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Clear Brand Positioning: A Winning Characteristic

Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.

Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.

Breaking the Barriers to Innovation: An Interview With Lisa Bodell

Lisa Bodell, founder and CEO of futurethink provides the knowledge and tools needed for innovation.

The "Drink Up" Campaign Made a Measurable Difference

Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right.

Reaching a Narrow Audience: Optimizing Campaigns with Valuable Insights

Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.

Update from Washington

The latest developments in Washington around issues of tax reform, gridlock, and data security.

Winning at Sustainability: Turning Principles into Action

With more people saying they're willing to pay more for products and services from socially responsible companies, how can companies communicate that they’re on the same page?

Training in Winning Organizations

Of the data examined in the Marketing2020 survey, training proved to be the most important differentiator between over- and underperforming organizations.

Chevrolet Helps Awaken the Dream of a King

Chevrolet shared how TV, print, and digital amplified awareness of a campaign, while experiential and social created a conversation about how to apply the lessons of Dr. Martin Luther King to modern-day life.

Top Three Marketing Capabilities for Growth

Marketing2020 respondents identify the top three marketing capabilities for the future.

United Patents: Patent Troll Deterrence – Ideas to Disrupt the Patent Troll Model

In this presentation, Kevin Jakel, CEO of Unified Patents, shared his thoughts on patent troll deterrence via a solution that can be deployed for groups of companies.

Twin City Group: The World of Intellectual Property Insurance

In this presentation, Alex Fjelstad, SVP of Twin City Group, discussed patent infringement insurance.

Legislator to Propose Federal Tax on Sugary Drinks

Representative Laura DeLauro (D-Conn.) is working on a proposal to tax sugar-sweetened beverages, such as soda, to help combat the country's obesity issues.

Yoplait Should Tell Bloggers to Disclose Gift Cards, Per Better Business Bureau

The Better Business Bureau's self-regulatory National Advertising Division stated that bloggers who receive gift cards from General Mills in order to review Yoplait yogurt need to clearly disclose that information in their posts.

Coming into View

This article discusses new standards and technology for verified video ads.

Consumers Accept Declining Privacy

Although 64 percent of consumers remain concerned about websites tracking their online behavior, 80 percent have come to accept that total consumer privacy is no longer a viable option.

Igniting Employee Passion with Your Corporate Responsibility Story

Engaged employees can increase personal satisfaction and company value as demonstrated with examples from a few companies that are leading the way when it comes to corporate responsibility initiatives.

The Impact of Social Media Globalization: Why People Are More Important than Your Logo

Four social media professionals from four countries on three continents discussed how global brands can be flexible to the social media interests of individual cultures while maintaining a cohesive voice.

Understanding the DNA of a Growth Marketer

New research from SAP revealed what a true growth marketing organization must develop to attain success.

Inside the C-Suite CMO Panel with Jeffrey Hayzlett

Bloomberg Television personality Jeff Hayzlett spoke with CMOs from numerous B2B brands about the challenges and opportunities of the current marketplace.

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