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Search returned: 663 document(s).
Perspectives and predictions from 5 ANA members.
Nielsen, via MediaPost, breaks down TV time spent by generations, gender and ethnicity.
Includes explanation of factors such as size and position.
...according to new research from the ANA and a study conducted with White Ops, an ad fraud detection firm.
According to an ANA survey, “programmatic” was voted the word of the year. Here are some interesting are the reasons voters gave for voting for “programmatic.”
A new report from the ANA and White Ops notes that global advertisers could lose $6.3 billion to bots in 2015, if current bot rates continue.
“Disruption” has become a blanket term to encapsulate the massive changes affecting businesses. But the term’s overuse and broadness have obscured what really matters to marketing.
The quest to provide more clarity into marketing disruptions was the catalyst for a new ANA survey "Marketing's Moment: Leading the Disruption." These data charts represent findings from the survey.
And the votes are in!
A new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for both sides.
Marketers are becoming aware that Web site visitors never see many of the ads served on publisher sites.
Top 10 Best Practices: Successful Companies and their Marketing Organizations are Putting into Practice
View the best practices that successful companies and their marketing organizations are putting into practice.
All retailers started banging the Black Friday drum earlier this year. These companies got the most response to their calls.
Microsoft on Wednesday announced the general availability of Bing Pulse 2.0, a real-time voting platform that allows for instant feedback from an audience.
The Mobile Marketing Association shared initial results from a study on mobile’s role in the marketing mix.
Shoppers are desperately seeking advice on what to buy, what to avoid and what price to pay for the right product.
Among the predictions: 2015 Will Lead To The Demise Of Old School Ad Networks and Programmatic buying will increase 52% to $21 billion globally.
It would take more than seven years to watch all the videos on YouTube with "unboxing" in the title that have been uploaded so far just this year.
Discusses Experiential Marketing in relation to a Six Sigma process called Designs of Experiment, or DOE.
In sports marketing, discover the 5 ways to address to make your CEO happy: transparency, relevancy, vision, controls, and collaboration.