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Integration 40: A Report by R3 on 40 of the World’s Most Integrated Marketing Approaches

R3 explored the agency-client relationship models behind the world’s most successful integrated campaigns from 2014.

YouTube Increases Interactivity in TrueView Video Ads

Brands like Burberry are taking advantage of a new YouTube ad feature.

Can Your Phone Measure Emotion?

Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.

Ad Tech Revenue to Grow to $100 Billion by 2020

Advertisers are increasing ad tech investments, according to a new vendor benchmark report.

Teradata 2015 Data-Driven Marketing Survey: Progressing Toward True Individualization

A whitepaper and infographic exploring trends in data-driven marketing.

Email Marketing Fundamentals

Teradata shared tips to improve email performance, including an infographic on responsive design and a glossary of email deliverability terms.

The Dark Side of E-Commerce

“2014 was a year of enlightenment for e-commerce that will precipitate seismic changes in 2015,” admits Douglas J. Wood, a partner with Reed Smith LLP and general counsel to the ANA. Wood addresses some of the key issues, including data breaches, bot fraud, piracy, and privacy.

Moving to the Forefront of Marketing: The Next Edge for Digital Marketers

Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.

The Evocative Web: How to Engage Women & Create Strong Emotional Connections Via Visual Content

New research on how brands can create high-quality visual content to connect with female consumers.

Are Women Happy? Digital Content, Technology, and Women’s Happiness

New consumer research on how content and technology play a role in women’s happiness.

The Expanding Programmatic TV Marketplace

The programmatic TV marketplace is expanding.

Aiming for 70 Percent Viewability: It's Not Glamorous, but It's a Reliable Stepping Stone

New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.

The Customer is the CMO's Best New Product Developer: CMO’s Agenda

Based on interviews with CMOs, learn how marketers are tapping into their customer base for innovation insights.

Programmatic Buys Expected to Jump 21% This Year, Ad Exec Plans Outpace Publishers

A new study showed disconnects on programmatic buying between media buyers, sellers, and planners.

SXSW 2015: What Are the Implications for Marketers?

In this webinar, attendees heard a high-level recap of key learnings, trends, and implications that will influence marketing coming out of one of the one industry's hottest events of year.

CMOs Focus More on Tech to Automate Media Decisions

Marketing departments are making massive investments in technology to drive customer relationships and media.

SXSW 2015: What Are the Implications for Marketers?

In this webinar video, attendees heard a high-level recap of key learnings, trends, and implications that will influence marketing coming out of one of the one industry's hottest events of year.

Hispanic Consumers’ Financial Habits

A Nielsen study looked at Hispanic consumers’ payment preferences and monetary habits.

Lenovo: A Radically New View of Results

Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.

When Augmented, Virtual Reality Becomes Real for Advertisers

An update on how augmented reality can help create immersive campaigns.

1234567 >>  Last (41)