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Infographics: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

These infographics are from a new survey from the ANA and McKinsey & Company that set out to provide clarity into disruptions — a term that describes the massive changes affecting businesses. The survey identified the concerns of marketers and the blind spots threatening to derail marketing’s transformation.

Millennial TV Viewing Differs Via Ethnnicity, Gender

Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.

City Year Makes Innovation Happen

City Year shared the insights that drove its successful campaign and the ROI and impact produced by the power of social media.

The Men, the Myths, the Legends: Why Millennial “Dudes” Might Be More Receptive to Marketing than We Thought

Many marketers remain eager to connect with this young, digitally-savvy group.

Digital Money Management: Millennials and Boomers

The world has gone digital, and payment methodologies are rapidly gaining prominence among savvy consumers.

Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.

Data Charts: Marketing Disruption: Blind Spots on the Road to Marketing’s Potential

The quest to provide more clarity into marketing disruptions was the catalyst for a new ANA survey "Marketing's Moment: Leading the Disruption." These data charts represent findings from the survey.

Why Marketing to Consumers, Not the Masses, is the Key to Brand Success in Africa

Understanding behaviors, attitudes and influences is essential to tap into Africa’s diverse set of consumers.

Before Heading Out To The Shopping Wars, Consumers Strategize With Reviews

Shoppers are desperately seeking advice on what to buy, what to avoid and what price to pay for the right product.

Thanksgiving Food Fusion: How Hispanics Fuse Cultures to Make the Holiday Their Own

This infographic explores how American and Hispanic cuisines combine to form a unique take on the traditional Thanksgiving fare.

Where U.S. Retailers and Consumers are Cashing in on Deep Discounts this Holiday Season

Deep discount promotions work better for U.S. retailers around Thanksgiving and Black Friday than at other times of the year.

Missouri Lottery Wins Big with Innovation

The Missouri Lottery developed a culture of innovation in order to attract Millennials while reinforcing its core brand benefits within local communities.

The Emerging Ethnicity: US Hispanic Consumer Interactions Across Screens

Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.

Beyond Millennials: What Marketers Need to Know

This webinar explored the next generational wave.

Beyond Millennials: What Marketers Need to Know

This webinar explored the next generational wave.

Around the Globe, Private Label's Appeal Goes Beyond Price

Store brands are increasingly high-quality products that fulfill consumer needs across a variety of price points.

The Science of Consumers

Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.

Getting Millennials To Buy CPGs: Bring On The BOGOs

Millennials are projected to spend $65 billion on consumer packaged goods (CPG) over the next decade, yet there are many misconceptions and challenges in reaching these shoppers.

Multicultural Consumers Will Drive Higher Holiday Sales

A rising number of consumers in the U.S. identify as multicultural and multicultural consumers will push shopping carts to sales growth this season.

Marketing in a Multicultural Nation

Coca-Cola shared seven key learnings on marketing to multicultural Millennials.

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