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Search returned: 711 document(s).
Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.
This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.
’Square Peg’ Lawyers and ‘Round Hole’ Ethics: Twelve Legal Ethics Issues for In-House Lawyers (and Outside Counsel Who Assist Them)
"Square Peg" Lawyers and "Round Hole" Ethics - by Bruce Johnson, Partner at Davis Wright Tremaine LLP, presented the ethical issues confronting in-house counsel in a number of areas.
Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.
Legal experts discussed best practices for addressing and managing a customer data breach.
Legal professionals discussed the latest developments in brand/celebrity agreements, and shared best practices for both parties.
Legal professionals from brands and agencies discussed the evolution of the client/agency contract.
Dick’s Sporting Goods discussed key issues and best practices regarding the licensing and use of content.
McCannXBC shared the importance of brand purpose in the 21st century.
EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.
BMA Advisory Board's new chair sees great opportunities ahead for business marketers.
Great summer reads for wisdom-seeking B-to-B marketers.
Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.
The Fortune Knowledge Group and gyro shared how even in a data-saturated world, emotional connections are still the leading driver of business decisions.
In this video, the Fortune Knowledge Group and gyro shared how even in a data-saturated world, emotional connections are still the leading driver of business decisions.
ISBM called on marketers to advocate for a customer-focused B-to-B strategy as opposed to one that pleases shareholders.
Omobono conducted a survey to find out how marketers are working with other departments on digital marketing.
Learn how Boston Scientific Corporation transformed their brand through the right leadership and innovation.
From big brand ideas to smart social comebacks, Dana Anderson turns marketing treats into business nutrition for Mondelēz International.
This webinar did a deep dive into the issues surrounding native advertising, synthesizing relevant precedent and guidance from the Federal Trade Commission (FTC) and the NAD and examining some of the most common native advertising formats in use today.