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In the advertising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.
LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.
Yahoo formally announced an agreement to acquire programmatic video ad platform BrightRoll for $640 million.
The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.
AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.
Trends in Washington that will affect the pharmaceutical industry include tax reform proposals and privacy concerns.
ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.
Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.
Chobani has embraced innovation and marketing to maintain its leadership position.
In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.
Companies like JetBlue, Bank of America and T-Mobile have had to radically change their brands, processes and communications to get some respect and — dare one say it — affection.
Jim Stengel draws on his marketing experience to share lessons on growth for marketers and brands.
Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.
Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.
Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.
BrightLine discussed the potential benefits of advertising through connected TV, and shared best practices from brands already using the platform.
Members of the ANA Media Leadership Committee discussed the challenges, benefits, and future of programmatic media buying.
Blair Christie, senior vice president and chief marketing officer at Cisco, discusses changes in the company's corporate strategy.
Rexona launched a cause-based campaign on social and mobile media to engage young Malaysian women and encourage them to “sweat for a good cause.”
John Nardone, executive vice president and general manager at Rocket Fuel, discusses the need for a programmatic CMO.