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This webinar did a deep dive into the issues surrounding native advertising, synthesizing relevant precedent and guidance from the Federal Trade Commission (FTC) and the NAD and examining some of the most common native advertising formats in use today.
Johnsonville Sausage shared three key components of successful innovation.
Eggland’s Best proved that if a brand has a good digital strategy, product innovation can begin at the marketing level.
Learn about a number of urgent marketing issues, including data breach and security, patent trolls, bot fraud, piracy, native advertising, programmatic buying, and AVBs/rebates.
In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.
Time Warner Cable created Time Warner Studies, an interactive brand experience that would differentiate it from competitors.
To raise awareness for its spay/neuter program, the SF SPCA created a brand of condoms for pets to highlight the foolishness of owners’ fear of “emasculating” their pets.
Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.
Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.
Adobe created an internal innovation initiative, “Kickbox,” that empowered every employee in the company to develop the brand’s next big idea.
The new GOP-led Congress has arrived, promising to break the gridlock in Washington. Get an analysis of what all this means for the advertising industry.
In the past few years, issues such as data breach notification, location tracking, and the use or disclosure of student data for advertising purposes have loomed large. This session will focus on the considerable ongoing activity at the state level.
The session will examine when and how to conduct online surveys and present strategies for their effective use in advertising disputes.
Learn about native advertising and more at this session, which will provide the latest perspective on the tension between consumer protection enforcement and commercial speech in the age of sponsored media.
This session will examine how advertisers can tout the benefits of their x-ray vision into the minds and behavior of consumers in a manner that diminishes the likelihood of regulatory scrutiny or consumer backlash.
A panel will discuss the objectives of TAG, which include providing the advertising community with tools that promote brand safety through transparency and accountability, eliminate fraudulent traffic, combat malware, and fight the theft of digital content.
This session will explore the law governing the ability to obtain damages in Lanham Act false advertising cases.
In this video, get an overview of the 2015 ANA Advertising Law & Public Policy Conference.
The new GOP-led Congress has arrived, promising to break the gridlock in Washington. Get an analysis of what all this means for the advertising industry in this video.
In this video, view highlights of the keynote address from Michael O'Rielly, Commissioner of the Federal Communications Commission, at the 2015 ANA Advertising Law & Public Policy Conference.