Search the Marketing Knowledge Center

Reset Search

Narrow Your Search

Date Range

Topics

Industries

Case Study Award Levels

Regions

Products

Archived Content

Search terms:   
 All Words    Any Words    Exact Phrase   Sort by: 

Search returned: 495 document(s).

1234567 >>  Last (25)

Click and Cha-Ching: E-Commerce Shifts Into Higher Gear Around the Globe

The most popular online shopping categories are non-consumable—durables and entertainment-related products.

Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade

Report predicts that share will continue to shift toward “digital” and that a combination of factors will begin to erode demand for network television.

Your Email Is a Snowflake

The reality, says the report, is that testing your email sends is paramount to effective email marketing.

Leading By Example in Social

Seventy percent of Marketing2020 respondents believe marketing always plays the leading role in social for their organizations.

Advertising Law

Each new device, technology, and medium gives marketers new ways to connect with and engage consumers. However, every advancement in advertising has legal ramifications. This Insight Brief shares concerns and advice around issues such as native advertising, global expansion, and the emerging Internet of Things.

Fanta's Vine-Based Comedy Series Draws Teens

A new Fanta-sponsored comedy series consisting entirely of edited-together six-second Vines appears to be achieving its goal of engaging teens.

Marketers Mull Ad Value Of Instagram, Pinterest

In anticipation of an increasingly fragmented social landscape, marketers are spending more time trying to figure out networks not named Facebook or Twitter.

Millennials Spearhead Turn Toward Privacy

Call it a bluff, but millennials say they are determined to take back their digital privacy -- and in the process, reshape the entire ad-based media ecosystem.

CMOs: Mobile Spend Slowing, Social Going Strong

Spending on social media and video is accelerating, while spending on mobile marketing shows signs of slowing, according to the CMO Council's annual State of Marketing global benchmarking study.

Digital Marketers Beef Up On Personalization

Where are marketers spending money to keep up with their customers’ own expectations on how brands should reach out to them?

Nielsen Talk: Cross-Platform Video with Tremor Video's Bill Day

How and where are people consuming video? How can advertisers efficiently measure and monetize that consumption across platforms?

62% Of Local Publishers Using Programmatic

Nearly two-thirds (62%) of local publishers are selling inventory via programmatic, according to a recent Forrester Consulting study.

Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior

Fitness bands and smartphone apps that track health gaining popularity.

Open Programmatic: Let The Network Do Some Of The Work

New open and network-based models of programmatic marketing are outperforming the old closed systems.

3M: Insights into Innovation

3M shared its marketing best practices for new product development that keep it close to the customer and enable record global sales growth.

Facebook Launches Cross-Device Reporting

Being able to track campaign performance across devices has become increasingly crucial to advertisers as consumer attention shifts from desktop to mobile screens.

Media, Entertainment Execs Trading Cost-Cutting For Growth

Media and entertainment executives say they’re poised for growth for the first time since 2008, with digital as the focus of the expansion.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

Emerging Trends in Mobile and What They Mean for Your Business

Mobile advertising can’t be treated like desktop advertising - with smartphones, the device is the consumer.

Digital Transformation: Why and How Companies Are Investing in New Business Models to Lead Digital Customer Experiences

Includes a Digital Transformation checklist.

1234567 >>  Last (25)