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Search returned: 954 document(s).

  • Shopper Marketing: The Next Generation

    Survey Reports   July 25, 2016  

    ANA, in partnership with GfK, conducted research to help bring clarity to the current state of this category and make predictions about where it’s headed.

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  • Promoting Women Through the #SeeHer Initiative

    Event Recaps   July 20, 2016  

    Jim Bechtold of the ANA's Alliance for Family Entertainment (AFE) discusses how the #SeeHer initiative will work with industry to accurately portray women and girls in advertising and how marketers can get involved

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  • An Agency Checkup from the Neckup

    Event Recaps   July 20, 2016  

    ANA’s General Counsel, Doug Wood, discussed the findings of the K2 report on transparency and also shared new information on what advertisers need to do to protect themselves in light of the report.

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  • What's New In Washington?

    Event Recaps   July 20, 2016  

    ANA’s Dan Jaffe provided an update on the advertising impacts of the 2016 election and discussed major court cases and two important and potentially damaging rulemakings at the FCC - and how ANA is responding.

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  • Putting Disclosures to the Test

    Event Recaps   July 20, 2016  

    John Feldman discussed the upcoming FTC workshop on the testing and evaluation of various disclosures that companies make to consumers about advertising claims, privacy practices, and other information.

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  • Advertising Financial Management

    Insight Briefs   July 14, 2016  

    This Insight Brief discusses the financial trends and challenges faced by advertisers and includes case studies from Adobe and Neiman Marcus.

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  • Seven Ways B-to-B Marketers Can Drive Growth

    Industry Insights   July 14, 2016  

    According to recent research, B-to-B marketers currently struggle to be viewed as growth drivers by senior leaders. This presentation offers seven ways B-to-B marketers can drive success and growth at their organization and begin to change this perception.

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  • The New SAG-AFTRA Commercials Contract

    Webinars   July 12, 2016  

    In this webinar, Stacy Marcus, partner at Reed Smith LLP and counsel to the Joint Policy Committee on Broadcast Talent Union Relations, discussed the new SAG-AFTRA Commercials Contract between the actor's union and the advertising industry

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  • Tips and Insights to Preventing Digital Ad Fraud

    Webinars   July 6, 2016  

    In this webinar video, attendees learned how different attacks occur, the solutions the Trustworthy Accountability Group is working toward plus other research, and how your organization can get involved.

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  • Building Trust at the Point of Care

    MediaPost   July 1, 2016  

    MediaPost shared three ways that healthcare marketers can use message targeting techniques without breaking the trust of patients.

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  • The Industry’s Road Map to Fighting Fraud: AAM’s 2016 Guide to Media Transparency

    Knowledge Partners   June 20, 2016  

    This section of AAM’s 2016 Guide to Media Transparency looks closer at the industry’s game plan for fighting back against fraud, how the various initiatives fit together and what you should know about them.

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  • Unlock Revenue Growth with Organizational Culture

    Survey Reports   June 17, 2016  

    The ANA, in partnership with GfK, conducted research to uncover the role that culture plays in driving business growth.

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  • 5 Tips to Elevate Your Multicultural Campaigns

    Industry Insights   June 17, 2016  

    Take your multicultural marketing efforts to the next level with these five tips, gleaned from award-winning campaigns.

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  • When B-to-B Marketers Lead, Growth Follows

    Survey Reports   June 3, 2016  

    The ANA, in partnership with GfK, conducted research to find out how B-to-B marketers can become drivers of growth in their organizations.

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  • Eight Ways B-to-B Marketers Can Take on Growth Leadership

    Survey Infographics   June 3, 2016  

    In this infographic, learn about research conducted by the ANA, in partnership with GfK, to find out how B-to-B marketers can become drivers of growth in their organizations.

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  • CEO/CMO Conversation with Jeffrey Hayzlett

    Session Videos   June 2, 2016  

    In this video, Jeffrey Hayzlett interviewed CEOs and CMOs on the value and importance of marketing in their company.

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  • BAA Government & Legal Affairs Update: May 2016

    Event Recaps   May 26, 2016  

    Industry experts discussed a number of topics ranging from federal regulatory and state attorney general actions, to self-regulatory matters such as NAD and CARU, to class actions and other private litigation.

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  • Organizational Culture: Seven Keys to Survival and Revenue Growth

    Survey Infographics   May 24, 2016  

    This infographic from new ANA research shows organizational culture's effect on revenue growth.

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  • The Startup Imperative: Making the Case for Brand Collaboration

    Event Recaps   May 18, 2016  

    Joseph Jaffe, CEO and co-founder of Evol8tion, explained how brands can partner with startups to be more innovative.

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  • Strategic Cause Marketing: Boost the Impact, Resonance, and Relevance of Your Brand’s CRM and CSR

    Event Recaps   May 18, 2016  

    Boys & Girls Clubs of America shared best practices and case studies for cause marketing that resonates with consumers, helps a good cause, and drives real business growth.

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