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Over the last few years, digital audience measurement has been getting better: measurers are on the lookout for “fraudulent” views, are working to include only “viewable” impressions, and are measuring what percentage of people reached by a campaign actually belong to the group the advertiser was paying for.
The industry self-regulatory group Digital Advertising Alliance is releasing a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets.
A coalition of major ad industry groups are rolling out a new program that aims to “validate” companies that offer anti-piracy services to ad agencies and marketers.
Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.
Three Senate Democrats are asking the Federal Communications Commission and the Federal Trade Commission to investigate Verizon's decision to insert tracking headers — also known as “supercookies” — into mobile traffic.
Verizon's customers will now to be able to request that tracking headers not be inserted into their mobile traffic.
Discover the bold moves that can energize a brand’s purpose and accelerate results.
In Washington, D.C., a new, uncertain political landscape takes shape. Capitol Hill’s power shift could have major implications for marketers as a new Congress begins.
Career advancement relies on relationship management and self-awareness among other less obvious skills.
Perspectives and predictions from 5 ANA members.
...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.
A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.
Learn how the marketing industry is proceeding in its quest for cross-platform measurement standards.
Earlier this year the Media Rating Council (MRC) announced its Viewable Impression Measurement Guidelines. 3MS is now making inroads into measuring in the digital space.
In the advertising space, patent trolls have been increasingly in the news. This survey has helped provide the foundation for an ANA recommendation on patent troll liability in client/agency contracts.
LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.
In this session, John Montgomery, Chief Operating Officer, North America – GroupM Interaction and Chair – 4A's Media Leadership Council opened up the discussion with ANA Media Leadership Committee members and provided the agency perspective on ways to protect your brand in the digital supply chain.
A+E Networks presented learnings from a new research study that examines how the relationship between the emotional profiles of programs and ads impact ad receptivity.
In this session, attendees heard from Doug Zarkin, Chief Marketing Officer – Pearle Vision and Michael Mamarella East Region Managing Director – Accuen (Omnicom Media) and learned how programmatic fits into their overall marketing objectives, their company's approach to planning and executing programmatic trading, and how they work together with Accuen, their agency trading desk.
Highlights of the Forrester 2015 CMO forecast.