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AT&T has launched a Hispanic-themed commercial and documentary as part of its Millennial-targeted “Mobile Movement”campaign.
People are turning to YouTube for ideas, inspiration and tips on cooking techniques.
Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right.
TOMS has developed an omnichannel approach to building lifelong customer relationships through e-commerce, content, mobile, customer service, and social.
Frito-Lay shared its innovative approach to creating consumer-centric social content.
This video highlights how TOMS has developed an omnichannel approach to building lifelong customer relationships.
This video highlights Frito-Lay's innovative approach to creating consumer-centric social content.
Brands should be producing native ads that look like the content already being put out by consumers.
Women who stay on top of healthy living trends purchase brands that create sustainable products and offer healthy options.
Women have clearly defined views of what they’d like to see in the lifestyle videos they consume.
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.
AARP shared how it engaged African-American Baby Boomers on Facebook by creating an online community where users could discuss their culture, history, celebrities, and other relevant topics.
WellPoint designed a social content strategy aimed at driving lower-funnel activity.
This webinar video will provide the insights marketers need to know about how to reach the millennial consumer more effectively through music.
Live Nation shared three cross-platform case studies where brands and music artists partnered with results.
Nationwide Insurance refocused its customer experience efforts with the intent of transforming its brand into an experiential leader.
Two billion people will be at least 60 years old by 2050, so retailers must act now in order to better serve this lucrative and growing demographic.
7-Eleven shared how, through its mobile app and brand partnerships, it created deeper, more meaningful consumer relationships with the elusive Millennial generation.
Chiquita increased its volume growth in a commoditized category through a co-branded partnership with Universal’s Despicable Me 2.
The number of men who consider themselves the principal shopper in their household has risen steadily over the past decade. Men are waiting longer to get married, and families are sharing responsibilities more evenly. As a result, brands must adapt their marketing toward males to reflect a more shopper-centric approach.