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Capitalizing on Change: Skills for a New Era of B2B Marketing

Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.

Verizon Promises to Let Customers Avoid Tracking Program

Verizon's customers will now to be able to request that tracking headers not be inserted into their mobile traffic.

Enter the Catalyst

Discover the bold moves that can energize a brand’s purpose and accelerate results.

Techtonic Shift

In Washington, D.C., a new, uncertain political landscape takes shape. Capitol Hill’s power shift could have major implications for marketers as a new Congress begins.

Soft Skills Deliver Hard Results in Your Career and Organization

Career advancement relies on relationship management and self-awareness among other less obvious skills.

Trends To Watch in 2015

Perspectives and predictions from 5 ANA members.

Marketers Could Lose $6.3 Billion To Bots In 2015

...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.

On Understatements, Exaggerations And Billions Of Dollars Lost To Fraud

A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.

Gaining Momentum

Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.

Defining Viewable Impressions

Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.

Patent Troll Liability in Client/Agency Contracts

In the adver­tising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.

ANA: LinkedIn Is 'The' Social Net, Finds Ad Execs Extremely Active On All Platforms

LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.

Protecting Your Brand in the Digital Supply Chain

In this session, John Montgomery, Chief Operating Officer, North America – GroupM Interaction and Chair – 4A's Media Leadership Council opened up the discussion with ANA Media Leadership Committee members and provided the agency perspective on ways to protect your brand in the digital supply chain.

A&E Networks: The Impact of Emotions on Advertising

A+E Networks presented learnings from a new research study that examines how the relationship between the emotional profiles of programs and ads impact ad receptivity.

Pearle Vision: Programmatic Case Study

In this session, attendees heard from Doug Zarkin, Chief Marketing Officer – Pearle Vision and Michael Mamarella East Region Managing Director – Accuen (Omnicom Media) and learned how programmatic fits into their overall marketing objectives, their company's approach to planning and executing programmatic trading, and how they work together with Accuen, their agency trading desk.

Forecast 2015: CMOs Build Influence within the C-Suite

Highlights of the Forrester 2015 CMO forecast.

Tetra Pak Focuses on Customer, Community & Environment

Tetra Pak VP Khaled Ismail discusses green packaging as a value-add and useful point of differentiation in a competitive market.

Don’t Get Comfortable: American-Made Clothes for the (Not) Lazy Millennial

American Giant shared how communicating its brand values via social media led to deep engagement with Millennials and an article that changed the brand.

Industry Reacts To Yahoo's $640 Million Acquisition Of BrightRoll

Yahoo formally announced an agreement to acquire programmatic video ad platform BrightRoll for $640 million.

ICANN New gTLD Program Update

Reed Smith LLP provides a review of the issues surrounding ICANN and TLD registration.

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