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Global Marketing

This Insight Brief discusses how brands are connecting with consumers globally, including best practices from Nissan and Coca-Cola.

Five Key Insights on Latina Millennial Moms

What brands looking to target this influential demographic need to know.

Audi’s Experiential Marketing Puts Pedal to the Medal

Audi shared how the full media integration of its regional sports sponsorships, along with its national sponsorship of the U.S. Ski Team and Major League Soccer, are helping to drive ROI.

Winning on the "Why" in Financial Services

To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.

LensCrafters Is Innovating to Change Vision Care for the Better

LensCrafters shared its six-year journey to improve the customer experience through innovation.

PPG Industries and MARC USA: Innovation Comes to Life Between Marketers and Start-Ups

PPG Industries and MARC USA shared insights from Marketing Sparks, a series of events that connected startup entrepreneurs with senior marketers.

Generation X: The Small but Mighty Generation

An infographic exploring an influential but often overlooked buying segment.

B-to-B Marketing

For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.

LGBTQ Athletes

Research exploring American consumers’ attitudes toward LGBTQ athletes.

Navigating the On Demand World of Millennial Shoppers

In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

Navigating the On Demand World of Millennial Shoppers

In this video, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.

LGBT Inclusive Advertising Study

Research exploring consumers’ feelings toward ads featuring LGBT couples and characters.

The Social Spike: How Your Online Friends Influence Your Happy Hour

An infographic showing how peer reviews and social media influence alcohol purchases.

How Millennials Respond to Radio Messaging

Research on Millennials and radio messaging tactics, including commercials and contests.

Tapped In: Craft and Local Are Powerful Trends in the Beer Aisle

In the U.S. beer market, a couple of key sub-groups are succeeding while the overall category is posting lackluster gains.

New Product Pioneers: Finding Early Adopters in Unexpected Areas

While consumers across the globe are enthusiastic about new products, their purchasing patterns vary widely.

Putting It All Together

Not one for impulse purchases, the self-empowered consumer can be a difficult sell. Connecting to the DIY crowd requires the right set of tools and a long-term marketing approach.

Out of the Shadows

B-to-B marketers have taken a giant leap forward, providing a thrilling opportunity to rethink how we build brands and relationships with customers across a growing number of moments and channels.

Family, Food, and Culture are Asian-American Staples

Insights into Asian-American consumers’ grocery shopping behaviors.

Closing the Gap between Products that Appeal to Our Heart and Health

Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.

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