|All Words Any Words Exact Phrase||Sort by:|
Search returned: 857 document(s).
The ANA 2014 special report looks across all of the previous year’s research to highlight what we have learned and what we need to watch out for in the future.
In this session, Horst shared share the ARF's insights and a number of case studies that illustrate how advertisers are benefiting from adopting these neuromarketing research innovations.
In this presentation, Elliot Lum uncovered how Columbia Records uses data to drive better decision making about signing an artist and what data it uses to drive the commercialization of that artist.
What to keep in mind as online video and media allocation decisions are made.
In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.
This research report reveals the top concerns for marketers for 2015, which are their top ranked and which are commanding the most investment over the next 1-3 years.
This collection of data charts represents findings from an ANA study on the top concerns for marketers for 2015, which are their top ranked and which are commanding the most investment over the next 1-3 years.
A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.
Mondo provides full salary data and analysis for digital marketing jobs.
Quick tips for brands looking to introduce new content marketing software platforms and strategies.
Tips to help select the right data provider before a media buy.
Analysis of sales trends in pet categories.
An annual study of teens found trends in buying behaviors and brand preferences.
Brand marketers themselves may provide the biggest challenges to achieving programmatic success.
According to the Beverage Information Group, consumers are no longer tied to one go-to drink.
In this video, former Kraft CMO, Deanie Elsner shared how Kraft’s use of data has rewired the organization towards smarter, more impactful, and more engaging experiences for the consumers and shoppers it’s trying to reach.
In this video, learn how MasterCard updated its “Priceless” campaign to reach consumers on a deeper, more emotional level.
Kraft shared how it used first-party consumer data to craft, deliver and optimize campaigns.
MasterCard updated its “Priceless” campaign to reach consumers on a deeper, more emotional level.
The majority of consumers are open to brand communications through a smart watch or other wearable technology device.