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  • Organizational Culture: Seven Keys to Survival and Revenue Growth

    Survey Infographics   May 24, 2016  

    This infographic from new ANA research shows organizational culture's effect on revenue growth.

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  • The Promise & Peril of Comparative Advertising

    Webinars   May 17, 2016  

    In this webinar, learn about the legal challenges advertisers face when they use comparative advertising, both in court under the Lanham Act and at the advertising industry's self-regulatory body, the NAD, and best practices for defending and substantiating comparative advertisements.

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  • Management & Leadership Assessment

    Tools   May 6, 2016  

    Use this tool to evaluate your organization’s management & leadership capabilities.

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  • The New CMO Mandate

    Public Videos   May 3, 2016  

    In this video, learn why marketing is now about the big M: mindset, moments that matter, moves, and meaning.

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  • The New CMO Mandate

    Session Videos   May 3, 2016  

    In this video, Diana O’Brien, chief marketing officer at Deloitte, discussed marketing's evolving role and the opportunity it creates for marketers to enhance their influence in the C-suite and demonstrate ROI.

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  • The View from Washington

    Session Videos   May 3, 2016  

    In this video, Dan Jaffe, ANA group EVP and head of the association’s Washington office, discussed the rapidly changing political environment and its potential impact on a host of important issues.

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  • Ad Blocking and the Free Web — Time to Educate and Evolve

    MediaPost   May 2, 2016  

    Digital advertisers are bad at educating outside of their own walls, but doing so is vital to maintaining the internet as it was founded.

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  • 5 Paths to Creative Problem Solving

    Webinars   April 27, 2016  

    Marketers are continually faced with complex business problems -- this webinar focused on the joy of solving those problems.

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  • Advertiser Audit Rights: Omnipresent but Seldom Enacted

    Knowledge Partners   April 25, 2016  

    Advertisers seldom act upon these negotiated, protective contract provisions.

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  • BAA Government & Legal Affairs Update: April 2016

    Event Recaps   April 21, 2016  

    The PowerPoint slides from Franfurt Kurnit Klein & Selz's April 2016 overview of advertising law issues.

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  • Activating For Good — A Lifelong Journey

    Public Videos   April 20, 2016  

    In this video, learn how the AHA engages millennials with conversations about social issues.

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  • Extended Stay America Hotels: Leader in Corporate Social Responsibility

    REGGIE Awards   April 20, 2016  

    Extended Stay America partnered with the American Cancer Society to give free and discounted rooms to cancer patients traveling for treatment.

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  • Activating For Good — A Lifelong Journey

    Session Videos   April 20, 2016  

    In this video, Gerald E. Johnson II, Chief Diversity & Inclusion Officer and SVP Marketing shared insights on applying years of activating in the CPG world to a different industry, with tips that can be applied to any organization.

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  • Every Trail Connects

    REGGIE Awards   April 20, 2016  

    REI leveraged consumer passion for the outdoors with a social media campaign.

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  • Always Discreet National Launch

    REGGIE Awards   April 20, 2016  

    Procter & Gamble created a “no big deal” approach to bladder protection with Always Discreet.

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  • Priceless Table

    REGGIE Awards   April 20, 2016  

    In support of its partnership with Stand Up To Cancer (SU2C), MasterCard mobilized consumers to dine out and raise money for an important cause with an experiential campaign.

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  • Flo’s Chop Shop

    REGGIE Awards   April 20, 2016  

    To deepen its relationship with motorcyclists, Progressive created a year-long pop-up activation at motorcycle rallies around the country.

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  • Guns With History

    REGGIE Awards   April 20, 2016  

    States United to Prevent Gun Violence created an experiential campaign that made people think twice about purchasing a gun.

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  • Keeping Innovation Fresh with Campbell’s

    Event Recaps   April 12, 2016  

    Campbell’s Fresh, or “C-Fresh,” shared how it is partnering with consumers on a journey toward healthier options through product and marketing innovation.

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  • Native Content that is Not Advertising

    Event Recaps   April 12, 2016  

    Gleanings from the FTC's Native Advertising Guide

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