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A Clean Bill of Health and Wellness: Good-For-You Goods Are Set to Grow Global

It stands to reason that with recent advances in medical and nutritional understanding, today’s consumers are more aware of the importance of lifestyle trends that support their health and wellness than ever before. Two-year sales trends reveal that healthy food purchases are on the rise.

Hispanic Consumers Are the “Foundation” for Beauty Category Sales Consumer

Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.

Multicultural Marketing and Diversity

This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.

Grapes of Worth: How Supermarkets Are Becoming Local Wine Shops

There’s a wine retailing revolution taking place across America, and it’s happening in the supermarket. No longer confined to specialty shops and liquor marts, wine is carving out its own territory on the grocery floor.

Searching for Love on Valentine's Day

Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.

Niche Opportunities for Market Share Growth Among African-Americans

Seeking opportunities to extend your brand’s reach to African-American consumers? A good place to start is in the pantry and consumer pocketbooks.

A Tail of Two Retail Channels: Getting the Assortment Mix Right

Whether we’re pampering ourselves or our pets, we’re making a special trip to the store to do it, and that’s a big opportunity for retailers.

Multifaceted Connections: African-American Media Usage Outpaces Across Platforms

African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.

Age Before Beauty: Treating Generations with a Personal Touch in Beauty Advertising

Advertising in the beauty products segment needs to be tailored by each generation's needs.

North Americans are More Bullish About Jobs and Finances in 2015

Confidence in job prospects, spending, and personal finances increased among residents of the U.S. and Canada at the end of 2014.

Health-Minded Global Consumers Put Their Money Where Their Mouths Are

Thirty-eight percent of consumers are willing to pay more for healthier food.

Recession Receding: Global Consumers More Optimistic Than Last Year

Consumer confidence improved in 39 out of 60 markets globally in 2014.

Global Consumer Confidence Closes 2014 with a Cautious Dip

Consumer confidence around the world declined slightly in the fourth quarter of 2014.

Consumers Say Ads Are Now Less Informative About Products

Only 41 percent of U.S. consumers believe that advertising helps them learn about products.

Linear TV Boosted by Online Viewing

Forty-six percent of Americans watch live (or "linear") TV in a month, according to this article from MediaPost.

Millennials: The Innovation Generation

Six ways brands are leveraging innovation in marketing and product development to win Millennials.

Tops of 2014: Advertising

Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.

Brands as Publishers

The digital revolution and rise of the Millennial generation have substantially impacted the marketing landscape. Increasingly, brands are venturing beyond the traditional methods of advertising by creating engaging content without sales pitches to increase brand affinity. The ANA shares the different approaches brands are taking to becoming publishers, and how valuable content can be leveraged to create and enhance the brand/customer relationship.

Crafting a Compelling and Unique Value Proposition

Includes examples from Samsung, American Airlines and Barclays.

Uncommon Sense: Most Baby Boomers are Not Downsizing (Quite the Contrary)

The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally.

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