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  • Stray Notification

    Smarties Awards   September 27, 2016  

    Disque Denuncia’s Stray Notification campaign utilized new mobile technology to reach citizens in Rio de Janeiro’s slums, the most dangerous location in the county.

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  • WhatsGerman

    Smarties Awards   September 27, 2016  

    A charity project used WhatsApp to help refugees learn German.

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  • Lifebuoy’s “Global Handwashing Day”

    Smarties Awards   September 27, 2016  

    Lifebuoy created a mobile video campaign to educate Indonesian mothers on the importance of hand hygiene.

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  • Leveraging Advocates and Influencers in a Successful Social Responsibility Initiative

    MediaPost   September 19, 2016  

    Brands can show their pledge to social responsibility through the voices of influencers, reinforcing credibility and trust.

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  • Cause Marketing and the Law 101

    Knowledge Partners   September 18, 2016  

    Companies interested in cause marketing should be mindful of the laws and guidelines that apply to cause marketing promotions.

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  • Recruiting Talent

    Insight Briefs   September 14, 2016  

    This Insight Brief discusses the challenge of recruiting top-tier talent into the advertising industry; includes interviews with marketers, professors, and students; and explores new research from the ANA and AEF.

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  • Top Ten Questions in Negotiating Contracts with Media Buying Agencies

    Event Recaps   September 13, 2016  

    This webinar gave a summary of the K2 Intelligence report on media rebates and incentives and reviewed the top ten questions advertisers need to consider in reviewing contracts with media buying agencies.

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  • Top Ten Questions in Negotiating Contracts with Media Buying Agencies

    Webinars   September 13, 2016  

    In this webinar, get a summary of the K2 Intelligence report on media rebates and incentives and reviewed the top ten questions advertisers need to consider in reviewing contracts with media buying agencies.

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  • Focus Brands: Social and Digital Media Drives Innovation for Schlotzsky's

    Event Recaps   September 13, 2016  

    In this session, Matt Courtoy, Social Media Manager – FOCUS Brands, shared how social listening and their loyalty app drove guest relations innovation for the Schlotzsky's brand.

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  • Quantcast Real-Time Advertising Academy Training

    Event Recaps   September 13, 2016  

    Quantcast has an e-learning portal with comparable content and slides from the training available at http://rtaacademy.com/. The e-learning portal also offers a free certification. A glossary and links to industry trades is available for download on the right side of this page. The Wall Street Journal article on the Mediasmith study referenced during the training is available here.

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  • Media Transparency Update – Considerations for Digital Marketing

    Event Recaps   September 13, 2016  

    ANA recently issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. The increasing complexity of the media buying landscape is contributing to the proliferation of non-transparent business practices and digital media in particular (i.e., programmatic buying and other activity from agency trading desks) is an enabler of such behavior. This session provided a "cliff notes" summary of both reports, with an emphasis on suggested action steps for advertisers.

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  • Coca-Cola Content Marketing - Digital & Social Case Study

    Event Recaps   September 13, 2016  

    Content marketing and authenticity have always been at the core of how The Coca-Cola Company has connected with consumers, business partners, and the media. In 2012, The Coca-Cola Company launched Journey—a dynamic communications platform featuring a strategically curated mix of branded and unbranded articles as well as multimedia content. Journey has since evolved into one of The Coca-Cola Company's most powerful tools of connection—bringing authenticity and transparency to its audiences to entertain, inform and most importantly change minds. In this session, Doug Busk, Global Group Director – Digital Communications & Social Media - The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair and Jenny Wilburn, Senior Manager – Digital Communications & Social Media, shared how the Coca-Cola Company places storytelling at the core of its marketing strategy to engage consumers, spur conversation, and ultimately drive sales.

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  • Four Ways to Fight the Privacy vs. Relevance Battle

    MediaPost   September 6, 2016  

    There are four things marketers can — and should — be doing to improve trust and pave the way for relevance and personalization.

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  • Staying in Bounds

    ANA Magazine   September 5, 2016  

    How brands in regulated industries keep their marketing fresh and creative while playing by the rules.

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  • BAA Government & Legal Affairs Update: August 2016

    Event Recaps   August 25, 2016  

    Members of the Global Advertising Lawyers Alliance (GALA) covered hot topics on advertising and marketing in their jurisdictions over the last few months.

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  • Color for the Colorblind

    Activate   August 22, 2016  

    An award-winning campaign from Valspar and FCB/Chicago demonstrates the power of color for all

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  • Media Agency Agreements: Key Tips to Incorporating Transparency

    Event Recaps   August 10, 2016  

    Keri Bruce, general counsel at Reed Smith LLP, shared the details of a new media buying contract template that is geared toward reducing non-transparent business practices.

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  • Media Agency Agreements: Key Tips to Incorporating Transparency

    Webinars   August 10, 2016  

    In this webinar, Keri Bruce, general counsel at Reed Smith LLP, shared the details of a new media buying contract template that is geared toward reducing non-transparent business practices.

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  • Pokémon GO: Marketing’s Newest Opportunity

    Event Recaps   August 3, 2016  

    John Feldman, partner at Reed Smith, explained the logistics of Pokémon GO and the legal issues associated with the game.

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  • Pokémon GO: Marketing’s Newest Opportunity

    Webinars   August 3, 2016  

    In this webinar video, John Feldman, partner at Reed Smith, explained the logistics of Pokémon GO and the legal issues associated with the game.

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