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The Power to Drive Efficiency and Prove Value: Marketing Automation

Recent advances in marketing automation enable data-driven marketers to take control of today’s complicated marketing environment.

Got ROI? Prove It!

Today marketers must provide a variety of measurements, roll up reports to show progress, and demonstrate real ROI (return on investment).

Optimizing Marketing Operations: Streamline, Manage and Monitor Your Marketing Organization

The marketing organization is evolving quickly, and the expectations for what we can and should deliver have changed dramatically.

The Data-Driven Journey: A Digital Insurer's Path to Loyalty and Increased Profits

What if digital insurer Aviva could link a customer need to a company action before the customer did?

Four Keys to Data-Driven Marketing Efficiency and Effectiveness

Marketers need a single source of information in order to maximize resources and processes while enabling an agile go-to-market approach.

Real-Time for Retail: Why Acting Quickly Matters in Search

Armed with smartphones and tablets, consumers are searching all day, every day, providing millions of moments of discovery and research.

From BBQ to Burns: 5 Hot Summer Trends to Plan For

The door is open for marketers to promote these traditional “summer” activities during new moments of consumer interest.

Breaking the Barriers to Innovation: An Interview With Lisa Bodell

Lisa Bodell, founder and CEO of futurethink provides the knowledge and tools needed for innovation.

Choosing an SEM Platform: Analyze, Ask and Act

Search engine marketing (SEM) software platforms are an effective tool for improving team efficiency and campaign effectiveness.

The Building Blocks for a Brand Measurement Revolution

"Today, there is a huge opportunity to shift brand measurement from pain points to proof points."

Agency Relations

This Insight Brief covers several models for agency relations, the agency selection process, compensation, and best practices for writing strong briefs.

CE Growth Continuing in 2014

As consumer electronics and connectivity continue to spread into other areas and products, the category’s revenues will continue to grow.

Coca-Cola, Pepsi, Lead CoreBrand's Most Respected

New study indicates that even though Coke and Pepsi are on top, their favorability is actually down because people are more health-conscious.

Big Brands to Pose As Unsuspecting Advertisers to Nab Bot Fraud, Study Will Serve As Industry Benchmark

Some of the world’s biggest and best-known brands are going to act as bait in order to catch a thief, the digital kind.

Content Marketing, Social Media, and Travel

Social content marketing is an increasingly essential centerpiece for Travel companies who make content marketing a priority.

How Millennials and Instagram Are Changing Advertising

Brands should be producing native ads that look like the content already being put out by consumers.

Mindshare Checks Wearable Tech Vitals With New Life+ Unit

WPP’s Mindshare has created a new unit called Life+ to explore how brands can take advantage of the growing wearable technology sector.

Global Ad Growth Poised to Double, Digital's Expansion Begins to Ebb

Global ad growth will top the half trillion dollar mark this year, totaling $545.4 billion.

Mobile Ecommerce: Now a $40 Billion Market

Mobile ecommerce is now more than a $40 billion market, double from the previous year, and on track to hit $50 billion by year end, based on a new study.

Agile Marketing: How Top Companies Keep Pace in an Always-On World

The new era in marketing requires greater agility than ever to respond to the fast-paced needs of mobile technology-empowered customers.

1234567 >>  Last (19)