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  • Activating Spanish-Dominant Hispanic Viewers Has Added Viewership Yards to Football

    Nielsen   January 28, 2016  

    Of the 1.7 million Hispanic viewers who tuned in to regular season NFL games in 2015, Spanish-dominant viewers accounted for nearly a quarter of those viewers.

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  • How Do Hispanics Tune In To The Radio?

    Nielsen   January 25, 2016  

    Best practices for reaching Latino radio listeners include understanding the diversities within the Hispanic community.

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  • 4 Marketing Trends That Will Dominate in 2016

    Industry Insights   January 20, 2016  

    In marketing, what's fresh today will be passé tomorrow. Kickoff 2016 with a look at the four things that will become an essential part of the marketing toolkit this year.

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  • Using Content to Drive Brand Engagement

    Insight Briefs   January 11, 2016  

    Content Marketing has gone from an emerging tactic to a central pillar of marketing in a manner of months. As consumers continue to grow weary of traditional advertising, the need for valuable, relevant content delivered when and where the consumer wants it becomes greater. Elliot Lum, VP of Strategic Marketing at Columbia Records, spoke with marketing leaders from across numerous categories to find out how they define content marketing, and what they are doing to master it moving forward.

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  • How Migrating Millennials Will Change the Retail Landscape by 2020

    Nielsen   January 8, 2016  

    With 75 percent of Millennials planning to relocate by 2020, retailers should focus on developing long-term marketing solutions that account for locality and convenience.

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  • Cord-Cutting Millennials Still Major Media Consumers

    MediaPost   January 4, 2016  

    Millennials may be cord-cutters, but they nonetheless contribute to a large percentage of household entertainment costs.

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  • Recapping 2015’s Top Holiday Shopping Trends

    Knowledge Partners   December 23, 2015  

    Crowdtap conducted consumer research on holiday shopping trends and Millennial buying habits.

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  • 5 Key Takeaways from #ANAMulti

    Industry Insights   December 18, 2015  

    Authenticity was a key theme at the 2015 ANA Multicultural & Diversity Conference. With these 5 Key Takeaways from #ANAMulti, you'll learn how to better connect with multicultural audiences using genuine approaches.

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  • The Changing Winds

    ANA Magazine   December 10, 2015  

    Learn how consumer data, geography, and weather forecasting can help deliver the perfect message.

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  • United Way: Evolving a Global Brand

    Event Recaps   December 9, 2015  

    United Way developed a new brand strategy that focused on purpose-driven relationships.

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  • Effective Brand Marketing to Millennials

    Event Recaps   December 8, 2015  

    A leading industry expert shared major trends that influence Millennial consumer behavior and attitude, new marketing strategies that win with Millennials, and examples of best practices that brand marketers can use.

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  • Sephora: Insights and Innovation Shape a Groundbreaking Retail Brand

    Event Recaps   December 8, 2015  

    Sephora highlighted key research methods and insights that have helped to shape the brand.

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  • An Activation that Won the Millennial Market

    Event Recaps   December 3, 2015  

    mike’s hard lemonade won four REGGIE awards for its #mikehacks campaign and “Millionth Fan” competition, both of which targeted Millennials.

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  • The Wendy’s Co.: Digital Transformation Story

    Public Videos   December 3, 2015  

    In this video, Wendy’s explained how it shifted from a focus on broadcast marketing to a digital strategy.

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  • The Wendy’s Co.: Digital Transformation Story

    Event Recaps   December 3, 2015  

    Wendy’s explained how it shifted from a focus on broadcast marketing to a digital strategy.

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  • The Wendy’s Co.: Digital Transformation Story

    Session Videos   December 3, 2015  

    In this video, Wendy’s explained how it shifted from a focus on broadcast marketing to a digital strategy.

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  • If It’s Not Broken…Innovate!

    Event Recaps   December 3, 2015  

    Campbell Soup Co. optimized its Labels for Education program to reach more parents through digital and mobile.

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  • Debattle

    Cannes Mobile Lions Awards   December 1, 2015  

    Sveriges Radio developed an app to promote political engagement and awareness amongst young Swedes for the 2014 elections.

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  • LGBT Avatars

    Cannes Mobile Lions Awards   December 1, 2015  

    Prague Pride honored LGBT individuals in countries where pride parades and other celebrations are illegal with a unique mobile campaign.

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  • Hope.Ly

    Cannes Mobile Lions Awards   December 1, 2015  

    In partnership with Bitly, the American Red Cross developed Hope.ly, a link shortening service that promotes the organization.

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