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Industry Reacts To Yahoo's $640 Million Acquisition Of BrightRoll

Yahoo formally announced an agreement to acquire programmatic video ad platform BrightRoll for $640 million.

Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead

The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.

AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee

AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.

Kimberly-Clark’s Total Market Approach

Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.

How Does America’s No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

Chobani has embraced innovation and marketing to maintain its leadership position.

How Does America’s No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.

For JetBlue, T-Mobile And Bank Of America, Growth Means Redefining The Reviled

Companies like JetBlue, Bank of America and T-Mobile have had to radically change their brands, processes and communications to get some respect and — dare one say it — affection.

My "Aha!" About Brand Growth

Jim Stengel draws on his marketing experience to share lessons on growth for marketers and brands.

Snapchat Hackers Threaten To Release Image Database

Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.

Don’t Be the Next #Socialmediafail

Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Given Privacy Issues, Facebook Developing Anonymous Message App

Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.

Demystifying Connected TV Advertising

BrightLine discussed the potential benefits of advertising through connected TV, and shared best practices from brands already using the platform.

Marketers Panel: Top Media Issues

Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.

Cisco Broadens Its Brand Position

Blair Christie, senior vice president and chief marketing officer at Cisco, discusses changes in the company's corporate strategy.

Rexona Move — The World’s Longest Relay Race

Rexona launched a cause-based campaign on social and mobile media to engage young Malaysian women and encourage them to “sweat for a good cause.”

Reaching the Infinitely Connected Consumer

John Nardone, executive vice president and general manager at Rocket Fuel, discusses the need for a programmatic CMO.

Getting Our Money’s Worth

While technology has been the great enabler, it has also spawned a disease that is leading to an erosion of the phenomenal potential of digital marketing platforms. Find out what steps the ANA is taking to combat the less-than- trustworthy digital media supply chain.

The Battle Over Bots

Bots are a significant problem facing digital marketers. Preventing bot fraud from damaging the Internet is an industry imperative.


5 Steps to Data-Driven Marketing: A Guide to 5 Webcasts

Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>

Elevating Marketing at Microsoft

CMO Chris Capossela has witnessed several transformational changes in the business of marketing at Microsoft over the past 22 years.

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