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5 Steps to Data-Driven Marketing: A Guide to 5 Webcasts

Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>

Elevating Marketing at Microsoft

CMO Chris Capossela has witnessed several transformational changes in the business of marketing at Microsoft over the past 22 years.

Protecting Brands in the Event of a Data Breach

Data breaches are increasingly posing massive risks to brands. This webinar explored essential strategies to mitigate risk and damage to your brand.

Advertising Law

Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.

Clear Brand Positioning: A Winning Characteristic

Marketing2020 found that winning organizations have a clearer brand positioning and higher internal brand engagement relative to underperformers.

Gaining Consensus

Whether you’re making decisions for your personal or professional lives, gaining consensus/alignment is sometimes a challenge. Bob Liodice, president and CEO at ANA, discusses important collaborations in the marketing industry.

Big Data, Big Problems

Concerns over online privacy and security continue to challenge the marketing community. Here are some important developments in the privacy arena.

Don’t Be the Next #Socialmediafail

Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Don’t Be the Next #Socialmediafail

In this webinar, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.

Breaking the Barriers to Innovation: An Interview With Lisa Bodell

Lisa Bodell, founder and CEO of futurethink provides the knowledge and tools needed for innovation.

The "Drink Up" Campaign Made a Measurable Difference

Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions (NCS), it can—but only if done right.

Reaching a Narrow Audience: Optimizing Campaigns with Valuable Insights

Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape.

Update from Washington

The latest developments in Washington around issues of tax reform, gridlock, and data security.

The Latest on Industry Anti-Piracy Efforts

Preliminary details were shared on an ANA-led initiative to address online piracy challenges through self-regulation.

Don’t Be the Next #Socialmediafail

In this video, Reed Smith discussed legal issues in digital and social media, such as social media contests, privacy, copyright/trademarks, and publicity.

Winning at Sustainability: Turning Principles into Action

With more people saying they're willing to pay more for products and services from socially responsible companies, how can companies communicate that they’re on the same page?

Avoiding the "Creep Factor"

From storing information securely to not being overly intrusive, big data requires big efforts in data stewardship.

Getting Big Data to Pay Off

If you want to figure out how big data can help your marketing organization make faster and better business decisions, then it is important to understand the additional baggage that big data brings along with it.

Big Data Goes to Washington

Is increasing government scrutiny on the way? Two reports out of Washington in May 2014 could signal a move in that direction.

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