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Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.
This change in the definition of broadband means that 17 percent of Americans do not have access to broadband service.
In 2015, marketers engaging in programmatic buying should consider reviewing their inventory quality closely, prioritizing mobile and video, and measuring "viewability."
Six ways brands are leveraging innovation in marketing and product development to win Millennials.
The rise of programmatic data has put pressure on marketers to make consumer data more actionable.
Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.
Short-form video will reach $13 billion in revenue by 2020, a 18.5 percent increase.
Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.
Although Best Buy's overall holiday sales were stronger than expected, weak tablet sales during that time period will result in flat to declining sales for the first half of 2015.
Smartphones will get smarter in 2015 allowing for the rapid growth of connected life platforms and new consumer electronic devices.
Domestic video advertising will reach $7.7 billion in 2015, a 30 percent increase over 2014.
Twitter is developing a new video ad unit to support its soon-to-launch native video tool, according to marketing executives briefed on the initiative.
Comfort levels vary when it comes to tech and mobile money management.
Microsoft announced new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices.
Google on Tuesday revealed several of the publishers and advertisers using the marketplace.
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.
To compete in a digital world, Mondelēz had to transform its approach to talent and retention.
MillerCoors shared a user-generated content case study and its approach to working with the startup community.
Digital technology and “Big Data” are changing the way we comprehend brands, increasingly through multiple channels and in multiple ways.
Get the recipe for success from proven companies in this useful top ten list.