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Search returned: 639 document(s).
Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.
LinkedIn is the social network among advertisers, according a survey conducted by the ANA of their members’ personal social media habits.
This report highlights what Finance brands are doing on mobile, which audiences are resonating with these brand advertisers, and more.
Deep discount promotions work better for U.S. retailers around Thanksgiving and Black Friday than at other times of the year.
PulsePoint and Digiday surveyed over 335 industry professionals on both sides of the buy/sell aisle, from agencies to brands and publishers.
Wrap your head around online advertising, banners ads & specs, search ads, social ads, mobile ads, ad serving, online targeting,online metrics and more in this comprehensive guide.
A company’s social channels do not open up until the organization’s content has built up an online presence and become woven into the fabric of the Web over a period of time.
A detailed guide to acquiring Facebook fans using a wide range of simple methods.
Twitter has opened up its archives so users can now search every tweet ever made.
Study proves that the quantity of social media conversations about a brand has a statistically significant relationship to changes in its sales.
This research report provides insights into voters’ planned video viewing behavior for the 2014 midterm election.
Plentiful details about where, when and how (on what device) audiences are most receptive to ads.
Discover details about the specific impacts different screens have when it comes to video ads in this joint report from YuMe and Nielsen.
Extensive research on how young US Hispanics are driving device adoption and new media usage. Contains many helpful infographics.
Marketing will become even more personalized next year, as technological advances catch up to consumer expectations, and marketers will have to continue to overhaul how they communicate with consumers.
Store brands are increasingly high-quality products that fulfill consumer needs across a variety of price points.
Consumer neuroscience, also known as neuromarketing, can give brands new ways to test, track, and measure the effectiveness of communication strategies. Brands like Campbell’s are using consumer neuroscience to make print, packaging, and in-store advertising more effective. This Insight Brief also provides tips for selecting the right research vendor.
New technology is subjected to rare scrutiny in this thoughtful piece about technology and marketing.
Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users’ newsfeeds.
Millennials are projected to spend $65 billion on consumer packaged goods (CPG) over the next decade, yet there are many misconceptions and challenges in reaching these shoppers.