Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 676 document(s).

1234567 >>  Last (34)

What's The Deal With Native Advertising (And Why, Oh Why, Should You Care)?

This webinar did a deep dive into the issues surrounding native advertising, synthesizing relevant precedent and guidance from the Federal Trade Commission (FTC) and the NAD and examining some of the most common native advertising formats in use today.

Johnsonville Sausage Stays Ahead of the Competition with Innovation

Johnsonville Sausage shared three key components of successful innovation.

Eggland’s Best and MEC Innovate with Digital Marketing

Eggland’s Best proved that if a brand has a good digital strategy, product innovation can begin at the marketing level.

Is the Advertising Ecosystem on the Edge of Armageddon?

Learn about a number of urgent marketing issues, including data breach and security, patent trolls, bot fraud, piracy, native advertising, programmatic buying, and AVBs/rebates.

Protecting Your Brand in the Digital Supply Chain

In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.

SF SPCA

To raise awareness for its spay/neuter program, the SF SPCA created a brand of condoms for pets to highlight the foolishness of owners’ fear of “emasculating” their pets.

Campbell's Labels For Education / Grand Stand For Schools

Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.

Juniper Networks: Marketing Education and Certification Programs for the Real World

Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.

Adobe: Thinking Inside the Box

Adobe created an internal innovation initiative, “Kickbox,” that empowered every employee in the company to develop the brand’s next big idea.

What the New Political Reality Means for Advertisers

The new GOP-led Congress has arrived, promising to break the gridlock in Washington. Get an analysis of what all this means for the advertising industry.

Laboratories of Democracy: State Privacy and Security Initiatives

In the past few years, issues such as data breach notification, location tracking, and the use or disclosure of student data for advertising purposes have loomed large. This session will focus on the considerable ongoing activity at the state level.

What Do Consumers Think? Using Online Surveys to Demonstrate Implied Claims

The session will examine when and how to conduct online surveys and present strategies for their effective use in advertising disputes.

The Natives Are Restless: Legal Perspectives on Native Advertising

Learn about native advertising and more at this session, which will provide the latest perspective on the tension between consumer protection enforcement and commercial speech in the age of sponsored media.

Marketing with New Technology: The Intersection of Advertising and Data Collection

This session will examine how advertisers can tout the benefits of their x-ray vision into the minds and behavior of consumers in a manner that diminishes the likelihood of regulatory scrutiny or consumer backlash.

A Discussion on the Trustworthy Accountability Group (TAG)

A panel will discuss the objectives of TAG, which include providing the advertising community with tools that promote brand safety through transparency and accountability, eliminate fraudulent traffic, combat malware, and fight the theft of digital content.

Litigating Damages Claims in Lanham Act False Advertising Cases

This session will explore the law governing the ability to obtain damages in Lanham Act false advertising cases.

Overview of the 2015 ANA Advertising Law & Public Policy Conference

In this video, get an overview of the 2015 ANA Advertising Law & Public Policy Conference.

What the New Political Reality Means for Advertisers

The new GOP-led Congress has arrived, promising to break the gridlock in Washington. Get an analysis of what all this means for the advertising industry in this video.

Keynote Address: FCC Commissioner Michael O'Rielly

In this video, view highlights of the keynote address from Michael O'Rielly, Commissioner of the Federal Communications Commission, at the 2015 ANA Advertising Law & Public Policy Conference.

The Future in Ten Minutes or Less

Join a panel of the top lawyers in the business in a whirlwind tour of what advertising law will be in ten years.

1234567 >>  Last (34)