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Search returned: 950 document(s).
Research from Active International shows that media companies are concerned about their ability to deliver audience through new media channels.
Research on Millennials and radio messaging tactics, including commercials and contests.
An overview of a survey conducted across marketing automation users and vendors.
Steps manufacturers can take to improve experiences and increase customer loyalty.
B-to-B Sales Tools for a Digital World: Leveraging Digital Marketing Principles to Boost Strategic Sales
Principles from digital marketing can be used to shape a new generation of strategic sales tools.
Insights into Asian-American consumers’ grocery shopping behaviors.
Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.
A global Nielsen survey found that price is the top driver of store-switching behavior.
Nielsen research on mobile wallet users and the opportunity for marketers.
This webinar investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.
This webinar video, investigated the new possibilities, the new challenges and the new ways of thinking around the internet of things if we are to embrace the new opportunities, not merely mitigate risk.
The healthcare and pharma industries should embrace digital media to reach consumers.
In a sea of data, learn how to apply business intelligence to marketing procurement and agency management.
Get a quick breakdown of an ANA study on what marketers and agencies think of each other.
An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.
The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!
Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.
In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!
Legal experts discussed best practices for addressing and managing a customer data breach.
Sports sponsorships are attracting B-to-B brands because they can tap into passion segments.