|All Words Any Words Exact Phrase||Sort by:|
Search returned: 916 document(s).
For years, Business-to-Business marketing was largely viewed as a support function for the company’s salesforce. Recently, however, an increasing number of B-to-B organizations are realizing the importance of branding, cross-channel messaging, and leveraging customer insights to resonate with business decision-makers on an emotional level. The ANA and BMA shared insights, trends, and best practices from some of the world’s leading B-to-B brands.
In this webinar, attendees discovered how the unique Millennial mindsets apply across categories and brands to give you a road map for success.
Research on Millennials and radio messaging tactics, including commercials and contests.
Insights into Asian-American consumers’ grocery shopping behaviors.
Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.
This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.
Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.
A global Nielsen survey found that price is the top driver of store-switching behavior.
Nielsen research on mobile wallet users and the opportunity for marketers.
Last year, American Express presented the #ExpressYourselfie campaign, designed to engage LGBT consumers in eight markets across the US.
FutureCast shared four ways that retailers can win with Millennial shoppers.
As consumers redefine what it means to be a good father, brands are changing the ways in which they portray dads in advertising.
Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.
The Philadelphia Museum of Art made its brand relevant for a younger audience by creating a unified voice and transitioning to digital marketing.
An infographic exploring trends around summer vacations.
eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.
Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.
In this video, eMarketing Strategy shared the reasons marketers still turn to face-to-face marketing, and provided tips for improving brands’ face-to-face efforts.
In this video, learn how Gates Corp. transformed its brand with Project Odyssey, a customer-focused approach to B-to-B.
In this video, get a three-minute overview of the BMA15: National B-to-B Conference.