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Search returned: 499 document(s).
Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.
Companies like JetBlue, Bank of America and T-Mobile have had to radically change their brands, processes and communications to get some respect and — dare one say it — affection.
Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.
Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.
This session covered hot legal issues in digital and social media, such as social media contests, privacy, mobile marketing, copyright/trademarks, publicity and click fraud/bots.
In this session, attendees discovered how strategic, innovative brands are getting a leg up on the competition in digital TV.
Blair Christie, senior vice president and chief marketing officer at Cisco, discusses changes in the company's corporate strategy.
Rexona launched a cause-based campaign on social and mobile media to engage young Malaysian women and encourage them to “sweat for a good cause.”
Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>
CMO Chris Capossela has witnessed several transformational changes in the business of marketing at Microsoft over the past 22 years.
Data breaches are increasingly posing massive risks to brands. This webinar explored essential strategies to mitigate risk and damage to your brand.
Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.
Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.
Whether you’re making decisions for your personal or professional lives, gaining consensus/alignment is sometimes a challenge. Bob Liodice, president and CEO at ANA, discusses important collaborations in the marketing industry.
Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.
Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.
In this webinar, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.
Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.
Lisa Bodell, founder and CEO of futurethink provides the knowledge and tools needed for innovation.