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A Clean Bill of Health and Wellness: Good-For-You Goods Are Set to Grow Global

It stands to reason that with recent advances in medical and nutritional understanding, today’s consumers are more aware of the importance of lifestyle trends that support their health and wellness than ever before. Two-year sales trends reveal that healthy food purchases are on the rise.

Hispanic Consumers Are the “Foundation” for Beauty Category Sales Consumer

Beauty may be in the eye of the beholder as the saying goes, but for many, it doesn't hurt to have a little help from the beauty aisle. Still, while 94% of U.S. households buy products from this category, consumers consider many beauty products discretionary expenditures.

Multicultural Marketing and Diversity

This Insight Brief explores best practices in internal organization and strategy for marketing to a diverse population. Learn how brands like Coca-Cola, the NBA, and Honda Civic are reaching multicultural consumers, including the important Millennial target.

Grapes of Worth: How Supermarkets Are Becoming Local Wine Shops

There’s a wine retailing revolution taking place across America, and it’s happening in the supermarket. No longer confined to specialty shops and liquor marts, wine is carving out its own territory on the grocery floor.

Trust Your Power

Duracell’s award-winning campaign showed the power of resilience. It featured a fullback for the Seattle Seahawks who relies on Duracell batteries to power the hearing aids he has used since the age of three.

This Is Wholesome

A decades-old household staple from Nabisco courageously stepped into the 21st century by celebrating the love and wholesome togetherness of families in all their contemporary expressions.

Searching for Love on Valentine's Day

Love changes everything—what we buy, how we make purchase decisions, and who influences those decisions. On Valentine's Day and beyond, the web plays a big role.

Niche Opportunities for Market Share Growth Among African-Americans

Seeking opportunities to extend your brand’s reach to African-American consumers? A good place to start is in the pantry and consumer pocketbooks.

A Tail of Two Retail Channels: Getting the Assortment Mix Right

Whether we’re pampering ourselves or our pets, we’re making a special trip to the store to do it, and that’s a big opportunity for retailers.

Stoli Digital Marketing Case Study

Stoli Group USA leveraged digital video, apps, and social media to drive sales.

Multifaceted Connections: African-American Media Usage Outpaces Across Platforms

African-Americans consume above-average amounts of content, across a wide variety of media platforms, including radio, print, TV, and mobile.

Age Before Beauty: Treating Generations with a Personal Touch in Beauty Advertising

Advertising in the beauty products segment needs to be tailored by each generation's needs.

Vita Coco: Connecting Through Culture

Vita Coco has used nimble marketing and a focus on pop culture to become a beverage category leader.

Unilever: Redefining Men’s Strength

Unilever discussed strategies and insights for marketing to the modern man.

North Americans are More Bullish About Jobs and Finances in 2015

Confidence in job prospects, spending, and personal finances increased among residents of the U.S. and Canada at the end of 2014.

#ANALOG

New ads from Tiffany & Co. include same-sex couples; Facebook use among
teens is dropping; on-demand streaming content is on the rise; and more.

Health-Minded Global Consumers Put Their Money Where Their Mouths Are

Thirty-eight percent of consumers are willing to pay more for healthier food.

Recession Receding: Global Consumers More Optimistic Than Last Year

Consumer confidence improved in 39 out of 60 markets globally in 2014.

Global Consumer Confidence Closes 2014 with a Cautious Dip

Consumer confidence around the world declined slightly in the fourth quarter of 2014.

Consumers Say Ads Are Now Less Informative About Products

Only 41 percent of U.S. consumers believe that advertising helps them learn about products.

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