|All Words Any Words Exact Phrase||Sort by:|
Search returned: 708 document(s).
Thirty-eight percent of consumers are willing to pay more for healthier food.
Consumer confidence improved in 39 out of 60 markets globally in 2014.
Consumer confidence around the world declined slightly in the fourth quarter of 2014.
Only 41 percent of U.S. consumers believe that advertising helps them learn about products.
Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.
Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.
The digital revolution and rise of the Millennial generation have substantially impacted the marketing landscape. Increasingly, brands are venturing beyond the traditional methods of advertising by creating engaging content without sales pitches to increase brand affinity. The ANA shares the different approaches brands are taking to becoming publishers, and how valuable content can be leveraged to create and enhance the brand/customer relationship.
Includes examples from Samsung, American Airlines and Barclays.
The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally.
Comfort levels vary when it comes to tech and mobile money management.
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
Digital technology and “Big Data” are changing the way we comprehend brands, increasingly through multiple channels and in multiple ways.
For better or worse, younger consumers are more able to form meaningful relationships through digital channels.
These infographics are from a new survey from the ANA and McKinsey & Company that set out to provide clarity into disruptions — a term that describes the massive changes affecting businesses. The survey identified the concerns of marketers and the blind spots threatening to derail marketing’s transformation.
Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.
City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.
From the first Moonshine cocktail tasting in the Outback Test Kitchen to the 360-degree marketing plan, Outback Steakhouse shared its journey of Moonshine BBQ in its restaurants.
The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought
Many marketers remain eager to connect with this young, digitally-savvy group.
A Sony Music behavioral study demonstrates how music can be an effective component of a content marketing campaign aimed at Millennials.
The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers.