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Search returned: 804 document(s).
R3 explored the agency-client relationship models behind the world’s most successful integrated campaigns from 2014.
Brands like Burberry are taking advantage of a new YouTube ad feature.
Software could someday allow smartphones to determine users’ moods and help marketers personalize ads.
Advertisers are increasing ad tech investments, according to a new vendor benchmark report.
A whitepaper and infographic exploring trends in data-driven marketing.
Teradata shared tips to improve email performance, including an infographic on responsive design and a glossary of email deliverability terms.
“2014 was a year of enlightenment for e-commerce that will precipitate seismic changes in 2015,” admits Douglas J. Wood, a partner with Reed Smith LLP and general counsel to the ANA. Wood addresses some of the key issues, including data breaches, bot fraud, piracy, and privacy.
Teradata shared trends in data-driven digital marketing, including how to make certain digital marketing efforts are future-focused.
New research on how brands can create high-quality visual content to connect with female consumers.
New consumer research on how content and technology play a role in women’s happiness.
The programmatic TV marketplace is expanding.
New data shows that 70 percent viewability can be a reliable indicator of digital campaign performance.
Based on interviews with CMOs, learn how marketers are tapping into their customer base for innovation insights.
A new study showed disconnects on programmatic buying between media buyers, sellers, and planners.
In this webinar, attendees heard a high-level recap of key learnings, trends, and implications that will influence marketing coming out of one of the one industry's hottest events of year.
Marketing departments are making massive investments in technology to drive customer relationships and media.
In this webinar video, attendees heard a high-level recap of key learnings, trends, and implications that will influence marketing coming out of one of the one industry's hottest events of year.
A Nielsen study looked at Hispanic consumers’ payment preferences and monetary habits.
Case study of how Lenovo was able to gain a complete and accurate view of its cross-channel marketing efficacy.
An update on how augmented reality can help create immersive campaigns.