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Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.
Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.
Lisa Bodell, founder and CEO of futurethink provides the knowledge and tools needed for innovation.
Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right.
Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.
The latest developments in Washington around issues of tax reform, gridlock, and data security.
With more people saying they're willing to pay more for products and services from socially responsible companies, how can companies communicate that they’re on the same page?
From storing information securely to not being overly intrusive, big data requires big efforts in data stewardship.
If you want to figure out how big data can help your marketing organization make faster and better business decisions, then it is important to understand the additional baggage that big data brings along with it.
Is increasing government scrutiny on the way? Two reports out of Washington in May 2014 could signal a move in that direction.
Of the data examined in the Marketing2020 survey, training proved to be the most important differentiator between over- and underperforming organizations.
Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.
Marketing2020 respondents identify the top three marketing capabilities for the future.
In this presentation, Kevin Jakel, CEO of Unified Patents, shared his thoughts on patent troll deterrence via a solution that can be deployed for groups of companies.
In this presentation, Alex Fjelstad, SVP of Twin City Group, discussed patent infringement insurance.
Representative Laura DeLauro (D-Conn.) is working on a proposal to tax sugar-sweetened beverages, such as soda, to help combat the country's obesity issues.
The Better Business Bureau's self-regulatory National Advertising Division stated that bloggers who receive gift cards from General Mills in order to review Yoplait yogurt need to clearly disclose that information in their posts.
This article discusses new standards and technology for verified video ads.
Although 64 percent of consumers remain concerned about websites tracking their online behavior, 80 percent have come to accept that total consumer privacy is no longer a viable option.