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Effectively Negotiating Sports and Entertainment Sponsorships

This session focused on recent developments in sports and entertainment sponsorship deals.

Privacy Contracts: What Happens When Things Go Wrong

In this interactive session, attendees walked through a simulated data breach between a company and its vendor.

Celebrity and Brand Ambassador Arrangements

In this session, learn about celebrity and brand ambassador arrangements.

Music, Video, and Creative Rights Deals

Learn about the key issues that brands should be aware of when structuring music, video and other creative rights deals in connection of their content marketing efforts.

What's The Deal With Native Advertising (And Why, Oh Why, Should You Care)?

This webinar did a deep dive into the issues surrounding native advertising, synthesizing relevant precedent and guidance from the Federal Trade Commission (FTC) and the NAD and examining some of the most common native advertising formats in use today.

Johnsonville Sausage Stays Ahead of the Competition with Innovation

Johnsonville Sausage shared three key components of successful innovation.

Eggland’s Best and MEC Innovate with Digital Marketing

Eggland’s Best proved that if a brand has a good digital strategy, product innovation can begin at the marketing level.

Catching Up with Tim Washer

A discussion with BMA15 presenter and executive producer of rich media marketing at Cisco, Tim Washer.

Legal Affairs Committee Update: April 2015

A review of current State Legislation, Regulatory and Enforcement matters that will affect your/your clients' business. Presented by Davis & Gilbert LLP.

Is the Advertising Ecosystem on the Edge of Armageddon?

Learn about a number of urgent marketing issues, including data breach and security, patent trolls, bot fraud, piracy, native advertising, programmatic buying, and AVBs/rebates.

Protecting Your Brand in the Digital Supply Chain

In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.

SF SPCA

To raise awareness for its spay/neuter program, the SF SPCA created a brand of condoms for pets to highlight the foolishness of owners’ fear of “emasculating” their pets.

Campbell's Labels For Education / Grand Stand For Schools

Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.

Activating Successful Partnerships

PNC Bank partnered with Sesame Workshop to bring educational tools to children in low-income communities with the “Grow Up Great” program.

Activating Successful Partnerships

In this video, hear how PNC Bank partnered with Sesame Workshop to bring educational tools to children in low-income communities with the “Grow Up Great” program.

Juniper Networks: Marketing Education and Certification Programs for the Real World

Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.

Adobe: Thinking Inside the Box

Adobe created an internal innovation initiative, “Kickbox,” that empowered every employee in the company to develop the brand’s next big idea.

What the New Political Reality Means for Advertisers

The new GOP-led Congress has arrived, promising to break the gridlock in Washington. Get an analysis of what all this means for the advertising industry.

Laboratories of Democracy: State Privacy and Security Initiatives

In the past few years, issues such as data breach notification, location tracking, and the use or disclosure of student data for advertising purposes have loomed large. This session will focus on the considerable ongoing activity at the state level.

What Do Consumers Think? Using Online Surveys to Demonstrate Implied Claims

The session will examine when and how to conduct online surveys and present strategies for their effective use in advertising disputes.

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