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Search returned: 692 document(s).
This session focused on recent developments in sports and entertainment sponsorship deals.
In this interactive session, attendees walked through a simulated data breach between a company and its vendor.
In this session, learn about celebrity and brand ambassador arrangements.
Learn about the key issues that brands should be aware of when structuring music, video and other creative rights deals in connection of their content marketing efforts.
This webinar did a deep dive into the issues surrounding native advertising, synthesizing relevant precedent and guidance from the Federal Trade Commission (FTC) and the NAD and examining some of the most common native advertising formats in use today.
Johnsonville Sausage shared three key components of successful innovation.
Eggland’s Best proved that if a brand has a good digital strategy, product innovation can begin at the marketing level.
A discussion with BMA15 presenter and executive producer of rich media marketing at Cisco, Tim Washer.
A review of current State Legislation, Regulatory and Enforcement matters that will affect your/your clients' business. Presented by Davis & Gilbert LLP.
Learn about a number of urgent marketing issues, including data breach and security, patent trolls, bot fraud, piracy, native advertising, programmatic buying, and AVBs/rebates.
In this session, Mike Zaneis, EVP of Public Policy – IAB and Interim CEO of TAG provided an overview and mission of the Trustworthy Accountability Group (TAG) along with plans and next steps.
To raise awareness for its spay/neuter program, the SF SPCA created a brand of condoms for pets to highlight the foolishness of owners’ fear of “emasculating” their pets.
Campbell’s refreshed their UPC collecting loyalty program to allow directly to schools, $1,000 to go to 1,000 schools.
PNC Bank partnered with Sesame Workshop to bring educational tools to children in low-income communities with the “Grow Up Great” program.
In this video, hear how PNC Bank partnered with Sesame Workshop to bring educational tools to children in low-income communities with the “Grow Up Great” program.
Juniper Networks developed a marketing education program to keep its marketing team up to date on the latest trends and best practices, and to develop its future marketing leadership.
Adobe created an internal innovation initiative, “Kickbox,” that empowered every employee in the company to develop the brand’s next big idea.
The new GOP-led Congress has arrived, promising to break the gridlock in Washington. Get an analysis of what all this means for the advertising industry.
In the past few years, issues such as data breach notification, location tracking, and the use or disclosure of student data for advertising purposes have loomed large. This session will focus on the considerable ongoing activity at the state level.
The session will examine when and how to conduct online surveys and present strategies for their effective use in advertising disputes.