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“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.
Threatening Snapchat’s standing as a secure platform, hackers claim to have intercepted hundreds of thousands of private user messages.
Snacks are tasty and often fun to eat. Today’s consumers expect snacks to serve many needs. This article explores consumer snacking habits around the globe.
Publicis’ Leo Burnett unit announced a deal with AOL’s Huffington Post touted as the world’s first “agency and publisher alliance poised to reinvent how people engage with brands.”
In a bid to get the average runner to leave the cell phone at home, Timex has created an 800-mile relay race as a way to showcase its new Ironman One GPS.
In a January & February 2014 study sponsored by SurveyGizmo, Demand Metric partnered with the Marketing Research Association (MRA) to provide a unique view of marketing research from two perspectives.
A guide to help you understand the value of using big data.
Cars are big business, and as technology continues to permeate our lives, the auto industry is broadening its revenue base by tapping into consumers’ desire to stay connected from behind the wheel.
Facebook is developing an anonymous messaging app. This article traverses the emerging anonymous messaging app landscape.
Facebook on Monday formally closed its acquisition of WhatsApp, but the final price rose $3 billion to about $22 billion because of the higher value of the social network’s stock since the deal was announced in February.
Proprietary, data-driven products need their own leader -- which is why DigitasLBi is promoting Jason Kodish to the newly created role of global chief data scientist.
Digital isn’t just a disruptive change agent anymore — it has emerged as the dominant economic and cultural force shaping society today.
Blair Christie, senior vice president and chief marketing officer at Cisco, discusses changes in the company's corporate strategy.
An exclusive Nokia Lumia app was designed to streamline the job search process by integrating social network connections and augmented reality.
Volvo partnered with Metawatch to design the first connected smartwatch able to control a car.
Oral-B launched a connected toothbrush and oral care app with gamification and m-commerce capabilities.
The Coca-Cola Company used a mobile app to give vending machine customers the personal experience of a neighborhood coffee shop.
Rip Curl created a wearable device that tracked and shared surf conditions from users across the global surfing community.
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
Little Caesars used geographic targeting and customized creative to reach on-the-go consumers about to make mealtime decisions.