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2014 Survey Insights Special Report

The ANA 2014 special report looks across all of the previous year’s research to highlight what we have learned and what we need to watch out for in the future.

Improving Ad Creative and Ad Effectiveness through Neuromarketing Research

In this session, Horst shared share the ARF's insights and a number of case studies that illustrate how advertisers are benefiting from adopting these neuromarketing research innovations.

Moneyball for Music: Discovering and Commercializing New Talent

In this presentation, Elliot Lum uncovered how Columbia Records uses data to drive better decision making about signing an artist and what data it uses to drive the commercialization of that artist.

Four Takeaways from the 2015 NewFronts Season

What to keep in mind as online video and media allocation decisions are made.

Adobe Mobile & Data Integration Case Study

In this session, Matt Asay, VP of Mobile – Adobe shared how they capture and use data to target consumers in a mobile first, mobile everywhere world.

Research Report: Marketers’ Top Concerns in 2015

This research report reveals the top concerns for marketers for 2015, which are their top ranked and which are commanding the most investment over the next 1-3 years.

Data Charts: Marketers’ Top Concerns in 2015

This collection of data charts represents findings from an ANA study on the top concerns for marketers for 2015, which are their top ranked and which are commanding the most investment over the next 1-3 years.

Connecting Media, Technology, and Brands to Tomorrow’s Consumer

A whitepaper from Intel, The Store WPP, and the DPAA explores how retailers and brands must leverage technology to connect with younger consumers.

Digital Marketing Salary Guide (2015 – 2016)

Mondo provides full salary data and analysis for digital marketing jobs.

Three Marketing Tips from Branding Giants

Quick tips for brands looking to introduce new content marketing software platforms and strategies.

Ten Questions Every Marketer Should Ask Before Buying Audience Data

Tips to help select the right data provider before a media buy.

It’s Puppy Love for U.S. Consumers in the Pet Aisle

Analysis of sales trends in pet categories.

Teens Crave Experience; Constant Upgrades

An annual study of teens found trends in buying behaviors and brand preferences.

Data-driven Marketing Is All the Rage, but Are Clients Ready to Act?

Brand marketers themselves may provide the biggest challenges to achieving programmatic success.

Consumers More Fickle in Alcohol Choices

According to the Beverage Information Group, consumers are no longer tied to one go-to drink.

Successfully Activating Based on Leveraging Data

In this video, former Kraft CMO, Deanie Elsner shared how Kraft’s use of data has rewired the organization towards smarter, more impactful, and more engaging experiences for the consumers and shoppers it’s trying to reach.

Integrated Brand Activation Can Be "Priceless"

In this video, learn how MasterCard updated its “Priceless” campaign to reach consumers on a deeper, more emotional level.

Successfully Activating Based on Leveraging Data

Kraft shared how it used first-party consumer data to craft, deliver and optimize campaigns.

Integrated Brand Activation Can Be "Priceless"

MasterCard updated its “Priceless” campaign to reach consumers on a deeper, more emotional level.

Wearables May Be Next Consumer Communications Channel

The majority of consumers are open to brand communications through a smart watch or other wearable technology device.

1234567 >>  Last (43)