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Operating in Today’s Media Marketplace

Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.

How Millennials Respond to Radio Messaging

Research on Millennials and radio messaging tactics, including commercials and contests.

Marketing Automation: How to Make the Right Buying Decision

An overview of a survey conducted across marketing automation users and vendors.

A Manufacturer’s Step-by-Step Guide for Improving the Customer Experience

Steps manufacturers can take to improve experiences and increase customer loyalty.

B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales

Principles from digital marketing can be used to shape a new generation of strategic sales tools.

Family, Food, and Culture are Asian-American Staples

Insights into Asian-American consumers’ grocery shopping behaviors.

What’s in Asian-Americans’ Wallets?

Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.

Consumer Loyalty Is Not Much Deeper than Our Pockets

A global Nielsen survey found that price is the top driver of store-switching behavior.

How Mobile Wallet Apps Are Changing Consumer Habits

Nielsen research on mobile wallet users and the opportunity for marketers.

The Internet of Things: What Should Brands be Doing?

This webinar investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

The Internet of Things: What Should Brands be Doing?

This webinar video, investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.

Build a Healthier Media Plan

The healthcare and pharma industries should embrace digital media to reach consumers.

Seeing the Light

In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.

Communication Breakdown?

Get a quick breakdown of an ANA study on what marketers and agencies think of each other.

Centro DSP Quick Start Guide

An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Comcast Strengthens Its Brand Through Innovation

Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.

Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard

In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!

Privacy Contracts: What Happens When Things Go Wrong

Legal experts discussed best practices for addressing and managing a customer data breach.

B-to-B Companies: Major Sports Sponsors of the Future?

Sports sponsorships are attracting B-to-B brands because they can tap into passion segments.

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