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Facebook relaunched its Atlas advertising platform on Monday. The move is part of a broader effort by Facebook to challenge Google and AOL on the ad-serving technology front.
Tackling viewability measurement for digital ads is just one step in the journey toward the ultimate goal: true cross-platform planning, buying and evaluating of marketing and media.
These infographics share information on the future impact of big data and analytics from the 2014 Marketing 2020 survey report.
How programmatic media works and how advertisers can better engage with this space to improve visibility and performance.
Global ad spending is back on a healthy expansion track, and much of it is coming from the rapid consumer adoption of digital media.
Includes links to the Webcasts, <i>1. Get Smart, Get Strategic, 2. Tear Down the Silos, 3. Untangle the Data Hairball, 4. Make Metrics Your Mantra, and 5. Process is the New Black</i>
By 2017, the CMO will spend more on Technology than the CIO - ideas and data go hand in hand.
In the next two years, 73% of marketers plan to have a big data analytics solution implemented.
Skillfully managing data overload can ensure your data-driven initiatives are streamlined and impactful.
Lisa Arthur, Teradata, CMO, Marketing Applications outlines the most effective ways for marketers to harness the power of data.
History and experience have revealed five critical steps to achieving big data insights and data-driven marketing success. Check them out here!
Programmatic media buying has caught the attention of major advertisers. This Insight Brief defines key terms in programmatic buying, explains how programmatic buying works through an agency trading desk, and offers best practices for managing agency fees. Marketers can also learn about considerations for taking programmatic buying in-house and read case studies from Kimberly-Clark and Ford.
Expanding its audience targeting efforts, Twitter began inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool.
CMO Chris Capossela has witnessed several transformational changes in the business of marketing at Microsoft over the past 22 years.
Apple on Tuesday unveiled a trio of new products including a larger screen iPhone, a mobile payment service and a high-end smartwatch.
Here are some thoughts on how to build a strategy and track performance.
All Things Advertising: Multi-Screen Usage, Big Data, Programmatic Buying and Succeeding in a Crowded Marketplace
An interview with Randall Beard, Nielsen’s Head of Advertiser Solutions.
Google has introduced an improved sitelinks search box on its engine that gives searchers a direct link to content buried within a brand's site.
Some non-human traffic such as spiders and crawlers, keep the Internet running (indexing the Web for example). Many others are producing fraudulent activity that skew metrics while “stealing” money and data.
Discover what a multi-screen advertising solution should look like.