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Capitalizing on Change: Skills for a New Era of B2B Marketing

Business leaders face a new constant: Fast-paced changes in technology demand a strategic response. This represents a significant opportunity for B2B marketing professionals.

FCC Says Broadband Now Means Speeds of 25 Mbps

This change in the definition of broadband means that 17 percent of Americans do not have access to broadband service.

Programmatic in 2015: Three Resolutions for Brands

In 2015, marketers engaging in programmatic buying should consider reviewing their inventory quality closely, prioritizing mobile and video, and measuring "viewability."

Millennials: The Innovation Generation

Six ways brands are leveraging innovation in marketing and product development to win Millennials.

IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome

The rise of programmatic data has put pressure on marketers to make consumer data more actionable.

Beyond the Tech Trends: A CES 2015 Recap

Top trends to come out of the 2015 CES show include the importance of personalization and increasing connectivity between devices.

Short-Form Video Forecast to Hit $13 Billion by 2020

Short-form video will reach $13 billion in revenue by 2020, a 18.5 percent increase.

Tops of 2014: Advertising

Advertisements from QSR brands performed best among Millennials, regardless of ethnicity, in 2014.

For Best Buy, TVs are Strong, Tablets Weak

Although Best Buy's overall holiday sales were stronger than expected, weak tablet sales during that time period will result in flat to declining sales for the first half of 2015.

Top Three Tech Trends Marketers Should Watch in 2015

Smartphones will get smarter in 2015 allowing for the rapid growth of connected life platforms and new consumer electronic devices.

Social Networks Help Propel Digital Video Ads to $7.7 Billion

Domestic video advertising will reach $7.7 billion in 2015, a 30 percent increase over 2014.

Twitter To Create Video Ad Unit

Twitter is developing a new video ad unit to support its soon-to-launch native video tool, according to marketing executives briefed on the initiative.

Comfort Zones: Acclimating Consumers to Mobile Banking

Comfort levels vary when it comes to tech and mobile money management.

Microsoft Launches Cross-Platform Ads On MSN Apps

Microsoft announced new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices.

Google Names Programmatic Video Marketplace Partners: Fox News, HGTV, Netflix On Board

Google on Tuesday revealed several of the publishers and advertisers using the marketplace.

Reliance On Analytics To Grow As Data-Driven Marketing Drives Revenue, Report Says

Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result.

Talent Is the New Black

To compete in a digital world, Mondelēz had to transform its approach to talent and retention.

MillerCoors Drives Digital Innovation with the Startup Community

MillerCoors shared a user-generated content case study and its approach to working with the startup community.

Customer Segmentation in the Age of Big Data

Digital technology and “Big Data” are changing the way we comprehend brands, increasingly through multiple channels and in multiple ways.

What Successful Companies and their Marketing Organizations are Putting into Practice

Get the recipe for success from proven companies in this useful top ten list.

1234567 >>  Last (38)