Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range



Case Study Award Levels



Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 711 document(s).

1234567 >>  Last (36)

Closing the Gap between Products that Appeal to Our Heart and Health

Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.

Media Leadership

This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.

’Square Peg’ Lawyers and ‘Round Hole’ Ethics: Twelve Legal Ethics Issues for In-House Lawyers (and Outside Counsel Who Assist Them)

"Square Peg" Lawyers and "Round Hole" Ethics - by Bruce Johnson, Partner at Davis Wright Tremaine LLP, presented the ethical issues confronting in-house counsel in a number of areas.

Effectively Negotiating Sports and Entertainment Sponsorships

Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.

Privacy Contracts: What Happens When Things Go Wrong

Legal experts discussed best practices for addressing and managing a customer data breach.

Celebrity and Brand Ambassador Arrangements

Legal professionals discussed the latest developments in brand/celebrity agreements, and shared best practices for both parties.

Negotiating Advertising Agency/Client Contracts

Legal professionals from brands and agencies discussed the evolution of the client/agency contract.

Music, Video, and Creative Rights Deals

Dick’s Sporting Goods discussed key issues and best practices regarding the licensing and use of content.

Noise vs. Signal: The Challenges of Connecting with the Connected Consumer

McCannXBC shared the importance of brand purpose in the 21st century.

Best Practices in "Going Green" from Major Brands

EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.

Pulling No Punches

BMA Advisory Board's new chair sees great opportunities ahead for business marketers.

Expand Your Mind

Great summer reads for wisdom-seeking B-to-B marketers.

Growth Hacking — The New Marketing Normal?

Brass Check Marketing shared how by embedding marketing into the product and encouraging brand advocacy, brands on a shoestring budget could grow exponentially.

Only Human: The Emotional Logic of Business Decisions

The Fortune Knowledge Group and gyro shared how even in a data-saturated world, emotional connections are still the leading driver of business decisions.

Only Human: The Emotional Logic of Business Decisions

In this video, the Fortune Knowledge Group and gyro shared how even in a data-saturated world, emotional connections are still the leading driver of business decisions.

An Important "Call to Arms" for B2B Marketers

ISBM called on marketers to advocate for a customer-focused B-to-B strategy as opposed to one that pleases shareholders.

Marketing: Beyond the Marketing Department?

Omobono conducted a survey to find out how marketers are working with other departments on digital marketing.

Boston Scientific Corporation Transforms Their Brand Through Leadership and Innovation

Learn how Boston Scientific Corporation transformed their brand through the right leadership and innovation.

Fearless Pursuit of Excellence

From big brand ideas to smart social comebacks, Dana Anderson turns marketing treats into business nutrition for Mondelēz International.

What's The Deal With Native Advertising (And Why, Oh Why, Should You Care)?

This webinar did a deep dive into the issues surrounding native advertising, synthesizing relevant precedent and guidance from the Federal Trade Commission (FTC) and the NAD and examining some of the most common native advertising formats in use today.

1234567 >>  Last (36)