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Research Report: The Connected TV Opportunity

The ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT (over-the-top) devices.

Key Findings Report: The Connected TV Opportunity

The ANA and BrightLine teamed-up to research how the overall ANA member community is using connected TV/OTT (over-the-top) devices.

How Manufacturers Can Use Big Data to Acquire New Customers

Manufacturers must catch up to their B-to-C counterparts and use data-driven marketing strategies to engage prospects across multiple channels.

Winning on the "Why" in Financial Services

To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.

Insights to Real-Time Marketing Strategies to Drive Sales

In this webinar, attendees heard case study examples from brand marketers illustrating how they were able to predict how their customers would act and serve ads that were relevant to those behaviors.

Insights to Real-Time Marketing Strategies to Drive Sales

In this webinar, attendees heard case study examples from brand marketers illustrating how they were able to predict how their customers would act and serve ads that were relevant to those behaviors.

Sweepstakes 3: New Technologies Impacting Sweeps, Contests & Games

Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returned with a next-level offering that offered perspectives from marketers, lawyers and agency practitioners.

Owens-Illinois Stays at the Top with Innovation and Technology

Join Saga Shoffner from Owens-Illinois to hear about her company’s exciting journey.

Generation X: The Small but Mighty Generation

An infographic exploring an influential but often overlooked buying segment.

How to Connect with B-to-B Buyers

Key trends in the B-to-B purchase journey are examined, including the growing influence of digital.

LGBTQ Athletes

Research exploring American consumers’ attitudes toward LGBTQ athletes.

Sweepstakes 2: Sweeps, Contests & Games in Social Media

Social media promotions dominate the promotion ecosystem. During this webinar, explore the unique challenges presented by social media promotions from the brand, legal and administrative perspectives.

Sweepstakes 2: Sweeps, Contests & Games in Social Media

Social media promotions dominate the promotion ecosystem. In this webinar video, explore the unique challenges presented by social media promotions from the brand, legal and administrative perspectives.

LGBT Inclusive Advertising Study

Research exploring consumers’ feelings toward ads featuring LGBT couples and characters.

Sweepstakes 1: The Strategic Use of Sweeps, Contests & Games

Two things are for sure, sweepstakes, contests, and games are a proven technique for enhancing brand activation and can be a potential source of significant liability if not conducted correctly.

Inside Google Marketing: How We Went All In with Programmatic Buying

Google debunks four myths surrounding programmatic buying.

General Electric: Driving Commercial Success and ROI

Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

General Electric: Driving Commercial Success and ROI

In this video, Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

General Electric: Driving Commercial Success and ROI

In this video, Andy Markowitz, general manager of performance marketing labs at General Electric, discussed the innovative ways in which the brand is looking at digital data and technology.

Operating in Today’s Media Marketplace

Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.

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