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Trends To Watch in 2015

Perspectives and predictions from 5 ANA members.

Marketers Could Lose $6.3 Billion To Bots In 2015

...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.

On Understatements, Exaggerations And Billions Of Dollars Lost To Fraud

A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.

Patent Troll Liability in Client/Agency Contracts

In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

ANA: LinkedIn Is 'The' Social Net, Finds Ad Execs Extremely Active On All Platforms

LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.

Protecting Your Brand in the Digital Supply Chain

In this session, John Montgomery, Chief Operating Officer, North America – GroupM Interaction and Chair – 4A's Media Leadership Council opened up the discussion with ANA Media Leadership Committee members and provided the agency perspective on ways to protect your brand in the digital supply chain.

A&E Networks: The Impact of Emotions on Advertising

A+E Networks presented learnings from a new research study that examines how the relationship between the emotional profiles of programs and ads impact ad receptivity.

Pearle Vision: Programmatic Case Study

In this session, attendees heard from Doug Zarkin, Chief Marketing Officer – Pearle Vision and Michael Mamarella East Region Managing Director – Accuen (Omnicom Media) and learned how programmatic fits into their overall marketing objectives, their company's approach to planning and executing programmatic trading, and how they work together with Accuen, their agency trading desk.

Industry Reacts To Yahoo's $640 Million Acquisition Of BrightRoll

Yahoo formally announced an agreement to acquire programmatic video ad platform BrightRoll for $640 million.

Brand Activation Law: The Creative Interplay of Promotion Marketing and Advertising

An overview of the challenges marketing and advertising lawyers can face around brand activation law.

Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead

The food industry is relieved that measures that would have required disclosing genetically modified ingredients on food and beverage labels were defeated at the polls in both Colorado and Oregon on Tuesday.

AppNexus Unveils Ad Quality Monitoring, Anti-Fraud Guarantee

AppNexus is joining forces with a number of big ad tech firms and third-party monitors to combat fraud by filtering ad inventory and weeding out fake impressions.

The Legislative Climate in D.C. and the Implications for Pharma

Trends in Washington that will affect the pharmaceutical industry include tax reform proposals and privacy concerns.

Social Media Risks and Rewards for Pharma

An overview of the regulatory landscape across social media for pharmaceutical companies.

Award-Winning Case Study: ZYRTEC’s "Muddle No More”

ZYRTEC shared an award-winning case study on gaining share and differentiation on a challenger budget.

Kimberly-Clark’s Total Market Approach

Lizette Williams, multicultural marketing leader, North America, at Kimberly-Clark, says that marketing in a multicultural world requires integrating ethnic insights into all communication strategies.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause.

From Purpose to Purchase: How American Standard Proved the Power of a Toilet

Based on the insight that people want to support companies that make a difference, American Standard’s “Flush for Good” campaign tied the brand’s performance to its cause in this video.

How Does America’s No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

Chobani has embraced innovation and marketing to maintain its leadership position.

How Does America’s No. 1-Selling Greek Yogurt Brand Maintain Its Leading Position?

In this video, Peter McGuinness, chief marketing and brand officer at Chobani, discusses how the company has embraced innovation and marketing to maintain its leadership position.

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