|All Words Any Words Exact Phrase||Sort by:|
Search returned: 495 document(s).
The most popular online shopping categories are non-consumable—durables and entertainment-related products.
Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.
The reality, says the report, is that testing your email sends is paramount to effective email marketing.
Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.
Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.
A new Fanta-sponsored comedy series consisting entirely of edited-together six-second Vines appears to be achieving its goal of engaging teens.
In anticipation of an increasingly fragmented social landscape, marketers are spending more time trying to figure out networks not named Facebook or Twitter.
Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.
Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.
Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?
How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?
Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.
Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior
Fitness bands and smartphone apps that track health gaining popularity.
New open and network-based models of programmatic marketing are outperforming the old closed systems.
3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.
Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.
Media and entertainment executives say they’re poised for growth for the first time since 2008, with digital as the focus of the expansion.
Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.
Mobile advertising can’t be treated like desktop advertising - with smartphones, the device is the consumer.
Digital Transformation: Why and How Companies Are Investing in New Business Models to Lead Digital Customer Experiences
Includes a Digital Transformation checklist.