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Search returned: 834 document(s).
This Insight Brief examines best practices for social media platforms and includes case studies from McDonald’s and the Ice Bucket Challenge.
In this webinar, participants discovered actionable ways to make the most of their brand's comments, shares, likes, and retweets to maximize social media success.
In this session, Doug Van Andel shared the Saatch & Saatchi X approach to shopper marketing, including guidelines and practices, as well as the agency's perspective on issues within the space.
This webinar provided marketers the best ways to formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.
Sperry connected with Millennials by repositioning its iconic boat shoe as the shoe for the seafaring adventurer.
TVB looked at the media habits and behaviors of back to school shoppers.
In this session, Patricia Buchanan, Director of Business Development – NBCUniversal/Telemundo, discussed the unique market demographics that make Los Angeles what it is today from on-the-air to the digital landscape to grassroots reach.
In this session, Eddie Yoon – Nielsen and Principal at The Cambridge Group and Chris Fosdick, Principal – The Cambridge Group, discussed their recently launched study regarding the multicultural super consumer and how entertainment impacts their buying power.
In this session, attendees heard about the work MRY has done with some of the world's leading brands to help them connect with today's rapidly evolving and highly elusive consumer.
Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.
JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.
mike's Hard Lemonade used a digital campaign based around the popular trend of lifehacking to connect with millennials.
Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.
Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.
Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.
IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.
Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.
Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.