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Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.
Lisa Bodell, founder and CEO of futurethink provides the knowledge and tools needed for innovation.
With more people saying they're willing to pay more for products and services from socially responsible companies, how can companies communicate that they’re on the same page?
Of the data examined in the Marketing2020 survey, training proved to be the most important differentiator between over- and underperforming organizations.
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.
Marketing2020 — Organizing for Growth is the most comprehensive global marketing leadership initiative ever undertaken. This report comprises responses from 1,051 U.S.-based marketers and more than 125 one-on-one interviews with U.S. CMOs.
In this presentation, Kevin Jakel, CEO of Unified Patents, shared his thoughts on patent troll deterrence via a solution that can be deployed for groups of companies.
In this presentation, Alex Fjelstad, SVP of Twin City Group, discussed patent infringement insurance.
The Marketing2020 survey looked at a wide range of contributing factors to both employee and company performance.
Representative Laura DeLauro (D-Conn.) is working on a proposal to tax sugar-sweetened beverages, such as soda, to help combat the country's obesity issues.
The Better Business Bureau's self-regulatory National Advertising Division stated that bloggers who receive gift cards from General Mills in order to review Yoplait yogurt need to clearly disclose that information in their posts.
Marketing2020 found that the top five marketing leadership skills that will become more important over the next five years.
Although 64 percent of consumers remain concerned about websites tracking their online behavior, 80 percent have come to accept that total consumer privacy is no longer a viable option.
Marketing2020 research also shows that, relative to their peers, brands with a purpose significantly over-perform in multiple performance indicators.
In this guide, we identify the main pillars of profit-driven marketing—recognizing value, targeting outcomes and capturing demand—to help you achieve a better bottom line.
Over the past six years, there's been an increase in the influence of marketing on the CEO’s strategic growth agenda.
As marketing continues to evolve across the digital space and new channels and customer expectations emerge, offering additional training capabilities will become more important than ever.
Michael Santoli discussed where the U.S. and global economies are headed and key implications for the marketing and advertising industry.
Yahoo! will no longer respect do-not-track requests from users, reversing its position on this issue.