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Update from Washington

ANA's Dan Jaffe covered what you can expect in Washington and the states as we head into the second half of 2015 and the upcoming Presidential nominating marathon.

Married to the Mob: Using Crowdsourced Data as Substantiation

This session explored when, and how, can you use crowdsourced data to create and substantiate advertising claims.

Social Media 2.0

This session offered an overview of key legal issues to be aware of with regard to advertising with a focus on basic advertising rules, common advertising techniques and intellectual property issues.

Are You Covered? Understanding Vendor Endorsements

This webinar will provide an overview of the Additional Insured endorsement (also known as vendor endorsement) in a standard Commercial General Liability (“CGL”) insurance policy.

Are You Covered? Understanding Vendor Endorsements

This webinar will provide an overview of the Additional Insured endorsement (also known as vendor endorsement) in a standard Commercial General Liability (“CGL”) insurance policy.

Closing the Gap between Products that Appeal to Our Heart and Health

Nielsen research explored the gap between what consumers say they are buying and what they wish they could buy.

Media Leadership

This Insight Brief discusses links media leadership to innovation strategy and included case studies from American Airlines and Time Warner.

Media Transparency: The Client-Side Marketer Perspective

In this session, David Dobbins, Media and Print Services Director – Boehringer Ingelheim Pharmaceuticals, Inc. shared how his company is tackling current media transparency issues and their plans moving forward.

Media Transparency: The EU Perspective

In this session, Keri Bruce, Senior Associate – Reed Smith LLP and Nick Swimer, Partner – Reed Smith LLP (UK Office) discussed how brands, agencies, and media companies are tackling media transparency issues in Europe and shared key lessons learned to apply in the US.

#ANALOG

Frito-Lay immortalizes summer memories on bags of potato chips, New Balance builds a commuter rail station, and Coors Light donates to conservation efforts.

’Square Peg’ Lawyers and ‘Round Hole’ Ethics: Twelve Legal Ethics Issues for In-House Lawyers (and Outside Counsel Who Assist Them)

"Square Peg" Lawyers and "Round Hole" Ethics - by Bruce Johnson, Partner at Davis Wright Tremaine LLP, presented the ethical issues confronting in-house counsel in a number of areas.

Protecting Your Brand in the Digital Supply Chain

The Trustworthy Accountability Group (TAG) is an industry initiative to combat fraud and promote brand safety through greater transparency in the digital ad space.

Target’s Zero Waste Commercial Production Strategy

Target has dramatically lowered its environmental impact during commercial production.

Effectively Negotiating Sports and Entertainment Sponsorships

Legal professionals from Verizon and the NFL discussed the current sports and entertainment sponsorship landscape.

Privacy Contracts: What Happens When Things Go Wrong

Legal experts discussed best practices for addressing and managing a customer data breach.

Celebrity and Brand Ambassador Arrangements

Legal professionals discussed the latest developments in brand/celebrity agreements, and shared best practices for both parties.

Negotiating Advertising Agency/Client Contracts

Legal professionals from brands and agencies discussed the evolution of the client/agency contract.

Music, Video, and Creative Rights Deals

Dick’s Sporting Goods discussed key issues and best practices regarding the licensing and use of content.

Noise vs. Signal: The Challenges of Connecting with the Connected Consumer

McCannXBC shared the importance of brand purpose in the 21st century.

Best Practices in "Going Green" from Major Brands

EcoSet Consulting shared how major brands have benefitted from adopting environmentally responsible production practices.

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