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Search returned: 927 document(s).
Insights into Asian-American consumers’ grocery shopping behaviors.
Asian-American consumers have a strong affinity for credit cards, particularly rewards-based credit cards.
A global Nielsen survey found that price is the top driver of store-switching behavior.
Nielsen research on mobile wallet users and the opportunity for marketers.
The healthcare and pharma industries should embrace digital media to reach consumers.
Get an in-depth industry overview on the state of content marketing, including insights from a recent study, Content Marketing: Growing and Transforming Customer Engagement.
An introductory guide to setting up a programmatic buying campaign for desktop, mobile, or video.
The Mobile Marketing Association's (MMA) groundbreaking SMoX Study (Cross Marketing Effectiveness) provided brand marketers, for the very first time, empirical evidence for what the allocation to mobile should be...and that's in the double digits!
Comcast shared an example of brand storytelling that became a social media phenomenon and improved its image.
In this webinar, learn about a new study showing empirical evidence for what the allocation to mobile should be...and that's in the double digits!
Legal experts discussed best practices for addressing and managing a customer data breach.
Big data is important, but little data is important, too. Like transactional records telling you what was bought, the support required and the level of satisfaction. Get advice on evaluating your data environment using information from the intersection of big-little data.
Learn insights, strategies and challenges of entering a complex and highly regulated industry dominated by a single leader while managing unprecedented stakeholder and public interest.
Forrester discussed the fast-changing world of predictive marketing and showed why brands need to prepare for this next chapter in modern B-to-B marketing practices.
ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.
Three top cloud users and three top cloud providers discussed the marketing cloud’s impact on marketing mixes, organizations, roadmaps and agency ecosystems.
Traditional B2B must be destroyed. Sales forces must be retrained as negotiators. Marketing must be based on real time, data platforms to accommodate the continuous inflow from the “Database of Things.”
In this video, ion interactive discussed the current marketing technology landscape, its effects on marketing and the brand overall, and the rise of the marketing technologist.
In this webinar, MasterCard presented the evolution of payments in response to consumer needs, changing technologies and the convergence of the digital and physical worlds.
LinkedIn discussed how marketers can use data and analytics to improve the online shopping experience.