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CMO Leadership Series: The Power of Data

Lisa Arthur, Teradata, CMO, Marketing Applications outlines the most effective ways for marketers to harness the power of data.

Age Matters With Digital Shoppers

Not all age groups are shopping online to the same degree. The age group that has grown up in the digital era—Millennials (age 21-34)—is leading the way.

Bridging the Generation Gap: Network Radio Is Growing Young

The audio landscape in America today offers more choices for consumers and more types of programming than ever before.

Demystifying the Hispanic Healthcare Opportunity

A birds-eye view of Hispanic health and healthcare engagement.

Click and Cha-Ching: E-Commerce Shifts Into Higher Gear Around the Globe

The most popular online shopping categories are non-consumable—durables and entertainment-related products.

Deals, Devices and Deft Ads: The Back-to-School Season Is a Merchandiser’s Delight

Back-to-school shopping is happening earlier as savvy back-to-school shoppers look to get the most bang for their bucks on essential items.

Millennials Spearhead Turn Toward Privacy

Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.

Breakfast: Still the Most Important Meal of the Day

The desire to be plugged in and productive also drives the way Americans fuel up at the start of each day. This makes first meal of the day is just as important to retailers as it is to consumers.

Millennials Are Cashing In On Their Social Influence

Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and Millennial fashionistas can earn six figures for their stylish outfits on Instagram.

Millennial Auto Shoppers Are Digital, Mobile, Confused

Half of Millennials are using smartphones this year to shop for cars -- nearly double the percentage of the total auto shopper population.

Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior

Fitness bands and smartphone apps that track health gaining popularity.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

Decline In RetailMeNot Organic Search Traffic Contributes To Lower Earnings

Any changes to Google's algorithms could negatively impact RetailMeNot's Web site traffic.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

Creating Value Across Departments to Build the Brand

Waynesburg University has taken an integrated approach to email, SEO, digital, and social marketing.

For Back-to-College Crowd, Macy's, Target Tap Vid Love

The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the “golden geese” of back-to-school spending

Living Social: How Second Screens Are Helping TV Make Fans

Audiences are riding the waves of second screens, continually learning how to incorporate new interests into their style.

3 Questions on Culture Marketing with Carlos Saveedra

Carlos Saveedra, director of culture marketing at Pepsico Beverages America, discussed culture marketing, the Pepsi Culture Lab, and reaching out to multicultural audiences.

Q&A: AT&T Director of Hispanic Advertising Mariel Llenza

AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.

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