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Licensing #3: Maximizing the Effectiveness of Your License

The third and final installment of our Licensing series wraps up with a deep-dive into ways you can get the most out of your licensing arrangement.

Licensing #2: What Marketers Need To Know — The Legal Side of Licensing and License Negotiation

Designed to steer clear of the legalese, this webinar featured marketing and intellectual property lawyers who dove into the anatomy of a license agreement.

Licensing #1: The Basics of Licensing

This Webinar covered the big picture: What licensing is; how it differs from promotion; how and when you might use licensing in your marketing mix (including licensing in and licensing out); and the in-house versus outsourced options.

The Hershey Co.: Building an Enterprise Capability for Innovation

The Hershey Company shared the technical, organizational, and cultural changes the brand underwent to incorporate innovation into every business unit.

Update from Washington

ANA's Dan Jaffe covered what you can expect in Washington and the states as we head into the second half of 2015 and the upcoming Presidential nominating marathon.

Married to the Mob: Using Crowdsourced Data as Substantiation

This session explored when, and how, can you use crowdsourced data to create and substantiate advertising claims.

Social Media 2.0

This session offered an overview of key legal issues to be aware of with regard to advertising with a focus on basic advertising rules, common advertising techniques and intellectual property issues.

Johnson & Johnson: Relentlessly Relevant

In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Johnson & Johnson: Relentlessly Relevant

In this video, Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Johnson & Johnson: Relentlessly Relevant

Vineet Mehra, president of global marketing services at Johnson & Johnson, discussed how Johnson & Johnson uses purpose-driven marketing to achieve relevancy.

Are You Covered? Understanding Vendor Endorsements

This webinar will provide an overview of the Additional Insured endorsement (also known as vendor endorsement) in a standard Commercial General Liability (“CGL”) insurance policy.

Are You Covered? Understanding Vendor Endorsements

This webinar will provide an overview of the Additional Insured endorsement (also known as vendor endorsement) in a standard Commercial General Liability (“CGL”) insurance policy.

#ANALOG

McDonald’s switches gears; the ANA and AEF join forces; how VOD is trending; quick facts; and more.

Catching up with Douglas J. Wood

Catching up with Douglas J. Wood, partner with Reed Smith LLP.

Closing the Gap between Products that Appeal to Our Heart and Health

Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.

Media Leadership

This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.

Media Transparency: The Client-Side Marketer Perspective

In this session, David Dobbins, Media and Print Services Director – Boehringer Ingelheim Pharmaceuticals, Inc. shared how his company is tackling current media transparency issues and their plans moving forward.

Media Transparency: The EU Perspective

In this session, Keri Bruce, Senior Associate – Reed Smith LLP and Nick Swimer, Partner – Reed Smith LLP (UK Office) discussed how brands, agencies, and media companies are tackling media transparency issues in Europe and shared key lessons learned to apply in the US.

#ANALOG

Frito-Lay immortalizes summer memories on bags of potato chips, New Balance builds a commuter rail station, and Coors Light donates to conservation efforts.

’Square Peg’ Lawyers and ‘Round Hole’ Ethics: Twelve Legal Ethics Issues for In-House Lawyers (and Outside Counsel Who Assist Them)

"Square Peg" Lawyers and "Round Hole" Ethics - by Bruce Johnson, Partner at Davis Wright Tremaine LLP, presented the ethical issues confronting in-house counsel in a number of areas.

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