and “Big Data” are changing the way we comprehend brands, increasingly through multiple channels and in multiple ways.
For better or worse, younger consumers are more able to form meaningful relationships through digital channels.
These infographics are from a new survey from the ANA and McKinsey & Company that set out to provide clarity into disruptions — a term that describes the massive changes affecting businesses. The survey identified the concerns of marketers and the blind spots threatening to derail marketing’s transformation.
Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.