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Coca-Cola set itself apart as a FIFA World Cup sponsor and engaged football (soccer) fans around the world with a campaign that combined experiential and social.
JCPenney increased its Latina customer base with a broadcast and social campaign that leveraged the popularity of the World Cup within this audience.
mike's Hard Lemonade used a digital campaign based around the popular trend of lifehacking to connect with millennials.
Nickelodeon designed the Nick Jr. Birthday Club to collect data that would allow it to personalize experiences for its consumers.
Ace reached female shoppers in the cluttered paint category through an integrated shopper marketing campaign.
Capri Sun used TV, social media, and collectable packaging to promote its sweepstakes to children and their moms.
IZZE created a usage occasion and a content marketing campaign to increase sales among Millennials.
Doritos and Mountain Dew partnered with Microsoft to create a campaign around the release of the Xbox One gaming console. Pringles went beyond brackets with a creative promotion designed to drive sales at Walmart during March Madness.
Heineken leveraged its sponsorship of the UEFA Champions soccer league to create an event to engage Hispanic Millennial consumers.
Target held a series of after-hours events for college freshmen in order to expand brand loyalty among that segment.
Building on the social media success of its #UpForWhatever hashtag, Bud Light created an experiential campaign that sent 1,300 fans to Whatever, USA, a secret destination full of spontaneous events and parties.
Don Julio’s “Make Your Move” campaign engaged Millennial consumers through the story of the brand’s founder, Don Julio Gonzalez.
Spirit launched a rebranding campaign that sought to educate consumers that Spirit’s business model saved money without “nickle-and-diming” customers.
P&G launched its Target-exclusive Hair Food brand by creating events at farmers’ market to engage with Millennial “foodies.”
9Lives created a digital POV video experience to introduce their classic “Morris the Cat” brand icon to Millennials.
Best Western partnered with Disney with a summer sweepstakes featuring Zendaya, the star of the Disney original movie “Zapped”.
mike’s hard lemonade created a social promotion, temporarily renaming their brand after their millionth Facebook fan
This entertaining and educational webinar challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.
“2014 was a year of enlightenment for e-commerce that will precipitate seismic changes in 2015,” admits Douglas J. Wood, a partner with Reed Smith LLP and general counsel to the ANA. Wood addresses some of the key issues, including data breaches, bot fraud, piracy, and privacy.
This entertaining and educational webinar video challenged participants to unlearn and reimagine what they thought they knew about the millennial generation.